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About Smurfit Kappa Group's Brand

Provider of paper packaging products. The company manufactures container boards, solid boards and corrugated containers. Among its major competitors, Smurfit Kappa Group is ranked in 1st place for NPS while Mondi is 2nd, and Mondi Group is 3rd.

Brand at a Glance

55%
Customer Loyalty
3.8/5
Product Quality
4.7/5
Pricing
4.5/5
Customer Service

Smurfit Kappa Group Ranking

Smurfit Kappa Group NPS

Smurfit Kappa Group's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Smurfit Kappa Group's customers would recommend using the product based on a scale of -100 to 100.

Smurfit Kappa Group Overall NPS

100
NPS
100%Promoters
0%Passives
0%Detractors
Smurfit Kappa Group Overall NPS

Smurfit Kappa Group NPS Trend

-100
-50
0
50
100
Aug 2022
100
Aug 2022100
Sep 2023
100
Sep 2023100

How Other Brands Compare

Smurfit Kappa Group is ranked first for NPS among its competitors. Mondi and International Paper come in second and third, with WestRock coming in at #4.

Smurfit Kappa Group's Logo
Smurfit Kappa Group
International Paper's Logo
International Paper
WestRock's Logo
WestRock
Mondi's Logo
Mondi
Global Ranking#-#844#-#-
NPS1003125100
Social Sentiment Calculated by analyzing social media and other online mentions--Neutral-
Valuation Updated every 24 hours for public companies--$13.72B$12.36B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Smurfit Kappa Group NPS vs. Competitors

Compared to its competitors, Smurfit Kappa Group's NPS is rated right above Mondi.

Smurfit Kappa Group Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Smurfit Kappa Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

55
55%
45
45%
Smurfit Kappa Group Customer Loyalty

Smurfit Kappa Group Customer Loyalty vs. Competitors

Compared to its competitors, Smurfit Kappa Group's Customer Loyalty score is rated right above Graphic Packaging Holding Company, and is preceded by WestRock.

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Mondi's Logo
DS Smith's Logo
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Smurfit Kappa Group Product Quality

3.8/5

Smurfit Kappa Group has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.

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Smurfit Kappa Group Product Information

Smurfit Kappa Group’s product quality score is a 3.8 out of 5 as rated by its users and customers.

Website
www.smurfitkappa.com
Company Size
10,000+ Employees

Smurfit Kappa Group Product Quality vs. Competitors

Compared to its competitors, Smurfit Kappa Group's Product Quality score is rated right above WestRock, and is preceded by International Paper.

Unlock Smurfit Kappa Group Product Quality vs. Competitors Data

Smurfit Kappa Group's Logo
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Mondi's Logo
Mondi Group's Logo
International Paper's Logo
WestRock's Logo
DS Smith's Logo
Kite Packaging's Logo
Graphic Packaging Holding Company's Logo

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Smurfit Kappa Group Pricing

Smurfit Kappa Group ROI & Value For Money

4.7/5

Smurfit Kappa Group has a value for money and ROI score of 4.7 out of 5 stars rated by its users and customers.

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Smurfit Kappa Group Pricing vs. Competitors

Compared to its competitors, Smurfit Kappa Group's ROI score is rated right above International Paper, and is preceded by Mondi.

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Mondi's Logo
International Paper's Logo
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Smurfit Kappa Group Customer Satisfaction (CSAT)

Smurfit Kappa Group Customer Satisfaction (CSAT) Score

100 / 100

Smurfit Kappa Group has an overall Customer Satisfaction score of 100 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Smurfit Kappa Group Customer Satisfaction vs. Competitors

Compared to its competitors, Smurfit Kappa Group's Customer Satisfaction score is rated right above Mondi.

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Smurfit Kappa Group's Logo
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Mondi's Logo
Mondi Group's Logo
International Paper's Logo
WestRock's Logo
DS Smith's Logo
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Graphic Packaging Holding Company's Logo

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Smurfit Kappa Group Customer Service

4.5/5

Smurfit Kappa Group has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.

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About Smurfit Kappa Group's Customer Service

Address

Beech Hill, Dublin, 4


Website

www.smurfitkappa.com


Phone Number

7

Smurfit Kappa Group Customer Service vs. Competitors

Compared to its competitors, Smurfit Kappa Group's Customer Service score is rated right above Mondi Group, and is preceded by Mondi.

Unlock Smurfit Kappa Group Customer Service vs. Competitors Data

Smurfit Kappa Group's Logo
VS
Mondi's Logo
Mondi Group's Logo
International Paper's Logo
DS Smith's Logo
WestRock's Logo
Kite Packaging's Logo
Graphic Packaging Holding Company's Logo

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Smurfit Kappa Group as an Employer

4.7/5

Smurfit Kappa Group has a 4.7/5 stars for its overall company culture rated by their employees

  Smurfit Kappa Group CEO
top
5%
CEO of Smurfit Kappa Group

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Smurfit Kappa Group scored a 100 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Smurfit Kappa Group would recommend the brand to a friend. ENPS measures how likely Smurfit Kappa Group employees would recommend working at Smurfit Kappa Group to a friend.

Net Promoter Score

100
NPS Score
100%Promoters
0%Passive
0%Detractors

Employee Net Promoter Score

37
eNPS Score
62%Promoters
13%Passive
25%Detractors

Global Ranking Snapshot

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