26
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Ranked
#52
Consumer Goods Brands
Brand Page
Philip Morris International
Marketing or Exec? Claim Your Free Account
Philip Morris International is ranked #52 in Consumer Goods Brands
Philip Morris International is ranked #52 in Consumer Goods Brands
About Philip Morris International's Brand
leading international tobacco company Philip Morris International’s brand is ranked #548 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Philip Morris International. When compared to other organizations within the Consumer Goods industry, Philip Morris International is ranked #52. Among its major competitors, Philip Morris International is ranked in 2nd place for NPS while Japan Tobacco is 1st, and Altria is 3rd.Their current market cap is $143.72B
Brand at a Glance
79%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Philip Morris International Ranking
- #52 in Consumer Goods
- #2 / 4 of its competitors
Philip Morris International NPS
Philip Morris International's Net Promoter Score (NPS) is a 26 with 54% Promoters, 18% Passives, and 28% Detractors. Net Promoter Score tracks whether Philip Morris International's customers would recommend using the product based on a scale of -100 to 100.
Philip Morris International Overall NPS
| 54% | Promoters |
|---|---|
| 18% | Passives |
| 28% | Detractors |
Philip Morris International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 27 | Sep 2024 | 27 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 26 | Nov 2024 | 26 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 24 | Jan 2025 | 24 |
Mar 2025 24 | Mar 2025 | 24 |
Apr 2025 24 | Apr 2025 | 24 |
May 2025 24 | May 2025 | 24 |
Jun 2025 24 | Jun 2025 | 24 |
Aug 2025 26 | Aug 2025 | 26 |
Nov 2025 26 | Nov 2025 | 26 |
Dec 2025 26 | Dec 2025 | 26 |
How Other Brands Compare
Philip Morris International is ranked second for NPS among its competitors. Japan Tobacco and Altria come in first and third, with Reynolds American coming in at #4. Among those competitors, it is the most valued company.
Philip Morris International |  Altria |  Japan Tobacco |  Reynolds American | |
| Global Ranking | #548 | #616 | #- | #- |
| NPS | 26 | 26 | 100 | 19 |
| Valuation Updated every 24 hours for public companies | $143.72B | $94.79B | $36.10B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Philip Morris International NPS by Gender
Male customers rated Philip Morris International's NPS 11 points higher than Female customers.
Male
41
Philip Morris International's NPS was rated 41 by Male customers on Comparably.
63%
Promoters
15%
Passives
22%
Detractors
Female
30
Philip Morris International's NPS was rated 30 by Female customers on Comparably.
50%
Promoters
30%
Passives
20%
Detractors
Philip Morris International NPS by Ethnicity
Philip Morris International's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 52 | Caucasian | 52 |
African American/Black 37 | African American/Black | 37 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other -14 | Other | -14 |
Philip Morris International NPS by Age
Philip Morris International's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Philip Morris International NPS by Usage
Philip Morris International's NPS was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 21 | Less than 1 Year | 21 |
1 to 2 Years 44 | 1 to 2 Years | 44 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 56 | 5 to 10 Years | 56 |
Over 10 Years 47 | Over 10 Years | 47 |
Philip Morris International NPS vs. Competitors
Compared to its competitors, Philip Morris International's NPS is rated right above Altria, and is preceded by Japan Tobacco.
| COMPANY | NPS Score | |
|---|---|---|
| Japan Tobacco | 100 |
| Philip Morris International | 26 |
| Altria | 26 |
| Reynolds American | 19 |
 | British American Tobacco | 3 |
Philip Morris International NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Philip Morris International's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Philip Morris International | 26 |
Philip Morris International Customer Reviews
Out of the 12 Philip Morris International customer reviews 11 were positive and 1 was constructive. Philip Morris International customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Philip Morris International Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Philip Morris International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Philip Morris International Customer Loyalty Score by Gender
Male customers rated Philip Morris International's Customer Loyalty score 8% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Philip Morris International.
Male
87%
Yes
Female
79%
Yes
Philip Morris International Customer Loyalty Score by Ethnicity
Philip Morris International's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Philip Morris International.
84
out of 100
Caucasian
100
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
70
out of 100
Other
Philip Morris International Customer Loyalty Score by Age
Philip Morris International's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Philip Morris International.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 84% | 26-30 | 84% |
31-35 84% | 31-35 | 84% |
36-40 87% | 36-40 | 87% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
51-55 100% | 51-55 | 100% |
66+ 100% | 66+ | 100% |
Philip Morris International Customer Loyalty Score by Usage
Philip Morris International's Customer Loyalty score was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Philip Morris International Customer Loyalty Score by Industry
Philip Morris International's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Philip Morris International Customer Loyalty vs. Competitors
Compared to its competitors, Philip Morris International's Customer Loyalty score is rated right above Altria, and is preceded by British American Tobacco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Japan Tobacco | 100% |
| British American Tobacco | 83% |
| Philip Morris International | 79% |
| Altria | 73% |
| Reynolds American | 72% |
Unlock Philip Morris International Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Philip Morris International's Customer Loyalty score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Philip Morris International | 79% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
Unlock Philip Morris International Customer Loyalty vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Loyalty vs. Companies in Consumer Goods data and gain insights into your customers today.
Philip Morris International Product Quality
3.9/5
Philip Morris International has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Philip Morris International's overall Product Quality score rated by its users and customers.
Philip Morris International Product Information
Philip Morris International’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Philip Morris International's product the highest. Reviewers from the Architecture and Planning industry rated Philip Morris International the lowest at 3.
- Website
- http://pmi.com/eng
- Company Size
- 10,000+ Employees
Industry
Content
Quick Insights into Philip Morris International Product Quality
Philip Morris International's Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Philip Morris International's Product Quality.
Ranked Philip Morris International Product Quality the Highest
Ranked Philip Morris International Product Quality the Lowest
Philip Morris International Product Quality Score by Gender
Male customers rated Philip Morris International's Product Quality score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Philip Morris International.
Male
4.1/5
Female
3.9/5
Philip Morris International Product Quality Score by Ethnicity
Philip Morris International's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Philip Morris International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Philip Morris International Product Quality Score by Age
Philip Morris International's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Philip Morris International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 4.4 | 46-50 | 4.4 |
51-55 5 | 51-55 | 5 |
66+ 3.8 | 66+ | 3.8 |
Philip Morris International Product Quality Score by Usage
Philip Morris International's Product Quality score was rated the highest by customers who have used Philip Morris International's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Philip Morris International Product Quality Score by Industry
Philip Morris International's Product Quality score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Philip Morris International Product Quality vs. Competitors
Compared to its competitors, Philip Morris International's Product Quality score is rated right above Altria, and is preceded by British American Tobacco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Japan Tobacco | 5/5 |
| Reynolds American | 4.1/5 |
| British American Tobacco | 3.9/5 |
| Philip Morris International | 3.9/5 |
| Altria | 3.8/5 |
Unlock Philip Morris International Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Philip Morris International's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
| Philip Morris International | 3.9/5 |
Unlock Philip Morris International Product Quality vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Product Quality vs. Companies in Consumer Goods data and gain insights into your customers today.
Philip Morris International Pricing
Philip Morris International ROI & Value For Money
3.8/5
Philip Morris International has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Philip Morris International's overall ROI score rated by its users and customers.
Philip Morris International Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Philip Morris International.
Quick Insights into Philip Morris International ROI
Philip Morris International's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Aerospace and Aviation industry.
Sign Up to unlock insights into how customers have ranked Philip Morris International's ROI score.
Ranked Philip Morris International ROI the Highest
Ranked Philip Morris International ROI the Lowest
Philip Morris International ROI Score by Gender
Male customers rated Philip Morris International's ROI score 0.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Philip Morris International.
Male
4.1/5
Female
4/5
Philip Morris International ROI Score by Ethnicity
Philip Morris International's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Philip Morris International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.5 | Other | 3.5 |
Philip Morris International ROI Score by Age
Philip Morris International's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Philip Morris International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.8 | 51-55 | 4.8 |
66+ 4.5 | 66+ | 4.5 |
Philip Morris International ROI Score by Usage
Philip Morris International's ROI score was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Philip Morris International ROI Score by Industry
Philip Morris International's ROI score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Philip Morris International Pricing vs. Competitors
Compared to its competitors, Philip Morris International's ROI score is rated right above Reynolds American, and is preceded by Japan Tobacco.
| COMPANY | Pricing Score | |
|---|---|---|
| Japan Tobacco | 5/5 |
| Philip Morris International | 3.8/5 |
| Reynolds American | 3.8/5 |
| British American Tobacco | 3.7/5 |
| Altria | 3.6/5 |
Unlock Philip Morris International ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Philip Morris International's ROI score is rated right above Red Bull, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Philip Morris International | 3.8/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Tiffany & Co | 3.7/5 |
Unlock Philip Morris International ROI vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International ROI vs. Companies in Consumer Goods data and gain insights into your customers today.
Philip Morris International Customer Satisfaction (CSAT)
Philip Morris International Customer Satisfaction (CSAT) Score
74 / 100
Philip Morris International has an overall Customer Satisfaction score of 74 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
45%
Satisfied
29%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
5%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Philip Morris International Customer Satisfaction
Philip Morris International's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Philip Morris International's Customer Satisfaction.
Ranked Philip Morris International Customer Satisfaction the Highest
Ranked Philip Morris International Customer Satisfaction the Lowest
Philip Morris International Customer Satisfaction Score by Gender
Male customers rated Philip Morris International's Customer Satisfaction score 10 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Philip Morris International.
75 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 16% | |
Very Dissatisfied | 3% |
65 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 26% | |
Dissatisfied | 0% | |
Very Dissatisfied | 9% |
Philip Morris International Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Philip Morris International's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.
76 / 100
Very Satisfied
43%
Satisfied
33%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
5%
CSAT according to African American/Black
Philip Morris International's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.
87 / 100
Very Satisfied
63%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Philip Morris International's Customer Satisfaction (CSAT) score was rated 65% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.
65 / 100
Very Satisfied
36%
Satisfied
29%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Other
Philip Morris International's Customer Satisfaction (CSAT) score was rated 61% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Philip Morris International.
61 / 100
Very Satisfied
31%
Satisfied
30%
Neither Satisfied nor Dissatisfied
31%
Dissatisfied
8%
Very Dissatisfied
0%
Philip Morris International Customer Satisfaction Score by Age
Philip Morris International's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Philip Morris International.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 59% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 86% | |||||||||||||||
| 36-40 | 73% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 66+ | 67% |
Philip Morris International Customer Satisfaction Score by Usage
Philip Morris International's Customer Satisfaction score was rated the highest by customers who have used Philip Morris International's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Philip Morris International Customer Satisfaction Score by Industry
Philip Morris International's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Philip Morris International Customer Satisfaction Score by Industry",
"text": "Philip Morris International's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 78,
"stars": 0,
"csatScore": 78,
"text": "Philip Morris International's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 78
},
{
"label": "Accounting",
"groupId": 495,
"score": 74,
"stars": 0,
"csatScore": 74,
"text": "Philip Morris International's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 74
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Philip Morris International's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Philip Morris International's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Philip Morris International's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Philip Morris International's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Tobacco",
"groupId": 566,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Philip Morris International's Customer Satisfaction score is rated by Tobacco customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}Philip Morris International Customer Satisfaction vs. Competitors
Compared to its competitors, Philip Morris International's Customer Satisfaction score is rated right above Altria, and is preceded by Reynolds American.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Japan Tobacco | 100% |
| British American Tobacco | 82% |
| Reynolds American | 76% |
| Philip Morris International | 74% |
| Altria | 66% |
Unlock Philip Morris International Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Philip Morris International's Customer Satisfaction score is rated right above Tiffany & Co, and is preceded by Gucci.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Philip Morris International | 74% |
| Tiffany & Co | 72% |
Unlock Philip Morris International Customer Satisfaction vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Satisfaction vs. Companies in Consumer Goods data and gain insights into your customers today.
Philip Morris International Customer Service
3.9/5
Philip Morris International has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Philip Morris International's overall Customer Service score rated by its users and customers.
About Philip Morris International's Customer Service
Address
New York City, NY
Website
http://pmi.com/eng
Quick Insights into Philip Morris International Customer Service
Philip Morris International's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 41-45.
Sign Up to unlock insights into how customers have ranked Philip Morris International's Customer Service score.
Ranked Philip Morris International Customer Service the Highest
Ranked Philip Morris International Customer Service the Lowest
Philip Morris International Customer Service Score by Gender
Female customers rated Philip Morris International's Customer Service score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Philip Morris International.
Male
4.1/5
Female
4.2/5
Philip Morris International Customer Service Score by Ethnicity
Philip Morris International's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Philip Morris International.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.6 | Other | 3.6 |
Philip Morris International Customer Service Score by Age
Philip Morris International's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Philip Morris International.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 5 | 51-55 | 5 |
66+ 4.5 | 66+ | 4.5 |
Philip Morris International Customer Service Score by Usage
Philip Morris International's Customer Service score was rated the highest by customers who have used Philip Morris International's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Philip Morris International Customer Service Score by Industry
Philip Morris International's Customer Service score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Philip Morris International Customer Service vs. Competitors
Compared to its competitors, Philip Morris International's Customer Service score is rated right above Altria, and is preceded by Japan Tobacco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Japan Tobacco | 5/5 |
| Philip Morris International | 3.9/5 |
| Altria | 3.8/5 |
| British American Tobacco | 3.7/5 |
| Reynolds American | 3.7/5 |
Unlock Philip Morris International Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Philip Morris International's Customer Service score is rated right above Hershey Company, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Philip Morris International | 3.9/5 |
| Hershey Company | 3.9/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
Unlock Philip Morris International Customer Service vs. Companies in Consumer Goods Data
VS
Sign Up for Brand Profile PRO to get the full Philip Morris International Customer Service vs. Companies in Consumer Goods data and gain insights into your customers today.
Philip Morris International as an Employer
4.3/5
Philip Morris International has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
CEO of Philip Morris International
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Philip Morris International scored a 26 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Philip Morris International would recommend the brand to a friend. ENPS measures how likely Philip Morris International employees would recommend working at Philip Morris International to a friend.
Net Promoter Score
26
NPS Score
| 54% | Promoters |
|---|---|
| 18% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 60% | Promoters |
|---|---|
| 17% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
Philip Morris International is ranked #548 in the Global Top 100 Brands. It ranks just behind Korn Ferry and just ahead of AppDynamics.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
546 |  | Medtronic |  | Geoff Martha | Health and Wellness |
547 |  | Korn Ferry |  | Gary Burnison | Business and Consumer Services |
548 | | Philip Morris International | | Jack Olczak | Consumer Goods |
549 |  | AppDynamics |  | David Wadhwani | Tech |
550 |  | Toptal |  | Taso Val | Tech |
551 |  | Confluent |  | Jay Kreps | Tech |
552 |  | Gopuff |  | Rafael Ilishayev / Yakir Gola | Food and Beverages |
Consumer Goods Ranking Snapshot
Philip Morris International is ranked #52 in the Consumer Goods Industry. It ranks just behind Skullcandy and just ahead of Garmin International.
| RANK | COMPANY | Location | |
|---|---|---|---|
50 |  | Vector Marketing | Olean, NY |
51 |  | Skullcandy | Park City, UT |
52 | | Philip Morris International | New York City, NY |
53 |  | Garmin International | |
54 |  | Hormel Foods | Austin, MN |
55 |  | ASUS | The Lakes, NV |
56 |  | Clif Bar | Emeryville, CA |
