43
NPS
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Alation is ranked #278 in Tech Brands
Alation is ranked #278 in Tech Brands
About Alation's Brand
Alation is a platform that makes data more accessible to individuals across an organization. Alation’s brand is ranked #838 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Alation. When compared to other organizations within the Tech industry, Alation is ranked #278. Among its major competitors, Alation is ranked in 5th place for NPS while Leadspace is 1st, and Natero is 2nd.Their current valuation is $250.00M
Brand at a Glance
75%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Alation Ranking
- #278 in Tech
- #3 / 4 of its competitors
Alation NPS
Alation's Net Promoter Score (NPS) is a 43 with 65% Promoters, 13% Passives, and 22% Detractors. Net Promoter Score tracks whether Alation's customers would recommend using the product based on a scale of -100 to 100.
Alation Overall NPS
| 65% | Promoters |
|---|---|
| 13% | Passives |
| 22% | Detractors |
Alation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 67 | Apr 2021 | 67 |
Jun 2021 50 | Jun 2021 | 50 |
Aug 2021 60 | Aug 2021 | 60 |
Nov 2021 54 | Nov 2021 | 54 |
Feb 2022 46 | Feb 2022 | 46 |
Mar 2022 39 | Mar 2022 | 39 |
Apr 2022 40 | Apr 2022 | 40 |
Jun 2022 34 | Jun 2022 | 34 |
Aug 2022 30 | Aug 2022 | 30 |
Nov 2022 35 | Nov 2022 | 35 |
Dec 2022 40 | Dec 2022 | 40 |
Jul 2024 44 | Jul 2024 | 44 |
How Other Brands Compare
Alation is ranked third for NPS among its competitors. Esri and Cockroach Labs come in first and second, with Sailthru coming in at #4. Among those competitors, it is the second most valued company behind Cockroach Labs.
 Alation |  Esri |  Cockroach Labs |  Sailthru | |
| Global Ranking | #838 | #827 | #- | #- |
| NPS | 43 | 58 | 49 | -29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $250.00M | $7.94M | $300.00M | $150.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alation Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Alation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Alation Customer Loyalty vs. Competitors
Compared to its competitors, Alation's Customer Loyalty score is rated right above Cockroach Labs, and is preceded by Esri.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Alation's Customer Loyalty score is rated right below Peloton.
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Alation Product Quality
3.9/5
Alation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Alation Product Information
Alation’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://alation.com/
- Company Size
- 51-200 Employees
Industry
Tech
Analytics
Big Data
Enterprise
SaaS
Alation Product Quality vs. Competitors
Compared to its competitors, Alation's Product Quality score is rated right above Cockroach Labs, and is preceded by Natero.
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Product Quality for Other Tech Brands
In the Tech industry, Alation's Product Quality score is rated right below ROBLOX.
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Alation Pricing
Alation ROI & Value For Money
4/5
Alation has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Alation Pricing vs. Competitors
Compared to its competitors, Alation's ROI score is rated right above Cockroach Labs, and is preceded by Esri.
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ROI for Other Tech Brands
In the Tech industry, Alation's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Alation Customer Satisfaction (CSAT)
Alation Customer Satisfaction (CSAT) Score
89 / 100
Alation has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Alation Customer Satisfaction vs. Competitors
Compared to its competitors, Alation's Customer Satisfaction score is rated right above Esri.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Alation's Customer Satisfaction score is rated right above Nintendo.
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Alation Customer Service
3.8/5
Alation has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Alation's Customer Service
Address
Redwood City, CA
Website
http://alation.com/
Phone Number
4152155872
Alation Customer Service vs. Competitors
Compared to its competitors, Alation's Customer Service score is rated right above Sailthru, and is preceded by Cockroach Labs.
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Customer Service for Other Tech Brands
In the Tech industry, Alation's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Alation as an Employer
3.7/5
Alation has a 3.7/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Alation scored a 43 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of Alation would recommend the brand to a friend. ENPS measures how likely Alation employees would recommend working at Alation to a friend.
Net Promoter Score
43
NPS Score
| 65% | Promoters |
|---|---|
| 13% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
32
eNPS Score
| 50% | Promoters |
|---|---|
| 32% | Passive |
| 18% | Detractors |
Global Ranking Snapshot
Alation is ranked #838 in the Global Top 100 Brands. It ranks just behind ASML and just ahead of John Keells Holdings.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
836 |  | Landmark |  | Harry Rosenberg | Media and Entertainment |
837 |  | ASML |  | Peter Wennink | Energy and Manufacturing |
838 | | Alation | | Satyen Sangani | Tech |
839 |  | John Keells Holdings | | Retail | |
840 |  | DC Comics | | Media and Entertainment | |
841 |  | Curology |  | David Lortscher | Health and Wellness |
842 |  | Warner Bros. Discovery |  | David Zaslav | Media and Entertainment |
