34
NPS
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Ranked
#104
Media and Entertainment Brands
Brand Page
DC Comics
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DC Comics is ranked #104 in Media and Entertainment Brands
DC Comics is ranked #104 in Media and Entertainment Brands
About DC Comics' Brand
DC Comics is the largest English language publisher of comic books in the world, including Batman, Superman, Wonder Woman, and more. DC Comics’s brand is ranked #840 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of DC Comics. When compared to other organizations within the Media and Entertainment industry, DC Comics is ranked #104. Among its major competitors, DC Comics is ranked in 3rd place for NPS while Dark Horse Comics is 1st, and Marvel Entertainment is 2nd. Overall, DC Comics has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
100%
Customer Loyalty
4.5/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
DC Comics Ranking
- #104 in Media and Entertainment
- #3 / 4 of its competitors
DC Comics NPS
DC Comics's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether DC Comics's customers would recommend using the product based on a scale of -100 to 100.
DC Comics Overall NPS
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
DC Comics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 100 | Mar 2023 | 100 |
Feb 2024 0 | Feb 2024 | 0 |
Mar 2025 33 | Mar 2025 | 33 |
How Other Brands Compare
DC Comics is ranked third for NPS among its competitors. Dark Horse Comics and Marvel Entertainment come in first and second, with Wizards of the Coast coming in at #4.
DC Comics |  Marvel Entertainment |  Wizards of the Coast |  Dark Horse Comics | |
| Global Ranking | #840 | #- | #- | #- |
| NPS | 34 | 50 | -24 | 67 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $34.86B | $13.13B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
DC Comics NPS vs. Competitors
Compared to its competitors, DC Comics's NPS is rated right above Wizards of the Coast, and is preceded by Marvel Entertainment.
| COMPANY | NPS Score | |
|---|---|---|
| Dark Horse Comics | 67 |
| Marvel Entertainment | 50 |
| DC Comics | 34 |
| Wizards of the Coast | -24 |
DC Comics NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, DC Comics's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
| DC Comics | 34 |
 | 21 | |
DC Comics Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of DC Comics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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DC Comics Customer Loyalty vs. Competitors
Compared to its competitors, DC Comics's Customer Loyalty score is rated right above Marvel Entertainment, and is preceded by Dark Horse Comics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dark Horse Comics | 100% |
| DC Comics | 100% |
| Marvel Entertainment | 91% |
| Wizards of the Coast | 83% |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, DC Comics's Customer Loyalty score is rated right above ROBLOX.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DC Comics | 100% |
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
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DC Comics Product Quality
4.5/5
DC Comics has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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DC Comics Product Information
DC Comics’s product quality score is a 4.5 out of 5 as rated by its users and customers.
- Website
- http://www.dccomics.com
- Company Size
- 201-500 Employees
Industry
Tech
Content
Media
Sports & Entertainment
DC Comics Product Quality vs. Competitors
Compared to its competitors, DC Comics's Product Quality score is rated right above Marvel Entertainment.
| COMPANY | Product Quality Score | |
|---|---|---|
| DC Comics | 4.5/5 |
| Marvel Entertainment | 4.2/5 |
| Dark Horse Comics | 4/5 |
| Wizards of the Coast | 3/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, DC Comics's Product Quality score is rated right above Nintendo.
| COMPANY | Product Quality Score | |
|---|---|---|
| DC Comics | 4.5/5 |
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| 3.7/5 |
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DC Comics Pricing
DC Comics ROI & Value For Money
3.7/5
DC Comics has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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DC Comics Pricing vs. Competitors
Compared to its competitors, DC Comics's ROI score is rated right above Wizards of the Coast, and is preceded by Marvel Entertainment.
| COMPANY | Pricing Score | |
|---|---|---|
| Dark Horse Comics | 4.5/5 |
| Marvel Entertainment | 4/5 |
| DC Comics | 3.7/5 |
| Wizards of the Coast | 2.4/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, DC Comics's ROI score is rated right above The Walt Disney Company, and is preceded by ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| DC Comics | 3.7/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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DC Comics Customer Satisfaction (CSAT)
DC Comics Customer Satisfaction (CSAT) Score
100 / 100
DC Comics has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
DC Comics Customer Satisfaction vs. Competitors
Compared to its competitors, DC Comics's Customer Satisfaction score is rated right above Marvel Entertainment.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DC Comics | 100% |
| Marvel Entertainment | 79% |
| Dark Horse Comics | 67% |
| Wizards of the Coast | 11% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, DC Comics's Customer Satisfaction score is rated right above Nintendo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DC Comics | 100% |
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% |
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DC Comics Customer Service
3.7/5
DC Comics has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About DC Comics's Customer Service
Address
1700 Broadway, New York City, NY
Website
http://www.dccomics.com
Phone Number
212-636-5400
DC Comics Customer Service vs. Competitors
Compared to its competitors, DC Comics's Customer Service score is rated right above Wizards of the Coast, and is preceded by Dark Horse Comics.
| COMPANY | Customer Service Score | |
|---|---|---|
| Marvel Entertainment | 4.1/5 |
| Dark Horse Comics | 4/5 |
| DC Comics | 3.7/5 |
| Wizards of the Coast | 2.4/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, DC Comics's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| DC Comics | 3.7/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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Global Ranking Snapshot
DC Comics is ranked #840 in the Global Top 100 Brands. It ranks just behind John Keells Holdings and just ahead of Curology.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
838 |  | Alation |  | Satyen Sangani | Tech |
839 |  | John Keells Holdings |  | Retail | |
840 | | DC Comics | | Media and Entertainment | |
841 |  | Curology |  | David Lortscher | Health and Wellness |
842 |  | Warner Bros. Discovery |  | David Zaslav | Media and Entertainment |
843 |  | Elastic |  | Ashutosh Kulkarni | Business and Consumer Services |
844 |  | International Paper |  | Mark Sutton | Energy and Manufacturing |
Media and Entertainment Ranking Snapshot
DC Comics is ranked #104 in the Media and Entertainment Industry. It ranks just behind Landmark and just ahead of Warner Bros. Discovery.
| RANK | COMPANY | Location | |
|---|---|---|---|
102 |  | Betches | New York City, NY |
103 |  | Landmark | |
104 | | DC Comics | New York City, NY |
105 | | Warner Bros. Discovery | New York City, NY |
106 |  | Automattic | San Francisco, CA |
107 |  | Sweetwater | Fort Wayne, IN |
108 |  | Fender Musical Instruments |
