Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Philip Morris International is

Ranked

#52

Consumer Goods Brands

Brand Page

Philip Morris International

Marketing or Exec? Claim Your Free Account

Philip Morris International

Rate this Brand

Philip Morris International is ranked #52 in Consumer Goods Brands

About Philip Morris International's Brand

leading international tobacco company Philip Morris International’s brand is ranked #548 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Philip Morris International. When compared to other organizations within the Consumer Goods industry, Philip Morris International is ranked #52. Among its major competitors, Philip Morris International is ranked in 2nd place for NPS while Japan Tobacco is 1st, and Altria is 3rd.Their current market cap is $143.72B

Brand at a Glance

79%

Customer Loyalty

3.9/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

Philip Morris International Ranking

^#52 in Consumer Goods
^#2 / 4 of its competitors

Philip Morris International NPS

Philip Morris International's Net Promoter Score (NPS) is a 26 with 54% Promoters, 18% Passives, and 28% Detractors. Net Promoter Score tracks whether Philip Morris International's customers would recommend using the product based on a scale of -100 to 100.

Philip Morris International Overall NPS

NPS

54%	Promoters
18%	Passives
28%	Detractors

Philip Morris International NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 27	Sep 2024	27
Oct 2024 25	Oct 2024	25
Nov 2024 26	Nov 2024	26
Dec 2024 26	Dec 2024	26
Jan 2025 24	Jan 2025	24
Mar 2025 24	Mar 2025	24
Apr 2025 24	Apr 2025	24
May 2025 24	May 2025	24
Jun 2025 24	Jun 2025	24
Aug 2025 26	Aug 2025	26
Nov 2025 26	Nov 2025	26
Dec 2025 26	Dec 2025	26

How Other Brands Compare

Philip Morris International is ranked second for NPS among its competitors. Japan Tobacco and Altria come in first and third, with Reynolds American coming in at #4. Among those competitors, it is the most valued company.

	Philip Morris International	Altria	Japan Tobacco	Reynolds American
Global Ranking	#548	#616	#-	#-
NPS	26	26	100	19
Valuation Updated every 24 hours for public companies	$143.72B	$94.79B	$36.10B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Philip Morris International NPS by Gender

Male customers rated Philip Morris International's NPS 11 points higher than Female customers.

Male

Philip Morris International's NPS was rated 41 by Male customers on Comparably.

63%

Promoters

15%

Passives

22%

Detractors

Female

Philip Morris International's NPS was rated 30 by Female customers on Comparably.

50%

Promoters

30%

Passives

20%

Detractors

Philip Morris International NPS by Ethnicity

Philip Morris International's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 52	Caucasian	52
African American/Black 37	African American/Black	37
Asian or Pacific Islander 25	Asian or Pacific Islander	25
Other -14	Other	-14

Philip Morris International NPS by Age

Philip Morris International's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

35%

12%

26-30

64%

36%

31-35

55%

18%

27%

36-40

64%

15%

21%

41-45

33%

17%

50%

46-50

25%

50%

51-55

100%

66+

67%

33%

Philip Morris International NPS by Usage

Philip Morris International's NPS was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 21	Less than 1 Year	21
1 to 2 Years 44	1 to 2 Years	44
2 to 5 Years 12	2 to 5 Years	12
5 to 10 Years 56	5 to 10 Years	56
Over 10 Years 47	Over 10 Years	47

Philip Morris International NPS vs. Competitors

Compared to its competitors, Philip Morris International's NPS is rated right above Altria, and is preceded by Japan Tobacco.

COMPANY		NPS Score
	Japan Tobacco	100
	Philip Morris International	26
	Altria	26
	Reynolds American	19
	British American Tobacco	3

Philip Morris International NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Philip Morris International's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Philip Morris International	26

Philip Morris International Customer Reviews

Out of the 12 Philip Morris International customer reviews 11 were positive and 1 was constructive. Philip Morris International customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Philip Morris International Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Philip Morris International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Philip Morris International Customer Loyalty Score by Gender

Male customers rated Philip Morris International's Customer Loyalty score 8% higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Philip Morris International.

Male

87%

Yes

Female

79%

Yes

Philip Morris International Customer Loyalty Score by Ethnicity

Philip Morris International's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Philip Morris International.

out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Philip Morris International Customer Loyalty Score by Age

Philip Morris International's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Philip Morris International.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 76%	18-25	76%
26-30 84%	26-30	84%
31-35 84%	31-35	84%
36-40 87%	36-40	87%
41-45 70%	41-45	70%
46-50 78%	46-50	78%
51-55 100%	51-55	100%
66+ 100%	66+	100%

Philip Morris International Customer Loyalty Score by Usage

Philip Morris International's Customer Loyalty score was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	53%
1 to 2 Years	75%
2 to 5 Years	89%
5 to 10 Years	94%
Over 10 Years	94%

Philip Morris International Customer Loyalty Score by Industry

Philip Morris International's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	84%
Accounting	75%
Aerospace and Aviation	70%
Architecture and Planning	55%
Business and Consumer Services	100%
Marketing, Advertising and Research	70%
Retail	100%
Tobacco	78%

Philip Morris International Customer Loyalty vs. Competitors

Compared to its competitors, Philip Morris International's Customer Loyalty score is rated right above Altria, and is preceded by British American Tobacco.

COMPANY		Customer Loyalty Score
	Japan Tobacco	100%
	British American Tobacco	83%
	Philip Morris International	79%
	Altria	73%
	Reynolds American	72%

Unlock Philip Morris International Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Philip Morris International's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Philip Morris International	79%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

Unlock Philip Morris International Customer Loyalty vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.

Philip Morris International Product Quality

3.9/5

Philip Morris International has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Philip Morris International's overall Product Quality score rated by its users and customers.

Philip Morris International Product Information

Philip Morris International’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Philip Morris International's product the highest. Reviewers from the Architecture and Planning industry rated Philip Morris International the lowest at 3.

Website: http://pmi.com/eng

Company Size: 10,000+ Employees

Industry

Content

Quick Insights into Philip Morris International Product Quality

Philip Morris International's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.

Sign Up to unlock insights into how customers have ranked Philip Morris International's Product Quality.

Ranked Philip Morris International Product Quality the Highest

51-55	5
Retail	5
Over 10 Years	4.7

Ranked Philip Morris International Product Quality the Lowest

Less than 1 Year	3.5
Architecture and Planning	3
41-45	2.6

Philip Morris International Product Quality Score by Gender

Male customers rated Philip Morris International's Product Quality score 0.2 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Philip Morris International.

Male

4.1/5

Female

3.9/5

Philip Morris International Product Quality Score by Ethnicity

Philip Morris International's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Philip Morris International.

Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.9	Other	3.9

Philip Morris International Product Quality Score by Age

Philip Morris International's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Philip Morris International.

Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.5	26-30	4.5
31-35 4.4	31-35	4.4
36-40 3.8	36-40	3.8
41-45 2.6	41-45	2.6
46-50 4.4	46-50	4.4
51-55 5	51-55	5
66+ 3.8	66+	3.8

Philip Morris International Product Quality Score by Usage

Philip Morris International's Product Quality score was rated the highest by customers who have used Philip Morris International's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.5
1 to 2 Years	3.8
2 to 5 Years	3.9
5 to 10 Years	4.4
Over 10 Years	4.7

Philip Morris International Product Quality Score by Industry

Philip Morris International's Product Quality score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	3.7
Accounting	4.1
Aerospace and Aviation	3.5
Architecture and Planning	3
Business and Consumer Services	4.6
Marketing, Advertising and Research	4.3
Retail	5
Tobacco	4.4

Philip Morris International Product Quality vs. Competitors

Compared to its competitors, Philip Morris International's Product Quality score is rated right above Altria, and is preceded by British American Tobacco.

COMPANY		Product Quality Score
	Japan Tobacco	5/5
	Reynolds American	4.1/5
	British American Tobacco	3.9/5
	Philip Morris International	3.9/5
	Altria	3.8/5

Unlock Philip Morris International Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Philip Morris International's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Philip Morris International	3.9/5

Unlock Philip Morris International Product Quality vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.

Philip Morris International Pricing

Philip Morris International ROI & Value For Money

3.8/5

Philip Morris International has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Philip Morris International's overall ROI score rated by its users and customers.

Philip Morris International Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Philip Morris International.

Quick Insights into Philip Morris International ROI

Philip Morris International's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Aerospace and Aviation industry.

Sign Up to unlock insights into how customers have ranked Philip Morris International's ROI score.

Ranked Philip Morris International ROI the Highest

Retail	5
51-55	4.8
5 to 10 Years	4.3

Ranked Philip Morris International ROI the Lowest

41-45	3.5
Other	3.5
Aerospace and Aviation	2.7

Philip Morris International ROI Score by Gender

Male customers rated Philip Morris International's ROI score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Philip Morris International.

Male

4.1/5

Female

4/5

Philip Morris International ROI Score by Ethnicity

Philip Morris International's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Philip Morris International.

Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 3.5	Other	3.5

Philip Morris International ROI Score by Age

Philip Morris International's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Philip Morris International.

Summary	Age	Score
18-25 4	18-25	4
26-30 4.2	26-30	4.2
31-35 3.9	31-35	3.9
36-40 4.3	36-40	4.3
41-45 3.5	41-45	3.5
46-50 3.6	46-50	3.6
51-55 4.8	51-55	4.8
66+ 4.5	66+	4.5

Philip Morris International ROI Score by Usage

Philip Morris International's ROI score was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	4
1 to 2 Years	3.9
2 to 5 Years	3.8
5 to 10 Years	4.3
Over 10 Years	3.9

Philip Morris International ROI Score by Industry

Philip Morris International's ROI score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	4.4
Accounting	4.3
Aerospace and Aviation	2.7
Architecture and Planning	3.7
Business and Consumer Services	4.4
Marketing, Advertising and Research	4
Retail	5
Tobacco	3.9

Philip Morris International Pricing vs. Competitors

Compared to its competitors, Philip Morris International's ROI score is rated right above Reynolds American, and is preceded by Japan Tobacco.

COMPANY		Pricing Score
	Japan Tobacco	5/5
	Philip Morris International	3.8/5
	Reynolds American	3.8/5
	British American Tobacco	3.7/5
	Altria	3.6/5

Unlock Philip Morris International ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Philip Morris International ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Philip Morris International's ROI score is rated right above Red Bull, and is preceded by Hershey Company.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Philip Morris International	3.8/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

Unlock Philip Morris International ROI vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Philip Morris International ROI vs. Companies in Consumer Goods data and gain insights into your customers today.

Philip Morris International Customer Satisfaction (CSAT)

Philip Morris International Customer Satisfaction (CSAT) Score

74 / 100

Philip Morris International has an overall Customer Satisfaction score of 74 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	45%
Satisfied	29%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	5%
Very Dissatisfied	6%

Very Satisfied

45%

Satisfied

29%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Philip Morris International Customer Satisfaction

Philip Morris International's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.

Sign Up to unlock insights into how customers have ranked Philip Morris International's Customer Satisfaction.

Ranked Philip Morris International Customer Satisfaction the Highest

51-55	100%
Business and Consumer Services	100%
5 to 10 Years	91%

Ranked Philip Morris International Customer Satisfaction the Lowest

1 to 2 Years	50%
Architecture and Planning	33%
41-45	25%

Philip Morris International Customer Satisfaction Score by Gender

Male customers rated Philip Morris International's Customer Satisfaction score 10 points higher than Female customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Philip Morris International.

75 / 100

Male

	Very Satisfied	44%
	Satisfied	31%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	16%
	Very Dissatisfied	3%

65 / 100

Female

	Very Satisfied	35%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	26%
	Dissatisfied	0%
	Very Dissatisfied	9%

Philip Morris International Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Philip Morris International's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.

76 / 100

Very Satisfied	43%
Satisfied	33%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	5%
Very Dissatisfied	5%

Very Satisfied

43%

Satisfied

33%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Philip Morris International's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.

88 / 100

Very Satisfied	63%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	12%
Very Dissatisfied	0%

Very Satisfied

63%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Philip Morris International's Customer Satisfaction (CSAT) score was rated 65% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.

65 / 100

Very Satisfied	36%
Satisfied	29%
Neither Satisfied nor Dissatisfied	21%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

36%

Satisfied

29%

Neither Satisfied nor Dissatisfied

21%

Dissatisfied

14%

Very Dissatisfied

CSAT according to Other

Philip Morris International's Customer Satisfaction (CSAT) score was rated 62% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.

62 / 100

Very Satisfied	31%
Satisfied	31%
Neither Satisfied nor Dissatisfied	30%
Dissatisfied	8%
Very Dissatisfied	0%

Very Satisfied

31%

Satisfied

31%

Neither Satisfied nor Dissatisfied

30%

Dissatisfied

Very Dissatisfied

Philip Morris International Customer Satisfaction Score by Age

Philip Morris International's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Philip Morris International.

100

Breakdown

Age

Score

18-25

59%

26-30

89%

31-35

86%

36-40

73%

41-45

25%

46-50

75%

51-55

100%

66+

67%

Philip Morris International Customer Satisfaction Score by Usage

Philip Morris International's Customer Satisfaction score was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	54
1 to 2 Years	50
2 to 5 Years	67
5 to 10 Years	91
Over 10 Years	90

Philip Morris International Customer Satisfaction Score by Industry

Philip Morris International's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Philip Morris International Customer Satisfaction Score by Industry",
	"text": "Philip Morris International's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Tobacco",
			"groupId": 566,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Philip Morris International's Customer Satisfaction score is  rated by Tobacco customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	78
Accounting	75
Aerospace and Aviation	50
Architecture and Planning	33
Business and Consumer Services	100
Marketing, Advertising and Research	100
Tobacco	67

Philip Morris International Customer Satisfaction vs. Competitors

Compared to its competitors, Philip Morris International's Customer Satisfaction score is rated right above Altria, and is preceded by Reynolds American.

COMPANY		Customer Satisfaction (CSAT) Score
	Japan Tobacco	100%
	British American Tobacco	82%
	Reynolds American	76%
	Philip Morris International	74%
	Altria	66%

Unlock Philip Morris International Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Philip Morris International's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Colgate Palmolive	83%
	Red Bull	82%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Philip Morris International	74%
	Tiffany & Co	72%

Unlock Philip Morris International Customer Satisfaction vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.

Philip Morris International Customer Service

3.9/5

Philip Morris International has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Philip Morris International's overall Customer Service score rated by its users and customers.

About Philip Morris International's Customer Service

Address

New York City, NY

Website

http://pmi.com/eng

Quick Insights into Philip Morris International Customer Service

Philip Morris International's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.

Sign Up to unlock insights into how customers have ranked Philip Morris International's Customer Service score.

Ranked Philip Morris International Customer Service the Highest

51-55	5
Retail	5
Caucasian	4.5

Ranked Philip Morris International Customer Service the Lowest

Other	3.6
Architecture and Planning	3.5
41-45	3.1

Philip Morris International Customer Service Score by Gender

Female customers rated Philip Morris International's Customer Service score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Philip Morris International.

Male

4.1/5

Female

4.2/5

Philip Morris International Customer Service Score by Ethnicity

Philip Morris International's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Philip Morris International.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4.5	Caucasian	4.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.6	Other	3.6

Philip Morris International Customer Service Score by Age

Philip Morris International's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Philip Morris International.

100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 4.3	31-35	4.3
36-40 4.4	36-40	4.4
41-45 3.1	41-45	3.1
46-50 3.2	46-50	3.2
51-55 5	51-55	5
66+ 4.5	66+	4.5

Philip Morris International Customer Service Score by Usage

Philip Morris International's Customer Service score was rated the highest by customers who have used Philip Morris International's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.8
1 to 2 Years	4.1
2 to 5 Years	4
5 to 10 Years	4.1
Over 10 Years	4.1

Philip Morris International Customer Service Score by Industry

Philip Morris International's Customer Service score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	4.1
Accounting	4.2
Aerospace and Aviation	3.6
Architecture and Planning	3.5
Business and Consumer Services	4.4
Marketing, Advertising and Research	4.3
Retail	5
Tobacco	4

Philip Morris International Customer Service vs. Competitors

Compared to its competitors, Philip Morris International's Customer Service score is rated right above Altria, and is preceded by Japan Tobacco.

COMPANY		Customer Service Score
	Japan Tobacco	5/5
	Philip Morris International	3.9/5
	Altria	3.8/5
	British American Tobacco	3.7/5
	Reynolds American	3.7/5

Unlock Philip Morris International Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Philip Morris International's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Philip Morris International	3.9/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

Unlock Philip Morris International Customer Service vs. Companies in Consumer Goods Data

Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.

Philip Morris International as an Employer

4.3/5

Philip Morris International has a 4.3/5 stars for its overall company culture rated by their employees

top

CEO of Philip Morris International

Jack Olczak

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Philip Morris International scored a 26 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Philip Morris International would recommend the brand to a friend. ENPS measures how likely Philip Morris International employees would recommend working at Philip Morris International to a friend.

Net Promoter Score

NPS Score

54%	Promoters
18%	Passive
28%	Detractors

Employee Net Promoter Score

eNPS Score

60%	Promoters
17%	Passive
23%	Detractors

Global Ranking Snapshot

Philip Morris International is ranked #548 in the Global Top 100 Brands. It ranks just behind Korn Ferry and just ahead of AppDynamics.

RANK			INDUSTRY
546	Medtronic	Geoff Martha	Health and Wellness
547	Korn Ferry	Gary Burnison	Business and Consumer Services
548	Philip Morris International	Jack Olczak	Consumer Goods
549	AppDynamics	David Wadhwani	Tech
550	Toptal	Taso Val	Tech
551	Confluent	Jay Kreps	Tech
552	Gopuff	Rafael Ilishayev / Yakir Gola	Food and Beverages

Consumer Goods Ranking Snapshot

Philip Morris International is ranked #52 in the Consumer Goods Industry. It ranks just behind Skullcandy and just ahead of Garmin International.

RANK		Location
50	Vector Marketing	Olean, NY
51	Skullcandy	Park City, UT
52	Philip Morris International	New York City, NY
53	Garmin International
54	Hormel Foods	Austin, MN
55	ASUS	The Lakes, NV
56	Clif Bar	Emeryville, CA