-9
NPS
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Rover.com is ranked #180 in Tech Brands
Rover.com is ranked #180 in Tech Brands
About Rover.com's Brand
Rover is a web and mobile based application that provides pet services including in-home dog boarding and pet sitting. Rover.com’s brand is ranked #554 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Rover.com. When compared to other organizations within the Tech industry, Rover.com is ranked #180. Among its major competitors, Rover.com is ranked in 2nd place for NPS while Petco is 1st, and Sitter Inc. is 3rd. Overall, Rover.com has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $13.97B
Brand at a Glance
67%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service
Rover.com Ranking
- #180 in Tech
- #2 / 4 of its competitors
Rover.com NPS
Rover.com's Net Promoter Score (NPS) is a -9 with 38% Promoters, 15% Passives, and 47% Detractors. Net Promoter Score tracks whether Rover.com's customers would recommend using the product based on a scale of -100 to 100.
Rover.com Overall NPS
| 38% | Promoters |
|---|---|
| 15% | Passives |
| 47% | Detractors |
Rover.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -7 | Apr 2024 | -7 |
May 2024 -3 | May 2024 | -3 |
Jun 2024 -4 | Jun 2024 | -4 |
Jul 2024 -9 | Jul 2024 | -9 |
Aug 2024 -9 | Aug 2024 | -9 |
Sep 2024 -7 | Sep 2024 | -7 |
Oct 2024 -9 | Oct 2024 | -9 |
Nov 2024 -8 | Nov 2024 | -8 |
Feb 2025 -10 | Feb 2025 | -10 |
Aug 2025 -13 | Aug 2025 | -13 |
Sep 2025 -11 | Sep 2025 | -11 |
Nov 2025 -11 | Nov 2025 | -11 |
How Other Brands Compare
Rover.com is ranked second for NPS among its competitors. Petco and Sitter Inc. come in first and third, with Engagio coming in at #4. Among those competitors, it is the second most valued company.
 Rover.com |  Petco |  Sitter Inc. |  Engagio | |
| Global Ranking | #554 | #- | #- | #- |
| NPS | -9 | -6 | -100 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $13.97B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rover.com NPS by Gender
Male customers rated Rover.com's NPS 19 points higher than Female customers.
Male
-14
Rover.com's NPS was rated -14 by Male customers on Comparably.
36%
Promoters
14%
Passives
50%
Detractors
Female
-33
Rover.com's NPS was rated -33 by Female customers on Comparably.
25%
Promoters
17%
Passives
58%
Detractors
Rover.com NPS by Ethnicity
Rover.com's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Rover.com NPS by Age
Rover.com's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Rover.com NPS by Usage
Rover.com's NPS was rated the highest by customers who have used Rover.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -39 | Less than 1 Year | -39 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Rover.com NPS vs. Competitors
Compared to its competitors, Rover.com's NPS is rated right above Sitter Inc., and is preceded by Petco.
| COMPANY | NPS Score | |
|---|---|---|
| Engagio | N/A |
 | DogBuddy | N/A |
| Petco | -6 |
| Rover.com | -9 |
| Sitter Inc. | -100 |
Rover.com Customer Reviews
Out of the 2 Rover.com customer reviews 1 was positive and 1 was constructive. Rover.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Rover.com Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Rover.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rover.com Customer Loyalty Score by Gender
Female customers rated Rover.com's Customer Loyalty score 9% higher than Male customers.
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Male
61%
Yes
Female
70%
Yes
Rover.com Customer Loyalty Score by Ethnicity
Rover.com's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Rover.com.
70
out of 100
Caucasian
33
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
Rover.com Customer Loyalty Score by Age
Rover.com's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 46% | 18-25 | 46% |
26-30 46% | 26-30 | 46% |
31-35 100% | 31-35 | 100% |
51-55 78% | 51-55 | 78% |
Rover.com Customer Loyalty Score by Usage
Rover.com's Customer Loyalty score was rated the highest by customers who have used Rover.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rover.com Customer Loyalty Score by Industry
Rover.com's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Rover.com Customer Loyalty vs. Competitors
Compared to its competitors, Rover.com's Customer Loyalty score is rated right above Engagio, and is preceded by Petco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sitter Inc. | 100% |
| Petco | 71% |
| Rover.com | 67% |
| Engagio | N/A |
| DogBuddy | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Rover.com's Customer Loyalty score is rated right below Peloton.
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Rover.com Product Quality
3/5
Rover.com has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Rover.com Product Information
Rover.com’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Rover.com's product the highest. Reviewers from the Accounting industry rated Rover.com the lowest at 3.
- Website
- https://www.rover.com/
- Company Size
- 5,001-10,000 Employees
Industry
Consumer Services
Quick Insights into Rover.com Product Quality
Rover.com's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by African American/Black customers.
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Ranked Rover.com Product Quality the Highest
Ranked Rover.com Product Quality the Lowest
Rover.com Product Quality Score by Gender
Female customers rated Rover.com's Product Quality score 0.3 stars higher than Male customers.
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Male
2.6/5
Female
2.9/5
Rover.com Product Quality Score by Ethnicity
Rover.com's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Rover.com Product Quality Score by Age
Rover.com's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 2.2 | 26-30 | 2.2 |
31-35 3.8 | 31-35 | 3.8 |
51-55 3 | 51-55 | 3 |
Rover.com Product Quality Score by Usage
Rover.com's Product Quality score was rated the highest by customers who have used Rover.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rover.com Product Quality Score by Industry
Rover.com's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Rover.com Product Quality vs. Competitors
Compared to its competitors, Rover.com's Product Quality score is rated right above Sitter Inc., and is preceded by Petco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Petco | 3.1/5 |
| Rover.com | 3/5 |
| Sitter Inc. | 1.5/5 |
| Engagio | N/A |
| DogBuddy | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Rover.com's Product Quality score is rated right below ROBLOX.
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Rover.com Pricing
Rover.com ROI & Value For Money
2.9/5
Rover.com has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Rover.com Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Rover.com.
Quick Insights into Rover.com ROI
Rover.com's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked Rover.com ROI the Highest
Ranked Rover.com ROI the Lowest
Rover.com ROI Score by Gender
Rover.com's ROI score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
Rover.com ROI Score by Ethnicity
Rover.com's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Rover.com ROI Score by Age
Rover.com's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.2 | 26-30 | 2.2 |
31-35 4 | 31-35 | 4 |
51-55 2.4 | 51-55 | 2.4 |
Rover.com ROI Score by Usage
Rover.com's ROI score was rated the highest by customers who have used Rover.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rover.com ROI Score by Industry
Rover.com's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Rover.com Pricing vs. Competitors
Compared to its competitors, Rover.com's ROI score is rated right above Sitter Inc., and is preceded by Petco.
| COMPANY | Pricing Score | |
|---|---|---|
| Petco | 3/5 |
| Rover.com | 2.9/5 |
| Sitter Inc. | 1.5/5 |
| Engagio | N/A |
| DogBuddy | N/A |
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ROI for Other Tech Brands
In the Tech industry, Rover.com's ROI score is rated right below ROBLOX.
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Rover.com Customer Satisfaction (CSAT)
Rover.com Customer Satisfaction (CSAT) Score
49 / 100
Rover.com has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Very Satisfied
28%
Satisfied
21%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rover.com Customer Satisfaction
Rover.com's Customer Satisfaction score was rated highest by customers who have used Rover.com's products/services for 1 to 2 Years, and rated lowest by customers ages 18-25.
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Ranked Rover.com Customer Satisfaction the Highest
Ranked Rover.com Customer Satisfaction the Lowest
Rover.com Customer Satisfaction Score by Gender
Male customers rated Rover.com's Customer Satisfaction score 2 points higher than Female customers.
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45 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 44% |
43 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Rover.com Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Rover.com's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
10%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to African American/Black
Rover.com's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
Rover.com Customer Satisfaction Score by Age
Rover.com's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 51-55 | 67% |
Rover.com Customer Satisfaction Score by Usage
Rover.com's Customer Satisfaction score was rated the highest by customers who have used Rover.com's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Rover.com Customer Satisfaction Score by Industry
Rover.com's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Rover.com Customer Satisfaction vs. Competitors
Compared to its competitors, Rover.com's Customer Satisfaction score is rated right above Sitter Inc., and is preceded by Petco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Petco | 55% |
| Rover.com | 48% |
| Sitter Inc. | 0% |
| Engagio | 0% |
| DogBuddy | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Rover.com's Customer Satisfaction score is rated right below Peloton.
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Rover.com Customer Service
2.9/5
Rover.com has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Rover.com's Customer Service
Address
Seattle, WA
Website
https://www.rover.com/
Phone Number
(888) 453-7889
Rover.com's Social Links
Quick Insights into Rover.com Customer Service
Rover.com's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 26-30.
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Ranked Rover.com Customer Service the Highest
Ranked Rover.com Customer Service the Lowest
Rover.com Customer Service Score by Gender
Male customers rated Rover.com's Customer Service score 0.5 stars higher than Female customers.
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Male
3/5
Female
2.5/5
Rover.com Customer Service Score by Ethnicity
Rover.com's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Rover.com Customer Service Score by Age
Rover.com's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.2 | 26-30 | 2.2 |
31-35 3.3 | 31-35 | 3.3 |
51-55 3 | 51-55 | 3 |
Rover.com Customer Service Score by Usage
Rover.com's Customer Service score was rated the highest by customers who have used Rover.com's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Rover.com Customer Service Score by Industry
Rover.com's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Rover.com Customer Service vs. Competitors
Compared to its competitors, Rover.com's Customer Service score is rated right above Sitter Inc., and is preceded by Petco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Petco | 3/5 |
| Rover.com | 2.9/5 |
| Sitter Inc. | 1.5/5 |
| Engagio | N/A |
| DogBuddy | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Rover.com's Customer Service score is rated right below ROBLOX.
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Rover.com as an Employer
4.3/5
Rover.com has a 4.3/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Rover.com scored a -9 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Rover.com would recommend the brand to a friend. ENPS measures how likely Rover.com employees would recommend working at Rover.com to a friend.
Net Promoter Score
-9
NPS Score
| 38% | Promoters |
|---|---|
| 15% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 54% | Promoters |
|---|---|
| 21% | Passive |
| 25% | Detractors |
Global Ranking Snapshot
Rover.com is ranked #554 in the Global Top 100 Brands. It ranks just behind US FOODS INC. and just ahead of Owens Corning.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
552 |  | Gopuff |  | Rafael Ilishayev / Yakir Gola | Food and Beverages |
553 |  | US FOODS INC. |  | Andrew Iacobucci | Food and Beverages |
554 | | Rover.com | | Aaron Easterly | Tech |
555 |  | Owens Corning |  | Brian Chambers | Energy and Manufacturing |
556 |  | BambooHR |  | Brad Rencher | Tech |
557 |  | Century 21 |  | Greg Sexton | Media and Entertainment |
558 |  | Axon |  | Rick Smith | Tech |
