25
NPS
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WestRock
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About WestRock's Brand
WestRock is an American corrugated packaging company. Among its major competitors, WestRock is ranked in 2nd place for NPS while International Paper is 1st, and Cenveo is 3rd. Overall, WestRock has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.72B
Brand at a Glance
72%
Customer Loyalty
3.5/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
WestRock Ranking
- #2 / 4 of its competitors
WestRock NPS
WestRock's Net Promoter Score (NPS) is a 25 with 57% Promoters, 11% Passives, and 32% Detractors. Net Promoter Score tracks whether WestRock's customers would recommend using the product based on a scale of -100 to 100.
WestRock Overall NPS
| 57% | Promoters |
|---|---|
| 11% | Passives |
| 32% | Detractors |
WestRock NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 24 | Jan 2024 | 24 |
Feb 2024 25 | Feb 2024 | 25 |
Mar 2024 27 | Mar 2024 | 27 |
Apr 2024 25 | Apr 2024 | 25 |
May 2024 27 | May 2024 | 27 |
Jul 2024 25 | Jul 2024 | 25 |
Aug 2024 24 | Aug 2024 | 24 |
Oct 2024 26 | Oct 2024 | 26 |
Feb 2025 24 | Feb 2025 | 24 |
May 2025 26 | May 2025 | 26 |
Jul 2025 26 | Jul 2025 | 26 |
Nov 2025 26 | Nov 2025 | 26 |
How Other Brands Compare
WestRock is ranked second for NPS among its competitors. International Paper and Amcor come in first and third, with International Paper Company coming in at #4. Among those competitors, it is the lowest valued company behind International Paper Company.
WestRock |  International Paper |  International Paper Company |  Amcor | |
| Global Ranking | #- | #844 | #- | #- |
| NPS | 25 | 31 | 0 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $13.72B | - | $19.24B | $18.21B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
WestRock NPS by Gender
Male customers rated WestRock's NPS 11 points higher than Female customers.
Male
11
WestRock's NPS was rated 11 by Male customers on Comparably.
49%
Promoters
13%
Passives
38%
Detractors
Female
0
WestRock's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
WestRock NPS by Ethnicity
WestRock's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -34 | Other | -34 |
WestRock NPS by Age
WestRock's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
WestRock NPS by Usage
WestRock's NPS was rated the highest by customers who have used WestRock's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -43 | Less than 1 Year | -43 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
Over 10 Years 40 | Over 10 Years | 40 |
WestRock NPS vs. Competitors
Compared to its competitors, WestRock's NPS is rated right above Cenveo, and is preceded by International Paper.
| COMPANY | NPS Score | |
|---|---|---|
| International Paper | 31 |
| WestRock | 25 |
 | Cenveo | 25 |
| Amcor | 8 |
| International Paper Company | 0 |
 | Graphic Packaging Holding Company | N/A |
 | Kite Packaging | -100 |
 | Tembec Inc. | -100 |
WestRock Customer Reviews
Out of the 6 WestRock customer reviews 3 were positive and 3 were constructive. WestRock customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
WestRock Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of WestRock users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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WestRock Customer Loyalty Score by Gender
Male customers rated WestRock's Customer Loyalty score 13% higher than Female customers.
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Male
83%
Yes
Female
70%
Yes
WestRock Customer Loyalty Score by Ethnicity
WestRock's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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84
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
70
out of 100
Other
WestRock Customer Loyalty Score by Age
WestRock's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 64% | 31-35 | 64% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
56-60 100% | 56-60 | 100% |
WestRock Customer Loyalty Score by Usage
WestRock's Customer Loyalty score was rated the highest by customers who have used WestRock's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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WestRock Customer Loyalty Score by Industry
WestRock's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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WestRock Customer Loyalty vs. Competitors
Compared to its competitors, WestRock's Customer Loyalty score is rated right above Graphic Packaging Holding Company, and is preceded by International Paper.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Cenveo | 100% |
| Kite Packaging | 100% |
| Tembec Inc. | 100% |
| International Paper Company | 85% |
| Amcor | 79% |
| International Paper | 74% |
| WestRock | 72% |
| Graphic Packaging Holding Company | N/A |
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WestRock Product Quality
3.5/5
WestRock has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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WestRock Product Information
WestRock’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated WestRock's product the highest. Reviewers from the Accounting industry rated WestRock the lowest at 3.1.
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Manufacturing
Quick Insights into WestRock Product Quality
WestRock's Product Quality score was rated highest by customers who have used WestRock's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked WestRock Product Quality the Highest
Ranked WestRock Product Quality the Lowest
WestRock Product Quality Score by Gender
Female customers rated WestRock's Product Quality score 0.2 stars higher than Male customers.
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Male
3.6/5
Female
3.8/5
WestRock Product Quality Score by Ethnicity
WestRock's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.3 | Other | 2.3 |
WestRock Product Quality Score by Age
WestRock's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4.6 | 41-45 | 4.6 |
56-60 3.6 | 56-60 | 3.6 |
WestRock Product Quality Score by Usage
WestRock's Product Quality score was rated the highest by customers who have used WestRock's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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WestRock Product Quality Score by Industry
WestRock's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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WestRock Product Quality vs. Competitors
Compared to its competitors, WestRock's Product Quality score is rated right above Amcor, and is preceded by International Paper Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cenveo | 5/5 |
| Tembec Inc. | 5/5 |
| International Paper | 4.1/5 |
| International Paper Company | 3.8/5 |
| WestRock | 3.5/5 |
| Amcor | 3.5/5 |
| Kite Packaging | 1.5/5 |
| Graphic Packaging Holding Company | N/A |
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WestRock Pricing
WestRock ROI & Value For Money
3.7/5
WestRock has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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WestRock Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Accounting industry think that they had the lowest ROI from WestRock.
Quick Insights into WestRock ROI
WestRock's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Other customers.
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Ranked WestRock ROI the Highest
Ranked WestRock ROI the Lowest
WestRock ROI Score by Gender
Male customers rated WestRock's ROI score 0.5 stars higher than Female customers.
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Male
3.8/5
Female
3.3/5
WestRock ROI Score by Ethnicity
WestRock's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.6 | Other | 2.6 |
WestRock ROI Score by Age
WestRock's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4 | 41-45 | 4 |
56-60 3.1 | 56-60 | 3.1 |
WestRock ROI Score by Usage
WestRock's ROI score was rated the highest by customers who have used WestRock's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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WestRock ROI Score by Industry
WestRock's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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WestRock Pricing vs. Competitors
Compared to its competitors, WestRock's ROI score is rated right above International Paper Company, and is preceded by International Paper.
| COMPANY | Pricing Score | |
|---|---|---|
| Cenveo | 5/5 |
| Tembec Inc. | 5/5 |
| International Paper | 4.2/5 |
| WestRock | 3.7/5 |
| International Paper Company | 3.7/5 |
| Amcor | 3.5/5 |
| Kite Packaging | 3.5/5 |
| Graphic Packaging Holding Company | N/A |
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WestRock Customer Satisfaction (CSAT)
WestRock Customer Satisfaction (CSAT) Score
66 / 100
WestRock has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
39%
Satisfied
27%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
9%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into WestRock Customer Satisfaction
WestRock's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used WestRock's products/services for Over 10 Years.
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Ranked WestRock Customer Satisfaction the Highest
Ranked WestRock Customer Satisfaction the Lowest
WestRock Customer Satisfaction Score by Gender
Female customers rated WestRock's Customer Satisfaction score 18 points higher than Male customers.
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62 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 15% | |
Very Dissatisfied | 8% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
WestRock Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
WestRock's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
40%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
WestRock's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
WestRock Customer Satisfaction Score by Age
WestRock's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 41-45 | 67% |
WestRock Customer Satisfaction Score by Usage
WestRock's Customer Satisfaction score was rated the highest by customers who have used WestRock's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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WestRock Customer Satisfaction Score by Industry
WestRock's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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{
"title": "WestRock Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Accounting",
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"scoreClassName": "",
"scoreLabel": 60
},
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"label": "Aerospace and Aviation",
"groupId": 496,
"score": 100,
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}WestRock Customer Satisfaction vs. Competitors
Compared to its competitors, WestRock's Customer Satisfaction score is rated right above Amcor, and is preceded by International Paper.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cenveo | 100% |
| Tembec Inc. | 100% |
| International Paper Company | 80% |
| International Paper | 68% |
| WestRock | 66% |
| Amcor | 63% |
| Kite Packaging | 0% |
| Graphic Packaging Holding Company | 0% |
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WestRock Customer Service
3.7/5
WestRock has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About WestRock's Customer Service
Address
Norcross, GA United States of America
Website
http://www.westrock.com/en-us/index.html
Phone Number
(501) 327-6051
Quick Insights into WestRock Customer Service
WestRock's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked WestRock Customer Service the Highest
Ranked WestRock Customer Service the Lowest
WestRock Customer Service Score by Gender
Male customers rated WestRock's Customer Service score 0.2 stars higher than Female customers.
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Male
3.6/5
Female
3.4/5
WestRock Customer Service Score by Ethnicity
WestRock's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.5 | Other | 2.5 |
WestRock Customer Service Score by Age
WestRock's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 2.9 | 31-35 | 2.9 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
56-60 2.9 | 56-60 | 2.9 |
WestRock Customer Service Score by Usage
WestRock's Customer Service score was rated the highest by customers who have used WestRock's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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WestRock Customer Service Score by Industry
WestRock's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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WestRock Customer Service vs. Competitors
Compared to its competitors, WestRock's Customer Service score is rated right above Amcor, and is preceded by International Paper Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cenveo | 5/5 |
| Tembec Inc. | 5/5 |
| International Paper | 4.1/5 |
| International Paper Company | 4/5 |
| WestRock | 3.7/5 |
| Amcor | 3.5/5 |
| Kite Packaging | 1.5/5 |
| Graphic Packaging Holding Company | N/A |
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WestRock as an Employer
3.0/5
WestRock has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
WestRock scored a 25 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of WestRock would recommend the brand to a friend. ENPS measures how likely WestRock employees would recommend working at WestRock to a friend.
Net Promoter Score
25
NPS Score
| 57% | Promoters |
|---|---|
| 11% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 37% | Promoters |
|---|---|
| 19% | Passive |
| 44% | Detractors |
