67
NPS
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Dark Horse Comics
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About Dark Horse Comics' Brand
Dark Horse Comics publishes comic books and manga. Among its major competitors, Dark Horse Comics is ranked in 1st place for NPS while Marvel Entertainment is 2nd, and DC Comics is 3rd. Overall, Dark Horse Comics has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
100%
Customer Loyalty
4/5
Product Quality
4.5/5
Pricing
4/5
Customer Service
Dark Horse Comics Ranking
- #1 / 4 of its competitors
Dark Horse Comics NPS
Dark Horse Comics's Net Promoter Score (NPS) is a 67 with 67% Promoters, 33% Passives, and 0% Detractors. Net Promoter Score tracks whether Dark Horse Comics's customers would recommend using the product based on a scale of -100 to 100.
Dark Horse Comics Overall NPS
| 67% | Promoters |
|---|---|
| 33% | Passives |
| 0% | Detractors |
Dark Horse Comics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 0 | Mar 2023 | 0 |
Apr 2023 50 | Apr 2023 | 50 |
May 2023 66 | May 2023 | 66 |
How Other Brands Compare
Dark Horse Comics is ranked first for NPS among its competitors. Marvel Entertainment and DC Comics come in second and third, with Wizards of the Coast coming in at #4.
Dark Horse Comics |  DC Comics |  Marvel Entertainment |  Wizards of the Coast | |
| Global Ranking | #- | #840 | #- | #- |
| NPS | 67 | 34 | 50 | -24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $34.86B | $13.13B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dark Horse Comics NPS vs. Competitors
Compared to its competitors, Dark Horse Comics's NPS is rated right above Marvel Entertainment.
| COMPANY | NPS Score | |
|---|---|---|
| Dark Horse Comics | 67 |
| Marvel Entertainment | 50 |
| DC Comics | 34 |
| Wizards of the Coast | -24 |
Dark Horse Comics Customer Loyalty
100%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Dark Horse Comics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dark Horse Comics Customer Loyalty vs. Competitors
Compared to its competitors, Dark Horse Comics's Customer Loyalty score is rated right above DC Comics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dark Horse Comics | 100% |
| DC Comics | 100% |
| Marvel Entertainment | 91% |
| Wizards of the Coast | 83% |
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Dark Horse Comics Product Quality
4/5
Dark Horse Comics has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Dark Horse Comics Product Information
Dark Horse Comics’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://digital.darkhorse.com
- Company Size
- 51-200 Employees
Industry
Tech
Education
Dark Horse Comics Product Quality vs. Competitors
Compared to its competitors, Dark Horse Comics's Product Quality score is rated right above Wizards of the Coast, and is preceded by Marvel Entertainment.
| COMPANY | Product Quality Score | |
|---|---|---|
| DC Comics | 4.5/5 |
| Marvel Entertainment | 4.2/5 |
| Dark Horse Comics | 4/5 |
| Wizards of the Coast | 3/5 |
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Dark Horse Comics Pricing
Dark Horse Comics ROI & Value For Money
4.5/5
Dark Horse Comics has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Dark Horse Comics Pricing vs. Competitors
Compared to its competitors, Dark Horse Comics's ROI score is rated right above Marvel Entertainment.
| COMPANY | Pricing Score | |
|---|---|---|
| Dark Horse Comics | 4.5/5 |
| Marvel Entertainment | 4/5 |
| DC Comics | 3.7/5 |
| Wizards of the Coast | 2.4/5 |
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Dark Horse Comics Customer Satisfaction (CSAT)
Dark Horse Comics Customer Satisfaction (CSAT) Score
67 / 100
Dark Horse Comics has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dark Horse Comics Customer Satisfaction vs. Competitors
Compared to its competitors, Dark Horse Comics's Customer Satisfaction score is rated right above Wizards of the Coast, and is preceded by Marvel Entertainment.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| DC Comics | 100% |
| Marvel Entertainment | 79% |
| Dark Horse Comics | 67% |
| Wizards of the Coast | 11% |
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Dark Horse Comics Customer Service
4/5
Dark Horse Comics has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Dark Horse Comics's Customer Service
Address
10956 SE Main Street,
Website
http://digital.darkhorse.com
Phone Number
(503) 652-8815
Dark Horse Comics Customer Service vs. Competitors
Compared to its competitors, Dark Horse Comics's Customer Service score is rated right above DC Comics, and is preceded by Marvel Entertainment.
| COMPANY | Customer Service Score | |
|---|---|---|
| Marvel Entertainment | 4.1/5 |
| Dark Horse Comics | 4/5 |
| DC Comics | 3.7/5 |
| Wizards of the Coast | 2.4/5 |
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Consumer vs. Employees
Dark Horse Comics scored a 67 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Dark Horse Comics would recommend the brand to a friend. ENPS measures how likely Dark Horse Comics employees would recommend working at Dark Horse Comics to a friend.
Net Promoter Score
67
NPS Score
| 67% | Promoters |
|---|---|
| 33% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
