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Vector Marketing is
Ranked
#50
in
Consumer Goods Brands
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Vector Marketing
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Vector Marketing is ranked #50 in Consumer Goods Brands

About Vector Marketing's Brand

Vector Marketing is a single level marketing company that promotes and sells CUTCO - kitchen cutlery and accessories. Vector Marketing’s brand is ranked #536 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Vector Marketing. When compared to other organizations within the Consumer Goods industry, Vector Marketing is ranked #50. Among its major competitors, Vector Marketing is ranked in 3rd place for NPS while Amway Corporation is 1st, and Cutco is 2nd. Overall, Vector Marketing has a neutral social sentiment, when analyzing social media channels and online mentions. Their current valuation is $2.15B.

Brand at a Glance

69%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.3/5
Customer Service

Vector Marketing Ranking

Vector Marketing NPS

Vector Marketing's Net Promoter Score (NPS) is a 3 with 48% Promoters, 7% Passives, and 45% Detractors. Net Promoter Score tracks whether Vector Marketing's customers would recommend using the product based on a scale of -100 to 100.

Vector Marketing Overall NPS

3
NPS
48%Promoters
7%Passives
45%Detractors
Vector Marketing Overall NPS

Vector Marketing NPS Trend

-100
-50
0
50
100
Jan 2021
10
Jan 2021Jan 2021
Feb 2021
12
Feb 2021Feb 2021
Mar 2021
10
Mar 2021Mar 2021
Apr 2021
8
Apr 2021Apr 2021
May 2021
4
May 2021May 2021
Jun 2021
4
Jun 2021Jun 2021
Jul 2021
3
Jul 2021Jul 2021
Aug 2021
1
Aug 2021Aug 2021
Sep 2021
1
Sep 2021Sep 2021
Oct 2021
3
Oct 2021Oct 2021
Nov 2021
1
Nov 2021Nov 2021
Dec 2021
3
Dec 2021Dec 2021

How Other Brands Compare

Vector Marketing is ranked third for NPS among its competitors. Amway Corporation and Cutco come in first and second, with Neighborhood Networks coming in at #4. Among those competitors, it is the third most valued company.

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Vector Marketing's Logo
Vector Marketing
Amway Corporation's Logo
Amway Corporation
Cutco's Logo
Cutco
Neighborhood Networks' Logo
Neighborhood Networks
Global Ranking#536#828#-#-
NPS36319-
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNegative-
Valuation Updated every 24 hours for public companies$2.15B---

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Vector Marketing NPS by Gender

Female customers rated Vector Marketing's NPS 15 points higher than Male customers.

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Male

8

Vector Marketing's NPS was rated 8 by Male customers on Comparably.

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46%
Promoters
16%
Passives
38%
Detractors

Female

23

Vector Marketing's NPS was rated 23 by Female customers on Comparably.

Sign Up to learn about Vector Marketing's NPS Score rated by Female customers on Comparably.
56%
Promoters
11%
Passives
33%
Detractors

Vector Marketing NPS by Ethnicity

Vector Marketing's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-60
Caucasian-60
Other
34
Other34

Vector Marketing NPS by Age

Vector Marketing's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Vector Marketing.
0
20
40
60
80
100
Promoters
37%
Passives
25%
Detractors
38%
18-2537%25%38%
Promoters
33%
Passives
0%
Detractors
67%
26-3033%0%67%
Promoters
75%
Passives
0%
Detractors
25%
31-3575%0%25%
Promoters
33%
Passives
0%
Detractors
67%
36-4033%0%67%
Promoters
50%
Passives
0%
Detractors
50%
41-4550%0%50%
Promoters
33%
Passives
0%
Detractors
67%
56-6033%0%67%

Vector Marketing NPS by Usage

Vector Marketing's NPS was rated the highest by customers who have used Vector Marketing's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
5
Less than 1 Year5
1 to 2 Years
66
1 to 2 Years66
2 to 5 Years
50
2 to 5 Years50
5 to 10 Years
-20
5 to 10 Years-20
Over 10 Years
80
Over 10 Years80

Vector Marketing NPS vs. Competitors

Compared to its competitors, Vector Marketing's NPS is rated right below Cutco.

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Vector Marketing's Logo
VS
Amway Corporation's Logo
Cutco's Logo

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Vector Marketing NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Vector Marketing's NPS is rated right below Tiffany & Co.

Unlock Vector Marketing NPS vs. Companies in Consumer Goods Data

Vector Marketing's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Red Bull's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Vector Marketing Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of Vector Marketing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69
69%
31
31%
Vector Marketing Customer Loyalty

Vector Marketing Customer Loyalty Score by Gender

Male customers rated Vector Marketing's Customer Loyalty score 2% higher than Female customers.

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Male
72%
Yes
Female
70%
Yes

Vector Marketing Customer Loyalty Score by Ethnicity

Vector Marketing's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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46
out of 100
Caucasian
70
out of 100
Other

Vector Marketing Customer Loyalty Score by Age

Vector Marketing's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

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0
20%
40%
60%
80%
100%
18-25
66%
18-2566%
26-30
10%
26-3010%
31-35
100%
31-35100%
36-40
40%
36-4040%
41-45
78%
41-4578%
56-60
70%
56-6070%

Vector Marketing Customer Loyalty Score by Usage

Vector Marketing's Customer Loyalty score was rated the highest by customers who have used Vector Marketing's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
66%
1 to 2 Years
70%
2 to 5 Years
78%
5 to 10 Years
82%
Over 10 Years
100%

Vector Marketing Customer Loyalty Score by Industry

Vector Marketing's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech
40%
Accounting
40%
Architecture and Planning
70%
Consumer Goods
70%
Marketing, Advertising and Research
100%
Retail
70%

Vector Marketing Customer Loyalty vs. Competitors

Compared to its competitors, Vector Marketing's Customer Loyalty score is rated right above Cutco, and is preceded by Amway Corporation.

COMPANYCustomer Loyalty Score
Amway Corporation86%
Vector Marketing69%
Cutco67%

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Vector Marketing's Logo
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Amway Corporation's Logo
Cutco's Logo

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Vector Marketing's Customer Loyalty score is rated right below Tiffany & Co.

Unlock Vector Marketing Customer Loyalty vs. Companies in Consumer Goods Data

Vector Marketing's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Bath & Body Works' Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Vector Marketing Product Quality

3.3/5

Vector Marketing has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Vector Marketing Product Information

Vector Marketing’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Vector Marketing's product the highest. Reviewers from the Accounting industry rated Vector Marketing the lowest at 1.5.

Website
https://vectormarketing.com/
Company Size
5,001-10,000 Employees

Industry

Consumer Goods

Quick Insights into Vector Marketing Product Quality

Vector Marketing's Product Quality score was rated highest by customers who have used Vector Marketing's products/services for Over 10 Years, and rated lowest by customers from the Accounting industry.

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Ranked Vector Marketing Product Quality the Highest

Over 10 Years
4.8
31-35
4.7
Marketing, Advertising and Research
4.7

Ranked Vector Marketing Product Quality the Lowest

56-60
2
Caucasian
1.6
Accounting
1.5

Vector Marketing Product Quality Score by Gender

Female customers rated Vector Marketing's Product Quality score 0.1 stars higher than Male customers.

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Male

3.4/5

Female

3.5/5

Vector Marketing Product Quality Score by Ethnicity

Vector Marketing's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vector Marketing.
0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6
Other
3.5
Other3.5

Vector Marketing Product Quality Score by Age

Vector Marketing's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Vector Marketing.
0
1
2
3
4
5
18-25
3.2
18-253.2
26-30
2
26-302
31-35
4.7
31-354.7
36-40
2.3
36-402.3
41-45
2.7
41-452.7
56-60
2
56-602

Vector Marketing Product Quality Score by Usage

Vector Marketing's Product Quality score was rated the highest by customers who have used Vector Marketing's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.3
1 to 2 Years
4.2
2 to 5 Years
3.2
5 to 10 Years
2.7
Over 10 Years
4.8

Vector Marketing Product Quality Score by Industry

Vector Marketing's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.

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Tech
2.2
Accounting
1.5
Architecture and Planning
3.1
Consumer Goods
4.1
Marketing, Advertising and Research
4.7
Retail
3.5

Vector Marketing Product Quality vs. Competitors

Compared to its competitors, Vector Marketing's Product Quality score is rated right below Cutco.

COMPANYProduct Quality Score
Amway Corporation4.5/5
Cutco3.9/5
Vector Marketing3.3/5

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Vector Marketing's Logo
VS
Amway Corporation's Logo
Cutco's Logo

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Vector Marketing's Product Quality score is rated right below Tiffany & Co.

COMPANYProduct Quality Score
Lego Group4.5/5
Colgate Palmolive4.4/5
Hershey Company4.4/5
Gucci4.3/5
Red Bull4.3/5
Bath & Body Works4.2/5
Crocs4.2/5
Tiffany & Co4.1/5
Vector Marketing3.3/5

Unlock Vector Marketing Product Quality vs. Companies in Consumer Goods Data

Vector Marketing's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Gucci's Logo
Red Bull's Logo
Bath & Body Works' Logo
Crocs' Logo
Tiffany & Co's Logo

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Vector Marketing Pricing

Vector Marketing ROI & Value For Money

3.1/5

Vector Marketing has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Vector Marketing Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Accounting industry think that they had the lowest ROI from Vector Marketing.

Quick Insights into Vector Marketing ROI

Vector Marketing's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Caucasian customers.

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Ranked Vector Marketing ROI the Highest

Marketing, Advertising and Research
4.9
Over 10 Years
4.7
31-35
3.7

Ranked Vector Marketing ROI the Lowest

26-30
1.8
Accounting
1.5
Caucasian
1.5

Vector Marketing ROI Score by Gender

Female customers rated Vector Marketing's ROI score 0.3 stars higher than Male customers.

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Male

3/5

Female

3.3/5

Vector Marketing ROI Score by Ethnicity

Vector Marketing's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vector Marketing.
0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Other
3.5
Other3.5

Vector Marketing ROI Score by Age

Vector Marketing's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Vector Marketing.
0
1
2
3
4
5
18-25
3
18-253
26-30
1.8
26-301.8
31-35
3.7
31-353.7
36-40
2
36-402
41-45
2.7
41-452.7
56-60
2.1
56-602.1

Vector Marketing ROI Score by Usage

Vector Marketing's ROI score was rated the highest by customers who have used Vector Marketing's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
2.9
1 to 2 Years
4.1
2 to 5 Years
3.6
5 to 10 Years
2.8
Over 10 Years
4.7

Vector Marketing ROI Score by Industry

Vector Marketing's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
2
Accounting
1.5
Architecture and Planning
2
Consumer Goods
4.3
Marketing, Advertising and Research
4.9
Retail
3.1

Vector Marketing Pricing vs. Competitors

Compared to its competitors, Vector Marketing's ROI score is rated right below Cutco.

COMPANYPricing Score
Amway Corporation4.2/5
Cutco3.5/5
Vector Marketing3.1/5

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Vector Marketing's Logo
VS
Amway Corporation's Logo
Cutco's Logo

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Vector Marketing's ROI score is rated right below Bath & Body Works.

Unlock Vector Marketing ROI vs. Companies in Consumer Goods Data

Vector Marketing's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo
Bath & Body Works' Logo

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Vector Marketing Customer Service

3.3/5

Vector Marketing has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Vector Marketing's Customer Service

Address

1116 E State St, Olean, NY 14760


Website

https://vectormarketing.com/


Phone Number

7163736161

Quick Insights into Vector Marketing Customer Service

Vector Marketing's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Accounting industry.

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Ranked Vector Marketing Customer Service the Highest

Marketing, Advertising and Research
5
Over 10 Years
4.9
31-35
4

Ranked Vector Marketing Customer Service the Lowest

Caucasian
2.2
56-60
2
Accounting
1.5

Vector Marketing Customer Service Score by Gender

Vector Marketing's Customer Service score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

Vector Marketing Customer Service Score by Ethnicity

Vector Marketing's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vector Marketing.
0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Other
3.5
Other3.5

Vector Marketing Customer Service Score by Age

Vector Marketing's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Vector Marketing.
0
1
2
3
4
5
18-25
3
18-253
26-30
2
26-302
31-35
4
31-354
36-40
3.3
36-403.3
41-45
2.7
41-452.7
56-60
2
56-602

Vector Marketing Customer Service Score by Usage

Vector Marketing's Customer Service score was rated the highest by customers who have used Vector Marketing's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.1
1 to 2 Years
4.2
2 to 5 Years
3.7
5 to 10 Years
2.7
Over 10 Years
4.9

Vector Marketing Customer Service Score by Industry

Vector Marketing's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
2.4
Accounting
1.5
Architecture and Planning
3.1
Consumer Goods
4.5
Marketing, Advertising and Research
5
Retail
3.1

Vector Marketing Customer Service vs. Competitors

Compared to its competitors, Vector Marketing's Customer Service score is rated right below Cutco.

COMPANYCustomer Service Score
Amway Corporation4.3/5
Cutco3.6/5
Vector Marketing3.3/5

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Vector Marketing's Logo
VS
Amway Corporation's Logo
Cutco's Logo

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Vector Marketing's Customer Service score is rated right below Crocs.

Unlock Vector Marketing Customer Service vs. Companies in Consumer Goods Data

Vector Marketing's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Red Bull's Logo
Hershey Company's Logo
Tiffany & Co's Logo
Bath & Body Works' Logo
Crocs' Logo

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Vector Marketing as an Employer

4.9/5

Vector Marketing has a 4.9/5 stars for its overall company culture rated by their employees

  Vector Marketing CEO
top
5%
CEO of Vector Marketing

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Vector Marketing scored a 3 for Net Promoter Score and a 86 for Employee Net Promoter Score. NPS gauges how likely a customer of Vector Marketing would recommend the brand to a friend. ENPS measures how likely Vector Marketing employees would recommend working at Vector Marketing to a friend.

Net Promoter Score

3
NPS Score
48%Promoters
7%Passive
45%Detractors

Employee Net Promoter Score

86
eNPS Score
90%Promoters
6%Passive
4%Detractors

Global Ranking Snapshot

Vector Marketing is ranked #536 in the Global Top 100 Brands. It ranks just behind BASF and just ahead of Lear Corporation.

RANKCOMPANYCEOINDUSTRY
534
Sprinklr  Sprinklr CEO
Ragy Thomas
Tech
535
BASF   BASF  CEO
Martin Brudermüller
Energy and Manufacturing
536
Vector Marketing  Vector Marketing CEO
Albert DiLeonardo
Consumer Goods
537
Lear Corporation  Lear Corporation CEO
Ray Scott
Automotive and Transportation
538
MongoDB, Inc.  MongoDB, Inc. CEO
Dev Ittycheria
Tech
539
Skullcandy  Skullcandy CEO
Jason Hodell
Consumer Goods
540
BAE Systems  BAE Systems CEO
Tom Arseneault
Automotive and Transportation

Consumer Goods Ranking Snapshot

Vector Marketing is ranked #50 in the Consumer Goods Industry. It ranks just behind Burt's Bees and just ahead of Skullcandy.

RANKCOMPANYLocation
48
PPG
49
Burt's Bees
Oakland, CA
50
Vector Marketing
Olean, NY
51
Skullcandy
Park City, UT
52
Philip Morris International
New York City, NY
53
Garmin International
54
Hormel Foods
Austin, MN