

Wizards of the Coast, a subsidiary of Hasbro, Inc., is an award-winning developer and publisher of tabletop and digital games that ignite a sense of adventure in passionate players around the globe. Best known for publishing groundbreaking fantasy franchises, MAGIC: THE GATHERING® and DUNGEONS & DRAGONS®, Wizards is dedicated to bringing together world-class talent to create unforgettable play experiences at its headquarters in Washington and studios in Austin and Montreal. Learn more at www.wizards.com. Among its major competitors, Wizards of the Coast is ranked in 7th place for NPS while Dark Horse Comics is 1st, and Valve is 2nd.Their current market cap is $13.13B
Wizards of the Coast's Net Promoter Score (NPS) is a -24 with 28% Promoters, 20% Passives, and 52% Detractors. Net Promoter Score tracks whether Wizards of the Coast's customers would recommend using the product based on a scale of -100 to 100.
| 28% | Promoters |
|---|---|
| 20% | Passives |
| 52% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2022 21 | Feb 2022 | 21 |
Jun 2022 19 | Jun 2022 | 19 |
Dec 2022 16 | Dec 2022 | 16 |
Jan 2023 -19 | Jan 2023 | -19 |
Mar 2023 -19 | Mar 2023 | -19 |
Apr 2023 -20 | Apr 2023 | -20 |
May 2023 -23 | May 2023 | -23 |
Jun 2023 -23 | Jun 2023 | -23 |
Jul 2023 -25 | Jul 2023 | -25 |
Aug 2023 -24 | Aug 2023 | -24 |
Sep 2023 -25 | Sep 2023 | -25 |
Mar 2024 -25 | Mar 2024 | -25 |
Wizards of the Coast is ranked #4 for NPS among its competitors. Valve and Riot Games come in first and second, with Blizzard Entertainment coming in at third. Among those competitors, it is the third most valued company behind Blizzard Entertainment.
![]() Wizards of the Coast | ![]() Riot Games | ![]() Blizzard Entertainment | ![]() Valve | |
| Global Ranking | #- | #77 | #366 | #391 |
| NPS | -24 | 23 | 10 | 61 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $13.13B | $3.52B | $77.90B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Wizards of the Coast's NPS 54 points higher than Female customers.
Wizards of the Coast's NPS was rated -46 by Male customers on Comparably.
Wizards of the Coast's NPS was rated -100 by Female customers on Comparably.
Wizards of the Coast's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -84 | Caucasian | -84 |
Other -87 | Other | -87 |
Wizards of the Coast's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Wizards of the Coast's NPS was rated the highest by customers who have used Wizards of the Coast's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -1 | 1 to 2 Years | -1 |
2 to 5 Years 9 | 2 to 5 Years | 9 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years -70 | Over 10 Years | -70 |
Compared to its competitors, Wizards of the Coast's NPS is rated right above Big Fish Games, and is preceded by Electronic Arts (EA).
| COMPANY | NPS Score | |
|---|---|---|
![]() | Dark Horse Comics | 67 |
![]() | Valve | 61 |
![]() | Riot Games | 23 |
![]() | Fantasy Flight Games | 16 |
![]() | Blizzard Entertainment | 10 |
![]() | Turbine | N/A |
![]() | Dire Wolf Digital | N/A |
![]() | Electronic Arts (EA) | -11 |
![]() | Wizards of the Coast | -24 |
![]() | Big Fish Games | -31 |
Out of the 3 Wizards of the Coast customer reviews 1 was positive and 2 were constructive. Wizards of the Coast customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Wizards of the Coast users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Wizards of the Coast's Customer Loyalty score 24% higher than Male customers.
Wizards of the Coast's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Wizards of the Coast's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 73% | 26-30 | 73% |
31-35 70% | 31-35 | 70% |
36-40 64% | 36-40 | 64% |
41-45 90% | 41-45 | 90% |
46-50 70% | 46-50 | 70% |
Wizards of the Coast's Customer Loyalty score was rated the highest by customers who have used Wizards of the Coast's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Wizards of the Coast's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Wizards of the Coast's Customer Loyalty score is rated right above Blizzard Entertainment, and is preceded by Fantasy Flight Games.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dark Horse Comics | 100% |
![]() | Valve | 93% |
![]() | Big Fish Games | 86% |
![]() | Riot Games | 83% |
![]() | Fantasy Flight Games | 83% |
![]() | Wizards of the Coast | 83% |
![]() | Blizzard Entertainment | 75% |
![]() | Electronic Arts (EA) | 70% |
![]() | Turbine | N/A |
![]() | Dire Wolf Digital | N/A |
Wizards of the Coast has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Wizards of the Coast’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Wizards of the Coast's product the highest. Reviewers from the Arts and Entertainment industry rated Wizards of the Coast the lowest at 2.2.
Wizards of the Coast's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
Male customers rated Wizards of the Coast's Product Quality score 0.9 stars higher than Female customers.
Wizards of the Coast's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Other 1.9 | Other | 1.9 |
Wizards of the Coast's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
Wizards of the Coast's Product Quality score was rated the highest by customers who have used Wizards of the Coast's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Wizards of the Coast's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Wizards of the Coast's Product Quality score is rated right above Big Fish Games, and is preceded by Electronic Arts (EA).
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Valve | 4.4/5 |
![]() | Dark Horse Comics | 4/5 |
![]() | Riot Games | 3.7/5 |
![]() | Fantasy Flight Games | 3.7/5 |
![]() | Blizzard Entertainment | 3.5/5 |
![]() | Electronic Arts (EA) | 3.1/5 |
![]() | Wizards of the Coast | 3/5 |
![]() | Big Fish Games | 3/5 |
![]() | Turbine | N/A |
![]() | Dire Wolf Digital | N/A |
Wizards of the Coast has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Media and Entertainment industry think that they had the lowest ROI from Wizards of the Coast.
Wizards of the Coast's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Other customers.
Male customers rated Wizards of the Coast's ROI score 0.5 stars higher than Female customers.
Wizards of the Coast's ROI score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Wizards of the Coast's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 3.2 | 36-40 | 3.2 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
Wizards of the Coast's ROI score was rated the highest by customers who have used Wizards of the Coast's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Wizards of the Coast's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Media and Entertainment industry customers.
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Compared to its competitors, Wizards of the Coast's ROI score is rated right above Turbine, and is preceded by Big Fish Games.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Dark Horse Comics | 4.5/5 |
![]() | Valve | 4.2/5 |
![]() | Fantasy Flight Games | 3.6/5 |
![]() | Riot Games | 3.6/5 |
![]() | Blizzard Entertainment | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Big Fish Games | 2.8/5 |
![]() | Wizards of the Coast | 2.4/5 |
![]() | Turbine | N/A |
![]() | Dire Wolf Digital | N/A |
Wizards of the Coast has an overall Customer Satisfaction score of 11 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wizards of the Coast's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
Male customers rated Wizards of the Coast's Customer Satisfaction score 0 points higher than Female customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 15% | |
Very Dissatisfied | 74% |
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 100% |
Wizards of the Coast's Customer Satisfaction (CSAT) score was rated 5% according to Caucasian users and customers.
Wizards of the Coast's Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
Wizards of the Coast's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 0% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 0% |
Wizards of the Coast's Customer Satisfaction score was rated the highest by customers who have used Wizards of the Coast's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Wizards of the Coast's Customer Satisfaction score was rated 0 points by both Arts and Entertainment and Tech industry customers.
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}Compared to its competitors, Wizards of the Coast's Customer Satisfaction score is rated right above Turbine, and is preceded by Big Fish Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Valve | 89% |
![]() | Fantasy Flight Games | 80% |
![]() | Riot Games | 69% |
![]() | Dark Horse Comics | 67% |
![]() | Electronic Arts (EA) | 56% |
![]() | Blizzard Entertainment | 43% |
![]() | Big Fish Games | 36% |
![]() | Wizards of the Coast | 9% |
![]() | Turbine | 0% |
![]() | Dire Wolf Digital | 0% |
Wizards of the Coast has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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1600 Lind Ave SW, Renton, WA 98057
http://www.wizards.com
425-204-5360
Wizards of the Coast's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Tech industry.
Male customers rated Wizards of the Coast's Customer Service score 0.3 stars higher than Female customers.
Wizards of the Coast's Customer Service score was rated 1.5 stars by both Caucasian and Other customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.5 | Other | 1.5 |
Wizards of the Coast's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
Wizards of the Coast's Customer Service score was rated the highest by customers who have used Wizards of the Coast's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Wizards of the Coast's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Wizards of the Coast's Customer Service score is rated right above Turbine, and is preceded by Big Fish Games.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Valve | 4.1/5 |
![]() | Dark Horse Comics | 4/5 |
![]() | Fantasy Flight Games | 3.7/5 |
![]() | Riot Games | 3.5/5 |
![]() | Blizzard Entertainment | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Big Fish Games | 2.6/5 |
![]() | Wizards of the Coast | 2.4/5 |
![]() | Turbine | N/A |
![]() | Dire Wolf Digital | N/A |
Wizards of the Coast has a 4.1/5 stars for its overall company culture rated by their employees

Wizards of the Coast scored a -24 for Net Promoter Score and a 82 for Employee Net Promoter Score. NPS gauges how likely a customer of Wizards of the Coast would recommend the brand to a friend. ENPS measures how likely Wizards of the Coast employees would recommend working at Wizards of the Coast to a friend.
| 28% | Promoters |
|---|---|
| 20% | Passive |
| 52% | Detractors |
| 91% | Promoters |
|---|---|
| 0% | Passive |
| 9% | Detractors |