15
NPS
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Toptal is ranked #178 in Tech Brands
Toptal is ranked #178 in Tech Brands
About Toptal's Brand
Toptal’s brand is ranked #550 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Toptal. When compared to other organizations within the Tech industry, Toptal is ranked #178. Among its major competitors, Toptal is ranked in 5th place for NPS while Hays is 1st, and Gigster is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Toptal Ranking
- #178 in Tech
- #2 / 4 of its competitors
Toptal NPS
Toptal's Net Promoter Score (NPS) is a 15 with 48% Promoters, 19% Passives, and 33% Detractors. Net Promoter Score tracks whether Toptal's customers would recommend using the product based on a scale of -100 to 100.
Toptal Overall NPS
| 48% | Promoters |
|---|---|
| 19% | Passives |
| 33% | Detractors |
Toptal NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 21 | Mar 2023 | 21 |
Jul 2023 20 | Jul 2023 | 20 |
Aug 2023 20 | Aug 2023 | 20 |
Oct 2023 20 | Oct 2023 | 20 |
Dec 2023 17 | Dec 2023 | 17 |
Jan 2024 17 | Jan 2024 | 17 |
Feb 2024 17 | Feb 2024 | 17 |
May 2024 17 | May 2024 | 17 |
Jul 2024 17 | Jul 2024 | 17 |
Nov 2024 17 | Nov 2024 | 17 |
Jul 2025 15 | Jul 2025 | 15 |
Dec 2025 15 | Dec 2025 | 15 |
How Other Brands Compare
Toptal is ranked second for NPS among its competitors. Gigster and Hired come in first and third, with Upwork coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Toptal NPS by Gender
Female customers rated Toptal's NPS 80 points higher than Male customers.
Male
3
Toptal's NPS was rated 3 by Male customers on Comparably.
42%
Promoters
19%
Passives
39%
Detractors
Female
83
Toptal's NPS was rated 83 by Female customers on Comparably.
83%
Promoters
17%
Passives
0%
Detractors
Toptal NPS by Ethnicity
Toptal's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander -13 | Asian or Pacific Islander | -13 |
Other -33 | Other | -33 |
Toptal NPS by Age
Toptal's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Toptal NPS by Usage
Toptal's NPS was rated the highest by customers who have used Toptal's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Toptal NPS vs. Competitors
Compared to its competitors, Toptal's NPS is rated right above Hired, and is preceded by Hudson.
| COMPANY | NPS Score | |
|---|---|---|
 | Hays | 100 |
 | Gigster | 100 |
 | Maxwell Health | 33 |
 | Hudson | 22 |
 | Toptal | 15 |
 | Hired | 12 |
 | Upwork | 9 |
 | Cake Development Corporation | N/A |
Toptal Customer Reviews
Out of the 8 Toptal customer reviews 6 were positive and 2 were constructive. Toptal customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Toptal Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Toptal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Toptal Customer Loyalty Score by Gender
Female customers rated Toptal's Customer Loyalty score 13% higher than Male customers.
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Male
72%
Yes
Female
85%
Yes
Toptal Customer Loyalty Score by Ethnicity
Toptal's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Toptal.
89
out of 100
Caucasian
64
out of 100
Hispanic or Latino
70
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
70
out of 100
Other
Toptal Customer Loyalty Score by Age
Toptal's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 70% | 26-30 | 70% |
31-35 70% | 31-35 | 70% |
36-40 89% | 36-40 | 89% |
41-45 55% | 41-45 | 55% |
46-50 100% | 46-50 | 100% |
Toptal Customer Loyalty Score by Usage
Toptal's Customer Loyalty score was rated the highest by customers who have used Toptal's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Toptal Customer Loyalty Score by Industry
Toptal's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Toptal Customer Loyalty vs. Competitors
Compared to its competitors, Toptal's Customer Loyalty score is rated right above Maxwell Health, and is preceded by Hudson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hays | 100% |
| Gigster | 100% |
| Hired | 100% |
| Upwork | 78% |
| Hudson | 76% |
| Toptal | 72% |
| Maxwell Health | N/A |
| Cake Development Corporation | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Toptal's Customer Loyalty score is rated right below Peloton.
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Toptal Product Quality
3.9/5
Toptal has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Toptal Product Information
Toptal’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Toptal's product the highest. Reviewers from the Tech industry rated Toptal the lowest at 3.6.
- Website
- https://www.toptal.com
- Company Size
- 1,001-5,000 Employees
Industry
Business Services
SaaS
Quick Insights into Toptal Product Quality
Toptal's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 41-45.
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Ranked Toptal Product Quality the Highest
Ranked Toptal Product Quality the Lowest
Toptal Product Quality Score by Gender
Female customers rated Toptal's Product Quality score 0.8 stars higher than Male customers.
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Male
3.8/5
Female
4.6/5
Toptal Product Quality Score by Ethnicity
Toptal's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
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2
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.3 | Other | 3.3 |
Toptal Product Quality Score by Age
Toptal's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.6 | 46-50 | 3.6 |
Toptal Product Quality Score by Usage
Toptal's Product Quality score was rated the highest by customers who have used Toptal's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Toptal Product Quality Score by Industry
Toptal's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Toptal Product Quality vs. Competitors
Compared to its competitors, Toptal's Product Quality score is rated right above Maxwell Health, and is preceded by Hudson.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hays | 5/5 |
| Hired | 4.2/5 |
| Gigster | 4/5 |
| Hudson | 3.9/5 |
| Toptal | 3.9/5 |
| Maxwell Health | 3.9/5 |
| Upwork | 3.5/5 |
| Cake Development Corporation | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Toptal's Product Quality score is rated right below ROBLOX.
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Toptal Pricing
Toptal ROI & Value For Money
3.9/5
Toptal has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Toptal Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from Toptal.
Quick Insights into Toptal ROI
Toptal's ROI score was rated highest by Female customers, and rated lowest by customers ages 41-45.
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Ranked Toptal ROI the Highest
Ranked Toptal ROI the Lowest
Toptal ROI Score by Gender
Female customers rated Toptal's ROI score 0.9 stars higher than Male customers.
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Male
3.7/5
Female
4.6/5
Toptal ROI Score by Ethnicity
Toptal's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.4 | Other | 3.4 |
Toptal ROI Score by Age
Toptal's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4 | 36-40 | 4 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3 | 46-50 | 3 |
Toptal ROI Score by Usage
Toptal's ROI score was rated the highest by customers who have used Toptal's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Toptal ROI Score by Industry
Toptal's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Toptal Pricing vs. Competitors
Compared to its competitors, Toptal's ROI score is rated right above Hired, and is preceded by Hudson.
| COMPANY | Pricing Score | |
|---|---|---|
| Hays | 5/5 |
| Gigster | 5/5 |
| Hudson | 4/5 |
| Toptal | 3.9/5 |
| Hired | 3.8/5 |
| Maxwell Health | 3.7/5 |
| Upwork | 3.4/5 |
| Cake Development Corporation | N/A |
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ROI for Other Tech Brands
In the Tech industry, Toptal's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Toptal Customer Satisfaction (CSAT)
Toptal Customer Satisfaction (CSAT) Score
78 / 100
Toptal has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
40%
Satisfied
38%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
1%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Toptal Customer Satisfaction
Toptal's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked Toptal Customer Satisfaction the Highest
Ranked Toptal Customer Satisfaction the Lowest
Toptal Customer Satisfaction Score by Gender
Female customers rated Toptal's Customer Satisfaction score 22 points higher than Male customers.
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78 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 4% | |
Very Dissatisfied | 7% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Toptal Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Toptal's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
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86 / 100
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Toptal's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Toptal's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Toptal's Customer Satisfaction (CSAT) score was rated 74% according to Asian or Pacific Islander users and customers.
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74 / 100
Very Satisfied
36%
Satisfied
38%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
13%
CSAT according to Other
Toptal's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
Toptal Customer Satisfaction Score by Age
Toptal's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 75% |
Toptal Customer Satisfaction Score by Usage
Toptal's Customer Satisfaction score was rated the highest by customers who have used Toptal's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Toptal Customer Satisfaction Score by Industry
Toptal's Customer Satisfaction score was rated 64 points by Tech industry customers.
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}Toptal Customer Satisfaction vs. Competitors
Compared to its competitors, Toptal's Customer Satisfaction score is rated right above Upwork, and is preceded by Hudson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Gigster | 100% |
| Hired | 100% |
| Hudson | 83% |
| Toptal | 78% |
| Upwork | 66% |
| Hays | 50% |
| Maxwell Health | 0% |
| Cake Development Corporation | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Toptal's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Toptal Customer Service
3.8/5
Toptal has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Toptal's Customer Service
Address
548 Market St, # 36879,
Website
https://www.toptal.com
Phone Number
(888) 604-3188
Quick Insights into Toptal Customer Service
Toptal's Customer Service score was rated highest by Female customers, and rated lowest by customers ages 41-45.
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Ranked Toptal Customer Service the Highest
Ranked Toptal Customer Service the Lowest
Toptal Customer Service Score by Gender
Female customers rated Toptal's Customer Service score 1.1 stars higher than Male customers.
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Male
3.5/5
Female
4.6/5
Toptal Customer Service Score by Ethnicity
Toptal's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Toptal.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.1 | Other | 3.1 |
Toptal Customer Service Score by Age
Toptal's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
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40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
41-45 2 | 41-45 | 2 |
46-50 3 | 46-50 | 3 |
Toptal Customer Service Score by Usage
Toptal's Customer Service score was rated 3.6 stars by customers who have used Toptal's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Toptal Customer Service Score by Industry
Toptal's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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Toptal Customer Service vs. Competitors
Compared to its competitors, Toptal's Customer Service score is rated right above Upwork, and is preceded by Hudson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hays | 5/5 |
| Gigster | 5/5 |
| Maxwell Health | 5/5 |
| Hired | 5/5 |
| Hudson | 3.9/5 |
| Toptal | 3.8/5 |
| Upwork | 3.5/5 |
| Cake Development Corporation | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Toptal's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Consumer vs. Employees
Toptal scored a 15 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Toptal would recommend the brand to a friend. ENPS measures how likely Toptal employees would recommend working at Toptal to a friend.
Net Promoter Score
15
NPS Score
| 48% | Promoters |
|---|---|
| 19% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
Global Ranking Snapshot
Toptal is ranked #550 in the Global Top 100 Brands. It ranks just behind AppDynamics and just ahead of Confluent.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
548 |  | Philip Morris International |  | Jack Olczak | Consumer Goods |
549 |  | AppDynamics |  | David Wadhwani | Tech |
550 | | Toptal |  | Taso Val | Tech |
551 |  | Confluent |  | Jay Kreps | Tech |
552 |  | Gopuff |  | Rafael Ilishayev / Yakir Gola | Food and Beverages |
553 |  | US FOODS INC. |  | Andrew Iacobucci | Food and Beverages |
554 |  | Rover.com |  | Aaron Easterly | Tech |
Tech Ranking Snapshot
Toptal is ranked #178 in the Tech Industry. It ranks just behind AppDynamics and just ahead of Confluent.
