-18
NPS
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Ranked
#56
Business and Consumer Services Brands
Brand Page
Care.com
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Care.com is ranked #56 in Business and Consumer Services Brands
Care.com is ranked #56 in Business and Consumer Services Brands
About Care.com's Brand
Care.com is an online web portal for finding suitable caregiver services for child care, senior care, housekeeping, pet care, and more. Care.com’s brand is ranked #410 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Care.com. When compared to other organizations within the Business and Consumer Services industry, Care.com is ranked #56. Among its major competitors, Care.com is ranked in 3rd place for NPS while AMN Healthcare is 1st, and UrbanSitter is 2nd.Their current market cap is $496.92M
Brand at a Glance
65%
Customer Loyalty
2.5/5
Product Quality
2.3/5
Pricing
2.4/5
Customer Service
Care.com CMO
Care.com Ranking
- #56 in Business and Consumer Services
- #3 / 4 of its competitors
Care.com NPS
Care.com's Net Promoter Score (NPS) is a -18 with 36% Promoters, 10% Passives, and 54% Detractors. Net Promoter Score tracks whether Care.com's customers would recommend using the product based on a scale of -100 to 100.
Care.com Overall NPS
| 36% | Promoters |
|---|---|
| 10% | Passives |
| 54% | Detractors |
Care.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -20 | Aug 2024 | -20 |
Sep 2024 -19 | Sep 2024 | -19 |
Oct 2024 -19 | Oct 2024 | -19 |
Nov 2024 -19 | Nov 2024 | -19 |
Dec 2024 -21 | Dec 2024 | -21 |
Jan 2025 -19 | Jan 2025 | -19 |
Feb 2025 -21 | Feb 2025 | -21 |
Mar 2025 -21 | Mar 2025 | -21 |
Apr 2025 -19 | Apr 2025 | -19 |
Aug 2025 -19 | Aug 2025 | -19 |
Sep 2025 -19 | Sep 2025 | -19 |
Jan 2026 -19 | Jan 2026 | -19 |
How Other Brands Compare
Care.com is ranked third for NPS among its competitors. AMN Healthcare and UrbanSitter come in first and second, with WyzAnt.com coming in at #4. Among those competitors, it is the second most valued company behind AMN Healthcare.
Care.com |  AMN Healthcare |  UrbanSitter |  WyzAnt.com | |
| Global Ranking | #410 | #- | #- | #- |
| NPS | -18 | 21 | 4 | -100 |
| Valuation Updated every 24 hours for public companies | $496.92M | $3.71B | $70.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Care.com NPS by Gender
Female customers rated Care.com's NPS 20 points higher than Male customers.
Male
-62
Care.com's NPS was rated -62 by Male customers on Comparably.
19%
Promoters
0%
Passives
81%
Detractors
Female
-42
Care.com's NPS was rated -42 by Female customers on Comparably.
28%
Promoters
2%
Passives
70%
Detractors
Care.com NPS by Ethnicity
Care.com's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -68 | Caucasian | -68 |
African American/Black 10 | African American/Black | 10 |
Other -48 | Other | -48 |
Care.com NPS by Age
Care.com's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Care.com NPS by Usage
Care.com's NPS was rated the highest by customers who have used Care.com's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -52 | Less than 1 Year | -52 |
1 to 2 Years -56 | 1 to 2 Years | -56 |
2 to 5 Years 6 | 2 to 5 Years | 6 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years -66 | Over 10 Years | -66 |
Care.com NPS vs. Competitors
Compared to its competitors, Care.com's NPS is rated right above WyzAnt.com, and is preceded by UrbanSitter.
| COMPANY | NPS Score | |
|---|---|---|
| AMN Healthcare | 21 |
| UrbanSitter | 4 |
| Care.com | -18 |
| WyzAnt.com | -100 |
Care.com Customer Reviews
Out of the 17 Care.com customer reviews 6 were positive and 11 were constructive. Care.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Care.com Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Care.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Care.com Customer Loyalty Score by Gender
Female customers rated Care.com's Customer Loyalty score 26% higher than Male customers.
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Male
38%
Yes
Female
64%
Yes
Care.com Customer Loyalty Score by Ethnicity
Care.com's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Care.com.
55
out of 100
Caucasian
92
out of 100
African American/Black
43
out of 100
Other
Care.com Customer Loyalty Score by Age
Care.com's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 59% | 18-25 | 59% |
31-35 64% | 31-35 | 64% |
36-40 82% | 36-40 | 82% |
41-45 44% | 41-45 | 44% |
46-50 48% | 46-50 | 48% |
51-55 50% | 51-55 | 50% |
56-60 65% | 56-60 | 65% |
61-65 64% | 61-65 | 64% |
66+ 55% | 66+ | 55% |
Care.com Customer Loyalty Score by Usage
Care.com's Customer Loyalty score was rated the highest by customers who have used Care.com's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Care.com Customer Loyalty Score by Industry
Care.com's Customer Loyalty score was rated the highest by Hospitality industry customers, and the lowest by Accounting industry customers.
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Care.com Customer Loyalty vs. Competitors
Compared to its competitors, Care.com's Customer Loyalty score is rated right above UrbanSitter, and is preceded by AMN Healthcare.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| WyzAnt.com | 100% |
| AMN Healthcare | 73% |
| Care.com | 65% |
| UrbanSitter | 63% |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Care.com's Customer Loyalty score is rated right below Accenture.
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Care.com Product Quality
2.5/5
Care.com has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Care.com Product Information
Care.com’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Care.com's product the highest. Reviewers from the Consumer Services industry rated Care.com the lowest at 1.5.
- Website
- http://care.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Healthcare
Social
Quick Insights into Care.com Product Quality
Care.com's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Consumer Services industry.
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Ranked Care.com Product Quality the Highest
Ranked Care.com Product Quality the Lowest
Care.com Product Quality Score by Gender
Female customers rated Care.com's Product Quality score 0.2 stars higher than Male customers.
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Male
1.7/5
Female
1.9/5
Care.com Product Quality Score by Ethnicity
Care.com's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Other 1.7 | Other | 1.7 |
Care.com Product Quality Score by Age
Care.com's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 1.8 | 31-35 | 1.8 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2 | 41-45 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Care.com Product Quality Score by Usage
Care.com's Product Quality score was rated the highest by customers who have used Care.com's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Care.com Product Quality Score by Industry
Care.com's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Consumer Services industry customers.
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Care.com Product Quality vs. Competitors
Compared to its competitors, Care.com's Product Quality score is rated right below UrbanSitter.
| COMPANY | Product Quality Score | |
|---|---|---|
| WyzAnt.com | 4/5 |
| AMN Healthcare | 3.6/5 |
| UrbanSitter | 3.3/5 |
| Care.com | 2.5/5 |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Care.com's Product Quality score is rated right above Allstate, and is preceded by T-Mobile.
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Care.com Pricing
Care.com ROI & Value For Money
2.3/5
Care.com has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Care.com Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Consumer Services industry think that they had the lowest ROI from Care.com.
Quick Insights into Care.com ROI
Care.com's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Care.com's products/services for Over 10 Years.
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Ranked Care.com ROI the Highest
Ranked Care.com ROI the Lowest
Care.com ROI Score by Gender
Care.com's ROI score was rated 1.8 by both Female and Male customers on Comparably.
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Male
1.8/5
Female
1.8/5
Care.com ROI Score by Ethnicity
Care.com's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.9 | African American/Black | 2.9 |
Other 1.6 | Other | 1.6 |
Care.com ROI Score by Age
Care.com's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
31-35 1.8 | 31-35 | 1.8 |
36-40 3.3 | 36-40 | 3.3 |
41-45 1.8 | 41-45 | 1.8 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Care.com ROI Score by Usage
Care.com's ROI score was rated the highest by customers who have used Care.com's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Care.com ROI Score by Industry
Care.com's ROI score was rated the highest by Hospitality industry customers, and the lowest by Consumer Services industry customers.
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Care.com Pricing vs. Competitors
Compared to its competitors, Care.com's ROI score is rated right above WyzAnt.com, and is preceded by UrbanSitter.
| COMPANY | Pricing Score | |
|---|---|---|
| AMN Healthcare | 3.8/5 |
| UrbanSitter | 3.2/5 |
| Care.com | 2.3/5 |
| WyzAnt.com | 2/5 |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Care.com's ROI score is rated right above Allstate, and is preceded by T-Mobile.
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Care.com Customer Satisfaction (CSAT)
Care.com Customer Satisfaction (CSAT) Score
38 / 100
Care.com has an overall Customer Satisfaction score of 38 rated by its users and customers.
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Very Satisfied
21%
Satisfied
17%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
15%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Care.com Customer Satisfaction
Care.com's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Consumer Services industry.
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Ranked Care.com Customer Satisfaction the Highest
Ranked Care.com Customer Satisfaction the Lowest
Care.com Customer Satisfaction Score by Gender
Female customers rated Care.com's Customer Satisfaction score 4 points higher than Male customers.
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13 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 14% | |
Very Dissatisfied | 60% |
17 / 100
FemaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 19% | |
Very Dissatisfied | 50% |
Care.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Care.com's Customer Satisfaction (CSAT) score was rated 12% according to Caucasian users and customers.
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12 / 100
Very Satisfied
7%
Satisfied
5%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
21%
Very Dissatisfied
58%
CSAT according to African American/Black
Care.com's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
Care.com's Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
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12 / 100
Very Satisfied
6%
Satisfied
6%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
19%
Very Dissatisfied
56%
Care.com Customer Satisfaction Score by Age
Care.com's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 14% | |||||||||||||||
| 46-50 | 9% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 10% |
Care.com Customer Satisfaction Score by Usage
Care.com's Customer Satisfaction score was rated the highest by customers who have used Care.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Care.com Customer Satisfaction Score by Industry
Care.com's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Consumer Services industry customers.
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{
"title": "Care.com Customer Satisfaction Score by Industry",
"text": "Care.com's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Consumer Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 13,
"stars": 0,
"csatScore": 13,
"text": "Care.com's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Care.com's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
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"text": "Care.com's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 19,
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"csatScore": 19,
"text": "Care.com's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
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{
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"groupId": 522,
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"scoreClassName": "",
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"score": 33,
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]
}Care.com Customer Satisfaction vs. Competitors
Compared to its competitors, Care.com's Customer Satisfaction score is rated right above WyzAnt.com, and is preceded by UrbanSitter.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AMN Healthcare | 78% |
| UrbanSitter | 38% |
| Care.com | 38% |
| WyzAnt.com | 0% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Care.com's Customer Satisfaction score is rated right above Allstate, and is preceded by T-Mobile.
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Care.com Customer Service
2.4/5
Care.com has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Care.com's Customer Service
Address
201 Jones Road, Suite 500, Waltham, MA 02451
Website
http://care.com
Phone Number
<<not-applicable>>
Quick Insights into Care.com Customer Service
Care.com's Customer Service score was rated highest by customers from the Hospitality industry, and rated lowest by customers who have used Care.com's products/services for Over 10 Years.
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Ranked Care.com Customer Service the Highest
Ranked Care.com Customer Service the Lowest
Care.com Customer Service Score by Gender
Care.com's Customer Service score was rated 1.7 by both Female and Male customers on Comparably.
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Male
1.7/5
Female
1.7/5
Care.com Customer Service Score by Ethnicity
Care.com's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.8 | African American/Black | 2.8 |
Other 1.5 | Other | 1.5 |
Care.com Customer Service Score by Age
Care.com's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
31-35 1.8 | 31-35 | 1.8 |
36-40 3 | 36-40 | 3 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Care.com Customer Service Score by Usage
Care.com's Customer Service score was rated the highest by customers who have used Care.com's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Care.com Customer Service Score by Industry
Care.com's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Education industry customers.
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Care.com Customer Service vs. Competitors
Compared to its competitors, Care.com's Customer Service score is rated right above WyzAnt.com, and is preceded by UrbanSitter.
| COMPANY | Customer Service Score | |
|---|---|---|
| AMN Healthcare | 3.7/5 |
| UrbanSitter | 3.2/5 |
| Care.com | 2.4/5 |
| WyzAnt.com | 2/5 |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, Care.com's Customer Service score is rated right above Allstate, and is preceded by T-Mobile.
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Consumer vs. Employees
Care.com scored a -18 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Care.com would recommend the brand to a friend. ENPS measures how likely Care.com employees would recommend working at Care.com to a friend.
Net Promoter Score
-18
NPS Score
| 36% | Promoters |
|---|---|
| 10% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
6
eNPS Score
| 43% | Promoters |
|---|---|
| 20% | Passive |
| 37% | Detractors |
Global Ranking Snapshot
Care.com is ranked #410 in the Global Top 100 Brands. It ranks just behind SurveyMonkey and just ahead of Emerson.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
408 |  | AutoZone |  | William Rhodes | Retail |
409 |  | SurveyMonkey |  | Eric Johnson | Tech |
410 | | Care.com |  | Tim Allen | Business and Consumer Services |
411 |  | Emerson |  | Energy and Manufacturing | |
412 |  | Zenefits |  | Jay Fulcher | Tech |
413 |  | Calvin Klein |  | Steven Shiffman | Fashion and Beauty |
414 |  | Forbes |  | Michael Federle | Media and Entertainment |
Business and Consumer Services Ranking Snapshot
Care.com is ranked #56 in the Business and Consumer Services Industry. It ranks just behind SurveyMonkey and just ahead of Forbes.
| RANK | COMPANY | Location | |
|---|---|---|---|
54 |  | McKinsey & Company | New York City, NY |
55 | | SurveyMonkey | San Mateo, CA |
56 | | Care.com | Waltham, MA |
57 | | Forbes | New York City, NY |
58 |  | Cognizant Technology Solutions | Teaneck, NJ |
59 |  | JLL | Chicago, IL |
60 |  | Palo Alto Networks | Santa Clara, CA |
