49
NPS
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Axon is ranked #182 in Tech Brands
Axon is ranked #182 in Tech Brands
About Axon's Brand
Axon protects life with an ecosystem of devices and apps that lets members of public safety get to the truth faster and focus more time on serving communities. Axon’s brand is ranked #558 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Axon. When compared to other organizations within the Tech industry, Axon is ranked #182. Among its major competitors, Axon is ranked in 2nd place for NPS while Motorola Solutions is 1st.Their current market cap is $11.09B
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
4.3/5
Pricing
4.4/5
Customer Service
Axon Ranking
- #182 in Tech
- #2 / 2 of its competitors
Axon NPS
Axon's Net Promoter Score (NPS) is a 49 with 70% Promoters, 9% Passives, and 21% Detractors. Net Promoter Score tracks whether Axon's customers would recommend using the product based on a scale of -100 to 100.
Axon Overall NPS
| 70% | Promoters |
|---|---|
| 9% | Passives |
| 21% | Detractors |
Axon NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 56 | Aug 2021 | 56 |
Sep 2021 58 | Sep 2021 | 58 |
Oct 2021 55 | Oct 2021 | 55 |
Nov 2021 57 | Nov 2021 | 57 |
Dec 2021 55 | Dec 2021 | 55 |
Jan 2022 57 | Jan 2022 | 57 |
Apr 2022 58 | Apr 2022 | 58 |
Jul 2023 58 | Jul 2023 | 58 |
Oct 2023 56 | Oct 2023 | 56 |
Dec 2023 56 | Dec 2023 | 56 |
Jan 2024 54 | Jan 2024 | 54 |
Apr 2024 49 | Apr 2024 | 49 |
How Other Brands Compare
Axon is ranked second for NPS among its competitors. Motorola Solutions comes in first. Among those competitors, it is the second most valued company.
 Axon |  Motorola Solutions | |
| Global Ranking | #558 | #- |
| NPS | 49 | 50 |
| Valuation Updated every 24 hours for public companies | $11.09B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Axon NPS by Gender
Axon's NPS was rated 54 by Male customers on Comparably.
Male
54
Axon's NPS was rated 54 by Male customers on Comparably.
77%
Promoters
0%
Passives
23%
Detractors
Female
N/A
Axon's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Axon NPS by Ethnicity
Axon's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Axon NPS by Age
Axon's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
Axon NPS by Usage
Axon's NPS was rated the highest by customers who have used Axon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
Over 10 Years 100 | Over 10 Years | 100 |
Axon NPS vs. Competitors
Compared to its competitors, Axon's NPS is rated right below Motorola Solutions.
| COMPANY | NPS Score | |
|---|---|---|
| Motorola Solutions | 50 |
| Axon | 49 |
Axon Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Axon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Axon Customer Loyalty Score by Gender
Axon's Customer Loyalty score was rated 79 by Male customers on Comparably.
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Male
79%
Yes
Female
N/A
Yes
Axon Customer Loyalty Score by Ethnicity
Axon's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Axon.
78
out of 100
Caucasian
Axon Customer Loyalty Score by Age
Axon's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Axon.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
41-45 82% | 41-45 | 82% |
51-55 100% | 51-55 | 100% |
Axon Customer Loyalty Score by Usage
Axon's Customer Loyalty score was rated the highest by customers who have used Axon's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Axon Customer Loyalty Score by Industry
Axon's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Public Safety industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Axon Customer Loyalty vs. Competitors
Compared to its competitors, Axon's Customer Loyalty score is rated right below Motorola Solutions.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Motorola Solutions | 82% |
| Axon | 76% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Axon's Customer Loyalty score is rated right below Peloton.
Unlock Axon Customer Loyalty vs. Companies in Tech Data
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Axon Product Quality
4.1/5
Axon has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Axon Product Information
Axon’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Axon's product the highest. Reviewers from the Public Safety industry rated Axon the lowest at 3.4.
- Website
- https://www.axon.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Hardware and Devices
SaaS
Virtual Reality
Quick Insights into Axon Product Quality
Axon's Product Quality score was rated highest by customers who have used Axon's products/services for 1 to 2 Years, and rated lowest by customers from the Public Safety industry.
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Ranked Axon Product Quality the Highest
Ranked Axon Product Quality the Lowest
Axon Product Quality Score by Gender
Axon's Product Quality score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Axon Product Quality Score by Ethnicity
Axon's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Axon Product Quality Score by Age
Axon's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Axon.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
41-45 4.3 | 41-45 | 4.3 |
51-55 4.6 | 51-55 | 4.6 |
Axon Product Quality Score by Usage
Axon's Product Quality score was rated the highest by customers who have used Axon's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Axon Product Quality Score by Industry
Axon's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Public Safety industry customers.
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Axon Product Quality vs. Competitors
Compared to its competitors, Axon's Product Quality score is rated right above Motorola Solutions.
| COMPANY | Product Quality Score | |
|---|---|---|
| Axon | 4.1/5 |
| Motorola Solutions | 3.9/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Axon's Product Quality score is rated right above Google, and is preceded by Spotify.
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Axon Pricing
Axon ROI & Value For Money
4.3/5
Axon has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Axon Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Government and Public Policy industry. The users from the Public Safety industry think that they had the lowest ROI from Axon.
Quick Insights into Axon ROI
Axon's ROI score was rated highest by customers who have used Axon's products/services for 1 to 2 Years, and rated lowest by customers from the Public Safety industry.
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Ranked Axon ROI the Highest
Ranked Axon ROI the Lowest
Axon ROI Score by Gender
Axon's ROI score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Axon ROI Score by Ethnicity
Axon's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Axon.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Axon ROI Score by Age
Axon's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Axon.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
41-45 4.4 | 41-45 | 4.4 |
51-55 4.6 | 51-55 | 4.6 |
Axon ROI Score by Usage
Axon's ROI score was rated the highest by customers who have used Axon's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Axon ROI Score by Industry
Axon's ROI score was rated the highest by Government and Public Policy industry customers, and the lowest by Public Safety industry customers.
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Axon Pricing vs. Competitors
Compared to its competitors, Axon's ROI score is rated right above Motorola Solutions.
| COMPANY | Pricing Score | |
|---|---|---|
| Axon | 4.3/5 |
| Motorola Solutions | 3.9/5 |
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ROI for Other Tech Brands
In the Tech industry, Axon's ROI score is rated right above Zoom Video Communications.
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Axon Customer Satisfaction (CSAT)
Axon Customer Satisfaction (CSAT) Score
65 / 100
Axon has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Axon Customer Satisfaction
Axon's Customer Satisfaction score was rated highest by Male customers.
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Ranked Axon Customer Satisfaction the Highest
Axon Customer Satisfaction Score by Gender
Axon's Customer Satisfaction score was rated 75 by Male customers on Comparably.
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75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Axon Customer Satisfaction Score by Usage
Axon's Customer Satisfaction score was rated 67 points by customers who have used Axon's products/services for 2 to 5 Years.
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Axon Customer Satisfaction vs. Competitors
Compared to its competitors, Axon's Customer Satisfaction score is rated right below Motorola Solutions.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Motorola Solutions | 70% |
| Axon | 65% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Axon's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Axon Customer Service
4.4/5
Axon has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
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About Axon's Customer Service
Address
17800 N 85th St, Scottsdale, AZ 85255
Website
https://www.axon.com/
Phone Number
(480) 991-0797
Axon's Social Links
Quick Insights into Axon Customer Service
Axon's Customer Service score was rated highest by customers who have used Axon's products/services for 1 to 2 Years, and rated lowest by customers from the Public Safety industry.
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Ranked Axon Customer Service the Highest
Ranked Axon Customer Service the Lowest
Axon Customer Service Score by Gender
Axon's Customer Service score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
Axon Customer Service Score by Ethnicity
Axon's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Axon.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Axon Customer Service Score by Age
Axon's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Axon.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
41-45 4.5 | 41-45 | 4.5 |
51-55 4.6 | 51-55 | 4.6 |
Axon Customer Service Score by Usage
Axon's Customer Service score was rated the highest by customers who have used Axon's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Axon Customer Service Score by Industry
Axon's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Public Safety industry customers.
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Axon Customer Service vs. Competitors
Compared to its competitors, Axon's Customer Service score is rated right above Motorola Solutions.
| COMPANY | Customer Service Score | |
|---|---|---|
| Axon | 4.4/5 |
| Motorola Solutions | 4.1/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Axon's Customer Service score is rated right above Apple.
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Axon as an Employer
4.8/5
Axon has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Axon scored a 49 for Net Promoter Score and a 64 for Employee Net Promoter Score. NPS gauges how likely a customer of Axon would recommend the brand to a friend. ENPS measures how likely Axon employees would recommend working at Axon to a friend.
Net Promoter Score
49
NPS Score
| 70% | Promoters |
|---|---|
| 9% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
64
eNPS Score
| 70% | Promoters |
|---|---|
| 24% | Passive |
| 6% | Detractors |
Global Ranking Snapshot
Axon is ranked #558 in the Global Top 100 Brands. It ranks just behind Century 21 and just ahead of Teladoc.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
556 |  | BambooHR |  | Brad Rencher | Tech |
557 |  | Century 21 |  | Greg Sexton | Media and Entertainment |
558 | | Axon | | Rick Smith | Tech |
559 |  | Teladoc |  | Jason Gorevic | Health and Wellness |
560 |  | iCIMS |  | Steve Lucas | Tech |
561 |  | Slalom Consulting |  | Brad Jackson | Business and Consumer Services |
562 |  | See's Candies |  | Brad Kinstler | Retail |
Tech Ranking Snapshot
Axon is ranked #182 in the Tech Industry. It ranks just behind BambooHR and just ahead of iCIMS.
| RANK | COMPANY | Location | |
|---|---|---|---|
180 |  | Rover.com | Seattle, WA |
181 | | BambooHR | Draper, UT |
182 | | Axon | Scottsdale, AZ |
183 | | iCIMS | Holmdel, NJ |
184 |  | Garmin International | |
185 |  | Merrill Lynch | New York City, NY |
186 |  | Coursera | Mountain View, CA |
