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NPS
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Dollar Shave Club is ranked #46 in Consumer Goods Brands
Dollar Shave Club is ranked #46 in Consumer Goods Brands
About Dollar Shave Club's Brand
Dollar Shave Club home-delivers personal grooming products to its online subscribers every month. Dollar Shave Club’s brand is ranked #442 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dollar Shave Club. When compared to other organizations within the Consumer Goods industry, Dollar Shave Club is ranked #46. Among its major competitors, Dollar Shave Club is ranked in 2nd place for NPS while Harry's is 1st, and Edgewell Personal Care is 3rd.
Brand at a Glance
77%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3/5
Customer Service
Dollar Shave Club CMO
Dollar Shave Club Ranking
- #46 in Consumer Goods
- #2 / 4 of its competitors
Dollar Shave Club NPS
Dollar Shave Club's Net Promoter Score (NPS) is a -2 with 40% Promoters, 18% Passives, and 42% Detractors. Net Promoter Score tracks whether Dollar Shave Club's customers would recommend using the product based on a scale of -100 to 100.
Dollar Shave Club Overall NPS
| 40% | Promoters |
|---|---|
| 18% | Passives |
| 42% | Detractors |
Dollar Shave Club NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 8 | Oct 2022 | 8 |
Nov 2022 6 | Nov 2022 | 6 |
Dec 2022 10 | Dec 2022 | 10 |
Jan 2023 7 | Jan 2023 | 7 |
Mar 2023 2 | Mar 2023 | 2 |
Apr 2023 2 | Apr 2023 | 2 |
May 2023 4 | May 2023 | 4 |
Jun 2023 4 | Jun 2023 | 4 |
Jul 2023 2 | Jul 2023 | 2 |
Feb 2024 -3 | Feb 2024 | -3 |
Mar 2024 -1 | Mar 2024 | -1 |
Jun 2024 -1 | Jun 2024 | -1 |
How Other Brands Compare
Dollar Shave Club is ranked second for NPS among its competitors. Harry's and Edgewell Personal Care come in first and third, with Memebox coming in at #4.
 Dollar Shave Club |  Edgewell Personal Care |  Memebox |  Harry's | |
| Global Ranking | #442 | #- | #- | #- |
| NPS | -2 | -12 | - | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $2.16B | $600.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dollar Shave Club NPS by Gender
Female customers rated Dollar Shave Club's NPS 19 points higher than Male customers.
Male
-31
Dollar Shave Club's NPS was rated -31 by Male customers on Comparably.
25%
Promoters
19%
Passives
56%
Detractors
Female
-12
Dollar Shave Club's NPS was rated -12 by Female customers on Comparably.
44%
Promoters
0%
Passives
56%
Detractors
Dollar Shave Club NPS by Ethnicity
Dollar Shave Club's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Other -40 | Other | -40 |
Dollar Shave Club NPS by Age
Dollar Shave Club's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Dollar Shave Club NPS by Usage
Dollar Shave Club's NPS was rated the highest by customers who have used Dollar Shave Club's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 24 | Less than 1 Year | 24 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -75 | 5 to 10 Years | -75 |
Dollar Shave Club NPS vs. Competitors
Compared to its competitors, Dollar Shave Club's NPS is rated right above Edgewell Personal Care, and is preceded by War of Word.
| COMPANY | NPS Score | |
|---|---|---|
| Harry's | 20 |
| Memebox | N/A |
 | War of Word | N/A |
| Dollar Shave Club | -2 |
| Edgewell Personal Care | -12 |
Dollar Shave Club NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Dollar Shave Club's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Dollar Shave Club | -2 |
Dollar Shave Club Customer Reviews
Out of the 3 Dollar Shave Club customer reviews 1 was positive and 2 were constructive. Dollar Shave Club customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dollar Shave Club Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Dollar Shave Club users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dollar Shave Club Customer Loyalty Score by Gender
Female customers rated Dollar Shave Club's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
Dollar Shave Club Customer Loyalty Score by Ethnicity
Dollar Shave Club's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dollar Shave Club.
89
out of 100
Caucasian
82
out of 100
Other
Dollar Shave Club Customer Loyalty Score by Age
Dollar Shave Club's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
51-55 100% | 51-55 | 100% |
61-65 70% | 61-65 | 70% |
66+ 78% | 66+ | 78% |
Dollar Shave Club Customer Loyalty Score by Usage
Dollar Shave Club's Customer Loyalty score was rated the highest by customers who have used Dollar Shave Club's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Dollar Shave Club Customer Loyalty Score by Industry
Dollar Shave Club's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Fashion and Beauty industry customers.
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Dollar Shave Club Customer Loyalty vs. Competitors
Compared to its competitors, Dollar Shave Club's Customer Loyalty score is rated right above Harry's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dollar Shave Club | 77% |
| Harry's | 74% |
| Edgewell Personal Care | 67% |
| Memebox | N/A |
| War of Word | N/A |
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Dollar Shave Club's Customer Loyalty score is rated right above Gucci, and is preceded by Crocs.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Dollar Shave Club | 77% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Dollar Shave Club Product Quality
3.3/5
Dollar Shave Club has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Dollar Shave Club Product Information
Dollar Shave Club’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dollar Shave Club's product the highest. Reviewers from the Fashion and Beauty industry rated Dollar Shave Club the lowest at 3.5.
- Company Size
- 201-500 Employees
Industry
Ecommerce and Marketplaces
Marketplaces
SaaS
Quick Insights into Dollar Shave Club Product Quality
Dollar Shave Club's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Dollar Shave Club Product Quality the Highest
Ranked Dollar Shave Club Product Quality the Lowest
Dollar Shave Club Product Quality Score by Gender
Female customers rated Dollar Shave Club's Product Quality score 0.7 stars higher than Male customers.
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Male
2.6/5
Female
3.3/5
Dollar Shave Club Product Quality Score by Ethnicity
Dollar Shave Club's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 2 | Other | 2 |
Dollar Shave Club Product Quality Score by Age
Dollar Shave Club's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
51-55 2.2 | 51-55 | 2.2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.1 | 66+ | 2.1 |
Dollar Shave Club Product Quality Score by Usage
Dollar Shave Club's Product Quality score was rated the highest by customers who have used Dollar Shave Club's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dollar Shave Club Product Quality Score by Industry
Dollar Shave Club's Product Quality score was rated the highest by Tech industry customers, and the lowest by Fashion and Beauty industry customers.
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Dollar Shave Club Product Quality vs. Competitors
Compared to its competitors, Dollar Shave Club's Product Quality score is rated right above Edgewell Personal Care, and is preceded by Harry's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Harry's | 3.9/5 |
| Dollar Shave Club | 3.3/5 |
| Edgewell Personal Care | 3.3/5 |
| Memebox | N/A |
| War of Word | N/A |
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Dollar Shave Club's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
| Dollar Shave Club | 3.3/5 |
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Dollar Shave Club Pricing
Dollar Shave Club ROI & Value For Money
3.3/5
Dollar Shave Club has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Dollar Shave Club Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Tech industry think that they had the lowest ROI from Dollar Shave Club.
Quick Insights into Dollar Shave Club ROI
Dollar Shave Club's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers ages 61-65.
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Ranked Dollar Shave Club ROI the Highest
Ranked Dollar Shave Club ROI the Lowest
Dollar Shave Club ROI Score by Gender
Dollar Shave Club's ROI score was rated 3 by both Female and Male customers on Comparably.
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Male
3/5
Female
3/5
Dollar Shave Club ROI Score by Ethnicity
Dollar Shave Club's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 2.3 | Other | 2.3 |
Dollar Shave Club ROI Score by Age
Dollar Shave Club's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
51-55 3.2 | 51-55 | 3.2 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.2 | 66+ | 2.2 |
Dollar Shave Club ROI Score by Usage
Dollar Shave Club's ROI score was rated the highest by customers who have used Dollar Shave Club's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dollar Shave Club ROI Score by Industry
Dollar Shave Club's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Dollar Shave Club Pricing vs. Competitors
Compared to its competitors, Dollar Shave Club's ROI score is rated right above Edgewell Personal Care, and is preceded by Harry's.
| COMPANY | Pricing Score | |
|---|---|---|
| Harry's | 3.7/5 |
| Dollar Shave Club | 3.3/5 |
| Edgewell Personal Care | 3.2/5 |
| Memebox | N/A |
| War of Word | N/A |
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Dollar Shave Club's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
| Dollar Shave Club | 3.3/5 |
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Dollar Shave Club Customer Satisfaction (CSAT)
Dollar Shave Club Customer Satisfaction (CSAT) Score
50 / 100
Dollar Shave Club has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
21%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
14%
Very Dissatisfied
29%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dollar Shave Club Customer Satisfaction
Dollar Shave Club's Customer Satisfaction score was rated highest by customers who have used Dollar Shave Club's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.
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Ranked Dollar Shave Club Customer Satisfaction the Highest
Ranked Dollar Shave Club Customer Satisfaction the Lowest
Dollar Shave Club Customer Satisfaction Score by Gender
Female customers rated Dollar Shave Club's Customer Satisfaction score 30 points higher than Male customers.
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30 / 100
MaleVery Satisfied | 15% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 23% | |
Very Dissatisfied | 47% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
Dollar Shave Club Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dollar Shave Club's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
CSAT according to Other
Dollar Shave Club's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Dollar Shave Club Customer Satisfaction Score by Age
Dollar Shave Club's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 40% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 33% |
Dollar Shave Club Customer Satisfaction Score by Usage
Dollar Shave Club's Customer Satisfaction score was rated the highest by customers who have used Dollar Shave Club's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Dollar Shave Club Customer Satisfaction vs. Competitors
Compared to its competitors, Dollar Shave Club's Customer Satisfaction score is rated right above Edgewell Personal Care, and is preceded by Harry's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Harry's | 66% |
| Dollar Shave Club | 50% |
| Edgewell Personal Care | 35% |
| Memebox | 0% |
| War of Word | 0% |
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Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Dollar Shave Club's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
| Dollar Shave Club | 50% |
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Dollar Shave Club Customer Service
3/5
Dollar Shave Club has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Dollar Shave Club's Customer Service
Address
Los Angeles, CA
Website
http://www.dollarshaveclub.com
Phone Number
310-975-8528
Quick Insights into Dollar Shave Club Customer Service
Dollar Shave Club's Customer Service score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers ages 61-65.
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Ranked Dollar Shave Club Customer Service the Highest
Ranked Dollar Shave Club Customer Service the Lowest
Dollar Shave Club Customer Service Score by Gender
Female customers rated Dollar Shave Club's Customer Service score 0.5 stars higher than Male customers.
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Male
2.3/5
Female
2.8/5
Dollar Shave Club Customer Service Score by Ethnicity
Dollar Shave Club's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 2.2 | Other | 2.2 |
Dollar Shave Club Customer Service Score by Age
Dollar Shave Club's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
51-55 2.2 | 51-55 | 2.2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Dollar Shave Club Customer Service Score by Usage
Dollar Shave Club's Customer Service score was rated the highest by customers who have used Dollar Shave Club's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Dollar Shave Club Customer Service Score by Industry
Dollar Shave Club's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Tech industry customers.
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Dollar Shave Club Customer Service vs. Competitors
Compared to its competitors, Dollar Shave Club's Customer Service score is rated right above Memebox, and is preceded by Edgewell Personal Care.
| COMPANY | Customer Service Score | |
|---|---|---|
| Harry's | 3.5/5 |
| Edgewell Personal Care | 3.3/5 |
| Dollar Shave Club | 3/5 |
| Memebox | N/A |
| War of Word | N/A |
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Dollar Shave Club's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
| Dollar Shave Club | 3/5 |
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Dollar Shave Club as an Employer
3.5/5
Dollar Shave Club has a 3.5/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Dollar Shave Club scored a -2 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Dollar Shave Club would recommend the brand to a friend. ENPS measures how likely Dollar Shave Club employees would recommend working at Dollar Shave Club to a friend.
Net Promoter Score
-2
NPS Score
| 40% | Promoters |
|---|---|
| 18% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 33% | Promoters |
|---|---|
| 14% | Passive |
| 53% | Detractors |
Global Ranking Snapshot
Dollar Shave Club is ranked #442 in the Global Top 100 Brands. It ranks just behind SoFi and just ahead of JLL.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
440 |  | Lids |  | Ken Kocher | Retail |
441 |  | SoFi |  | Anthony Noto | Banking and Financial Services |
442 | | Dollar Shave Club | | Michael Dubin | Consumer Goods |
443 |  | JLL |  | Christian Ulbrich | Banking and Financial Services |
444 |  | Brooks Brothers |  | Claudio Vecchio | Retail |
445 |  | Jersey Mike's Subs |  | Peter Cancro | Retail |
446 |  | Palo Alto Networks |  | Nikesh Arora | Tech |
Consumer Goods Ranking Snapshot
Dollar Shave Club is ranked #46 in the Consumer Goods Industry. It ranks just behind Callaway Golf and just ahead of Siemens.
| RANK | COMPANY | Location | |
|---|---|---|---|
44 |  | Motorola | |
45 |  | Callaway Golf | Carlsbad, CA |
46 | | Dollar Shave Club | Los Angeles, CA |
47 |  | Siemens | Washington, DC |
48 |  | PPG | |
49 |  | Burt's Bees | Oakland, CA |
50 |  | Vector Marketing | Olean, NY |
