6
NPS
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hims
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About hims' Brand
Among its major competitors, hims is ranked in 1st place for NPS while Planet Fitness is 2nd, and Health Fitness is 3rd.Their current valuation is $1.10B
Brand at a Glance
58%
Customer Loyalty
3.4/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
hims Ranking
- #1 / 4 of its competitors
hims NPS
hims's Net Promoter Score (NPS) is a 6 with 48% Promoters, 10% Passives, and 42% Detractors. Net Promoter Score tracks whether hims's customers would recommend using the product based on a scale of -100 to 100.
hims Overall NPS
| 48% | Promoters |
|---|---|
| 10% | Passives |
| 42% | Detractors |
hims NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 0 | Apr 2024 | 0 |
May 2024 -4 | May 2024 | -4 |
Jul 2024 0 | Jul 2024 | 0 |
Sep 2024 1 | Sep 2024 | 1 |
Oct 2024 -1 | Oct 2024 | -1 |
Nov 2024 -5 | Nov 2024 | -5 |
Dec 2024 -6 | Dec 2024 | -6 |
Jan 2025 -6 | Jan 2025 | -6 |
Mar 2025 0 | Mar 2025 | 0 |
Jun 2025 1 | Jun 2025 | 1 |
Aug 2025 3 | Aug 2025 | 3 |
Sep 2025 5 | Sep 2025 | 5 |
How Other Brands Compare
hims is ranked first for NPS among its competitors. Planet Fitness and Health Fitness come in second and third, with GuavaPass coming in at #4. Among those competitors, it is the second most valued company behind Planet Fitness.
hims |  Planet Fitness |  Health Fitness |  GuavaPass | |
| Global Ranking | #- | #433 | #- | #- |
| NPS | 6 | -31 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.10B | $6.52B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
hims NPS by Gender
hims's NPS was rated -42 by Male customers on Comparably.
Male
-42
hims's NPS was rated -42 by Male customers on Comparably.
25%
Promoters
8%
Passives
67%
Detractors
Female
N/A
hims's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
hims NPS by Ethnicity
hims's NPS was rated -37 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
hims NPS by Usage
hims's NPS was rated -46 points by customers who have used hims's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -46 | Less than 1 Year | -46 |
hims NPS vs. Competitors
Compared to its competitors, hims's NPS is rated right above Health Fitness.
| COMPANY | NPS Score | |
|---|---|---|
| hims | 6 |
| Health Fitness | N/A |
| Planet Fitness | -31 |
hims Customer Reviews
Out of the 2 hims customer reviews 2 were positive and 0 were constructive. hims customer reviews reflect that all customers have a favorable experience using the products/services of the company.
hims Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of hims users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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hims Customer Loyalty Score by Gender
hims's Customer Loyalty score was rated 40 by Male customers on Comparably.
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Male
40%
Yes
Female
N/A
Yes
hims Customer Loyalty Score by Ethnicity
hims's Customer Loyalty score was rated 43% by Caucasian customers on Comparably.
% who answered "Yes"
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43
out of 100
Caucasian
hims Customer Loyalty Score by Usage
hims's Customer Loyalty score was rated 35% by customers who have used hims's products/services for Less than 1 Year.
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hims Customer Loyalty Score by Industry
hims's Customer Loyalty score was rated 46% by Tech industry customers.
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hims Customer Loyalty vs. Competitors
Compared to its competitors, hims's Customer Loyalty score is rated right above Health Fitness, and is preceded by Planet Fitness.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Planet Fitness | 77% |
| hims | 58% |
| Health Fitness | N/A |
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hims Product Quality
3.4/5
hims has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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hims Product Information
hims’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated hims's product the highest.
- Website
- https://www.forhims.com
- Company Size
- 51-200 Employees
Quick Insights into hims Product Quality
hims's Product Quality score was rated highest by customers who have used hims's products/services for Less than 1 Year.
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Ranked hims Product Quality the Highest
hims Product Quality Score by Gender
hims's Product Quality score was rated 2.7 by Male customers on Comparably.
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Male
2.7/5
Female
N/A
hims Product Quality Score by Ethnicity
hims's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
hims Product Quality Score by Usage
hims's Product Quality score was rated 2.8 stars by customers who have used hims's products/services for Less than 1 Year.
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hims Product Quality Score by Industry
hims's Product Quality score was rated 2.7 stars by Tech industry customers.
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hims Product Quality vs. Competitors
Compared to its competitors, hims's Product Quality score is rated right above Planet Fitness.
| COMPANY | Product Quality Score | |
|---|---|---|
| hims | 3.4/5 |
| Planet Fitness | 2.6/5 |
| Health Fitness | N/A |
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hims Pricing
hims ROI & Value For Money
3/5
hims has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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hims Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into hims ROI
hims's ROI score was rated highest by Caucasian customers.
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Ranked hims ROI the Highest
hims ROI Score by Gender
hims's ROI score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
hims ROI Score by Ethnicity
hims's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
hims ROI Score by Usage
hims's ROI score was rated 2.6 stars by customers who have used hims's products/services for Less than 1 Year.
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hims ROI Score by Industry
hims's ROI score was rated 2.5 stars by Tech industry customers.
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hims Pricing vs. Competitors
Compared to its competitors, hims's ROI score is rated right above Planet Fitness.
| COMPANY | Pricing Score | |
|---|---|---|
| hims | 3/5 |
| Planet Fitness | 2.7/5 |
| Health Fitness | N/A |
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hims Customer Satisfaction (CSAT)
hims Customer Satisfaction (CSAT) Score
59 / 100
hims has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
31%
Satisfied
28%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into hims Customer Satisfaction
hims's Customer Satisfaction score was rated highest by Male customers.
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Ranked hims Customer Satisfaction the Highest
hims Customer Satisfaction Score by Gender
hims's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 9% | |
Very Dissatisfied | 33% |
hims Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
hims' Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
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45 / 100
Very Satisfied
18%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
36%
hims Customer Satisfaction Score by Usage
hims's Customer Satisfaction score was rated 49 points by customers who have used hims's products/services for Less than 1 Year.
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hims Customer Satisfaction vs. Competitors
Compared to its competitors, hims's Customer Satisfaction score is rated right above Planet Fitness.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| hims | 59% |
| Planet Fitness | 37% |
| Health Fitness | 0% |
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hims Customer Service
3.1/5
hims has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About hims's Customer Service
Address
1 Letterman Drive, San Francisco, CA 94129
Website
https://www.forhims.com
Quick Insights into hims Customer Service
hims's Customer Service score was rated highest by customers who have used hims's products/services for Less than 1 Year.
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Ranked hims Customer Service the Highest
hims Customer Service Score by Gender
hims's Customer Service score was rated 2.5 by Male customers on Comparably.
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Male
2.5/5
Female
N/A
hims Customer Service Score by Ethnicity
hims's Customer Service score was rated 2.4 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
hims Customer Service Score by Usage
hims's Customer Service score was rated 2.6 stars by customers who have used hims's products/services for Less than 1 Year.
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hims Customer Service Score by Industry
hims's Customer Service score was rated 2.3 stars by Tech industry customers.
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hims Customer Service vs. Competitors
Compared to its competitors, hims's Customer Service score is rated right above Planet Fitness.
| COMPANY | Customer Service Score | |
|---|---|---|
| hims | 3.1/5 |
| Planet Fitness | 2.4/5 |
| Health Fitness | N/A |
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hims as an Employer
4.6/5
hims has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
hims scored a 6 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of hims would recommend the brand to a friend. ENPS measures how likely hims employees would recommend working at hims to a friend.
Net Promoter Score
6
NPS Score
| 48% | Promoters |
|---|---|
| 10% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
