

ASM International is the world’s largest association of materials-centric engineers and scientists. We are dedicated to informing, educating, and connecting the materials community to solve problems and stimulate innovation around the world.
ASM International's Net Promoter Score (NPS) is a -23 with 23% Promoters, 31% Passives, and 46% Detractors. Net Promoter Score tracks whether ASM International's customers would recommend using the product based on a scale of -100 to 100.
| 23% | Promoters |
|---|---|
| 31% | Passives |
| 46% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2021 0 | Apr 2021 | 0 |
Aug 2021 50 | Aug 2021 | 50 |
Apr 2022 0 | Apr 2022 | 0 |
Jun 2022 -25 | Jun 2022 | -25 |
Aug 2022 -20 | Aug 2022 | -20 |
Sep 2022 -1 | Sep 2022 | -1 |
Nov 2022 -12 | Nov 2022 | -12 |
Apr 2023 -11 | Apr 2023 | -11 |
Sep 2023 -20 | Sep 2023 | -20 |
Feb 2024 -27 | Feb 2024 | -27 |
May 2024 -34 | May 2024 | -34 |
Jun 2024 -23 | Jun 2024 | -23 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of ASM International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ASM International has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock ASM International's overall Product Quality score rated by its users and customers.
ASM International’s product quality score is a 3.3 out of 5 as rated by its users and customers.
ASM International has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock ASM International's overall ROI score rated by its users and customers.
ASM International has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ASM International has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock ASM International's overall Customer Service score rated by its users and customers.
9639 Kinsman Road, Novelty, OH 44073
https://www.asminternational.org/
440-671-3800
ASM International scored a -23 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of ASM International would recommend the brand to a friend. ENPS measures how likely ASM International employees would recommend working at ASM International to a friend.
| 23% | Promoters |
|---|---|
| 31% | Passive |
| 46% | Detractors |
| 40% | Promoters |
|---|---|
| 7% | Passive |
| 53% | Detractors |