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IDEXX Laboratories
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About IDEXX Laboratories' Brand

More than 10,000 innovators with one global focus: enhance the health and well-being of pets, people, and livestock. Among its major competitors, IDEXX Laboratories is ranked in 4th place for NPS while Vets First Choice is 1st, and Zoetis is 2nd.Their current market cap is $38.86B

Brand at a Glance

77%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.8/5
Customer Service

IDEXX Laboratories CMO
  IDEXX Laboratories CMO

Pat Venters

Ms. Pat Venters has been the Chief Marketing Officer and Vice President of IDEXX Laboratories, Inc. since November 14, 2016. Ms. Venters joined IDEXX with 25 years of healthcare marketing experience, most recently serving as Chief Marketing Officer for GE Healthcare's ultrasound line of business, where she led strategic business initiatives to drive customer engagement and growth of a multibillion-dollar business. Prior to GE, she held various marketing leadership positions at Philips Healthcare, including Vice President of Professional Services and Solutions and Vice President of Global Oncology and Women's Health, where she developed transformational marketing solutions that decreased costs and improved access and quality of care. She served as General Manager of Philips Oncology Care Cycle. Ms. Venters is leading Philips Healthcare in the end-to-end development of Cancer Centers globally. She served as a Member of Advisory Board at eHealth Global Technologies, Inc.

IDEXX Laboratories Ranking

IDEXX Laboratories NPS

IDEXX Laboratories's Net Promoter Score (NPS) is a 10 with 47% Promoters, 16% Passives, and 37% Detractors. Net Promoter Score tracks whether IDEXX Laboratories's customers would recommend using the product based on a scale of -100 to 100.

IDEXX Laboratories Overall NPS

10
NPS
47%Promoters
16%Passives
37%Detractors
IDEXX Laboratories Overall NPS

IDEXX Laboratories NPS Trend

-100
-50
0
50
100
Mar 2024
8
Mar 20248
Apr 2024
10
Apr 202410
Jun 2024
8
Jun 20248
Sep 2024
8
Sep 20248
Oct 2024
6
Oct 20246
Nov 2024
7
Nov 20247
Feb 2025
7
Feb 20257
May 2025
7
May 20257
Jul 2025
7
Jul 20257
Dec 2025
8
Dec 20258
Jan 2026
8
Jan 20268
Feb 2026
10
Feb 202610

How Other Brands Compare

IDEXX Laboratories is ranked third for NPS among its competitors. Zoetis and DENTSPLY SIRONA come in first and second, with Labcorp coming in at #4. Among those competitors, it is the second most valued company behind Zoetis.

IDEXX Laboratories' Logo
IDEXX Laboratories
DENTSPLY SIRONA's Logo
DENTSPLY SIRONA
Zoetis' Logo
Zoetis
Labcorp's Logo
Labcorp
Global Ranking#-#818#888#-
NPS102142-17
Social Sentiment Calculated by analyzing social media and other online mentions---Neutral
Valuation Updated every 24 hours for public companies$38.86B$8.16B$76.03B$24.89B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IDEXX Laboratories NPS by Gender

Female customers rated IDEXX Laboratories's NPS 2 points higher than Male customers.

Male

9

IDEXX Laboratories's NPS was rated 9 by Male customers on Comparably.

42%
Promoters
25%
Passives
33%
Detractors

Female

11

IDEXX Laboratories's NPS was rated 11 by Female customers on Comparably.

49%
Promoters
13%
Passives
38%
Detractors

IDEXX Laboratories NPS by Ethnicity

IDEXX Laboratories's NPS was rated 10 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
10
Caucasian10

IDEXX Laboratories NPS by Age

IDEXX Laboratories's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
18-2567%33%0%
Promoters
57%
Passives
29%
Detractors
14%
26-3057%29%14%
Promoters
62%
Passives
0%
Detractors
38%
31-3562%0%38%
Promoters
33%
Passives
34%
Detractors
33%
36-4033%34%33%
Promoters
0%
Passives
33%
Detractors
67%
41-450%33%67%

IDEXX Laboratories NPS by Usage

IDEXX Laboratories's NPS was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100
-50
0
50
100
Less than 1 Year
23
Less than 1 Year23
1 to 2 Years
14
1 to 2 Years14
2 to 5 Years
55
2 to 5 Years55
5 to 10 Years
17
5 to 10 Years17

IDEXX Laboratories NPS vs. Competitors

Compared to its competitors, IDEXX Laboratories's NPS is rated right above Coloplast, and is preceded by DENTSPLY SIRONA.

IDEXX Laboratories Customer Reviews

Out of the 7 IDEXX Laboratories customer reviews 6 were positive and 1 was constructive. IDEXX Laboratories customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
Customer service is terrible. Cant call anyone to sort accounts. People dont reply or ignore emails.
What do you value most about this brand?
Customer Relationship Management and Social Responsibility
What do you value most about this brand?
quick turnaround, courier service, phone customer service, and availability of same-day medical consultations
What do you value most about this brand?
provides high quality diagnostics and good customer service
What do you value most about this brand?
Excellent customer service and support.

IDEXX Laboratories Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of IDEXX Laboratories users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
IDEXX Laboratories Customer Loyalty

IDEXX Laboratories Customer Loyalty Score by Gender

Male customers rated IDEXX Laboratories's Customer Loyalty score 7% higher than Female customers.

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Male
85%
Yes
Female
78%
Yes

IDEXX Laboratories Customer Loyalty Score by Ethnicity

IDEXX Laboratories's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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78
out of 100
Caucasian

IDEXX Laboratories Customer Loyalty Score by Age

IDEXX Laboratories's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%
26-30
87%
26-3087%
31-35
78%
31-3578%
36-40
100%
36-40100%
41-45
70%
41-4570%

IDEXX Laboratories Customer Loyalty Score by Usage

IDEXX Laboratories's Customer Loyalty score was rated the highest by customers who have used IDEXX Laboratories's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
61%
1 to 2 Years
100%
2 to 5 Years
78%
5 to 10 Years
85%

IDEXX Laboratories Customer Loyalty Score by Industry

IDEXX Laboratories's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
91%
Healthcare, Hospitals and Medicine
78%

IDEXX Laboratories Customer Loyalty vs. Competitors

Compared to its competitors, IDEXX Laboratories's Customer Loyalty score is rated right above Coloplast, and is preceded by DENTSPLY SIRONA.

Unlock IDEXX Laboratories Customer Loyalty vs. Competitors Data

IDEXX Laboratories' Logo
VS
Vets First Choice's Logo
Zoetis' Logo
DENTSPLY SIRONA's Logo
Coloplast's Logo
Labcorp's Logo
Covetrus' Logo
CVS Group's Logo

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IDEXX Laboratories Product Quality

3.9/5

IDEXX Laboratories has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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IDEXX Laboratories Product Information

IDEXX Laboratories serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. IDEXX Laboratories supports Web devices and offers products for small and large sized businesses.

IDEXX Laboratories’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated IDEXX Laboratories's product the highest. Reviewers from the Tech industry rated IDEXX Laboratories the lowest at 4.1.

Website
http://www.idexx.com
Company Size
5,001-10,000 Employees

Industry

Biotech and Pharmaceuticals

Languages Supported

English

Product Type

Electronic Medical Records Software
Medical Scheduling Software
Veterinary Software

Quick Insights into IDEXX Laboratories Product Quality

IDEXX Laboratories's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked IDEXX Laboratories Product Quality the Highest

18-25
4.6
2 to 5 Years
4.3
Healthcare, Hospitals and Medicine
4.2

Ranked IDEXX Laboratories Product Quality the Lowest

Female
3.6
Less than 1 Year
3.5
41-45
2

IDEXX Laboratories Product Quality Score by Gender

Male customers rated IDEXX Laboratories's Product Quality score 0.6 stars higher than Female customers.

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Male

4.2/5

Female

3.6/5

IDEXX Laboratories Product Quality Score by Ethnicity

IDEXX Laboratories's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8

IDEXX Laboratories Product Quality Score by Age

IDEXX Laboratories's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.2
26-304.2
31-35
4.4
31-354.4
36-40
4.3
36-404.3
41-45
2
41-452

IDEXX Laboratories Product Quality Score by Usage

IDEXX Laboratories's Product Quality score was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.6
2 to 5 Years
4.3
5 to 10 Years
4

IDEXX Laboratories Product Quality Score by Industry

IDEXX Laboratories's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.

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Tech
4.1
Healthcare, Hospitals and Medicine
4.2

IDEXX Laboratories Product Quality vs. Competitors

Compared to its competitors, IDEXX Laboratories's Product Quality score is rated right above DENTSPLY SIRONA, and is preceded by Zoetis.

COMPANYProduct Quality Score
Vets First Choice5/5
Zoetis4.2/5
IDEXX Laboratories3.9/5
DENTSPLY SIRONA3.6/5
Covetrus3.5/5
Coloplast3/5
Labcorp2.9/5
CVS GroupN/A

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IDEXX Laboratories' Logo
VS
Vets First Choice's Logo
Zoetis' Logo
DENTSPLY SIRONA's Logo
Covetrus' Logo
Coloplast's Logo
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CVS Group's Logo

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IDEXX Laboratories Pricing

IDEXX Laboratories ROI & Value For Money

3.5/5

IDEXX Laboratories has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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IDEXX Laboratories Pricing Plans

IDEXX Laboratories has a pricing structure that accommodates small and large businesses. Starting from $199/month, IDEXX Laboratories uses a subscription model and offers the following: Multi Doctor (2-10 Doctors, single location) - $249 per month, Multi Location (2-10 Doctors, multiple locations) - $219 per month per location, and Enterprise (11+ Doctors, single and multi locations) - Contact IDEXX.

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from IDEXX Laboratories.

Who Uses IDEXX Laboratories?

Small Businesses
Large Enterprises

Quick Insights into IDEXX Laboratories ROI

IDEXX Laboratories's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked IDEXX Laboratories ROI the Highest

18-25
4.5
Tech
4.1
2 to 5 Years
4

Ranked IDEXX Laboratories ROI the Lowest

Female
3.4
5 to 10 Years
3.1
41-45
1.8

IDEXX Laboratories ROI Score by Gender

Male customers rated IDEXX Laboratories's ROI score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

IDEXX Laboratories ROI Score by Ethnicity

IDEXX Laboratories's ROI score was rated 3.3 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3

IDEXX Laboratories ROI Score by Age

IDEXX Laboratories's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4
26-304
31-35
4
31-354
36-40
3.3
36-403.3
41-45
1.8
41-451.8

IDEXX Laboratories ROI Score by Usage

IDEXX Laboratories's ROI score was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
3.5
2 to 5 Years
4
5 to 10 Years
3.1

IDEXX Laboratories ROI Score by Industry

IDEXX Laboratories's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
4.1
Healthcare, Hospitals and Medicine
3.5

IDEXX Laboratories Pricing vs. Competitors

Compared to its competitors, IDEXX Laboratories's ROI score is rated right above Covetrus, and is preceded by DENTSPLY SIRONA.

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IDEXX Laboratories' Logo
VS
Vets First Choice's Logo
Zoetis' Logo
DENTSPLY SIRONA's Logo
Covetrus' Logo
Coloplast's Logo
Labcorp's Logo
CVS Group's Logo

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IDEXX Laboratories Customer Satisfaction (CSAT)

IDEXX Laboratories Customer Satisfaction (CSAT) Score

68 / 100

IDEXX Laboratories has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied40%
Satisfied28%
Neither Satisfied nor Dissatisfied10%
Dissatisfied4%
Very Dissatisfied18%
Very Satisfied
40%
Satisfied
28%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
4%
Very Dissatisfied
18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into IDEXX Laboratories Customer Satisfaction

IDEXX Laboratories's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked IDEXX Laboratories Customer Satisfaction the Highest

26-30
100%
Less than 1 Year
100%
Tech
100%

Ranked IDEXX Laboratories Customer Satisfaction the Lowest

41-45
67%
5 to 10 Years
67%
Healthcare, Hospitals and Medicine
63%

IDEXX Laboratories Customer Satisfaction Score by Gender

Female customers rated IDEXX Laboratories's Customer Satisfaction score 3 points higher than Male customers.

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82 / 100
Male
Very Satisfied
46%
Satisfied
36%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
9%
85 / 100
Female
Very Satisfied
54%
Satisfied
31%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
15%

IDEXX Laboratories Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

IDEXX Laboratories' Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.

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78 / 100
Very Satisfied56%
Satisfied22%
Neither Satisfied nor Dissatisfied0%
Dissatisfied5%
Very Dissatisfied17%
Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
17%

IDEXX Laboratories Customer Satisfaction Score by Age

IDEXX Laboratories's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
26-30 CSAT Score
100%
Very Satisfied
43%
Satisfied
57%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
80%
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
31-3580%
36-40 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%
41-45 CSAT Score
67%
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
41-4567%

IDEXX Laboratories Customer Satisfaction Score by Usage

IDEXX Laboratories's Customer Satisfaction score was rated the highest by customers who have used IDEXX Laboratories's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
100
1 to 2 Years
80
2 to 5 Years
88
5 to 10 Years
67

IDEXX Laboratories Customer Satisfaction Score by Industry

IDEXX Laboratories's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
100
Healthcare, Hospitals and Medicine
63

IDEXX Laboratories Customer Satisfaction vs. Competitors

Compared to its competitors, IDEXX Laboratories's Customer Satisfaction score is rated right above Coloplast, and is preceded by Zoetis.

COMPANYCustomer Satisfaction (CSAT) Score
Zoetis83%
IDEXX Laboratories68%
Coloplast67%
DENTSPLY SIRONA64%
Labcorp44%
Covetrus39%
Vets First Choice0%
CVS Group0%

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IDEXX Laboratories' Logo
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Zoetis' Logo
Coloplast's Logo
DENTSPLY SIRONA's Logo
Labcorp's Logo
Covetrus' Logo
Vets First Choice's Logo
CVS Group's Logo

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IDEXX Laboratories Customer Service

3.8/5

IDEXX Laboratories has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About IDEXX Laboratories's Customer Service

Address

One IDEXX Drive, Westbrook, ME 04092


Website

http://www.idexx.com


Phone Number

2075564630

Quick Insights into IDEXX Laboratories Customer Service

IDEXX Laboratories's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked IDEXX Laboratories Customer Service the Highest

18-25
4.6
2 to 5 Years
4.2
Tech
4.2

Ranked IDEXX Laboratories Customer Service the Lowest

Female
3.5
Less than 1 Year
3.4
41-45
1.8

IDEXX Laboratories Customer Service Score by Gender

Male customers rated IDEXX Laboratories's Customer Service score 0.4 stars higher than Female customers.

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Male

3.9/5

Female

3.5/5

IDEXX Laboratories Customer Service Score by Ethnicity

IDEXX Laboratories's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
3.5
Caucasian3.5

IDEXX Laboratories Customer Service Score by Age

IDEXX Laboratories's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25
4.6
18-254.6
26-30
4.1
26-304.1
31-35
4.4
31-354.4
36-40
4.1
36-404.1
41-45
1.8
41-451.8

IDEXX Laboratories Customer Service Score by Usage

IDEXX Laboratories's Customer Service score was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.4
1 to 2 Years
3.6
2 to 5 Years
4.2
5 to 10 Years
3.4

IDEXX Laboratories Customer Service Score by Industry

IDEXX Laboratories's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
4.2
Healthcare, Hospitals and Medicine
3.7

IDEXX Laboratories Customer Service vs. Competitors

Compared to its competitors, IDEXX Laboratories's Customer Service score is rated right above DENTSPLY SIRONA, and is preceded by Zoetis.

COMPANYCustomer Service Score
Vets First Choice5/5
Zoetis4/5
IDEXX Laboratories3.8/5
DENTSPLY SIRONA3.6/5
Covetrus3.5/5
Coloplast3.2/5
Labcorp2.8/5
CVS GroupN/A

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IDEXX Laboratories' Logo
VS
Vets First Choice's Logo
Zoetis' Logo
DENTSPLY SIRONA's Logo
Covetrus' Logo
Coloplast's Logo
Labcorp's Logo
CVS Group's Logo

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IDEXX Laboratories as an Employer

3.7/5

IDEXX Laboratories has a 3.7/5 stars for its overall company culture rated by their employees

  IDEXX Laboratories CEO
top
40%
CEO of IDEXX Laboratories

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IDEXX Laboratories scored a 10 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of IDEXX Laboratories would recommend the brand to a friend. ENPS measures how likely IDEXX Laboratories employees would recommend working at IDEXX Laboratories to a friend.

Net Promoter Score

10
NPS Score
47%Promoters
16%Passive
37%Detractors

Employee Net Promoter Score

1
eNPS Score
40%Promoters
21%Passive
39%Detractors

Global Ranking Snapshot

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