Wizards of the Coast NPS & Customer Reviews | Comparably
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Wizards of the Coast
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About Wizards of the Coast's Brand

Wizards of the Coast, a subsidiary of Hasbro, Inc., is an award-winning developer and publisher of tabletop and digital games that ignite a sense of adventure in passionate players around the globe. Best known for publishing groundbreaking fantasy franchises, MAGIC: THE GATHERING® and DUNGEONS & DRAGONS®, Wizards is dedicated to bringing together world-class talent to create unforgettable play experiences at its headquarters in Washington and studios in Austin and Montreal. Learn more at www.wizards.com. Among its major competitors, Wizards of the Coast is ranked in 7th place for NPS while Dark Horse Comics is 1st, and Valve is 2nd.Their current market cap is $13.13B

Brand at a Glance

83%
Customer Loyalty
3/5
Product Quality
2.4/5
Pricing
2.4/5
Customer Service

Wizards of the Coast Ranking

Wizards of the Coast NPS

Wizards of the Coast's Net Promoter Score (NPS) is a -24 with 28% Promoters, 20% Passives, and 52% Detractors. Net Promoter Score tracks whether Wizards of the Coast's customers would recommend using the product based on a scale of -100 to 100.

Wizards of the Coast Overall NPS

-24
NPS
28%Promoters
20%Passives
52%Detractors
Wizards of the Coast Overall NPS

Wizards of the Coast NPS Trend

-100
-50
0
50
100
Feb 2022
21
Feb 202221
Jun 2022
19
Jun 202219
Dec 2022
16
Dec 202216
Jan 2023
-19
Jan 2023-19
Mar 2023
-19
Mar 2023-19
Apr 2023
-20
Apr 2023-20
May 2023
-23
May 2023-23
Jun 2023
-23
Jun 2023-23
Jul 2023
-25
Jul 2023-25
Aug 2023
-24
Aug 2023-24
Sep 2023
-25
Sep 2023-25
Mar 2024
-25
Mar 2024-25

How Other Brands Compare

Wizards of the Coast is ranked #4 for NPS among its competitors. Valve and Riot Games come in first and second, with Blizzard Entertainment coming in at third. Among those competitors, it is the third most valued company behind Blizzard Entertainment.

Wizards of the Coast's Logo
Wizards of the Coast
Riot Games' Logo
Riot Games
Blizzard Entertainment's Logo
Blizzard Entertainment
Valve's Logo
Valve
Global Ranking#-#77#366#391
NPS-24231061
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$13.13B$3.52B$77.90B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Wizards of the Coast NPS by Gender

Male customers rated Wizards of the Coast's NPS 54 points higher than Female customers.

Male

-46

Wizards of the Coast's NPS was rated -46 by Male customers on Comparably.

17%
Promoters
20%
Passives
63%
Detractors

Female

-100

Wizards of the Coast's NPS was rated -100 by Female customers on Comparably.

0%
Promoters
0%
Passives
100%
Detractors

Wizards of the Coast NPS by Ethnicity

Wizards of the Coast's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-84
Caucasian-84
Other
-87
Other-87

Wizards of the Coast NPS by Age

Wizards of the Coast's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

0
20
40
60
80
100
Promoters
25%
Passives
44%
Detractors
31%
18-2525%44%31%
Promoters
10%
Passives
0%
Detractors
90%
26-3010%0%90%
Promoters
17%
Passives
0%
Detractors
83%
31-3517%0%83%
Promoters
20%
Passives
20%
Detractors
60%
36-4020%20%60%
Promoters
0%
Passives
11%
Detractors
89%
41-450%11%89%
Promoters
0%
Passives
0%
Detractors
100%
46-500%0%100%

Wizards of the Coast NPS by Usage

Wizards of the Coast's NPS was rated the highest by customers who have used Wizards of the Coast's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
-1
1 to 2 Years-1
2 to 5 Years
9
2 to 5 Years9
5 to 10 Years
-67
5 to 10 Years-67
Over 10 Years
-70
Over 10 Years-70

Wizards of the Coast NPS vs. Competitors

Compared to its competitors, Wizards of the Coast's NPS is rated right above Big Fish Games, and is preceded by Electronic Arts (EA).

Wizards of the Coast Customer Reviews

Out of the 3 Wizards of the Coast customer reviews 1 was positive and 2 were constructive. Wizards of the Coast customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Customer Relationships. Stop blatant money grabbing activity. Understand that the reason Dungeons and dragons thrives is only due to the lax control over it's IP. Letting others profit off of the game has brought tremendous awareness that corporate leadership apparently doesn't value.
What can this brand most improve?
They do not care about their customers, only their bottom line. Alienating customers is a great way to destroy your income stream and brand value.
What do you value most about this brand?
The community developed around a game

Wizards of the Coast Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Wizards of the Coast users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83
83%
17
17%
Wizards of the Coast Customer Loyalty

Wizards of the Coast Customer Loyalty Score by Gender

Female customers rated Wizards of the Coast's Customer Loyalty score 24% higher than Male customers.

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Male
76%
Yes
Female
100%
Yes

Wizards of the Coast Customer Loyalty Score by Ethnicity

Wizards of the Coast's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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86
out of 100
Caucasian
44
out of 100
Other

Wizards of the Coast Customer Loyalty Score by Age

Wizards of the Coast's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
26-30
73%
26-3073%
31-35
70%
31-3570%
36-40
64%
36-4064%
41-45
90%
41-4590%
46-50
70%
46-5070%

Wizards of the Coast Customer Loyalty Score by Usage

Wizards of the Coast's Customer Loyalty score was rated the highest by customers who have used Wizards of the Coast's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
74%
2 to 5 Years
78%
5 to 10 Years
82%
Over 10 Years
80%

Wizards of the Coast Customer Loyalty Score by Industry

Wizards of the Coast's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.

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Tech
76%
Accounting
55%
Arts and Entertainment
91%
Business and Consumer Services
100%
Media and Entertainment
70%

Wizards of the Coast Customer Loyalty vs. Competitors

Compared to its competitors, Wizards of the Coast's Customer Loyalty score is rated right above Blizzard Entertainment, and is preceded by Fantasy Flight Games.

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Wizards of the Coast's Logo
VS
Dark Horse Comics' Logo
Valve's Logo
Big Fish Games' Logo
Riot Games' Logo
Fantasy Flight Games' Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo
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Dire Wolf Digital's Logo

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Wizards of the Coast Product Quality

3/5

Wizards of the Coast has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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Wizards of the Coast Product Information

Wizards of the Coast’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Wizards of the Coast's product the highest. Reviewers from the Arts and Entertainment industry rated Wizards of the Coast the lowest at 2.2.

Website
http://www.wizards.com
Company Size
1,001-5,000 Employees

Industry

Arts and Entertainment

Quick Insights into Wizards of the Coast Product Quality

Wizards of the Coast's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.

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Ranked Wizards of the Coast Product Quality the Highest

18-25
3.9
1 to 2 Years
3.7
Business and Consumer Services
3.3

Ranked Wizards of the Coast Product Quality the Lowest

Other
1.9
Female
1.8
46-50
1.5

Wizards of the Coast Product Quality Score by Gender

Male customers rated Wizards of the Coast's Product Quality score 0.9 stars higher than Female customers.

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Male

2.7/5

Female

1.8/5

Wizards of the Coast Product Quality Score by Ethnicity

Wizards of the Coast's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2
Caucasian2
Other
1.9
Other1.9

Wizards of the Coast Product Quality Score by Age

Wizards of the Coast's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
1.7
26-301.7
31-35
1.5
31-351.5
36-40
3.6
36-403.6
41-45
2
41-452
46-50
1.5
46-501.5

Wizards of the Coast Product Quality Score by Usage

Wizards of the Coast's Product Quality score was rated the highest by customers who have used Wizards of the Coast's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
3.7
2 to 5 Years
3.1
5 to 10 Years
2
Over 10 Years
2.5

Wizards of the Coast Product Quality Score by Industry

Wizards of the Coast's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech
2.5
Accounting
3.2
Arts and Entertainment
2.2
Business and Consumer Services
3.3
Media and Entertainment
2.8

Wizards of the Coast Product Quality vs. Competitors

Compared to its competitors, Wizards of the Coast's Product Quality score is rated right above Big Fish Games, and is preceded by Electronic Arts (EA).

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Wizards of the Coast's Logo
VS
Valve's Logo
Dark Horse Comics' Logo
Riot Games' Logo
Fantasy Flight Games' Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo
Big Fish Games' Logo
Turbine's Logo
Dire Wolf Digital's Logo

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Wizards of the Coast Pricing

Wizards of the Coast ROI & Value For Money

2.4/5

Wizards of the Coast has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.

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Wizards of the Coast Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Media and Entertainment industry think that they had the lowest ROI from Wizards of the Coast.

Quick Insights into Wizards of the Coast ROI

Wizards of the Coast's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Other customers.

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Ranked Wizards of the Coast ROI the Highest

Business and Consumer Services
3.6
36-40
3.2
1 to 2 Years
2.8

Ranked Wizards of the Coast ROI the Lowest

5 to 10 Years
1.5
Female
1.5
Other
1.5

Wizards of the Coast ROI Score by Gender

Male customers rated Wizards of the Coast's ROI score 0.5 stars higher than Female customers.

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Male

2/5

Female

1.5/5

Wizards of the Coast ROI Score by Ethnicity

Wizards of the Coast's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
1.5
Other1.5

Wizards of the Coast ROI Score by Age

Wizards of the Coast's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
2.9
18-252.9
26-30
1.5
26-301.5
31-35
1.5
31-351.5
36-40
3.2
36-403.2
41-45
1.5
41-451.5
46-50
1.5
46-501.5

Wizards of the Coast ROI Score by Usage

Wizards of the Coast's ROI score was rated the highest by customers who have used Wizards of the Coast's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
2.8
2 to 5 Years
2.6
5 to 10 Years
1.5
Over 10 Years
1.9

Wizards of the Coast ROI Score by Industry

Wizards of the Coast's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
1.9
Accounting
2.6
Arts and Entertainment
1.9
Business and Consumer Services
3.6
Media and Entertainment
1.6

Wizards of the Coast Pricing vs. Competitors

Compared to its competitors, Wizards of the Coast's ROI score is rated right above Turbine, and is preceded by Big Fish Games.

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Wizards of the Coast's Logo
VS
Dark Horse Comics' Logo
Valve's Logo
Fantasy Flight Games' Logo
Riot Games' Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo
Big Fish Games' Logo
Turbine's Logo
Dire Wolf Digital's Logo

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Wizards of the Coast Customer Satisfaction (CSAT)

Wizards of the Coast Customer Satisfaction (CSAT) Score

11 / 100

Wizards of the Coast has an overall Customer Satisfaction score of 11 rated by its users and customers.

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Very Satisfied3%
Satisfied8%
Neither Satisfied nor Dissatisfied1%
Dissatisfied13%
Very Dissatisfied75%
Very Satisfied
3%
Satisfied
8%
Neither Satisfied nor Dissatisfied
1%
Dissatisfied
13%
Very Dissatisfied
75%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Wizards of the Coast Customer Satisfaction

Wizards of the Coast's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.

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Ranked Wizards of the Coast Customer Satisfaction the Highest

18-25
33%
2 to 5 Years
20%
Other
12%

Ranked Wizards of the Coast Customer Satisfaction the Lowest

Female
0%
Over 10 Years
0%
Tech
0%

Wizards of the Coast Customer Satisfaction Score by Gender

Male customers rated Wizards of the Coast's Customer Satisfaction score 0 points higher than Female customers.

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7 / 100
Male
Very Satisfied
0%
Satisfied
7%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
15%
Very Dissatisfied
74%
0
Female
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%

Wizards of the Coast Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Wizards of the Coast's Customer Satisfaction (CSAT) score was rated 5% according to Caucasian users and customers.

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5 / 100
Very Satisfied0%
Satisfied5%
Neither Satisfied nor Dissatisfied0%
Dissatisfied17%
Very Dissatisfied78%
Very Satisfied
0%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
78%

CSAT according to Other

Wizards of the Coast's Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.

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12 / 100
Very Satisfied0%
Satisfied12%
Neither Satisfied nor Dissatisfied0%
Dissatisfied13%
Very Dissatisfied75%
Very Satisfied
0%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
75%

Wizards of the Coast Customer Satisfaction Score by Age

Wizards of the Coast's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25 CSAT Score
33%
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
50%
18-2533%
26-30 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
26-300%
31-35 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
31-350%
36-40 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
36-400%
41-45 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
22%
Very Dissatisfied
67%
41-450%

Wizards of the Coast Customer Satisfaction Score by Usage

Wizards of the Coast's Customer Satisfaction score was rated the highest by customers who have used Wizards of the Coast's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years
20
5 to 10 Years
12
Over 10 Years
0

Wizards of the Coast Customer Satisfaction Score by Industry

Wizards of the Coast's Customer Satisfaction score was rated 0 points by both Arts and Entertainment and Tech industry customers.

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Tech
0
Arts and Entertainment
0

Wizards of the Coast Customer Satisfaction vs. Competitors

Compared to its competitors, Wizards of the Coast's Customer Satisfaction score is rated right above Turbine, and is preceded by Big Fish Games.

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Wizards of the Coast's Logo
VS
Valve's Logo
Fantasy Flight Games' Logo
Riot Games' Logo
Dark Horse Comics' Logo
Electronic Arts (EA) Logo
Blizzard Entertainment's Logo
Big Fish Games' Logo
Turbine's Logo
Dire Wolf Digital's Logo

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Wizards of the Coast Customer Service

2.4/5

Wizards of the Coast has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Wizards of the Coast's Customer Service

Address

1600 Lind Ave SW, Renton, WA 98057


Website

http://www.wizards.com


Phone Number

425-204-5360

Quick Insights into Wizards of the Coast Customer Service

Wizards of the Coast's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Tech industry.

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Ranked Wizards of the Coast Customer Service the Highest

Business and Consumer Services
3.6
18-25
2.9
1 to 2 Years
2.7

Ranked Wizards of the Coast Customer Service the Lowest

46-50
1.5
Other
1.5
Tech
1.5

Wizards of the Coast Customer Service Score by Gender

Male customers rated Wizards of the Coast's Customer Service score 0.3 stars higher than Female customers.

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Male

2/5

Female

1.7/5

Wizards of the Coast Customer Service Score by Ethnicity

Wizards of the Coast's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.

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0
20
40
60
80
100
Caucasian
1.5
Caucasian1.5
Other
1.5
Other1.5

Wizards of the Coast Customer Service Score by Age

Wizards of the Coast's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
18-25
2.9
18-252.9
26-30
1.7
26-301.7
31-35
1.5
31-351.5
36-40
2.1
36-402.1
41-45
1.5
41-451.5
46-50
1.5
46-501.5

Wizards of the Coast Customer Service Score by Usage

Wizards of the Coast's Customer Service score was rated the highest by customers who have used Wizards of the Coast's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
2.7
2 to 5 Years
2.6
5 to 10 Years
1.9
Over 10 Years
1.8

Wizards of the Coast Customer Service Score by Industry

Wizards of the Coast's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
1.5
Accounting
3.2
Arts and Entertainment
2
Business and Consumer Services
3.6
Media and Entertainment
2.1

Wizards of the Coast Customer Service vs. Competitors

Compared to its competitors, Wizards of the Coast's Customer Service score is rated right above Turbine, and is preceded by Big Fish Games.

Unlock Wizards of the Coast Customer Service vs. Competitors Data

Wizards of the Coast's Logo
VS
Valve's Logo
Dark Horse Comics' Logo
Fantasy Flight Games' Logo
Riot Games' Logo
Blizzard Entertainment's Logo
Electronic Arts (EA) Logo
Big Fish Games' Logo
Turbine's Logo
Dire Wolf Digital's Logo

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Wizards of the Coast as an Employer

4.1/5

Wizards of the Coast has a 4.1/5 stars for its overall company culture rated by their employees

  Wizards of the Coast CEO
top
5%
CEO of Wizards of the Coast

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Wizards of the Coast scored a -24 for Net Promoter Score and a 82 for Employee Net Promoter Score. NPS gauges how likely a customer of Wizards of the Coast would recommend the brand to a friend. ENPS measures how likely Wizards of the Coast employees would recommend working at Wizards of the Coast to a friend.

Net Promoter Score

-24
NPS Score
28%Promoters
20%Passive
52%Detractors

Employee Net Promoter Score

82
eNPS Score
91%Promoters
0%Passive
9%Detractors

Global Ranking Snapshot

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Costco  Costco CEO
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Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail