Udacity NPS & Customer Reviews

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Udacity

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About Udacity's Brand

Udacity’s mission is to power careers through tech education. Among its major competitors, Udacity is ranked in 5th place for NPS while Udemy is 1st, and Pluralsight is 2nd.Their current valuation is $450.00M

Brand at a Glance

78%

Customer Loyalty

3.9/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

Udacity CMO

Kenny Kim

Udacity Ranking

^#4 / 4 of its competitors

Udacity NPS

Udacity's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether Udacity's customers would recommend using the product based on a scale of -100 to 100.

Udacity Overall NPS

NPS

52%	Promoters
15%	Passives
33%	Detractors

Udacity NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2023 26	Jan 2023	26
Feb 2023 22	Feb 2023	22
Jun 2023 23	Jun 2023	23
Aug 2023 21	Aug 2023	21
Sep 2023 23	Sep 2023	23
Oct 2023 21	Oct 2023	21
Dec 2023 20	Dec 2023	20
Apr 2024 21	Apr 2024	21
Sep 2024 21	Sep 2024	21
Dec 2024 21	Dec 2024	21
Jan 2025 19	Jan 2025	19
Mar 2025 19	Mar 2025	19

How Other Brands Compare

Udacity is ranked #4 for NPS among its competitors. Udemy and Pluralsight come in first and second, with Coursera coming in at third. Among those competitors, it is the lowest valued company behind Pluralsight.

	Udacity	Udemy	Coursera	Pluralsight
Global Ranking	#-	#505	#569	#641
NPS	19	42	20	33
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$450.00M	$700.00M	$1.00B	$2.57B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Udacity NPS by Gender

Female customers rated Udacity's NPS 24 points higher than Male customers.

Male

Udacity's NPS was rated 21 by Male customers on Comparably.

54%

Promoters

13%

Passives

33%

Detractors

Female

Udacity's NPS was rated 45 by Female customers on Comparably.

65%

Promoters

15%

Passives

20%

Detractors

Udacity NPS by Ethnicity

Udacity's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -17	Caucasian	-17
African American/Black 34	African American/Black	34
Asian or Pacific Islander 57	Asian or Pacific Islander	57
Other 58	Other	58

Udacity NPS by Age

Udacity's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

12%

35%

26-30

50%

25%

31-35

62%

38%

36-40

75%

25%

41-45

60%

20%

Udacity NPS by Usage

Udacity's NPS was rated the highest by customers who have used Udacity's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 43	Less than 1 Year	43
1 to 2 Years -8	1 to 2 Years	-8
2 to 5 Years 43	2 to 5 Years	43

Udacity NPS vs. Competitors

Compared to its competitors, Udacity's NPS is rated right above Big Nerd Ranch, and is preceded by Coursera.

COMPANY		NPS Score
	Udemy	42
	Pluralsight	33
	General Assembly	26
	Coursera	20
	Udacity	19
	Big Nerd Ranch	N/A
	Skillshare	-3
	Simplilearn	-5
	Moviola	-100

Udacity Customer Reviews

Out of the 10 Udacity customer reviews 7 were positive and 3 were constructive. Udacity customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Udacity Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of Udacity users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

Udacity Customer Loyalty Score by Gender

Female customers rated Udacity's Customer Loyalty score 6% higher than Male customers.

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Male

81%

Yes

Female

87%

Yes

Udacity Customer Loyalty Score by Ethnicity

Udacity's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Udacity Customer Loyalty Score by Age

Udacity's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 74%	18-25	74%
26-30 85%	26-30	85%
31-35 78%	31-35	78%
36-40 78%	36-40	78%
41-45 100%	41-45	100%

Udacity Customer Loyalty Score by Usage

Udacity's Customer Loyalty score was rated the highest by customers who have used Udacity's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	80%
1 to 2 Years	65%
2 to 5 Years	100%

Udacity Customer Loyalty Score by Industry

Udacity's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	71%
Marketing, Advertising and Research	100%

Udacity Customer Loyalty vs. Competitors

Compared to its competitors, Udacity's Customer Loyalty score is rated right above Coursera, and is preceded by Udemy.

COMPANY		Customer Loyalty Score
	Pluralsight	83%
	Udemy	81%
	Udacity	78%
	Coursera	75%
	General Assembly	73%
	Skillshare	70%
	Simplilearn	70%
	Moviola	10%
	Big Nerd Ranch	N/A

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Udacity Product Quality

3.9/5

Udacity has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Udacity Product Information

Udacity’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Udacity's product the highest. Reviewers from the Tech industry rated Udacity the lowest at 3.8.

Website: http://www.udacity.com

Company Size: 201-500 Employees

Industry

Tech

Education

SaaS

Quick Insights into Udacity Product Quality

Udacity's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers who have used Udacity's products/services for 1 to 2 Years.

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Ranked Udacity Product Quality the Highest

Marketing, Advertising and Research	4.8
41-45	4.6
Other	4.4

Ranked Udacity Product Quality the Lowest

Caucasian	3.6
26-30	3.4
1 to 2 Years	3.2

Udacity Product Quality Score by Gender

Female customers rated Udacity's Product Quality score 0.3 stars higher than Male customers.

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Male

3.8/5

Female

4.1/5

Udacity Product Quality Score by Ethnicity

Udacity's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.6	Caucasian	3.6
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.4	Other	4.4

Udacity Product Quality Score by Age

Udacity's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.4	26-30	3.4
31-35 3.8	31-35	3.8
36-40 4.1	36-40	4.1
41-45 4.6	41-45	4.6

Udacity Product Quality Score by Usage

Udacity's Product Quality score was rated the highest by customers who have used Udacity's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.2
2 to 5 Years	4

Udacity Product Quality Score by Industry

Udacity's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.8
Marketing, Advertising and Research	4.8

Udacity Product Quality vs. Competitors

Compared to its competitors, Udacity's Product Quality score is rated right above Coursera, and is preceded by Big Nerd Ranch.

COMPANY		Product Quality Score
	Pluralsight	4.2/5
	Udemy	4.1/5
	Big Nerd Ranch	4/5
	Udacity	3.9/5
	Coursera	3.9/5
	General Assembly	3.6/5
	Skillshare	3.2/5
	Simplilearn	2.9/5
	Moviola	1.5/5

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Udacity Pricing

Udacity ROI & Value For Money

3.6/5

Udacity has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Udacity Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Udacity.

Quick Insights into Udacity ROI

Udacity's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Caucasian customers.

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Ranked Udacity ROI the Highest

Marketing, Advertising and Research	5
41-45	4.3
Other	4.2

Ranked Udacity ROI the Lowest

18-25	3.2
1 to 2 Years	3
Caucasian	2.7

Udacity ROI Score by Gender

Female customers rated Udacity's ROI score 0.2 stars higher than Male customers.

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Male

3.5/5

Female

3.7/5

Udacity ROI Score by Ethnicity

Udacity's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 4.2	Other	4.2

Udacity ROI Score by Age

Udacity's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.2	18-25	3.2
26-30 3.4	26-30	3.4
31-35 3.7	31-35	3.7
36-40 3.7	36-40	3.7
41-45 4.3	41-45	4.3

Udacity ROI Score by Usage

Udacity's ROI score was rated the highest by customers who have used Udacity's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3
2 to 5 Years	3.6

Udacity ROI Score by Industry

Udacity's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.4
Marketing, Advertising and Research	5

Udacity Pricing vs. Competitors

Compared to its competitors, Udacity's ROI score is rated right above General Assembly, and is preceded by Coursera.

COMPANY		Pricing Score
	Udemy	4/5
	Pluralsight	3.7/5
	Coursera	3.6/5
	Udacity	3.6/5
	General Assembly	3.6/5
	Skillshare	3.3/5
	Simplilearn	2.8/5
	Moviola	1.5/5
	Big Nerd Ranch	N/A

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Udacity Customer Satisfaction (CSAT)

Udacity Customer Satisfaction (CSAT) Score

79 / 100

Udacity has an overall Customer Satisfaction score of 79 rated by its users and customers.

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Very Satisfied	43%
Satisfied	36%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	7%
Very Dissatisfied	5%

Very Satisfied

43%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Udacity Customer Satisfaction

Udacity's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Caucasian customers.

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Ranked Udacity Customer Satisfaction the Highest

41-45	100%
Other	100%
Female	86%

Ranked Udacity Customer Satisfaction the Lowest

18-25	62%
1 to 2 Years	50%
Caucasian	25%

Udacity Customer Satisfaction Score by Gender

Female customers rated Udacity's Customer Satisfaction score 21 points higher than Male customers.

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65 / 100

Male

	Very Satisfied	44%
	Satisfied	21%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	7%
	Very Dissatisfied	21%

86 / 100

Female

	Very Satisfied	57%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	7%
	Very Dissatisfied	0%

Udacity Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Udacity's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100

Very Satisfied	25%
Satisfied	0%
Neither Satisfied nor Dissatisfied	50%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

Neither Satisfied nor Dissatisfied

50%

Dissatisfied

Very Dissatisfied

25%

CSAT according to African American/Black

Udacity's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Udacity's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Other

Udacity's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	78%
Satisfied	22%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

78%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Udacity Customer Satisfaction Score by Age

Udacity's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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100

Breakdown

Age

Score

18-25

62%

26-30

86%

31-35

67%

41-45

100%

Udacity Customer Satisfaction Score by Usage

Udacity's Customer Satisfaction score was rated the highest by customers who have used Udacity's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	78
1 to 2 Years	50
2 to 5 Years	80

Udacity Customer Satisfaction Score by Industry

Udacity's Customer Satisfaction score was rated 75 points by Tech industry customers.

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			"label": "Tech",
			"groupId": 104,
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Tech	75

Udacity Customer Satisfaction vs. Competitors

Compared to its competitors, Udacity's Customer Satisfaction score is rated right above Coursera, and is preceded by Pluralsight.

COMPANY		Customer Satisfaction (CSAT) Score
	Udemy	82%
	Pluralsight	82%
	Udacity	79%
	Coursera	75%
	General Assembly	70%
	Skillshare	52%
	Simplilearn	44%
	Moviola	0%
	Big Nerd Ranch	0%

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Udacity Customer Service

3.7/5

Udacity has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Udacity's Customer Service

Address

2440 W El Camino Real, Mountain View, CA 94040

Website

http://www.udacity.com

Phone Number

0000000000

Quick Insights into Udacity Customer Service

Udacity's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Caucasian customers.

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Ranked Udacity Customer Service the Highest

Marketing, Advertising and Research	5
Other	4.4
2 to 5 Years	4.3

Ranked Udacity Customer Service the Lowest

Tech	3.5
1 to 2 Years	3.1
Caucasian	3.1

Udacity Customer Service Score by Gender

Female customers rated Udacity's Customer Service score 0.1 stars higher than Male customers.

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Male

3.7/5

Female

3.8/5

Udacity Customer Service Score by Ethnicity

Udacity's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.1	Caucasian	3.1
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 4.4	Other	4.4

Udacity Customer Service Score by Age

Udacity's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5
26-30 3.6	26-30	3.6
31-35 3.8	31-35	3.8
36-40 3.7	36-40	3.7
41-45 4.2	41-45	4.2

Udacity Customer Service Score by Usage

Udacity's Customer Service score was rated the highest by customers who have used Udacity's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.1
2 to 5 Years	4.3

Udacity Customer Service Score by Industry

Udacity's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.

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Tech	3.5
Marketing, Advertising and Research	5

Udacity Customer Service vs. Competitors

Compared to its competitors, Udacity's Customer Service score is rated right above Pluralsight, and is preceded by General Assembly.

COMPANY		Customer Service Score
	Udemy	4/5
	General Assembly	3.8/5
	Udacity	3.7/5
	Pluralsight	3.6/5
	Coursera	3.5/5
	Skillshare	3.2/5
	Simplilearn	2.8/5
	Moviola	1.5/5
	Big Nerd Ranch	N/A

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Udacity as an Employer

4.1/5

Udacity has a 4.1/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of Udacity

Gabe Dalporto

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Udacity scored a 19 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Udacity would recommend the brand to a friend. ENPS measures how likely Udacity employees would recommend working at Udacity to a friend.

Net Promoter Score

NPS Score

52%	Promoters
15%	Passive
33%	Detractors

Employee Net Promoter Score

-11

eNPS Score

35%	Promoters
19%	Passive
46%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail