
Coursera’s brand is ranked #569 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Coursera. When compared to other organizations within the Tech industry, Coursera is ranked #186. Among its major competitors, Coursera is ranked in 5th place for NPS while CreativeLive is 1st, and All Campus is 2nd.Their current valuation is $1.00B
Coursera's Net Promoter Score (NPS) is a 20 with 48% Promoters, 24% Passives, and 28% Detractors. Net Promoter Score tracks whether Coursera's customers would recommend using the product based on a scale of -100 to 100.
| 48% | Promoters |
|---|---|
| 24% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 18 | Dec 2024 | 18 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 18 | Feb 2025 | 18 |
Mar 2025 20 | Mar 2025 | 20 |
Apr 2025 20 | Apr 2025 | 20 |
May 2025 20 | May 2025 | 20 |
Jun 2025 20 | Jun 2025 | 20 |
Aug 2025 20 | Aug 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
Nov 2025 20 | Nov 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
Coursera is ranked third for NPS among its competitors. Udemy and Pluralsight come in first and second, with Udacity coming in at #4. Among those competitors, it is the second most valued company behind Pluralsight.
![]() Coursera | ![]() Udemy | ![]() Pluralsight | ![]() Udacity | |
| Global Ranking | #569 | #505 | #641 | #- |
| NPS | 20 | 42 | 33 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.00B | $700.00M | $2.57B | $450.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Coursera's NPS 11 points higher than Female customers.
Coursera's NPS was rated 32 by Male customers on Comparably.
Coursera's NPS was rated 21 by Female customers on Comparably.
Coursera's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Hispanic or Latino -13 | Hispanic or Latino | -13 |
African American/Black 60 | African American/Black | 60 |
Asian or Pacific Islander 42 | Asian or Pacific Islander | 42 |
Other -5 | Other | -5 |
Coursera's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
Coursera's NPS was rated the highest by customers who have used Coursera's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 23 | Less than 1 Year | 23 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 49 | 5 to 10 Years | 49 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Coursera's NPS is rated right above Udacity, and is preceded by Pluralsight.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CreativeLive | 100 |
![]() | All Campus | 100 |
![]() | Udemy | 42 |
![]() | Pluralsight | 33 |
![]() | Coursera | 20 |
![]() | Udacity | 19 |
![]() | NovoEd | N/A |
![]() | New Mexico Tech | N/A |
![]() | Moviola | -100 |
Out of the 42 Coursera customer reviews 31 were positive and 11 were constructive. Coursera customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Coursera users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Coursera's Customer Loyalty score 7% higher than Male customers.
Coursera's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Coursera's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 86% | 18-25 | 86% |
26-30 61% | 26-30 | 61% |
31-35 82% | 31-35 | 82% |
36-40 72% | 36-40 | 72% |
41-45 81% | 41-45 | 81% |
46-50 82% | 46-50 | 82% |
51-55 100% | 51-55 | 100% |
56-60 40% | 56-60 | 40% |
61-65 10% | 61-65 | 10% |
Coursera's Customer Loyalty score was rated the highest by customers who have used Coursera's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Coursera's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Coursera's Customer Loyalty score is rated right above Moviola, and is preceded by Udacity.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CreativeLive | 100% |
![]() | All Campus | 100% |
![]() | Pluralsight | 83% |
![]() | Udemy | 81% |
![]() | Udacity | 78% |
![]() | Coursera | 75% |
![]() | Moviola | 10% |
![]() | NovoEd | N/A |
![]() | New Mexico Tech | N/A |
In the Tech industry, Coursera's Customer Loyalty score is rated right below Peloton.
Coursera has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Coursera’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Energy and Manufacturing industry rated Coursera's product the highest. Reviewers from the Business and Consumer Services industry rated Coursera the lowest at 3.5.
Coursera's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 61-65.
Male customers rated Coursera's Product Quality score 0.1 stars higher than Female customers.
Coursera's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.5 | Other | 3.5 |
Coursera's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3 | 56-60 | 3 |
61-65 1.5 | 61-65 | 1.5 |
Coursera's Product Quality score was rated the highest by customers who have used Coursera's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Coursera's Product Quality score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Coursera's Product Quality score is rated right above Moviola, and is preceded by Udacity.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | All Campus | 5/5 |
![]() | Pluralsight | 4.2/5 |
![]() | Udemy | 4.1/5 |
![]() | CreativeLive | 4/5 |
![]() | Udacity | 3.9/5 |
![]() | Coursera | 3.9/5 |
![]() | Moviola | 1.5/5 |
![]() | NovoEd | N/A |
![]() | New Mexico Tech | N/A |
In the Tech industry, Coursera's Product Quality score is rated right below ROBLOX.
Coursera has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Coursera.
Coursera's ROI score was rated highest by customers ages 51-55, and rated lowest by customers ages 61-65.
Male customers rated Coursera's ROI score 0.1 stars higher than Female customers.
Coursera's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
Coursera's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.3 | 26-30 | 3.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.4 | 51-55 | 4.4 |
56-60 3 | 56-60 | 3 |
61-65 1.5 | 61-65 | 1.5 |
Coursera's ROI score was rated the highest by customers who have used Coursera's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Coursera's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Coursera's ROI score is rated right above Udacity, and is preceded by Pluralsight.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | All Campus | 4.5/5 |
![]() | Udemy | 4/5 |
![]() | Pluralsight | 3.7/5 |
![]() | Coursera | 3.6/5 |
![]() | Udacity | 3.6/5 |
![]() | CreativeLive | 3/5 |
![]() | Moviola | 1.5/5 |
![]() | NovoEd | N/A |
![]() | New Mexico Tech | N/A |
In the Tech industry, Coursera's ROI score is rated right below ROBLOX.
Coursera has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Coursera's Customer Satisfaction score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers ages 61-65.
Male customers rated Coursera's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 1% | |
Very Dissatisfied | 9% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 14% |
Coursera's Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.
Coursera's Customer Satisfaction (CSAT) score was rated 43% according to Hispanic or Latino users and customers.
Coursera's Customer Satisfaction (CSAT) score was rated 91% according to African American/Black users and customers.
Coursera's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
Coursera's Customer Satisfaction (CSAT) score was rated 53% according to Other users and customers.
Coursera's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 75% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 88% | |||||||||||||||
| 41-45 | 84% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 0% |
Coursera's Customer Satisfaction score was rated the highest by customers who have used Coursera's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Coursera's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Coursera Customer Satisfaction Score by Industry",
"text": "Coursera's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
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"label": "Tech",
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"label": "Education",
"groupId": 515,
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"csatScore": 72,
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{
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"groupId": 535,
"score": 100,
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]
}Compared to its competitors, Coursera's Customer Satisfaction score is rated right above All Campus, and is preceded by Udacity.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | CreativeLive | 100% |
![]() | Udemy | 82% |
![]() | Pluralsight | 82% |
![]() | Udacity | 79% |
![]() | Coursera | 75% |
![]() | All Campus | 0% |
![]() | Moviola | 0% |
![]() | NovoEd | 0% |
![]() | New Mexico Tech | 0% |
In the Tech industry, Coursera's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
Coursera has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Coursera's overall Customer Service score rated by its users and customers.
381 E Evelyn Ave, Mountain View, CA 94041
http://www.coursera.org
312-344-3239
Coursera's Customer Service score was rated highest by customers who have used Coursera's products/services for Over 10 Years, and rated lowest by customers ages 61-65.
Male customers rated Coursera's Customer Service score 0.3 stars higher than Female customers.
Coursera's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.1 | Other | 3.1 |
Coursera's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
Coursera's Customer Service score was rated the highest by customers who have used Coursera's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Coursera's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Coursera's Customer Service score is rated right above Moviola, and is preceded by Pluralsight.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | All Campus | 5/5 |
![]() | Udemy | 4/5 |
![]() | CreativeLive | 4/5 |
![]() | Udacity | 3.7/5 |
![]() | Pluralsight | 3.6/5 |
![]() | Coursera | 3.5/5 |
![]() | Moviola | 1.5/5 |
![]() | NovoEd | N/A |
![]() | New Mexico Tech | N/A |
In the Tech industry, Coursera's Customer Service score is rated right below ROBLOX.
Coursera has a 4.1/5 stars for its overall company culture rated by their employees

Coursera scored a 20 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Coursera would recommend the brand to a friend. ENPS measures how likely Coursera employees would recommend working at Coursera to a friend.
| 48% | Promoters |
|---|---|
| 24% | Passive |
| 28% | Detractors |
| 43% | Promoters |
|---|---|
| 21% | Passive |
| 36% | Detractors |
Coursera is ranked #569 in the Global Top 100 Brands. It ranks just behind Merrill Lynch and just ahead of Deutsche Bank.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
567 | ![]() | Neiman Marcus | ![]() | Geoffroy Raemdonck | Retail |
568 | ![]() | Merrill Lynch | ![]() | John Alexander Thain | Banking and Financial Services |
569 | ![]() | Coursera | ![]() | Jeff Maggioncalda | Tech |
570 | ![]() | Deutsche Bank | ![]() | Christian Sewing | Banking and Financial Services |
571 | ![]() | Christie's | ![]() | Guillaume Cerutti | Ecommerce and Marketplaces |
572 | ![]() | HelloFresh | ![]() | Uwe Voss | Retail |
573 | ![]() | Calm | ![]() | Alex Tew & Michael Acton-Smith | Health and Wellness |
Coursera is ranked #186 in the Tech Industry. It ranks just behind Merrill Lynch and just ahead of Christie's.
| RANK | COMPANY | Location | |
|---|---|---|---|
184 | ![]() | Garmin International | |
185 | ![]() | Merrill Lynch | New York City, NY |
186 | ![]() | Coursera | Mountain View, CA |
187 | ![]() | Christie's | London |
188 | ![]() | Calm | San Francisco, CA |
189 | ![]() | MuleSoft | San Francisco, CA |
190 | ![]() | Carta | San Francisco, CA |