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Zoetis is

Ranked

#83

Health and Wellness Brands

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Zoetis

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Zoetis

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Zoetis is ranked #83 in Health and Wellness Brands

About Zoetis' Brand

Zoetis provides healthcare services for animal. Zoetis’s brand is ranked #888 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zoetis. When compared to other organizations within the Health and Wellness industry, Zoetis is ranked #83. Among its major competitors, Zoetis is ranked in 1st place for NPS while Boehringer Ingelheim is 2nd, and IDEXX Laboratories is 3rd.Their current market cap is $76.03B

Brand at a Glance

85%

Customer Loyalty

4.2/5

Product Quality

4/5

Pricing

4.1/5

Customer Service

Zoetis Ranking

^#83 in Health and Wellness
^#1 / 4 of its competitors

Zoetis NPS

Zoetis's Net Promoter Score (NPS) is a 44 with 64% Promoters, 16% Passives, and 20% Detractors. Net Promoter Score tracks whether Zoetis's customers would recommend using the product based on a scale of -100 to 100.

Zoetis Overall NPS

NPS

64%	Promoters
16%	Passives
20%	Detractors

Zoetis NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2024 49	Feb 2024	49
Mar 2024 47	Mar 2024	47
Apr 2024 48	Apr 2024	48
Jul 2024 47	Jul 2024	47
Aug 2024 47	Aug 2024	47
Sep 2024 47	Sep 2024	47
Oct 2024 47	Oct 2024	47
Jan 2025 47	Jan 2025	47
Mar 2025 46	Mar 2025	46
Apr 2025 45	Apr 2025	45
May 2025 43	May 2025	43
Dec 2025 42	Dec 2025	42

How Other Brands Compare

Zoetis is ranked first for NPS among its competitors. Boehringer Ingelheim and IDEXX Laboratories come in second and third, with Pfizer coming in at #4. Among those competitors, it is the second most valued company behind Pfizer.

	Zoetis	Pfizer	Boehringer Ingelheim	IDEXX Laboratories
Global Ranking	#888	#214	#774	#-
NPS	44	0	37	8
Valuation Updated every 24 hours for public companies	$76.03B	$191.43B	$13.92B	$38.86B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Zoetis NPS by Gender

Female customers rated Zoetis's NPS 18 points higher than Male customers.

Male

Zoetis's NPS was rated 50 by Male customers on Comparably.

57%

Promoters

36%

Passives

Detractors

Female

Zoetis's NPS was rated 68 by Female customers on Comparably.

84%

Promoters

Passives

16%

Detractors

Zoetis NPS by Ethnicity

Zoetis's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 58	Caucasian	58
Hispanic or Latino 60	Hispanic or Latino	60
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Other 50	Other	50

Zoetis NPS by Age

Zoetis's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

100%

26-30

67%

22%

11%

31-35

67%

33%

36-40

66%

17%

41-45

100%

46-50

60%

20%

Zoetis NPS by Usage

Zoetis's NPS was rated the highest by customers who have used Zoetis's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 40	Less than 1 Year	40
1 to 2 Years 0	1 to 2 Years	0
2 to 5 Years 87	2 to 5 Years	87
5 to 10 Years 86	5 to 10 Years	86
Over 10 Years 83	Over 10 Years	83

Zoetis NPS vs. Competitors

Compared to its competitors, Zoetis's NPS is rated right above Boehringer Ingelheim.

COMPANY		NPS Score
	Zoetis	44
	Boehringer Ingelheim	37
	IDEXX Laboratories	8
	Pfizer	0
	Encysive Pharmaceuticals	N/A
	Merial Limited	-100

Zoetis NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Zoetis's NPS is rated right above Headspace.

COMPANY		NPS Score
	Zoetis	44
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

Zoetis Customer Reviews

Out of the 9 Zoetis customer reviews 7 were positive and 2 were constructive. Zoetis customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Zoetis Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Zoetis users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Zoetis Customer Loyalty Score by Gender

Female customers rated Zoetis's Customer Loyalty score 8% higher than Male customers.

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Male

87%

Yes

Female

95%

Yes

Zoetis Customer Loyalty Score by Ethnicity

Zoetis's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zoetis.

out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

Asian or Pacific Islander

out of 100

Other

Zoetis Customer Loyalty Score by Age

Zoetis's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zoetis.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 80%	26-30	80%
31-35 70%	31-35	70%
36-40 100%	36-40	100%
41-45 100%	41-45	100%
46-50 100%	46-50	100%

Zoetis Customer Loyalty Score by Usage

Zoetis's Customer Loyalty score was rated the highest by customers who have used Zoetis's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	82%
1 to 2 Years	87%
2 to 5 Years	89%
5 to 10 Years	100%
Over 10 Years	100%

Zoetis Customer Loyalty Score by Industry

Zoetis's Customer Loyalty score was rated the highest by Fishing and Farming industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%
Biotech and Pharmaceuticals	70%
Fishing and Farming	100%
Healthcare, Hospitals and Medicine	100%

Zoetis Customer Loyalty vs. Competitors

Compared to its competitors, Zoetis's Customer Loyalty score is rated right above IDEXX Laboratories, and is preceded by Merial Limited.

COMPANY		Customer Loyalty Score
	Merial Limited	100%
	Zoetis	85%
	IDEXX Laboratories	77%
	Boehringer Ingelheim	74%
	Pfizer	65%
	Encysive Pharmaceuticals	N/A

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Zoetis's Customer Loyalty score is rated right above Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Zoetis	85%
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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Zoetis Product Quality

4.2/5

Zoetis has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Zoetis Product Information

Zoetis’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Zoetis's product the highest. Reviewers from the Biotech and Pharmaceuticals industry rated Zoetis the lowest at 3.8.

Website: https://www.zoetisus.com/index.aspx

Company Size: 5,001-10,000 Employees

Industry

Tech

Biotech and Pharmaceuticals

Agriculture & Farming

Quick Insights into Zoetis Product Quality

Zoetis's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Biotech and Pharmaceuticals industry.

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Ranked Zoetis Product Quality the Highest

41-45	5
Hispanic or Latino	5
Over 10 Years	5

Ranked Zoetis Product Quality the Lowest

46-50	4.1
1 to 2 Years	3.8
Biotech and Pharmaceuticals	3.8

Zoetis Product Quality Score by Gender

Zoetis's Product Quality score was rated 4.6 by both Female and Male customers on Comparably.

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Male

4.6/5

Female

4.6/5

Zoetis Product Quality Score by Ethnicity

Zoetis's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 5	Hispanic or Latino	5
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.7	Other	4.7

Zoetis Product Quality Score by Age

Zoetis's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.8	26-30	4.8
31-35 4.1	31-35	4.1
36-40 4.8	36-40	4.8
41-45 5	41-45	5
46-50 4.1	46-50	4.1

Zoetis Product Quality Score by Usage

Zoetis's Product Quality score was rated the highest by customers who have used Zoetis's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.6
1 to 2 Years	3.8
2 to 5 Years	4.9
5 to 10 Years	4.7
Over 10 Years	5

Zoetis Product Quality Score by Industry

Zoetis's Product Quality score was rated the highest by Tech industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

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Tech	4.8
Biotech and Pharmaceuticals	3.8
Fishing and Farming	4.3
Healthcare, Hospitals and Medicine	4.5

Zoetis Product Quality vs. Competitors

Compared to its competitors, Zoetis's Product Quality score is rated right above IDEXX Laboratories.

COMPANY		Product Quality Score
	Zoetis	4.2/5
	IDEXX Laboratories	3.9/5
	Boehringer Ingelheim	3.9/5
	Pfizer	3.2/5
	Merial Limited	1.5/5
	Encysive Pharmaceuticals	N/A

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Zoetis's Product Quality score is rated right above Colgate Palmolive, and is preceded by Glossier.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Zoetis	4.2/5
	Colgate Palmolive	4.2/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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Zoetis Pricing

Zoetis ROI & Value For Money

4/5

Zoetis has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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Zoetis Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Biotech and Pharmaceuticals industry think that they had the lowest ROI from Zoetis.

Quick Insights into Zoetis ROI

Zoetis's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Zoetis's products/services for 1 to 2 Years.

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Ranked Zoetis ROI the Highest

18-25	5
2 to 5 Years	4.8
Other	4.5

Ranked Zoetis ROI the Lowest

46-50	4
Biotech and Pharmaceuticals	3.8
1 to 2 Years	3.3

Zoetis ROI Score by Gender

Male customers rated Zoetis's ROI score 0.2 stars higher than Female customers.

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Male

4.4/5

Female

4.2/5

Zoetis ROI Score by Ethnicity

Zoetis's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.3	Hispanic or Latino	4.3
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.5	Other	4.5

Zoetis ROI Score by Age

Zoetis's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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Summary	Age	Score
18-25 5	18-25	5
26-30 4.4	26-30	4.4
31-35 4	31-35	4
36-40 4.1	36-40	4.1
41-45 4.3	41-45	4.3
46-50 4	46-50	4

Zoetis ROI Score by Usage

Zoetis's ROI score was rated the highest by customers who have used Zoetis's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.4
1 to 2 Years	3.3
2 to 5 Years	4.8
5 to 10 Years	4.4
Over 10 Years	4.6

Zoetis ROI Score by Industry

Zoetis's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

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Tech	4.1
Biotech and Pharmaceuticals	3.8
Fishing and Farming	4
Healthcare, Hospitals and Medicine	4.1

Zoetis Pricing vs. Competitors

Compared to its competitors, Zoetis's ROI score is rated right above Boehringer Ingelheim.

COMPANY		Pricing Score
	Zoetis	4/5
	Boehringer Ingelheim	3.9/5
	IDEXX Laboratories	3.5/5
	Pfizer	3.1/5
	Merial Limited	1.5/5
	Encysive Pharmaceuticals	N/A

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Zoetis's ROI score is rated right above Peloton.

COMPANY		Pricing Score
	Zoetis	4/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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Zoetis Customer Satisfaction (CSAT)

Zoetis Customer Satisfaction (CSAT) Score

83 / 100

Zoetis has an overall Customer Satisfaction score of 83 rated by its users and customers.

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Very Satisfied	53%
Satisfied	30%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	3%
Very Dissatisfied	6%

Very Satisfied

53%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Zoetis Customer Satisfaction

Zoetis's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Biotech and Pharmaceuticals industry.

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Ranked Zoetis Customer Satisfaction the Highest

18-25	100%
2 to 5 Years	100%
Asian or Pacific Islander	100%

Ranked Zoetis Customer Satisfaction the Lowest

1 to 2 Years	72%
31-35	67%
Biotech and Pharmaceuticals	67%

Zoetis Customer Satisfaction Score by Gender

Male customers rated Zoetis's Customer Satisfaction score 10 points higher than Female customers.

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100 / 100

Male

	Very Satisfied	54%
	Satisfied	46%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

90 / 100

Female

	Very Satisfied	74%
	Satisfied	16%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	0%
	Very Dissatisfied	5%

Zoetis Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Zoetis' Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.

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88 / 100

Very Satisfied	59%
Satisfied	29%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	6%

Very Satisfied

59%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Zoetis' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	100%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

100%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Zoetis' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Zoetis' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zoetis.

100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Zoetis Customer Satisfaction Score by Age

Zoetis's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

31-35

67%

36-40

100%

41-45

100%

46-50

80%

Zoetis Customer Satisfaction Score by Usage

Zoetis's Customer Satisfaction score was rated the highest by customers who have used Zoetis's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100
1 to 2 Years	72
2 to 5 Years	100
5 to 10 Years	100
Over 10 Years	100

Zoetis Customer Satisfaction Score by Industry

Zoetis's Customer Satisfaction score was rated the highest by Fishing and Farming industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

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{
	"title": "Zoetis Customer Satisfaction Score by Industry",
	"text": "Zoetis's Customer Satisfaction score was rated the highest by Fishing and Farming industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Zoetis's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Zoetis's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Zoetis's Customer Satisfaction score is  rated by Fishing and Farming customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Zoetis's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		}
	]
}

Tech	100
Biotech and Pharmaceuticals	67
Fishing and Farming	100
Healthcare, Hospitals and Medicine	84

Zoetis Customer Satisfaction vs. Competitors

Compared to its competitors, Zoetis's Customer Satisfaction score is rated right above IDEXX Laboratories.

COMPANY		Customer Satisfaction (CSAT) Score
	Zoetis	83%
	IDEXX Laboratories	68%
	Boehringer Ingelheim	63%
	Pfizer	58%
	Merial Limited	0%
	Encysive Pharmaceuticals	0%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Zoetis's Customer Satisfaction score is rated right above Colgate Palmolive, and is preceded by Headspace.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Zoetis	83%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	WW (formally Weight Watchers)	46%

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Zoetis Customer Service

4.1/5

Zoetis has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Zoetis's Customer Service

Address

Florham Park, NJ

Website

https://www.zoetisus.com/index.aspx

Quick Insights into Zoetis Customer Service

Zoetis's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Zoetis's products/services for 1 to 2 Years.

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Ranked Zoetis Customer Service the Highest

18-25	5
Other	5
Over 10 Years	4.8

Ranked Zoetis Customer Service the Lowest

31-35	4
Biotech and Pharmaceuticals	3.8
1 to 2 Years	3.5

Zoetis Customer Service Score by Gender

Zoetis's Customer Service score was rated 4.4 by both Female and Male customers on Comparably.

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Male

4.4/5

Female

4.4/5

Zoetis Customer Service Score by Ethnicity

Zoetis's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.4	Hispanic or Latino	4.4
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 5	Other	5

Zoetis Customer Service Score by Age

Zoetis's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 5	18-25	5
26-30 4.5	26-30	4.5
31-35 4	31-35	4
36-40 4.3	36-40	4.3
41-45 4.6	41-45	4.6
46-50 4.1	46-50	4.1

Zoetis Customer Service Score by Usage

Zoetis's Customer Service score was rated the highest by customers who have used Zoetis's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.6
1 to 2 Years	3.5
2 to 5 Years	4.7
5 to 10 Years	4.5
Over 10 Years	4.8

Zoetis Customer Service Score by Industry

Zoetis's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.

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Tech	4.2
Biotech and Pharmaceuticals	3.8
Fishing and Farming	4
Healthcare, Hospitals and Medicine	4.4

Zoetis Customer Service vs. Competitors

Compared to its competitors, Zoetis's Customer Service score is rated right above Boehringer Ingelheim.

COMPANY		Customer Service Score
	Zoetis	4.1/5
	Boehringer Ingelheim	4.1/5
	IDEXX Laboratories	3.8/5
	Pfizer	3.1/5
	Merial Limited	1.5/5
	Encysive Pharmaceuticals	N/A

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Zoetis's Customer Service score is rated right above Peloton, and is preceded by Glossier.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Zoetis	4.1/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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Zoetis as an Employer

4.5/5

Zoetis has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Zoetis

Kristin Peck

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Zoetis scored a 44 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Zoetis would recommend the brand to a friend. ENPS measures how likely Zoetis employees would recommend working at Zoetis to a friend.

Net Promoter Score

NPS Score

64%	Promoters
16%	Passive
20%	Detractors

Employee Net Promoter Score

eNPS Score

54%	Promoters
21%	Passive
25%	Detractors

Global Ranking Snapshot

Zoetis is ranked #888 in the Global Top 100 Brands. It ranks just behind Skillshare and just ahead of Fender Musical Instruments.

RANK			INDUSTRY
886	Veeva Systems	Peter Gassner	Tech
887	Skillshare	Matthew Cooper	Tech
888	Zoetis	Kristin Peck	Health and Wellness
889	Fender Musical Instruments	Andy Mooney	Media and Entertainment
890	LIDL	Jesper Højer	Retail
891	Sheetz	Joseph Sheetz	Food and Beverages
892	NYX	Toni Ko	Fashion and Beauty