
ASML is a technology company that manufactures compact silicon microchips. ASML’s brand is ranked #837 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ASML. When compared to other organizations within the Energy and Manufacturing industry, ASML is ranked #73. Among its major competitors, ASML is ranked in 2nd place for NPS while Cadence Design Systems is 1st, and Tokyo Electron is 3rd.
ASML's Net Promoter Score (NPS) is a 42 with 62% Promoters, 18% Passives, and 20% Detractors. Net Promoter Score tracks whether ASML's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 18% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 42 | Jul 2024 | 42 |
Aug 2024 40 | Aug 2024 | 40 |
Oct 2024 40 | Oct 2024 | 40 |
Nov 2024 40 | Nov 2024 | 40 |
Dec 2024 40 | Dec 2024 | 40 |
Jan 2025 41 | Jan 2025 | 41 |
Feb 2025 41 | Feb 2025 | 41 |
Apr 2025 41 | Apr 2025 | 41 |
May 2025 42 | May 2025 | 42 |
Jul 2025 42 | Jul 2025 | 42 |
Oct 2025 40 | Oct 2025 | 40 |
Jan 2026 42 | Jan 2026 | 42 |
ASML is ranked second for NPS among its competitors. Cadence Design Systems and Tokyo Electron come in first and third, with Lam Research coming in at #4.
![]() ASML | ![]() Lam Research | ![]() Tokyo Electron | ![]() Cadence Design Systems | |
| Global Ranking | #837 | #- | #- | #- |
| NPS | 42 | 2 | 36 | 46 |
| Valuation Updated every 24 hours for public companies | - | $89.88B | $65.87B | $64.38B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated ASML's NPS 2 points higher than Female customers.
ASML's NPS was rated 49 by Male customers on Comparably.
ASML's NPS was rated 47 by Female customers on Comparably.
ASML's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 30 | Caucasian | 30 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 47 | Asian or Pacific Islander | 47 |
Native American 50 | Native American | 50 |
Other 59 | Other | 59 |
ASML's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
ASML's NPS was rated the highest by customers who have used ASML's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 48 | Less than 1 Year | 48 |
1 to 2 Years 69 | 1 to 2 Years | 69 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years 56 | Over 10 Years | 56 |
Compared to its competitors, ASML's NPS is rated right above Tokyo Electron, and is preceded by Cadence Design Systems.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Cadence Design Systems | 46 |
![]() | ASML | 42 |
![]() | Tokyo Electron | 36 |
![]() | Nikon | 24 |
![]() | Ultratech | 10 |
![]() | MKS Instruments | 4 |
![]() | Lam Research | 2 |
![]() | ASM International | -23 |
In the Energy and Manufacturing industry, ASML's NPS is rated right above Mercedes-Benz USA, and is preceded by Toyota.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | ASML | 42 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Ford Motor Company | 13 |
Out of the 10 ASML customer reviews 10 were positive and 0 were constructive. ASML customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of ASML users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated ASML's Customer Loyalty score 10% higher than Male customers.
ASML's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
ASML's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 70% | 26-30 | 70% |
31-35 90% | 31-35 | 90% |
36-40 100% | 36-40 | 100% |
41-45 89% | 41-45 | 89% |
46-50 90% | 46-50 | 90% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
66+ 70% | 66+ | 70% |
ASML's Customer Loyalty score was rated the highest by customers who have used ASML's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ASML's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, ASML's Customer Loyalty score is rated right above Lam Research, and is preceded by Nikon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nikon | 84% |
![]() | ASML | 81% |
![]() | Lam Research | 79% |
![]() | Cadence Design Systems | 74% |
![]() | Ultratech | 74% |
![]() | MKS Instruments | 73% |
![]() | ASM International | 69% |
![]() | Tokyo Electron | 66% |
In the Energy and Manufacturing industry, ASML's Customer Loyalty score is rated right above 3M, and is preceded by Stanley Black & Decker.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Stanley Black & Decker | 82% |
![]() | ASML | 81% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
ASML has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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ASML’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated ASML's product the highest. Reviewers from the Arts and Entertainment industry rated ASML the lowest at 3.2.
ASML's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated ASML's Product Quality score 0.1 stars higher than Female customers.
ASML's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Native American 3.9 | Native American | 3.9 |
Other 4.4 | Other | 4.4 |
ASML's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.1 | 46-50 | 4.1 |
51-55 5 | 51-55 | 5 |
56-60 4 | 56-60 | 4 |
66+ 3.5 | 66+ | 3.5 |
ASML's Product Quality score was rated the highest by customers who have used ASML's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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ASML's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, ASML's Product Quality score is rated right above Tokyo Electron.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | ASML | 4/5 |
![]() | Tokyo Electron | 4/5 |
![]() | Cadence Design Systems | 3.9/5 |
![]() | Nikon | 3.9/5 |
![]() | Ultratech | 3.9/5 |
![]() | MKS Instruments | 3.8/5 |
![]() | Lam Research | 3.7/5 |
![]() | ASM International | 3.3/5 |
In the Energy and Manufacturing industry, ASML's Product Quality score is rated right above Tesla, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | ASML | 4/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
ASML has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from ASML.
ASML's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
Female customers rated ASML's ROI score 0.2 stars higher than Male customers.
ASML's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.7 | Native American | 3.7 |
Other 4.3 | Other | 4.3 |
ASML's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.8 | 51-55 | 4.8 |
56-60 3.9 | 56-60 | 3.9 |
66+ 3 | 66+ | 3 |
ASML's ROI score was rated the highest by customers who have used ASML's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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ASML's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, ASML's ROI score is rated right above Cadence Design Systems.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ASML | 4.1/5 |
![]() | Cadence Design Systems | 3.8/5 |
![]() | Ultratech | 3.7/5 |
![]() | Nikon | 3.7/5 |
![]() | Lam Research | 3.7/5 |
![]() | Tokyo Electron | 3.6/5 |
![]() | MKS Instruments | 3.3/5 |
![]() | ASM International | 2.9/5 |
In the Energy and Manufacturing industry, ASML's ROI score is rated right above Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ASML | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
ASML has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ASML's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Hispanic or Latino customers.
Female customers rated ASML's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 49% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 3% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ASML's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
ASML's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.
ASML's Customer Satisfaction (CSAT) score was rated 80% according to African American/Black users and customers.
ASML's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.
ASML's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
ASML's Customer Satisfaction (CSAT) score was rated 93% according to Other users and customers.
ASML's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 90% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 66+ | 67% |
ASML's Customer Satisfaction score was rated the highest by customers who have used ASML's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ASML's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, ASML's Customer Satisfaction score is rated right above Nikon, and is preceded by Ultratech.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Tokyo Electron | 85% |
![]() | Cadence Design Systems | 80% |
![]() | Ultratech | 80% |
![]() | ASML | 79% |
![]() | Nikon | 75% |
![]() | Lam Research | 72% |
![]() | MKS Instruments | 50% |
![]() | ASM International | 50% |
In the Energy and Manufacturing industry, ASML's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | ASML | 79% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 62% |
ASML has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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De Run 6501,
http://www.asml.com
+31 40 268 3000
ASML's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 66+.
Female customers rated ASML's Customer Service score 0.2 stars higher than Male customers.
ASML's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.7 | Native American | 3.7 |
Other 4.3 | Other | 4.3 |
ASML's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.9 | 51-55 | 4.9 |
56-60 3.9 | 56-60 | 3.9 |
66+ 3.1 | 66+ | 3.1 |
ASML's Customer Service score was rated the highest by customers who have used ASML's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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ASML's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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Compared to its competitors, ASML's Customer Service score is rated right above Cadence Design Systems.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ASML | 4.1/5 |
![]() | Cadence Design Systems | 3.9/5 |
![]() | Tokyo Electron | 3.8/5 |
![]() | Ultratech | 3.6/5 |
![]() | Lam Research | 3.6/5 |
![]() | Nikon | 3.5/5 |
![]() | ASM International | 3.2/5 |
![]() | MKS Instruments | 3.1/5 |
In the Energy and Manufacturing industry, ASML's Customer Service score is rated right above Mercedes-Benz USA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ASML | 4.1/5 |
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
ASML has a 4.3/5 stars for its overall company culture rated by their employees

ASML scored a 42 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of ASML would recommend the brand to a friend. ENPS measures how likely ASML employees would recommend working at ASML to a friend.
| 62% | Promoters |
|---|---|
| 18% | Passive |
| 20% | Detractors |
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
ASML is ranked #837 in the Global Top 100 Brands. It ranks just behind Landmark and just ahead of Alation.
ASML is ranked #73 in the Energy and Manufacturing Industry. It ranks just behind Panasonic and just ahead of International Paper.
| RANK | COMPANY | Location | |
|---|---|---|---|
71 | ![]() | Barry-Wehmiller | Saint Louis, MO |
72 | ![]() | Panasonic | Osage, OK |
73 | ![]() | ASML | |
74 | ![]() | International Paper | Moscow, TN |
75 | ![]() | Entergy | New Orleans, LA |
76 | ![]() | Volvo Trucks | |
77 | ![]() | Sasol Ltd. | Johannesburg, CA |