

Provider of paper packaging products. The company manufactures container boards, solid boards and corrugated containers. Among its major competitors, Smurfit Kappa Group is ranked in 1st place for NPS while Mondi is 2nd, and Mondi Group is 3rd.
Smurfit Kappa Group's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Smurfit Kappa Group's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Sep 2023 100 | Sep 2023 | 100 |
Smurfit Kappa Group is ranked first for NPS among its competitors. Mondi and International Paper come in second and third, with WestRock coming in at #4.
![]() Smurfit Kappa Group | ![]() International Paper | ![]() WestRock | ![]() Mondi | |
| Global Ranking | #- | #844 | #- | #- |
| NPS | 100 | 31 | 25 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $13.72B | $12.36B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Smurfit Kappa Group's NPS is rated right above Mondi.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Smurfit Kappa Group | 100 |
![]() | Mondi | 100 |
![]() | Mondi Group | 49 |
![]() | International Paper | 31 |
![]() | WestRock | 25 |
![]() | DS Smith | 0 |
![]() | Graphic Packaging Holding Company | N/A |
![]() | Kite Packaging | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Smurfit Kappa Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Smurfit Kappa Group's Customer Loyalty score is rated right above Graphic Packaging Holding Company, and is preceded by WestRock.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Mondi | 100% |
![]() | DS Smith | 100% |
![]() | Kite Packaging | 100% |
![]() | Mondi Group | 85% |
![]() | International Paper | 74% |
![]() | WestRock | 72% |
![]() | Smurfit Kappa Group | 55% |
![]() | Graphic Packaging Holding Company | N/A |
Smurfit Kappa Group has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Smurfit Kappa Group's overall Product Quality score rated by its users and customers.
Smurfit Kappa Group’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Compared to its competitors, Smurfit Kappa Group's Product Quality score is rated right above WestRock, and is preceded by International Paper.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mondi | 5/5 |
![]() | Mondi Group | 4.2/5 |
![]() | International Paper | 4.1/5 |
![]() | Smurfit Kappa Group | 3.8/5 |
![]() | WestRock | 3.5/5 |
![]() | DS Smith | 3.2/5 |
![]() | Kite Packaging | 1.5/5 |
![]() | Graphic Packaging Holding Company | N/A |
Smurfit Kappa Group has a value for money and ROI score of 4.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Smurfit Kappa Group's overall ROI score rated by its users and customers.
Compared to its competitors, Smurfit Kappa Group's ROI score is rated right above International Paper, and is preceded by Mondi.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Mondi | 5/5 |
![]() | Smurfit Kappa Group | 4.7/5 |
![]() | International Paper | 4.2/5 |
![]() | Mondi Group | 4.1/5 |
![]() | WestRock | 3.7/5 |
![]() | Kite Packaging | 3.5/5 |
![]() | DS Smith | 2.7/5 |
![]() | Graphic Packaging Holding Company | N/A |
Smurfit Kappa Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Smurfit Kappa Group's Customer Satisfaction score is rated right above Mondi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Smurfit Kappa Group | 100% |
![]() | Mondi | 100% |
![]() | Mondi Group | 91% |
![]() | International Paper | 68% |
![]() | WestRock | 66% |
![]() | DS Smith | 50% |
![]() | Kite Packaging | 0% |
![]() | Graphic Packaging Holding Company | 0% |
Smurfit Kappa Group has an overall Customer Service score of 4.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Smurfit Kappa Group's overall Customer Service score rated by its users and customers.
Beech Hill, Dublin, 4
www.smurfitkappa.com
7
Compared to its competitors, Smurfit Kappa Group's Customer Service score is rated right above Mondi Group, and is preceded by Mondi.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mondi | 5/5 |
![]() | Smurfit Kappa Group | 4.5/5 |
![]() | Mondi Group | 4.2/5 |
![]() | International Paper | 4.1/5 |
![]() | DS Smith | 4/5 |
![]() | WestRock | 3.7/5 |
![]() | Kite Packaging | 1.5/5 |
![]() | Graphic Packaging Holding Company | N/A |
Smurfit Kappa Group has a 4.7/5 stars for its overall company culture rated by their employees

Smurfit Kappa Group scored a 100 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Smurfit Kappa Group would recommend the brand to a friend. ENPS measures how likely Smurfit Kappa Group employees would recommend working at Smurfit Kappa Group to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 62% | Promoters |
|---|---|
| 13% | Passive |
| 25% | Detractors |