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Curology is

Ranked

#78

Health and Wellness Brands

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Curology

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Curology

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Curology is ranked #78 in Health and Wellness Brands

About Curology's Brand

Curology provides personalized prescription skincare for acne and anti-aging, delivered to the comfort of your own home Curology’s brand is ranked #841 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Curology. When compared to other organizations within the Health and Wellness industry, Curology is ranked #78. Among its major competitors, Curology is ranked in 1st place for NPS while hims is 2nd, and Zeel is 3rd.Their current valuation is $55.00M

Brand at a Glance

77%

Customer Loyalty

4/5

Product Quality

3.6/5

Pricing

3.9/5

Customer Service

Curology Ranking

^#841 in Global Best Brands
^#78 in Health and Wellness
^#1 / 4 of its competitors

Curology NPS

Curology's Net Promoter Score (NPS) is a 20 with 48% Promoters, 24% Passives, and 28% Detractors. Net Promoter Score tracks whether Curology's customers would recommend using the product based on a scale of -100 to 100.

Curology Overall NPS

NPS

48%	Promoters
24%	Passives
28%	Detractors

Curology NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2022 29	Dec 2022	29
Feb 2023 27	Feb 2023	27
Mar 2023 27	Mar 2023	27
Apr 2023 27	Apr 2023	27
May 2023 26	May 2023	26
Jun 2023 24	Jun 2023	24
Jul 2023 24	Jul 2023	24
Sep 2023 24	Sep 2023	24
Jan 2024 22	Jan 2024	22
Mar 2024 22	Mar 2024	22
Apr 2024 20	Apr 2024	20
Sep 2024 20	Sep 2024	20

How Other Brands Compare

Curology is ranked first for NPS among its competitors. hims and Zeel come in second and third, with Direct Dermatology coming in at #4. Among those competitors, it is the third most valued company behind hims.

	Curology	hims	Zeel	Direct Dermatology
Global Ranking	#841	#-	#-	#-
NPS	20	6	-58	-
Valuation Updated every 24 hours for public companies	$55.00M	$1.10B	$75.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Curology NPS by Gender

Female customers rated Curology's NPS 21 points higher than Male customers.

Male

Curology's NPS was rated 13 by Male customers on Comparably.

42%

Promoters

29%

Passives

29%

Detractors

Female

Curology's NPS was rated 34 by Female customers on Comparably.

56%

Promoters

22%

Passives

22%

Detractors

Curology NPS by Ethnicity

Curology's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 17	Caucasian	17
African American/Black 0	African American/Black	0
Asian or Pacific Islander 20	Asian or Pacific Islander	20

Curology NPS by Age

Curology's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

30%

10%

26-30

75%

25%

31-35

40%

20%

40%

Curology NPS by Usage

Curology's NPS was rated the highest by customers who have used Curology's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 43	Less than 1 Year	43
1 to 2 Years 46	1 to 2 Years	46
2 to 5 Years -1	2 to 5 Years	-1

Curology NPS vs. Competitors

Compared to its competitors, Curology's NPS is rated right above hims.

COMPANY		NPS Score
	Curology	20
	hims	6
	Health Fitness	N/A
	Zeel	-58

Curology NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Curology's NPS is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		NPS Score
	Headspace	41
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Curology	20
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

Curology Customer Reviews

Out of the 6 Curology customer reviews 3 were positive and 3 were constructive. Curology customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Curology Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Curology users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

77%

23%

Curology Customer Loyalty Score by Gender

Female customers rated Curology's Customer Loyalty score 6% higher than Male customers.

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Male

74%

Yes

Female

80%

Yes

Curology Customer Loyalty Score by Ethnicity

Curology's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

Curology Customer Loyalty Score by Age

Curology's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Curology.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 78%	26-30	78%
31-35 64%	31-35	64%

Curology Customer Loyalty Score by Usage

Curology's Customer Loyalty score was rated the highest by customers who have used Curology's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
1 to 2 Years	84%
2 to 5 Years	93%

Curology Customer Loyalty Score by Industry

Curology's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.

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Tech	78%
Accounting	55%
Education	82%

Curology Customer Loyalty vs. Competitors

Compared to its competitors, Curology's Customer Loyalty score is rated right above Zeel.

COMPANY		Customer Loyalty Score
	Curology	77%
	Zeel	71%
	hims	58%
	Health Fitness	N/A

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Curology's Customer Loyalty score is rated right above Glossier, and is preceded by Johnson & Johnson.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Curology	77%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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Curology Product Quality

4/5

Curology has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Curology Product Information

Curology’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Curology's product the highest. Reviewers from the Education industry rated Curology the lowest at 3.2.

Website: https://curology.com/

Company Size: 51-200 Employees

Industry

Tech

Healthcare

Quick Insights into Curology Product Quality

Curology's Product Quality score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.

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Ranked Curology Product Quality the Highest

26-30	4.7
Tech	4.7
Asian or Pacific Islander	4.6

Ranked Curology Product Quality the Lowest

31-35	3.4
Education	3.2
African American/Black	3.1

Curology Product Quality Score by Gender

Female customers rated Curology's Product Quality score 0.5 stars higher than Male customers.

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Male

3.8/5

Female

4.3/5

Curology Product Quality Score by Ethnicity

Curology's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6

Curology Product Quality Score by Age

Curology's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.7	26-30	4.7
31-35 3.4	31-35	3.4

Curology Product Quality Score by Usage

Curology's Product Quality score was rated the highest by customers who have used Curology's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.4
2 to 5 Years	4.1

Curology Product Quality Score by Industry

Curology's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	4.7
Accounting	4.2
Education	3.2

Curology Product Quality vs. Competitors

Compared to its competitors, Curology's Product Quality score is rated right above hims.

COMPANY		Product Quality Score
	Curology	4/5
	hims	3.4/5
	Zeel	2.5/5
	Health Fitness	N/A

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Curology's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Curology	4/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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Curology Pricing

Curology ROI & Value For Money

3.6/5

Curology has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Curology Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Curology.

Quick Insights into Curology ROI

Curology's ROI score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.

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Ranked Curology ROI the Highest

26-30	4.4
Asian or Pacific Islander	4.3
Tech	4.1

Ranked Curology ROI the Lowest

Male	3.3
1 to 2 Years	3.2
African American/Black	2.9

Curology ROI Score by Gender

Female customers rated Curology's ROI score 0.5 stars higher than Male customers.

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Male

3.3/5

Female

3.8/5

Curology ROI Score by Ethnicity

Curology's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
African American/Black 2.9	African American/Black	2.9
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Curology ROI Score by Age

Curology's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.4	18-25	3.4
26-30 4.4	26-30	4.4
31-35 3.5	31-35	3.5

Curology ROI Score by Usage

Curology's ROI score was rated the highest by customers who have used Curology's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.2
2 to 5 Years	3.8

Curology ROI Score by Industry

Curology's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	4.1
Accounting	4
Education	3.3

Curology Pricing vs. Competitors

Compared to its competitors, Curology's ROI score is rated right above hims.

COMPANY		Pricing Score
	Curology	3.6/5
	hims	3/5
	Zeel	2.6/5
	Health Fitness	N/A

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Curology's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Curology	3.6/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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Curology Customer Satisfaction (CSAT)

Curology Customer Satisfaction (CSAT) Score

65 / 100

Curology has an overall Customer Satisfaction score of 65 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	35%
Satisfied	30%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	7%
Very Dissatisfied	11%

Very Satisfied

35%

Satisfied

30%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Curology Customer Satisfaction

Curology's Customer Satisfaction score was rated highest by customers who have used Curology's products/services for Less than 1 Year, and rated lowest by customers who have used Curology's products/services for 2 to 5 Years.

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Ranked Curology Customer Satisfaction the Highest

Less than 1 Year	86%
18-25	82%
Accounting	80%

Ranked Curology Customer Satisfaction the Lowest

31-35	60%
African American/Black	60%
2 to 5 Years	50%

Curology Customer Satisfaction Score by Gender

Curology's Customer Satisfaction score was rated 72 by Female customers on Comparably.

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72 / 100

Female

	Very Satisfied	29%
	Satisfied	43%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	13%
	Very Dissatisfied	5%

Curology Customer Satisfaction Score by Ethnicity

Caucasian
64%
African American/Black
60%

CSAT according to Caucasian

Curology's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.

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64 / 100

Very Satisfied	36%
Satisfied	28%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	18%
Very Dissatisfied	0%

Very Satisfied

36%

Satisfied

28%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

18%

Very Dissatisfied

CSAT according to African American/Black

Curology's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.

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60 / 100

Very Satisfied	0%
Satisfied	60%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

Satisfied

60%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

Curology Customer Satisfaction Score by Age

Curology's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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100

Breakdown

Age

Score

18-25

82%

31-35

60%

Curology Customer Satisfaction Score by Usage

Curology's Customer Satisfaction score was rated the highest by customers who have used Curology's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	86
1 to 2 Years	83
2 to 5 Years	50

Curology Customer Satisfaction Score by Industry

Curology's Customer Satisfaction score was rated 80 points by Accounting industry customers.

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	"title": "Curology Customer Satisfaction Score by Industry",
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			"label": "Accounting",
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Accounting	80

Curology Customer Satisfaction vs. Competitors

Compared to its competitors, Curology's Customer Satisfaction score is rated right above hims.

COMPANY		Customer Satisfaction (CSAT) Score
	Curology	65%
	hims	59%
	Zeel	25%
	Health Fitness	0%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Curology's Customer Satisfaction score is rated right above Peloton, and is preceded by CVS Health.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Philips	74%
	CVS Health	68%
	Curology	65%
	Peloton	63%
	WW (formally Weight Watchers)	46%

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Curology Customer Service

3.9/5

Curology has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Curology's Customer Service

Address

Suite 150, San Diego, CA 92121

Website

https://curology.com/

Phone Number

858-859-1188

Curology's Social Links

Quick Insights into Curology Customer Service

Curology's Customer Service score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.

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Ranked Curology Customer Service the Highest

26-30	4.5
Asian or Pacific Islander	4.4
Tech	4.4

Ranked Curology Customer Service the Lowest

31-35	3.7
Education	3.3
African American/Black	3.2

Curology Customer Service Score by Gender

Female customers rated Curology's Customer Service score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

Curology Customer Service Score by Ethnicity

Curology's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Curology.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4

Curology Customer Service Score by Age

Curology's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.5	26-30	4.5
31-35 3.7	31-35	3.7

Curology Customer Service Score by Usage

Curology's Customer Service score was rated the highest by customers who have used Curology's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	3.9
2 to 5 Years	3.8

Curology Customer Service Score by Industry

Curology's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.

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Tech	4.4
Accounting	4.2
Education	3.3

Curology Customer Service vs. Competitors

Compared to its competitors, Curology's Customer Service score is rated right above hims.

COMPANY		Customer Service Score
	Curology	3.9/5
	hims	3.1/5
	Zeel	2/5
	Health Fitness	N/A

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Curology's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Curology	3.9/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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Curology as an Employer

3.6/5

Curology has a 3.6/5 stars for its overall company culture rated by their employees

top

30%

CEO of Curology

David Lortscher

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Curology scored a 20 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Curology would recommend the brand to a friend. ENPS measures how likely Curology employees would recommend working at Curology to a friend.

Net Promoter Score

NPS Score

48%	Promoters
24%	Passive
28%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
9%	Passive
35%	Detractors

Global Ranking Snapshot

Curology is ranked #841 in the Global Top 100 Brands. It ranks just behind DC Comics and just ahead of Warner Bros. Discovery.

RANK			INDUSTRY
839	John Keells Holdings		Retail
840	DC Comics		Media and Entertainment
841	Curology	David Lortscher	Health and Wellness
842	Warner Bros. Discovery	David Zaslav	Media and Entertainment
843	Elastic	Ashutosh Kulkarni	Business and Consumer Services
844	International Paper	Mark Sutton	Energy and Manufacturing
845	Doctor on Demand	Hill Ferguson	Health and Wellness

Health and Wellness Ranking Snapshot

Curology is ranked #78 in the Health and Wellness Industry. It ranks just behind CHRISTUS Health and just ahead of Doctor on Demand.

RANK		Location
76	Texas Health Resources	Arlington, TX
77	CHRISTUS Health	Irving, TX
78	Curology	San Diego, CA
79	Doctor on Demand	San Francisco, CA
80	Orangetheory Fitness	Boca Raton, FL
81	Arup	London, AR
82	GSK