
Curology provides personalized prescription skincare for acne and anti-aging, delivered to the comfort of your own home Curology’s brand is ranked #841 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Curology. When compared to other organizations within the Health and Wellness industry, Curology is ranked #78. Among its major competitors, Curology is ranked in 1st place for NPS while hims is 2nd, and Zeel is 3rd.Their current valuation is $55.00M
Curology's Net Promoter Score (NPS) is a 20 with 48% Promoters, 24% Passives, and 28% Detractors. Net Promoter Score tracks whether Curology's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 24% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 29 | Dec 2022 | 29 |
Feb 2023 27 | Feb 2023 | 27 |
Mar 2023 27 | Mar 2023 | 27 |
Apr 2023 27 | Apr 2023 | 27 |
May 2023 26 | May 2023 | 26 |
Jun 2023 24 | Jun 2023 | 24 |
Jul 2023 24 | Jul 2023 | 24 |
Sep 2023 24 | Sep 2023 | 24 |
Jan 2024 22 | Jan 2024 | 22 |
Mar 2024 22 | Mar 2024 | 22 |
Apr 2024 20 | Apr 2024 | 20 |
Sep 2024 20 | Sep 2024 | 20 |
Curology is ranked first for NPS among its competitors. hims and Zeel come in second and third, with Direct Dermatology coming in at #4. Among those competitors, it is the third most valued company behind hims.
![]() Curology | ![]() hims | ![]() Zeel | ![]() Direct Dermatology | |
| Global Ranking | #841 | #- | #- | #- |
| NPS | 20 | 6 | -58 | - |
| Valuation Updated every 24 hours for public companies | $55.00M | $1.10B | $75.00M | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Curology's NPS 21 points higher than Male customers.
Curology's NPS was rated 13 by Male customers on Comparably.
Curology's NPS was rated 34 by Female customers on Comparably.
Curology's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Curology's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Curology's NPS was rated the highest by customers who have used Curology's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 43 | Less than 1 Year | 43 |
1 to 2 Years 46 | 1 to 2 Years | 46 |
2 to 5 Years -1 | 2 to 5 Years | -1 |
Compared to its competitors, Curology's NPS is rated right above hims.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Curology | 20 |
![]() | hims | 6 |
![]() | Health Fitness | N/A |
![]() | Zeel | -58 |
In the Health and Wellness industry, Curology's NPS is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Curology | 20 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 6 Curology customer reviews 3 were positive and 3 were constructive. Curology customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Curology users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Curology's Customer Loyalty score 6% higher than Male customers.
Curology's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Curology's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 78% | 26-30 | 78% |
31-35 64% | 31-35 | 64% |
Curology's Customer Loyalty score was rated the highest by customers who have used Curology's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Curology's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Curology's Customer Loyalty score is rated right above Zeel.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Curology | 77% |
![]() | Zeel | 71% |
![]() | hims | 58% |
![]() | Health Fitness | N/A |
In the Health and Wellness industry, Curology's Customer Loyalty score is rated right above Glossier, and is preceded by Johnson & Johnson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Curology | 77% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Curology has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Curology’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Curology's product the highest. Reviewers from the Education industry rated Curology the lowest at 3.2.
Curology's Product Quality score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
Female customers rated Curology's Product Quality score 0.5 stars higher than Male customers.
Curology's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Curology's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.4 | 31-35 | 3.4 |
Curology's Product Quality score was rated the highest by customers who have used Curology's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Curology's Product Quality score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Curology's Product Quality score is rated right above hims.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Curology | 4/5 |
![]() | hims | 3.4/5 |
![]() | Zeel | 2.5/5 |
![]() | Health Fitness | N/A |
In the Health and Wellness industry, Curology's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Curology | 4/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Curology has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Education industry think that they had the lowest ROI from Curology.
Curology's ROI score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
Female customers rated Curology's ROI score 0.5 stars higher than Male customers.
Curology's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Curology's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.5 | 31-35 | 3.5 |
Curology's ROI score was rated the highest by customers who have used Curology's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Curology's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Curology's ROI score is rated right above hims.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Curology | 3.6/5 |
![]() | hims | 3/5 |
![]() | Zeel | 2.6/5 |
![]() | Health Fitness | N/A |
In the Health and Wellness industry, Curology's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Curology | 3.6/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Curology has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Curology's Customer Satisfaction score was rated highest by customers who have used Curology's products/services for Less than 1 Year, and rated lowest by customers who have used Curology's products/services for 2 to 5 Years.
Curology's Customer Satisfaction score was rated 72 by Female customers on Comparably.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 14% | |
Very Dissatisfied | 4% |
Curology's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
Curology's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
Curology's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 82% | |||||||||||||||
| 31-35 | 60% |
Curology's Customer Satisfaction score was rated the highest by customers who have used Curology's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Curology's Customer Satisfaction score was rated 80 points by Accounting industry customers.
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}Compared to its competitors, Curology's Customer Satisfaction score is rated right above hims.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Curology | 65% |
![]() | hims | 59% |
![]() | Zeel | 25% |
![]() | Health Fitness | 0% |
In the Health and Wellness industry, Curology's Customer Satisfaction score is rated right above Peloton, and is preceded by CVS Health.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Curology | 65% |
![]() | Peloton | 63% |
![]() | WW (formally Weight Watchers) | 46% |
Curology has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Suite 150, San Diego, CA 92121
https://curology.com/
858-859-1188
Curology's Customer Service score was rated highest by customers ages 26-30, and rated lowest by African American/Black customers.
Female customers rated Curology's Customer Service score 0.2 stars higher than Male customers.
Curology's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Curology's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.7 | 31-35 | 3.7 |
Curology's Customer Service score was rated the highest by customers who have used Curology's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Curology's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Curology's Customer Service score is rated right above hims.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Curology | 3.9/5 |
![]() | hims | 3.1/5 |
![]() | Zeel | 2/5 |
![]() | Health Fitness | N/A |
In the Health and Wellness industry, Curology's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Curology | 3.9/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Curology has a 3.6/5 stars for its overall company culture rated by their employees

Curology scored a 20 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Curology would recommend the brand to a friend. ENPS measures how likely Curology employees would recommend working at Curology to a friend.
| 48% | Promoters |
|---|---|
| 24% | Passive |
| 28% | Detractors |
| 56% | Promoters |
|---|---|
| 9% | Passive |
| 35% | Detractors |
Curology is ranked #841 in the Global Top 100 Brands. It ranks just behind DC Comics and just ahead of Warner Bros. Discovery.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
839 | ![]() | John Keells Holdings | ![]() | Retail | |
840 | ![]() | DC Comics | ![]() | Media and Entertainment | |
841 | ![]() | Curology | ![]() | David Lortscher | Health and Wellness |
842 | ![]() | Warner Bros. Discovery | ![]() | David Zaslav | Media and Entertainment |
843 | ![]() | Elastic | ![]() | Ashutosh Kulkarni | Business and Consumer Services |
844 | ![]() | International Paper | ![]() | Mark Sutton | Energy and Manufacturing |
845 | ![]() | Doctor on Demand | ![]() | Hill Ferguson | Health and Wellness |
Curology is ranked #78 in the Health and Wellness Industry. It ranks just behind CHRISTUS Health and just ahead of Doctor on Demand.
| RANK | COMPANY | Location | |
|---|---|---|---|
76 | ![]() | Texas Health Resources | Arlington, TX |
77 | ![]() | CHRISTUS Health | Irving, TX |
78 | ![]() | Curology | San Diego, CA |
79 | ![]() | Doctor on Demand | San Francisco, CA |
80 | ![]() | Orangetheory Fitness | Boca Raton, FL |
81 | ![]() | Arup | London, AR |
82 | ![]() | GSK |