31
NPS
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Ranked
#74
Energy and Manufacturing Brands
Brand Page
International Paper
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International Paper is ranked #74 in Energy and Manufacturing Brands
International Paper is ranked #74 in Energy and Manufacturing Brands
About International Paper's Brand
Manufacturer of pulp and paper products. International Paper’s brand is ranked #844 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of International Paper. When compared to other organizations within the Energy and Manufacturing industry, International Paper is ranked #74. Among its major competitors, International Paper is ranked in 3rd place for NPS while Smurfit Kappa Group is 1st, and Georgia-Pacific is 2nd.
Brand at a Glance
74%
Customer Loyalty
4.1/5
Product Quality
4.2/5
Pricing
4.1/5
Customer Service
International Paper Ranking
- #74 in Energy and Manufacturing
- #3 / 4 of its competitors
International Paper NPS
International Paper's Net Promoter Score (NPS) is a 31 with 57% Promoters, 17% Passives, and 26% Detractors. Net Promoter Score tracks whether International Paper's customers would recommend using the product based on a scale of -100 to 100.
International Paper Overall NPS
| 57% | Promoters |
|---|---|
| 17% | Passives |
| 26% | Detractors |
International Paper NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 33 | Jun 2024 | 33 |
Aug 2024 31 | Aug 2024 | 31 |
Oct 2024 33 | Oct 2024 | 33 |
Dec 2024 30 | Dec 2024 | 30 |
Feb 2025 32 | Feb 2025 | 32 |
Mar 2025 34 | Mar 2025 | 34 |
May 2025 31 | May 2025 | 31 |
Jun 2025 32 | Jun 2025 | 32 |
Jul 2025 30 | Jul 2025 | 30 |
Aug 2025 30 | Aug 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
Jan 2026 30 | Jan 2026 | 30 |
How Other Brands Compare
International Paper is ranked third for NPS among its competitors. Smurfit Kappa Group and Georgia-Pacific come in first and second, with WestRock coming in at #4.
International Paper |  Georgia-Pacific |  WestRock |  Smurfit Kappa Group | |
| Global Ranking | #844 | #470 | #- | #- |
| NPS | 31 | 39 | 25 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $287.47M | $13.72B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
International Paper NPS by Gender
Female customers rated International Paper's NPS 41 points higher than Male customers.
Male
17
International Paper's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
58
International Paper's NPS was rated 58 by Female customers on Comparably.
75%
Promoters
8%
Passives
17%
Detractors
International Paper NPS by Ethnicity
International Paper's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
African American/Black 50 | African American/Black | 50 |
International Paper NPS by Age
International Paper's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
International Paper NPS by Usage
International Paper's NPS was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 100 | Over 10 Years | 100 |
International Paper NPS vs. Competitors
Compared to its competitors, International Paper's NPS is rated right above WestRock, and is preceded by Georgia-Pacific.
| COMPANY | NPS Score | |
|---|---|---|
| Smurfit Kappa Group | 100 |
| Georgia-Pacific | 39 |
| International Paper | 31 |
| WestRock | 25 |
 | Weyerhaeuser | -1 |
International Paper NPS vs Companies in Energy and Manufacturing
In the Energy and Manufacturing industry, International Paper's NPS is rated right above Tesla, and is preceded by Audi.
| COMPANY | NPS Score | |
|---|---|---|
 | Toyota | 43 |
 | Mercedes-Benz USA | 39 |
 | Honda | 37 |
 | Audi | 34 |
| International Paper | 31 |
 | Tesla | 29 |
 | 3M | 22 |
 | Stanley Black & Decker | 22 |
 | Ford Motor Company | 13 |
International Paper Customer Reviews
Out of the 2 International Paper customer reviews 1 was positive and 1 was constructive. International Paper customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
International Paper Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of International Paper users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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International Paper Customer Loyalty Score by Gender
Female customers rated International Paper's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
International Paper Customer Loyalty Score by Ethnicity
International Paper's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of International Paper.
87
out of 100
Caucasian
55
out of 100
African American/Black
International Paper Customer Loyalty Score by Age
International Paper's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
51-55 70% | 51-55 | 70% |
56-60 100% | 56-60 | 100% |
International Paper Customer Loyalty Score by Usage
International Paper's Customer Loyalty score was rated the highest by customers who have used International Paper's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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International Paper Customer Loyalty Score by Industry
International Paper's Customer Loyalty score was rated 70% by Manufacturing and Machinery industry customers.
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International Paper Customer Loyalty vs. Competitors
Compared to its competitors, International Paper's Customer Loyalty score is rated right above WestRock, and is preceded by Georgia-Pacific.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Weyerhaeuser | 83% |
| Georgia-Pacific | 81% |
| International Paper | 74% |
| WestRock | 72% |
| Smurfit Kappa Group | 55% |
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Customer Loyalty for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, International Paper's Customer Loyalty score is rated right below Tesla.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Audi | 84% |
| Mercedes-Benz USA | 84% |
| Toyota | 83% |
| Stanley Black & Decker | 82% |
| 3M | 80% |
| Ford Motor Company | 80% |
| Tesla | 77% |
| International Paper | 74% |
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International Paper Product Quality
4.1/5
International Paper has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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International Paper Product Information
International Paper’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated International Paper's product the highest.
- Company Size
- 10,000+ Employees
Industry
Tech
Agriculture & Farming
Manufacturing
Quick Insights into International Paper Product Quality
International Paper's Product Quality score was rated highest by customers who have used International Paper's products/services for 5 to 10 Years, and rated lowest by customers ages 31-35.
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Ranked International Paper Product Quality the Highest
Ranked International Paper Product Quality the Lowest
International Paper Product Quality Score by Gender
Female customers rated International Paper's Product Quality score 0.6 stars higher than Male customers.
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Male
3.8/5
Female
4.4/5
International Paper Product Quality Score by Ethnicity
International Paper's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 3.9 | African American/Black | 3.9 |
International Paper Product Quality Score by Age
International Paper's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.7 | 36-40 | 3.7 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.6 | 56-60 | 4.6 |
International Paper Product Quality Score by Usage
International Paper's Product Quality score was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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International Paper Product Quality Score by Industry
International Paper's Product Quality score was rated 3.3 stars by Manufacturing and Machinery industry customers.
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International Paper Product Quality vs. Competitors
Compared to its competitors, International Paper's Product Quality score is rated right above Georgia-Pacific.
| COMPANY | Product Quality Score | |
|---|---|---|
| International Paper | 4.1/5 |
| Georgia-Pacific | 3.9/5 |
| Weyerhaeuser | 3.9/5 |
| Smurfit Kappa Group | 3.8/5 |
| WestRock | 3.5/5 |
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Product Quality for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, International Paper's Product Quality score is rated right above Tesla, and is preceded by Toyota.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mercedes-Benz USA | 4.2/5 |
| Honda | 4.1/5 |
| Toyota | 4.1/5 |
| International Paper | 4.1/5 |
| Tesla | 3.9/5 |
| 3M | 3.9/5 |
| Audi | 3.9/5 |
| Stanley Black & Decker | 3.8/5 |
| Ford Motor Company | 3.5/5 |
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International Paper Pricing
International Paper ROI & Value For Money
4.2/5
International Paper has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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International Paper Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry.
Quick Insights into International Paper ROI
International Paper's ROI score was rated highest by customers who have used International Paper's products/services for 5 to 10 Years, and rated lowest by customers who have used International Paper's products/services for 2 to 5 Years.
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Ranked International Paper ROI the Highest
Ranked International Paper ROI the Lowest
International Paper ROI Score by Gender
Female customers rated International Paper's ROI score 0.5 stars higher than Male customers.
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Male
3.9/5
Female
4.4/5
International Paper ROI Score by Ethnicity
International Paper's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
International Paper ROI Score by Age
International Paper's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
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0
1
2
3
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5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.6 | 56-60 | 4.6 |
International Paper ROI Score by Usage
International Paper's ROI score was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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International Paper ROI Score by Industry
International Paper's ROI score was rated 3.6 stars by Manufacturing and Machinery industry customers.
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International Paper Pricing vs. Competitors
Compared to its competitors, International Paper's ROI score is rated right above Georgia-Pacific, and is preceded by Smurfit Kappa Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Smurfit Kappa Group | 4.7/5 |
| International Paper | 4.2/5 |
| Georgia-Pacific | 4/5 |
| WestRock | 3.7/5 |
| Weyerhaeuser | 3.3/5 |
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ROI for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, International Paper's ROI score is rated right above Toyota.
| COMPANY | Pricing Score | |
|---|---|---|
| International Paper | 4.2/5 |
| Toyota | 4/5 |
| Mercedes-Benz USA | 4/5 |
| Honda | 3.9/5 |
| Tesla | 3.9/5 |
| 3M | 3.8/5 |
| Audi | 3.8/5 |
| Stanley Black & Decker | 3.7/5 |
| Ford Motor Company | 3.4/5 |
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International Paper Customer Satisfaction (CSAT)
International Paper Customer Satisfaction (CSAT) Score
68 / 100
International Paper has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
38%
Satisfied
30%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into International Paper Customer Satisfaction
International Paper's Customer Satisfaction score was rated highest by customers who have used International Paper's products/services for Over 10 Years, and rated lowest by African American/Black customers.
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Ranked International Paper Customer Satisfaction the Highest
Ranked International Paper Customer Satisfaction the Lowest
International Paper Customer Satisfaction Score by Gender
Male customers rated International Paper's Customer Satisfaction score 13 points higher than Female customers.
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80 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
International Paper Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
International Paper's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
International Paper's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
0%
International Paper Customer Satisfaction Score by Age
International Paper's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
International Paper Customer Satisfaction Score by Usage
International Paper's Customer Satisfaction score was rated the highest by customers who have used International Paper's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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International Paper Customer Satisfaction vs. Competitors
Compared to its competitors, International Paper's Customer Satisfaction score is rated right above WestRock, and is preceded by Georgia-Pacific.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Smurfit Kappa Group | 100% |
| Georgia-Pacific | 77% |
| International Paper | 68% |
| WestRock | 66% |
| Weyerhaeuser | 61% |
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Customer Satisfaction for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, International Paper's Customer Satisfaction score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Toyota | 82% |
| Honda | 81% |
| Mercedes-Benz USA | 80% |
| 3M | 75% |
| Tesla | 74% |
| Audi | 74% |
| Stanley Black & Decker | 70% |
| International Paper | 68% |
| Ford Motor Company | 61% |
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International Paper Customer Service
4.1/5
International Paper has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About International Paper's Customer Service
Address
6400 Poplar Avenue Memphis, TN 3819, Moscow, TN
Website
http://www.internationalpaper.com
Phone Number
(901) 419-7473
Quick Insights into International Paper Customer Service
International Paper's Customer Service score was rated highest by customers who have used International Paper's products/services for 5 to 10 Years, and rated lowest by customers who have used International Paper's products/services for 2 to 5 Years.
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Ranked International Paper Customer Service the Highest
Ranked International Paper Customer Service the Lowest
International Paper Customer Service Score by Gender
Female customers rated International Paper's Customer Service score 1 stars higher than Male customers.
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Male
3.5/5
Female
4.5/5
International Paper Customer Service Score by Ethnicity
International Paper's Customer Service score was rated 4.2 stars by both African American/Black and Caucasian customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.2 | African American/Black | 4.2 |
International Paper Customer Service Score by Age
International Paper's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.4 | 36-40 | 3.4 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.5 | 56-60 | 4.5 |
International Paper Customer Service Score by Usage
International Paper's Customer Service score was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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International Paper Customer Service Score by Industry
International Paper's Customer Service score was rated 2.8 stars by Manufacturing and Machinery industry customers.
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International Paper Customer Service vs. Competitors
Compared to its competitors, International Paper's Customer Service score is rated right above Georgia-Pacific, and is preceded by Smurfit Kappa Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Smurfit Kappa Group | 4.5/5 |
| International Paper | 4.1/5 |
| Georgia-Pacific | 3.9/5 |
| WestRock | 3.7/5 |
| Weyerhaeuser | 3.6/5 |
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Customer Service for Other Energy and Manufacturing Brands
In the Energy and Manufacturing industry, International Paper's Customer Service score is rated right above Mercedes-Benz USA.
| COMPANY | Customer Service Score | |
|---|---|---|
| International Paper | 4.1/5 |
| Mercedes-Benz USA | 4.1/5 |
| Toyota | 4/5 |
| Honda | 4/5 |
| Tesla | 3.8/5 |
| Audi | 3.8/5 |
| Stanley Black & Decker | 3.8/5 |
| 3M | 3.8/5 |
| Ford Motor Company | 3.4/5 |
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International Paper as an Employer
3.2/5
International Paper has a 3.2/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
International Paper scored a 31 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of International Paper would recommend the brand to a friend. ENPS measures how likely International Paper employees would recommend working at International Paper to a friend.
Net Promoter Score
31
NPS Score
| 57% | Promoters |
|---|---|
| 17% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 40% | Promoters |
|---|---|
| 24% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
International Paper is ranked #844 in the Global Top 100 Brands. It ranks just behind Elastic and just ahead of Doctor on Demand.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
842 |  | Warner Bros. Discovery |  | David Zaslav | Media and Entertainment |
843 |  | Elastic |  | Ashutosh Kulkarni | Business and Consumer Services |
844 | | International Paper | | Mark Sutton | Energy and Manufacturing |
845 |  | Doctor on Demand |  | Hill Ferguson | Health and Wellness |
846 |  | Faurecia |  | Patrick Koller | Automotive and Transportation |
847 |  | Entergy |  | Leo Denault | Energy and Manufacturing |
848 |  | PVH |  | Stefan Larsson | Fashion and Beauty |
Energy and Manufacturing Ranking Snapshot
International Paper is ranked #74 in the Energy and Manufacturing Industry. It ranks just behind ASML and just ahead of Entergy.
| RANK | COMPANY | Location | |
|---|---|---|---|
72 |  | Panasonic | Osage, OK |
73 |  | ASML | |
74 | | International Paper | Moscow, TN |
75 | | Entergy | New Orleans, LA |
76 |  | Volvo Trucks | |
77 |  | Sasol Ltd. | Johannesburg, CA |
78 |  | Trane | Piscataway, NJ |
