

Vets First Choice provides veterinary practices with an online pharmacy and home delivery services. Among its major competitors, Vets First Choice is ranked in 1st place for NPS while IDEXX Laboratories is 2nd, and Walgreens is 3rd.
Vets First Choice's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Vets First Choice's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Mar 2021 100 | Mar 2021 | 100 |
Vets First Choice is ranked first for NPS among its competitors. IDEXX Laboratories and Walgreens come in second and third.
![]() Vets First Choice | ![]() Walgreens | ![]() IDEXX Laboratories | |
| Global Ranking | #- | #394 | #- |
| NPS | 100 | -7 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $27.63B | $38.86B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Vets First Choice's NPS is rated right above IDEXX Laboratories.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Vets First Choice | 100 |
![]() | IDEXX Laboratories | 8 |
![]() | Walgreens | -7 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Vets First Choice users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Vets First Choice's Customer Loyalty score is rated right above IDEXX Laboratories.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Vets First Choice | 100% |
![]() | IDEXX Laboratories | 77% |
![]() | Walgreens | 75% |
Vets First Choice has an overall Product Quality score of 5 out of 5 stars rated by its users and customers.
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Vets First Choice’s product quality score is a 5 out of 5 as rated by its users and customers.
Compared to its competitors, Vets First Choice's Product Quality score is rated right above IDEXX Laboratories.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Vets First Choice | 5/5 |
![]() | IDEXX Laboratories | 3.9/5 |
![]() | Walgreens | 3.2/5 |
Vets First Choice has a value for money and ROI score of 5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Vets First Choice's ROI score is rated right above IDEXX Laboratories.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Vets First Choice | 5/5 |
![]() | IDEXX Laboratories | 3.5/5 |
![]() | Walgreens | 3.1/5 |
Vets First Choice has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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Portland, ME
http://www.vetsfirstchoice.com/
(888)280-2221
Compared to its competitors, Vets First Choice's Customer Service score is rated right above IDEXX Laboratories.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Vets First Choice | 5/5 |
![]() | IDEXX Laboratories | 3.8/5 |
![]() | Walgreens | 3/5 |
Vets First Choice has a 3.8/5 stars for its overall company culture rated by their employees

Vets First Choice scored a 100 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Vets First Choice would recommend the brand to a friend. ENPS measures how likely Vets First Choice employees would recommend working at Vets First Choice to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |