

More than 10,000 innovators with one global focus: enhance the health and well-being of pets, people, and livestock. Among its major competitors, IDEXX Laboratories is ranked in 4th place for NPS while Vets First Choice is 1st, and Zoetis is 2nd.Their current market cap is $38.86B

Ms. Pat Venters has been the Chief Marketing Officer and Vice President of IDEXX Laboratories, Inc. since November 14, 2016. Ms. Venters joined IDEXX with 25 years of healthcare marketing experience, most recently serving as Chief Marketing Officer for GE Healthcare's ultrasound line of business, where she led strategic business initiatives to drive customer engagement and growth of a multibillion-dollar business. Prior to GE, she held various marketing leadership positions at Philips Healthcare, including Vice President of Professional Services and Solutions and Vice President of Global Oncology and Women's Health, where she developed transformational marketing solutions that decreased costs and improved access and quality of care. She served as General Manager of Philips Oncology Care Cycle. Ms. Venters is leading Philips Healthcare in the end-to-end development of Cancer Centers globally. She served as a Member of Advisory Board at eHealth Global Technologies, Inc.
IDEXX Laboratories's Net Promoter Score (NPS) is a 10 with 47% Promoters, 16% Passives, and 37% Detractors. Net Promoter Score tracks whether IDEXX Laboratories's customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 16% | Passives |
| 37% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 8 | Mar 2024 | 8 |
Apr 2024 10 | Apr 2024 | 10 |
Jun 2024 8 | Jun 2024 | 8 |
Sep 2024 8 | Sep 2024 | 8 |
Oct 2024 6 | Oct 2024 | 6 |
Nov 2024 7 | Nov 2024 | 7 |
Feb 2025 7 | Feb 2025 | 7 |
May 2025 7 | May 2025 | 7 |
Jul 2025 7 | Jul 2025 | 7 |
Dec 2025 8 | Dec 2025 | 8 |
Jan 2026 8 | Jan 2026 | 8 |
Feb 2026 10 | Feb 2026 | 10 |
IDEXX Laboratories is ranked third for NPS among its competitors. Zoetis and DENTSPLY SIRONA come in first and second, with Labcorp coming in at #4. Among those competitors, it is the second most valued company behind Zoetis.
![]() IDEXX Laboratories | ![]() DENTSPLY SIRONA | ![]() Zoetis | ![]() Labcorp | |
| Global Ranking | #- | #818 | #888 | #- |
| NPS | 10 | 21 | 42 | -17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $38.86B | $8.16B | $76.03B | $24.89B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated IDEXX Laboratories's NPS 2 points higher than Male customers.
IDEXX Laboratories's NPS was rated 9 by Male customers on Comparably.
IDEXX Laboratories's NPS was rated 11 by Female customers on Comparably.
IDEXX Laboratories's NPS was rated 10 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
IDEXX Laboratories's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
IDEXX Laboratories's NPS was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years 14 | 1 to 2 Years | 14 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Compared to its competitors, IDEXX Laboratories's NPS is rated right above Coloplast, and is preceded by DENTSPLY SIRONA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Vets First Choice | 100 |
![]() | Zoetis | 42 |
![]() | DENTSPLY SIRONA | 21 |
![]() | IDEXX Laboratories | 10 |
![]() | Coloplast | 2 |
![]() | Covetrus | -11 |
![]() | Labcorp | -17 |
![]() | CVS Group | -100 |
Out of the 7 IDEXX Laboratories customer reviews 6 were positive and 1 was constructive. IDEXX Laboratories customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of IDEXX Laboratories users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated IDEXX Laboratories's Customer Loyalty score 7% higher than Female customers.
IDEXX Laboratories's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
IDEXX Laboratories's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 87% | 26-30 | 87% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
IDEXX Laboratories's Customer Loyalty score was rated the highest by customers who have used IDEXX Laboratories's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
IDEXX Laboratories's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, IDEXX Laboratories's Customer Loyalty score is rated right above Coloplast, and is preceded by DENTSPLY SIRONA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Vets First Choice | 100% |
![]() | Zoetis | 86% |
![]() | DENTSPLY SIRONA | 77% |
![]() | IDEXX Laboratories | 77% |
![]() | Coloplast | 71% |
![]() | Labcorp | 67% |
![]() | Covetrus | 57% |
![]() | CVS Group | N/A |
IDEXX Laboratories has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock IDEXX Laboratories' overall Product Quality score rated by its users and customers.
IDEXX Laboratories serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. IDEXX Laboratories supports Web devices and offers products for small and large sized businesses.
IDEXX Laboratories’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated IDEXX Laboratories's product the highest. Reviewers from the Tech industry rated IDEXX Laboratories the lowest at 4.1.
IDEXX Laboratories's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Male customers rated IDEXX Laboratories's Product Quality score 0.6 stars higher than Female customers.
IDEXX Laboratories's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
IDEXX Laboratories's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 2 | 41-45 | 2 |
IDEXX Laboratories's Product Quality score was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
IDEXX Laboratories's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, IDEXX Laboratories's Product Quality score is rated right above DENTSPLY SIRONA, and is preceded by Zoetis.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vets First Choice | 5/5 |
![]() | Zoetis | 4.2/5 |
![]() | IDEXX Laboratories | 3.9/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Covetrus | 3.5/5 |
![]() | Coloplast | 3/5 |
![]() | Labcorp | 2.9/5 |
![]() | CVS Group | N/A |
IDEXX Laboratories has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock IDEXX Laboratories' overall ROI score rated by its users and customers.
IDEXX Laboratories has a pricing structure that accommodates small and large businesses. Starting from $199/month, IDEXX Laboratories uses a subscription model and offers the following: Multi Doctor (2-10 Doctors, single location) - $249 per month, Multi Location (2-10 Doctors, multiple locations) - $219 per month per location, and Enterprise (11+ Doctors, single and multi locations) - Contact IDEXX.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from IDEXX Laboratories.
IDEXX Laboratories's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Male customers rated IDEXX Laboratories's ROI score 0.1 stars higher than Female customers.
IDEXX Laboratories's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
IDEXX Laboratories's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 3.3 | 36-40 | 3.3 |
41-45 1.8 | 41-45 | 1.8 |
IDEXX Laboratories's ROI score was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
IDEXX Laboratories's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, IDEXX Laboratories's ROI score is rated right above Covetrus, and is preceded by DENTSPLY SIRONA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vets First Choice | 5/5 |
![]() | Zoetis | 4/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | IDEXX Laboratories | 3.5/5 |
![]() | Covetrus | 3.4/5 |
![]() | Coloplast | 3.2/5 |
![]() | Labcorp | 2.8/5 |
![]() | CVS Group | N/A |
IDEXX Laboratories has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
IDEXX Laboratories's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated IDEXX Laboratories's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
IDEXX Laboratories' Customer Satisfaction (CSAT) score was rated 78% according to Caucasian users and customers.
IDEXX Laboratories's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 67% |
IDEXX Laboratories's Customer Satisfaction score was rated the highest by customers who have used IDEXX Laboratories's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
IDEXX Laboratories's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "IDEXX Laboratories Customer Satisfaction Score by Industry",
"text": "IDEXX Laboratories's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "IDEXX Laboratories's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 63,
"stars": 0,
"csatScore": 63,
"text": "IDEXX Laboratories's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 63
}
]
}Compared to its competitors, IDEXX Laboratories's Customer Satisfaction score is rated right above Coloplast, and is preceded by Zoetis.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Zoetis | 83% |
![]() | IDEXX Laboratories | 68% |
![]() | Coloplast | 67% |
![]() | DENTSPLY SIRONA | 64% |
![]() | Labcorp | 44% |
![]() | Covetrus | 39% |
![]() | Vets First Choice | 0% |
![]() | CVS Group | 0% |
IDEXX Laboratories has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock IDEXX Laboratories' overall Customer Service score rated by its users and customers.
One IDEXX Drive, Westbrook, ME 04092
http://www.idexx.com
2075564630
IDEXX Laboratories's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Male customers rated IDEXX Laboratories's Customer Service score 0.4 stars higher than Female customers.
IDEXX Laboratories's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
IDEXX Laboratories's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.1 | 36-40 | 4.1 |
41-45 1.8 | 41-45 | 1.8 |
IDEXX Laboratories's Customer Service score was rated the highest by customers who have used IDEXX Laboratories's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
IDEXX Laboratories's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, IDEXX Laboratories's Customer Service score is rated right above DENTSPLY SIRONA, and is preceded by Zoetis.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Vets First Choice | 5/5 |
![]() | Zoetis | 4/5 |
![]() | IDEXX Laboratories | 3.8/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Covetrus | 3.5/5 |
![]() | Coloplast | 3.2/5 |
![]() | Labcorp | 2.8/5 |
![]() | CVS Group | N/A |
IDEXX Laboratories has a 3.7/5 stars for its overall company culture rated by their employees

IDEXX Laboratories scored a 10 for Net Promoter Score and a 1 for Employee Net Promoter Score. NPS gauges how likely a customer of IDEXX Laboratories would recommend the brand to a friend. ENPS measures how likely IDEXX Laboratories employees would recommend working at IDEXX Laboratories to a friend.
| 47% | Promoters |
|---|---|
| 16% | Passive |
| 37% | Detractors |
| 40% | Promoters |
|---|---|
| 21% | Passive |
| 39% | Detractors |