

JLL are a professional services & investment management firm offering specialised real estate services. JLL’s brand is ranked #443 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of JLL. When compared to other organizations within the Banking and Financial Services industry, JLL is ranked #38. Among its major competitors, JLL is ranked in 3rd place for NPS while Newmark is 1st, and Colliers International is 2nd. Overall, JLL has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $9.43B

Jill Kouri serves as the Chief Marketing Officer, Americas of JLL. Jill started at JLL in July of 2014. Jill currently resides in Greater Chicago Area.
JLL's Net Promoter Score (NPS) is a 19 with 51% Promoters, 17% Passives, and 32% Detractors. Net Promoter Score tracks whether JLL's customers would recommend using the product based on a scale of -100 to 100.
| 51% | Promoters |
|---|---|
| 17% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 19 | Dec 2024 | 19 |
Jan 2025 20 | Jan 2025 | 20 |
Mar 2025 20 | Mar 2025 | 20 |
Apr 2025 20 | Apr 2025 | 20 |
May 2025 20 | May 2025 | 20 |
Jul 2025 20 | Jul 2025 | 20 |
Aug 2025 18 | Aug 2025 | 18 |
Sep 2025 18 | Sep 2025 | 18 |
Oct 2025 18 | Oct 2025 | 18 |
Nov 2025 18 | Nov 2025 | 18 |
Dec 2025 18 | Dec 2025 | 18 |
Jan 2026 18 | Jan 2026 | 18 |
JLL is ranked third for NPS among its competitors. Newmark and Colliers International come in first and second, with Cushman & Wakefield coming in at #4. Among those competitors, it is the most valued company.
![]() JLL | ![]() Cushman & Wakefield | ![]() Colliers International | ![]() Newmark | |
| Global Ranking | #443 | #514 | #- | #- |
| NPS | 19 | -11 | 20 | 57 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $9.43B | $3.67B | $4.22B | $1.63B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated JLL's NPS 21 points higher than Male customers.
JLL's NPS was rated 14 by Male customers on Comparably.
JLL's NPS was rated 35 by Female customers on Comparably.
JLL's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
Hispanic or Latino 11 | Hispanic or Latino | 11 |
African American/Black 7 | African American/Black | 7 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Native American 34 | Native American | 34 |
Other -6 | Other | -6 |
JLL's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
JLL's NPS was rated the highest by customers who have used JLL's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 20 | Over 10 Years | 20 |
Compared to its competitors, JLL's NPS is rated right above Kidder Mathews, and is preceded by Colliers International.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Newmark | 57 |
![]() | Colliers International | 20 |
![]() | JLL | 19 |
![]() | Kidder Mathews | 0 |
![]() | Cushman & Wakefield | -11 |
In the Banking and Financial Services industry, JLL's NPS is rated right above American Express, and is preceded by Block.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | JLL | 19 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 17 JLL customer reviews 14 were positive and 3 were constructive. JLL customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of JLL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated JLL's Customer Loyalty score 15% higher than Male customers.
JLL's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
JLL's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 93% | 18-25 | 93% |
26-30 67% | 26-30 | 67% |
31-35 67% | 31-35 | 67% |
36-40 87% | 36-40 | 87% |
41-45 75% | 41-45 | 75% |
46-50 75% | 46-50 | 75% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
61-65 64% | 61-65 | 64% |
66+ 82% | 66+ | 82% |
JLL's Customer Loyalty score was rated the highest by customers who have used JLL's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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JLL's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, JLL's Customer Loyalty score is rated right above Kidder Mathews, and is preceded by Cushman & Wakefield.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Cushman & Wakefield | 78% |
![]() | JLL | 74% |
![]() | Kidder Mathews | 73% |
![]() | Newmark | 69% |
![]() | Colliers International | 65% |
In the Banking and Financial Services industry, JLL's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | JLL | 74% |
JLL has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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JLL’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated JLL's product the highest. Reviewers from the Accounting industry rated JLL the lowest at 3.6.
JLL's Product Quality score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Facilities Services industry.
Female customers rated JLL's Product Quality score 0.3 stars higher than Male customers.
JLL's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4.1 | Native American | 4.1 |
Other 3.5 | Other | 3.5 |
JLL's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3 | 61-65 | 3 |
66+ 4.3 | 66+ | 4.3 |
JLL's Product Quality score was rated the highest by customers who have used JLL's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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JLL's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Facilities Services industry customers.
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Compared to its competitors, JLL's Product Quality score is rated right above Newmark, and is preceded by Colliers International.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Colliers International | 3.9/5 |
![]() | JLL | 3.7/5 |
![]() | Newmark | 3.5/5 |
![]() | Cushman & Wakefield | 3.1/5 |
![]() | Kidder Mathews | 2.8/5 |
In the Banking and Financial Services industry, JLL's Product Quality score is rated right above Block, and is preceded by Stripe.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | JLL | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
JLL has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Facilities Services industry think that they had the lowest ROI from JLL.
JLL's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Facilities Services industry.
Female customers rated JLL's ROI score 0.4 stars higher than Male customers.
JLL's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 4 | Native American | 4 |
Other 3.3 | Other | 3.3 |
JLL's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 4.1 | 56-60 | 4.1 |
61-65 3.1 | 61-65 | 3.1 |
66+ 4.2 | 66+ | 4.2 |
JLL's ROI score was rated the highest by customers who have used JLL's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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JLL's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Facilities Services industry customers.
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Compared to its competitors, JLL's ROI score is rated right above Kidder Mathews, and is preceded by Newmark.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colliers International | 3.9/5 |
![]() | Newmark | 3.7/5 |
![]() | JLL | 3.6/5 |
![]() | Kidder Mathews | 3.2/5 |
![]() | Cushman & Wakefield | 3.1/5 |
In the Banking and Financial Services industry, JLL's ROI score is rated right above Block, and is preceded by Stripe.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | JLL | 3.6/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
JLL has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
JLL's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.
Female customers rated JLL's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 4% | |
Very Dissatisfied | 20% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
JLL's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
JLL's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
JLL's Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.
JLL's Customer Satisfaction (CSAT) score was rated 69% according to Asian or Pacific Islander users and customers.
JLL's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
JLL's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
JLL's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 63% | |||||||||||||||
| 26-30 | 55% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 91% | |||||||||||||||
| 41-45 | 82% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 80% |
JLL's Customer Satisfaction score was rated the highest by customers who have used JLL's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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JLL's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "JLL Customer Satisfaction Score by Industry",
"text": "JLL's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 92,
"stars": 0,
"csatScore": 92,
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"scoreClassName": "",
"scoreLabel": 92
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
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"groupId": 496,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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{
"label": "Architecture and Planning",
"groupId": 498,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
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},
{
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"groupId": 499,
"score": 67,
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"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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},
{
"label": "Commercial Real Estate",
"groupId": 508,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Construction",
"groupId": 510,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "JLL's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Real Estate",
"groupId": 554,
"score": 86,
"stars": 0,
"csatScore": 86,
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]
}Compared to its competitors, JLL's Customer Satisfaction score is rated right above Newmark, and is preceded by Colliers International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Colliers International | 78% |
![]() | JLL | 70% |
![]() | Newmark | 64% |
![]() | Cushman & Wakefield | 52% |
![]() | Kidder Mathews | 25% |
In the Banking and Financial Services industry, JLL's Customer Satisfaction score is rated right above Stripe, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | JLL | 70% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | USAA | 30% |
JLL has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock JLL's overall Customer Service score rated by its users and customers.
Chicago, IL
http://www.jll.co.uk
(312)782-5800
JLL's Customer Service score was rated highest by customers from the Commercial Real Estate industry, and rated lowest by customers from the Facilities Services industry.
Female customers rated JLL's Customer Service score 0.5 stars higher than Male customers.
JLL's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 4 | Native American | 4 |
Other 3.2 | Other | 3.2 |
JLL's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4 | 36-40 | 4 |
41-45 3.3 | 41-45 | 3.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3.3 | 61-65 | 3.3 |
66+ 4 | 66+ | 4 |
JLL's Customer Service score was rated the highest by customers who have used JLL's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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JLL's Customer Service score was rated the highest by Commercial Real Estate industry customers, and the lowest by Facilities Services industry customers.
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Compared to its competitors, JLL's Customer Service score is rated right above Newmark, and is preceded by Colliers International.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Colliers International | 4/5 |
![]() | JLL | 3.7/5 |
![]() | Newmark | 3.6/5 |
![]() | Cushman & Wakefield | 3.2/5 |
![]() | Kidder Mathews | 3/5 |
In the Banking and Financial Services industry, JLL's Customer Service score is rated right above Stripe, and is preceded by Mastercard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | JLL | 3.7/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
JLL has a 4.5/5 stars for its overall company culture rated by their employees

JLL scored a 19 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of JLL would recommend the brand to a friend. ENPS measures how likely JLL employees would recommend working at JLL to a friend.
| 51% | Promoters |
|---|---|
| 17% | Passive |
| 32% | Detractors |
| 57% | Promoters |
|---|---|
| 21% | Passive |
| 22% | Detractors |
JLL is ranked #443 in the Global Top 100 Brands. It ranks just behind Dollar Shave Club and just ahead of Brooks Brothers.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
441 | ![]() | SoFi | ![]() | Anthony Noto | Banking and Financial Services |
442 | ![]() | Dollar Shave Club | ![]() | Michael Dubin | Consumer Goods |
443 | ![]() | JLL | ![]() | Christian Ulbrich | Banking and Financial Services |
444 | ![]() | Brooks Brothers | ![]() | Claudio Vecchio | Retail |
445 | ![]() | Jersey Mike's Subs | ![]() | Peter Cancro | Retail |
446 | ![]() | Palo Alto Networks | ![]() | Nikesh Arora | Tech |
447 | ![]() | Redfin | ![]() | Glenn Kelman | Business and Consumer Services |
JLL is ranked #38 in the Banking and Financial Services Industry. It ranks just behind SoFi and just ahead of Silicon Valley Bank.
| RANK | COMPANY | Location | |
|---|---|---|---|
36 | ![]() | Robinhood | Menlo Park, CA |
37 | ![]() | SoFi | San Francisco, CA |
38 | ![]() | JLL | Chicago, IL |
39 | ![]() | Silicon Valley Bank | |
40 | ![]() | CME Group | Chicago, IL |
41 | ![]() | Netsuite | San Mateo, CA |
42 | ![]() | New York Life Insurance Company |