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International Paper is

Ranked

#74

Energy and Manufacturing Brands

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International Paper

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International Paper

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International Paper is ranked #74 in Energy and Manufacturing Brands

About International Paper's Brand

Manufacturer of pulp and paper products. International Paper’s brand is ranked #844 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of International Paper. When compared to other organizations within the Energy and Manufacturing industry, International Paper is ranked #74. Among its major competitors, International Paper is ranked in 3rd place for NPS while Smurfit Kappa Group is 1st, and Georgia-Pacific is 2nd.

Brand at a Glance

74%

Customer Loyalty

4.1/5

Product Quality

4.2/5

Pricing

4.1/5

Customer Service

International Paper Ranking

^#74 in Energy and Manufacturing
^#3 / 4 of its competitors

International Paper NPS

International Paper's Net Promoter Score (NPS) is a 31 with 57% Promoters, 17% Passives, and 26% Detractors. Net Promoter Score tracks whether International Paper's customers would recommend using the product based on a scale of -100 to 100.

International Paper Overall NPS

NPS

57%	Promoters
17%	Passives
26%	Detractors

International Paper NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2024 33	Jun 2024	33
Aug 2024 31	Aug 2024	31
Oct 2024 33	Oct 2024	33
Dec 2024 30	Dec 2024	30
Feb 2025 32	Feb 2025	32
Mar 2025 34	Mar 2025	34
May 2025 31	May 2025	31
Jun 2025 32	Jun 2025	32
Jul 2025 30	Jul 2025	30
Aug 2025 30	Aug 2025	30
Nov 2025 30	Nov 2025	30
Jan 2026 30	Jan 2026	30

How Other Brands Compare

International Paper is ranked third for NPS among its competitors. Smurfit Kappa Group and Georgia-Pacific come in first and second, with WestRock coming in at #4.

	International Paper	Georgia-Pacific	WestRock	Smurfit Kappa Group
Global Ranking	#844	#470	#-	#-
NPS	31	39	25	100
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$287.47M	$13.72B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

International Paper NPS by Gender

Female customers rated International Paper's NPS 41 points higher than Male customers.

Male

International Paper's NPS was rated 17 by Male customers on Comparably.

50%

Promoters

17%

Passives

33%

Detractors

Female

International Paper's NPS was rated 58 by Female customers on Comparably.

75%

Promoters

Passives

17%

Detractors

International Paper NPS by Ethnicity

International Paper's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 57	Caucasian	57
African American/Black 50	African American/Black	50

International Paper NPS by Age

International Paper's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

20%

31-35

67%

33%

36-40

50%

51-55

67%

33%

56-60

100%

International Paper NPS by Usage

International Paper's NPS was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 40	Less than 1 Year	40
1 to 2 Years 25	1 to 2 Years	25
2 to 5 Years -34	2 to 5 Years	-34
5 to 10 Years 100	5 to 10 Years	100
Over 10 Years 100	Over 10 Years	100

International Paper NPS vs. Competitors

Compared to its competitors, International Paper's NPS is rated right above WestRock, and is preceded by Georgia-Pacific.

COMPANY		NPS Score
	Smurfit Kappa Group	100
	Georgia-Pacific	39
	International Paper	31
	WestRock	25
	Weyerhaeuser	-1

International Paper NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, International Paper's NPS is rated right above Tesla, and is preceded by Audi.

COMPANY		NPS Score
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	International Paper	31
	Tesla	29
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13

International Paper Customer Reviews

Out of the 2 International Paper customer reviews 1 was positive and 1 was constructive. International Paper customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

International Paper Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of International Paper users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

International Paper Customer Loyalty Score by Gender

Female customers rated International Paper's Customer Loyalty score 8% higher than Male customers.

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Male

70%

Yes

Female

78%

Yes

International Paper Customer Loyalty Score by Ethnicity

International Paper's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of International Paper.

out of 100

Caucasian

out of 100

African American/Black

International Paper Customer Loyalty Score by Age

International Paper's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 64%	18-25	64%
31-35 70%	31-35	70%
36-40 78%	36-40	78%
51-55 70%	51-55	70%
56-60 100%	56-60	100%

International Paper Customer Loyalty Score by Usage

International Paper's Customer Loyalty score was rated the highest by customers who have used International Paper's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	46%
1 to 2 Years	100%
2 to 5 Years	40%
5 to 10 Years	100%
Over 10 Years	100%

International Paper Customer Loyalty Score by Industry

International Paper's Customer Loyalty score was rated 70% by Manufacturing and Machinery industry customers.

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Manufacturing and Machinery	70%

International Paper Customer Loyalty vs. Competitors

Compared to its competitors, International Paper's Customer Loyalty score is rated right above WestRock, and is preceded by Georgia-Pacific.

COMPANY		Customer Loyalty Score
	Weyerhaeuser	83%
	Georgia-Pacific	81%
	International Paper	74%
	WestRock	72%
	Smurfit Kappa Group	55%

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, International Paper's Customer Loyalty score is rated right below Tesla.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	Stanley Black & Decker	82%
	3M	80%
	Ford Motor Company	80%
	Tesla	77%
	International Paper	74%

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International Paper Product Quality

4.1/5

International Paper has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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International Paper Product Information

International Paper’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated International Paper's product the highest.

Website: http://www.internationalpaper.com

Company Size: 10,000+ Employees

Industry

Tech

Agriculture & Farming

Manufacturing

Quick Insights into International Paper Product Quality

International Paper's Product Quality score was rated highest by customers who have used International Paper's products/services for 5 to 10 Years, and rated lowest by customers ages 31-35.

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Ranked International Paper Product Quality the Highest

5 to 10 Years	5
51-55	4.6
Female	4.4

Ranked International Paper Product Quality the Lowest

Male	3.8
2 to 5 Years	3.5
31-35	3.5

International Paper Product Quality Score by Gender

Female customers rated International Paper's Product Quality score 0.6 stars higher than Male customers.

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Male

3.8/5

Female

4.4/5

International Paper Product Quality Score by Ethnicity

International Paper's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
African American/Black 3.9	African American/Black	3.9

International Paper Product Quality Score by Age

International Paper's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.3	18-25	4.3
31-35 3.5	31-35	3.5
36-40 3.7	36-40	3.7
51-55 4.6	51-55	4.6
56-60 4.6	56-60	4.6

International Paper Product Quality Score by Usage

International Paper's Product Quality score was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.7
2 to 5 Years	3.5
5 to 10 Years	5
Over 10 Years	4.8

International Paper Product Quality Score by Industry

International Paper's Product Quality score was rated 3.3 stars by Manufacturing and Machinery industry customers.

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Manufacturing and Machinery	3.3

International Paper Product Quality vs. Competitors

Compared to its competitors, International Paper's Product Quality score is rated right above Georgia-Pacific.

COMPANY		Product Quality Score
	International Paper	4.1/5
	Georgia-Pacific	3.9/5
	Weyerhaeuser	3.9/5
	Smurfit Kappa Group	3.8/5
	WestRock	3.5/5

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, International Paper's Product Quality score is rated right above Tesla, and is preceded by Toyota.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	International Paper	4.1/5
	Tesla	3.9/5
	3M	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.5/5

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International Paper Pricing

International Paper ROI & Value For Money

4.2/5

International Paper has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.

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International Paper Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry.

Quick Insights into International Paper ROI

International Paper's ROI score was rated highest by customers who have used International Paper's products/services for 5 to 10 Years, and rated lowest by customers who have used International Paper's products/services for 2 to 5 Years.

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Ranked International Paper ROI the Highest

5 to 10 Years	5
56-60	4.6
Female	4.4

Ranked International Paper ROI the Lowest

Male	3.9
31-35	3.8
2 to 5 Years	3.1

International Paper ROI Score by Gender

Female customers rated International Paper's ROI score 0.5 stars higher than Male customers.

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Male

3.9/5

Female

4.4/5

International Paper ROI Score by Ethnicity

International Paper's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
African American/Black 4.2	African American/Black	4.2

International Paper ROI Score by Age

International Paper's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.

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Summary	Age	Score
18-25 4.2	18-25	4.2
31-35 3.8	31-35	3.8
36-40 4	36-40	4
51-55 4.3	51-55	4.3
56-60 4.6	56-60	4.6

International Paper ROI Score by Usage

International Paper's ROI score was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.4
2 to 5 Years	3.1
5 to 10 Years	5
Over 10 Years	4.8

International Paper ROI Score by Industry

International Paper's ROI score was rated 3.6 stars by Manufacturing and Machinery industry customers.

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Manufacturing and Machinery	3.6

International Paper Pricing vs. Competitors

Compared to its competitors, International Paper's ROI score is rated right above Georgia-Pacific, and is preceded by Smurfit Kappa Group.

COMPANY		Pricing Score
	Smurfit Kappa Group	4.7/5
	International Paper	4.2/5
	Georgia-Pacific	4/5
	WestRock	3.7/5
	Weyerhaeuser	3.3/5

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, International Paper's ROI score is rated right above Toyota.

COMPANY		Pricing Score
	International Paper	4.2/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.7/5
	Ford Motor Company	3.4/5

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International Paper Customer Satisfaction (CSAT)

International Paper Customer Satisfaction (CSAT) Score

68 / 100

International Paper has an overall Customer Satisfaction score of 68 rated by its users and customers.

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Very Satisfied	38%
Satisfied	30%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	11%
Very Dissatisfied	8%

Very Satisfied

38%

Satisfied

30%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

11%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into International Paper Customer Satisfaction

International Paper's Customer Satisfaction score was rated highest by customers who have used International Paper's products/services for Over 10 Years, and rated lowest by customers who have used International Paper's products/services for Less than 1 Year.

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Ranked International Paper Customer Satisfaction the Highest

Over 10 Years	100%
Caucasian	80%
Male	80%

Ranked International Paper Customer Satisfaction the Lowest

African American/Black	67%
Female	67%
Less than 1 Year	67%

International Paper Customer Satisfaction Score by Gender

Male customers rated International Paper's Customer Satisfaction score 13 points higher than Female customers.

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80 / 100

Male

	Very Satisfied	20%
	Satisfied	60%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	0%

67 / 100

Female

	Very Satisfied	50%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	16%
	Dissatisfied	17%
	Very Dissatisfied	0%

International Paper Customer Satisfaction Score by Ethnicity

Caucasian
80%
African American/Black
67%

CSAT according to Caucasian

International Paper's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100

Very Satisfied	20%
Satisfied	60%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

60%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

International Paper's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

International Paper Customer Satisfaction Score by Age

International Paper's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

75%

International Paper Customer Satisfaction Score by Usage

International Paper's Customer Satisfaction score was rated the highest by customers who have used International Paper's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	67
Over 10 Years	100

International Paper Customer Satisfaction vs. Competitors

Compared to its competitors, International Paper's Customer Satisfaction score is rated right above WestRock, and is preceded by Georgia-Pacific.

COMPANY		Customer Satisfaction (CSAT) Score
	Smurfit Kappa Group	100%
	Georgia-Pacific	77%
	International Paper	68%
	WestRock	66%
	Weyerhaeuser	61%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, International Paper's Customer Satisfaction score is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	3M	75%
	Tesla	74%
	Audi	74%
	Stanley Black & Decker	70%
	International Paper	68%
	Ford Motor Company	61%

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International Paper Customer Service

4.1/5

International Paper has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About International Paper's Customer Service

Address

6400 Poplar Avenue Memphis, TN 3819, Moscow, TN

Website

http://www.internationalpaper.com

Phone Number

(901) 419-7473

Quick Insights into International Paper Customer Service

International Paper's Customer Service score was rated highest by customers who have used International Paper's products/services for 5 to 10 Years, and rated lowest by customers who have used International Paper's products/services for 2 to 5 Years.

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Ranked International Paper Customer Service the Highest

5 to 10 Years	5
51-55	4.6
Female	4.5

Ranked International Paper Customer Service the Lowest

Male	3.5
36-40	3.4
2 to 5 Years	2.8

International Paper Customer Service Score by Gender

Female customers rated International Paper's Customer Service score 1 stars higher than Male customers.

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Male

3.5/5

Female

4.5/5

International Paper Customer Service Score by Ethnicity

International Paper's Customer Service score was rated 4.2 stars by both African American/Black and Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
African American/Black 4.2	African American/Black	4.2

International Paper Customer Service Score by Age

International Paper's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
31-35 3.8	31-35	3.8
36-40 3.4	36-40	3.4
51-55 4.6	51-55	4.6
56-60 4.5	56-60	4.5

International Paper Customer Service Score by Usage

International Paper's Customer Service score was rated the highest by customers who have used International Paper's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4
2 to 5 Years	2.8
5 to 10 Years	5
Over 10 Years	4.8

International Paper Customer Service Score by Industry

International Paper's Customer Service score was rated 2.8 stars by Manufacturing and Machinery industry customers.

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Manufacturing and Machinery	2.8

International Paper Customer Service vs. Competitors

Compared to its competitors, International Paper's Customer Service score is rated right above Georgia-Pacific, and is preceded by Smurfit Kappa Group.

COMPANY		Customer Service Score
	Smurfit Kappa Group	4.5/5
	International Paper	4.1/5
	Georgia-Pacific	3.9/5
	WestRock	3.7/5
	Weyerhaeuser	3.6/5

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, International Paper's Customer Service score is rated right above Mercedes-Benz USA.

COMPANY		Customer Service Score
	International Paper	4.1/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	Tesla	3.8/5
	Audi	3.8/5
	Stanley Black & Decker	3.8/5
	3M	3.8/5
	Ford Motor Company	3.4/5

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International Paper as an Employer

3.2/5

International Paper has a 3.2/5 stars for its overall company culture rated by their employees

top

35%

CEO of International Paper

Mark Sutton

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

International Paper scored a 31 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of International Paper would recommend the brand to a friend. ENPS measures how likely International Paper employees would recommend working at International Paper to a friend.

Net Promoter Score

NPS Score

57%	Promoters
17%	Passive
26%	Detractors

Employee Net Promoter Score

eNPS Score

40%	Promoters
24%	Passive
36%	Detractors

Global Ranking Snapshot

International Paper is ranked #844 in the Global Top 100 Brands. It ranks just behind Elastic and just ahead of Doctor on Demand.

RANK			INDUSTRY
842	Warner Bros. Discovery	David Zaslav	Media and Entertainment
843	Elastic	Ashutosh Kulkarni	Business and Consumer Services
844	International Paper	Mark Sutton	Energy and Manufacturing
845	Doctor on Demand	Hill Ferguson	Health and Wellness
846	Faurecia	Patrick Koller	Automotive and Transportation
847	Entergy	Leo Denault	Energy and Manufacturing
848	PVH	Stefan Larsson	Fashion and Beauty