
Vector Marketing is a single level marketing company that promotes and sells CUTCO - kitchen cutlery and accessories. Vector Marketing’s brand is ranked #536 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Vector Marketing. When compared to other organizations within the Consumer Goods industry, Vector Marketing is ranked #50. Among its major competitors, Vector Marketing is ranked in 3rd place for NPS while Amway Corporation is 1st, and Cutco is 2nd. Overall, Vector Marketing has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $2.15B
Vector Marketing's Net Promoter Score (NPS) is a -3 with 46% Promoters, 5% Passives, and 49% Detractors. Net Promoter Score tracks whether Vector Marketing's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 5% | Passives |
| 49% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 1 | Oct 2024 | 1 |
Nov 2024 1 | Nov 2024 | 1 |
Dec 2024 1 | Dec 2024 | 1 |
Jan 2025 1 | Jan 2025 | 1 |
Feb 2025 1 | Feb 2025 | 1 |
Apr 2025 -1 | Apr 2025 | -1 |
May 2025 -1 | May 2025 | -1 |
Jun 2025 -1 | Jun 2025 | -1 |
Sep 2025 -3 | Sep 2025 | -3 |
Oct 2025 -3 | Oct 2025 | -3 |
Nov 2025 -3 | Nov 2025 | -3 |
Dec 2025 -3 | Dec 2025 | -3 |
Vector Marketing is ranked third for NPS among its competitors. Amway Corporation and Cutco come in first and second, with Neighborhood Networks coming in at #4. Among those competitors, it is the third most valued company.
![]() Vector Marketing | ![]() Amway Corporation | ![]() Cutco | ![]() Neighborhood Networks | |
| Global Ranking | #536 | #828 | #- | #- |
| NPS | -3 | 56 | 37 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.15B | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Vector Marketing's NPS 5 points higher than Female customers.
Vector Marketing's NPS was rated by Male customers on Comparably.
Vector Marketing's NPS was rated -5 by Female customers on Comparably.
Vector Marketing's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -26 | Caucasian | -26 |
Hispanic or Latino 74 | Hispanic or Latino | 74 |
African American/Black -6 | African American/Black | -6 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Native American -75 | Native American | -75 |
Other -34 | Other | -34 |
Vector Marketing's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
Vector Marketing's NPS was rated the highest by customers who have used Vector Marketing's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -3 | Less than 1 Year | -3 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years 19 | 2 to 5 Years | 19 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 8 | Over 10 Years | 8 |
Compared to its competitors, Vector Marketing's NPS is rated right below Cutco.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Amway Corporation | 56 |
![]() | Cutco | 37 |
![]() | Vector Marketing | -3 |
In the Consumer Goods industry, Vector Marketing's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Hershey Company | 35 |
![]() | Crocs | 35 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | Vector Marketing | -3 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Vector Marketing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Vector Marketing's Customer Loyalty score 7% higher than Male customers.
Vector Marketing's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Vector Marketing's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 65% | 18-25 | 65% |
26-30 50% | 26-30 | 50% |
31-35 87% | 31-35 | 87% |
36-40 70% | 36-40 | 70% |
41-45 67% | 41-45 | 67% |
51-55 74% | 51-55 | 74% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Vector Marketing's Customer Loyalty score was rated the highest by customers who have used Vector Marketing's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Vector Marketing's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Vector Marketing's Customer Loyalty score is rated right below Cutco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amway Corporation | 86% |
![]() | Cutco | 81% |
![]() | Vector Marketing | 71% |
In the Consumer Goods industry, Vector Marketing's Customer Loyalty score is rated right below Tiffany & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 86% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
![]() | Vector Marketing | 71% |
Vector Marketing has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Vector Marketing’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Vector Marketing's product the highest. Reviewers from the Retail industry rated Vector Marketing the lowest at 3.6.
Vector Marketing's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Native American customers.
Vector Marketing's Product Quality score was rated 3.3 by both Female and Male customers on Comparably.
Vector Marketing's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 1.6 | Native American | 1.6 |
Other 2.9 | Other | 2.9 |
Vector Marketing's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 2.6 | 26-30 | 2.6 |
31-35 4.7 | 31-35 | 4.7 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3 | 41-45 | 3 |
51-55 4 | 51-55 | 4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.1 | 61-65 | 3.1 |
66+ 4.1 | 66+ | 4.1 |
Vector Marketing's Product Quality score was rated the highest by customers who have used Vector Marketing's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vector Marketing's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Vector Marketing's Product Quality score is rated right below Cutco.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amway Corporation | 4.5/5 |
![]() | Cutco | 4.1/5 |
![]() | Vector Marketing | 3.3/5 |
In the Consumer Goods industry, Vector Marketing's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
![]() | Vector Marketing | 3.3/5 |
Vector Marketing has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Warehousing industry. The users from the Accounting industry think that they had the lowest ROI from Vector Marketing.
Vector Marketing's ROI score was rated highest by customers from the Warehousing industry, and rated lowest by Native American customers.
Vector Marketing's ROI score was rated 3 by both Female and Male customers on Comparably.
Vector Marketing's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Native American 1.5 | Native American | 1.5 |
Other 2.6 | Other | 2.6 |
Vector Marketing's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.8 | 26-30 | 2.8 |
31-35 4 | 31-35 | 4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.6 | 41-45 | 2.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.8 | 61-65 | 2.8 |
66+ 3.5 | 66+ | 3.5 |
Vector Marketing's ROI score was rated the highest by customers who have used Vector Marketing's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vector Marketing's ROI score was rated the highest by Warehousing industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Vector Marketing's ROI score is rated right below Cutco.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amway Corporation | 4.3/5 |
![]() | Cutco | 3.8/5 |
![]() | Vector Marketing | 3/5 |
In the Consumer Goods industry, Vector Marketing's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
![]() | Vector Marketing | 3/5 |
Vector Marketing has an overall Customer Satisfaction score of 61 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vector Marketing's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Vector Marketing's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 36% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 32% |
Vector Marketing's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
Vector Marketing's Customer Satisfaction (CSAT) score was rated 71% according to Hispanic or Latino users and customers.
Vector Marketing's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Vector Marketing's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Vector Marketing's Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.
Vector Marketing's Customer Satisfaction (CSAT) score was rated 44% according to Other users and customers.
Vector Marketing's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 48% | |||||||||||||||
| 26-30 | 34% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 62% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 80% |
Vector Marketing's Customer Satisfaction score was rated the highest by customers who have used Vector Marketing's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Vector Marketing's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Vector Marketing Customer Satisfaction Score by Industry",
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{
"label": "Banking and Financial Services",
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}Compared to its competitors, Vector Marketing's Customer Satisfaction score is rated right below Cutco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Amway Corporation | 83% |
![]() | Cutco | 76% |
![]() | Vector Marketing | 61% |
In the Consumer Goods industry, Vector Marketing's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Red Bull | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 73% |
![]() | Vector Marketing | 61% |
Vector Marketing has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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1116 E State St, Olean, NY 14760
https://vectormarketing.com/
7163736161
Vector Marketing's Customer Service score was rated highest by customers from the Warehousing industry, and rated lowest by Native American customers.
Male customers rated Vector Marketing's Customer Service score 0.1 stars higher than Female customers.
Vector Marketing's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 1.6 | Native American | 1.6 |
Other 2.5 | Other | 2.5 |
Vector Marketing's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.8 | 26-30 | 2.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 2.7 | 41-45 | 2.7 |
51-55 3.5 | 51-55 | 3.5 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3.3 | 61-65 | 3.3 |
66+ 4.1 | 66+ | 4.1 |
Vector Marketing's Customer Service score was rated the highest by customers who have used Vector Marketing's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vector Marketing's Customer Service score was rated the highest by Warehousing industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Vector Marketing's Customer Service score is rated right below Cutco.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amway Corporation | 4.3/5 |
![]() | Cutco | 3.8/5 |
![]() | Vector Marketing | 3.2/5 |
In the Consumer Goods industry, Vector Marketing's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.9/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | Vector Marketing | 3.2/5 |
Vector Marketing has a 4.9/5 stars for its overall company culture rated by their employees




Vector Marketing scored a -3 for Net Promoter Score and a 82 for Employee Net Promoter Score. NPS gauges how likely a customer of Vector Marketing would recommend the brand to a friend. ENPS measures how likely Vector Marketing employees would recommend working at Vector Marketing to a friend.
| 46% | Promoters |
|---|---|
| 5% | Passive |
| 49% | Detractors |
| 86% | Promoters |
|---|---|
| 10% | Passive |
| 4% | Detractors |
Vector Marketing is ranked #536 in the Global Top 100 Brands. It ranks just behind BASF and just ahead of Lear Corporation.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
534 | ![]() | Sprinklr | ![]() | Ragy Thomas | Tech |
535 | ![]() | BASF | ![]() | Michael Heinz | Energy and Manufacturing |
536 | ![]() | Vector Marketing | ![]() | Albert DiLeonardo | Consumer Goods |
537 | ![]() | Lear Corporation | ![]() | Ray Scott | Automotive and Transportation |
538 | ![]() | MongoDB, Inc. | ![]() | Dev Ittycheria | Tech |
539 | ![]() | Skullcandy | ![]() | Consumer Goods | |
540 | ![]() | BAE Systems | ![]() | Tom Arseneault | Automotive and Transportation |
Vector Marketing is ranked #50 in the Consumer Goods Industry. It ranks just behind Burt's Bees and just ahead of Skullcandy.
| RANK | COMPANY | Location | |
|---|---|---|---|
48 | ![]() | PPG | |
49 | ![]() | Burt's Bees | Oakland, CA |
50 | ![]() | Vector Marketing | Olean, NY |
51 | ![]() | Skullcandy | Park City, UT |
52 | ![]() | Philip Morris International | New York City, NY |
53 | ![]() | Garmin International | |
54 | ![]() | Hormel Foods | Austin, MN |