General Assembly NPS & Customer Reviews

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General Assembly

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General Assembly

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About General Assembly's Brand

They are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs. Among its major competitors, General Assembly is ranked in 2nd place for NPS while CBT Nuggets is 1st, and Udacity is 3rd.Their current valuation is $11.23B

Brand at a Glance

73%

Customer Loyalty

3.6/5

Product Quality

3.6/5

Pricing

3.8/5

Customer Service

General Assembly Ranking

^#2 / 4 of its competitors

General Assembly NPS

General Assembly's Net Promoter Score (NPS) is a 26 with 53% Promoters, 20% Passives, and 27% Detractors. Net Promoter Score tracks whether General Assembly's customers would recommend using the product based on a scale of -100 to 100.

General Assembly Overall NPS

NPS

53%	Promoters
20%	Passives
27%	Detractors

General Assembly NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2020 33	Dec 2020	33
Oct 2021 25	Oct 2021	25
Nov 2021 0	Nov 2021	0
Dec 2021 17	Dec 2021	17
Jan 2022 29	Jan 2022	29
Feb 2022 13	Feb 2022	13
Mar 2022 10	Mar 2022	10
Apr 2022 9	Apr 2022	9
Jun 2022 17	Jun 2022	17
Oct 2022 16	Oct 2022	16
Jul 2023 22	Jul 2023	22
Aug 2023 27	Aug 2023	27

How Other Brands Compare

General Assembly is ranked second for NPS among its competitors. CBT Nuggets and Udacity come in first and third, with Skillshare coming in at #4. Among those competitors, it is the second most valued company.

	General Assembly	Skillshare	Udacity	CBT Nuggets
Global Ranking	#-	#887	#-	#-
NPS	26	-3	19	27
Valuation Updated every 24 hours for public companies	$11.23B	$100.00M	$450.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

General Assembly NPS by Gender

General Assembly's NPS was rated 75 by Male customers on Comparably.

Male

General Assembly's NPS was rated 75 by Male customers on Comparably.

75%

Promoters

25%

Passives

Detractors

Female

N/A

General Assembly's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

General Assembly NPS by Usage

General Assembly's NPS was rated 67 points by customers who have used General Assembly's products/services for Less than 1 Year.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 67	Less than 1 Year	67

General Assembly NPS vs. Competitors

Compared to its competitors, General Assembly's NPS is rated right above Udacity, and is preceded by CBT Nuggets.

COMPANY		NPS Score
	CBT Nuggets	27
	General Assembly	26
	Udacity	19
	DevMountain	N/A
	InfoSec Institute	N/A
	Skillshare	-3
	Code Fellows	-100

General Assembly Customer Reviews

Out of the 2 General Assembly customer reviews 2 were positive and 0 were constructive. General Assembly customer reviews reflect that all customers have a favorable experience using the products/services of the company.

General Assembly Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of General Assembly users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

General Assembly Customer Loyalty Score by Gender

General Assembly's Customer Loyalty score was rated 100 by Male customers on Comparably.

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Male

100%

Yes

Female

N/A

Yes

General Assembly Customer Loyalty Score by Usage

General Assembly's Customer Loyalty score was rated 100% by customers who have used General Assembly's products/services for Less than 1 Year.

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Less than 1 Year	100%

General Assembly Customer Loyalty Score by Industry

General Assembly's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech	100%

General Assembly Customer Loyalty vs. Competitors

Compared to its competitors, General Assembly's Customer Loyalty score is rated right above Skillshare, and is preceded by Udacity.

COMPANY		Customer Loyalty Score
	Udacity	78%
	General Assembly	73%
	Skillshare	70%
	CBT Nuggets	63%
	Code Fellows	N/A
	DevMountain	N/A
	InfoSec Institute	N/A

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General Assembly Product Quality

3.6/5

General Assembly has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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General Assembly Product Information

General Assembly’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated General Assembly's product the highest.

Website: http://generalassemb.ly

Company Size: 201-500 Employees

Industry

Education

SaaS

Quick Insights into General Assembly Product Quality

General Assembly's Product Quality score was rated highest by Male customers.

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Ranked General Assembly Product Quality the Highest

Male	4.7
Tech	4.7
Less than 1 Year	4.6

General Assembly Product Quality Score by Gender

General Assembly's Product Quality score was rated 4.7 by Male customers on Comparably.

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Male

4.7/5

Female

N/A

General Assembly Product Quality Score by Usage

General Assembly's Product Quality score was rated 4.6 stars by customers who have used General Assembly's products/services for Less than 1 Year.

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Less than 1 Year	4.6

General Assembly Product Quality Score by Industry

General Assembly's Product Quality score was rated 4.7 stars by Tech industry customers.

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Tech	4.7

General Assembly Product Quality vs. Competitors

Compared to its competitors, General Assembly's Product Quality score is rated right above Skillshare, and is preceded by Udacity.

COMPANY		Product Quality Score
	CBT Nuggets	4/5
	Udacity	3.9/5
	General Assembly	3.6/5
	Skillshare	3.2/5
	Code Fellows	N/A
	DevMountain	N/A
	InfoSec Institute	N/A

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General Assembly Pricing

General Assembly ROI & Value For Money

3.6/5

General Assembly has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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General Assembly Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into General Assembly ROI

General Assembly's ROI score was rated highest by Male customers.

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Ranked General Assembly ROI the Highest

Male	4.4
Tech	4.4
Less than 1 Year	4.3

General Assembly ROI Score by Gender

General Assembly's ROI score was rated 4.4 by Male customers on Comparably.

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Male

4.4/5

Female

N/A

General Assembly ROI Score by Usage

General Assembly's ROI score was rated 4.3 stars by customers who have used General Assembly's products/services for Less than 1 Year.

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Less than 1 Year	4.3

General Assembly ROI Score by Industry

General Assembly's ROI score was rated 4.4 stars by Tech industry customers.

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Tech	4.4

General Assembly Pricing vs. Competitors

Compared to its competitors, General Assembly's ROI score is rated right above Skillshare, and is preceded by Udacity.

COMPANY		Pricing Score
	CBT Nuggets	3.7/5
	Udacity	3.6/5
	General Assembly	3.6/5
	Skillshare	3.3/5
	Code Fellows	N/A
	DevMountain	N/A
	InfoSec Institute	N/A

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General Assembly Customer Satisfaction (CSAT)

General Assembly Customer Satisfaction (CSAT) Score

70 / 100

General Assembly has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied	50%
Satisfied	20%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

20%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

20%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into General Assembly Customer Satisfaction

General Assembly's Customer Satisfaction score was rated highest by customers from the Tech industry.

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Ranked General Assembly Customer Satisfaction the Highest

Tech	100%

General Assembly Customer Satisfaction Score by Industry

General Assembly's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech	100

General Assembly Customer Satisfaction vs. Competitors

Compared to its competitors, General Assembly's Customer Satisfaction score is rated right above Skillshare, and is preceded by Udacity.

COMPANY		Customer Satisfaction (CSAT) Score
	CBT Nuggets	82%
	Udacity	79%
	General Assembly	70%
	Skillshare	52%
	Code Fellows	0%
	DevMountain	0%
	InfoSec Institute	0%

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General Assembly Customer Service

3.8/5

General Assembly has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About General Assembly's Customer Service

Address

902 Broadway, 4th Floor, New York City, NY 10010

Website

http://generalassemb.ly

Phone Number

(917) 722-0237

Quick Insights into General Assembly Customer Service

General Assembly's Customer Service score was rated highest by Male customers.

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Ranked General Assembly Customer Service the Highest

Male	4.5
Tech	4.5
Less than 1 Year	4.3

General Assembly Customer Service Score by Gender

General Assembly's Customer Service score was rated 4.5 by Male customers on Comparably.

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Male

4.5/5

Female

N/A

General Assembly Customer Service Score by Usage

General Assembly's Customer Service score was rated 4.3 stars by customers who have used General Assembly's products/services for Less than 1 Year.

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Less than 1 Year	4.3

General Assembly Customer Service Score by Industry

General Assembly's Customer Service score was rated 4.5 stars by Tech industry customers.

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Tech	4.5

General Assembly Customer Service vs. Competitors

Compared to its competitors, General Assembly's Customer Service score is rated right above Udacity.

COMPANY		Customer Service Score
	General Assembly	3.8/5
	Udacity	3.7/5
	CBT Nuggets	3.6/5
	Skillshare	3.2/5
	Code Fellows	N/A
	DevMountain	N/A
	InfoSec Institute	N/A

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General Assembly as an Employer

3.8/5

General Assembly has a 3.8/5 stars for its overall company culture rated by their employees

top

50%

CEO of General Assembly

Jake Schwartz

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

General Assembly scored a 26 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of General Assembly would recommend the brand to a friend. ENPS measures how likely General Assembly employees would recommend working at General Assembly to a friend.

Net Promoter Score

NPS Score

53%	Promoters
20%	Passive
27%	Detractors

Employee Net Promoter Score

-3

eNPS Score

32%	Promoters
33%	Passive
35%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

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