

Merrill Lynch is one of the world's premier providers of wealth management, securities trading and sales, corporate finance and investment Merrill Lynch’s brand is ranked #568 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Merrill Lynch. When compared to other organizations within the Banking and Financial Services industry, Merrill Lynch is ranked #44. Among its major competitors, Merrill Lynch is ranked in 6th place for NPS while JPMorgan Chase & Co is 1st, and Goldman Sachs is 2nd. Overall, Merrill Lynch has a neutral social sentiment, when analyzing social media channels and online mentions.
Merrill Lynch's Net Promoter Score (NPS) is a -38 with 26% Promoters, 10% Passives, and 64% Detractors. Net Promoter Score tracks whether Merrill Lynch's customers would recommend using the product based on a scale of -100 to 100.
| 26% | Promoters |
|---|---|
| 10% | Passives |
| 64% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -38 | Feb 2025 | -38 |
Mar 2025 -38 | Mar 2025 | -38 |
Apr 2025 -38 | Apr 2025 | -38 |
May 2025 -38 | May 2025 | -38 |
Jun 2025 -38 | Jun 2025 | -38 |
Jul 2025 -38 | Jul 2025 | -38 |
Aug 2025 -38 | Aug 2025 | -38 |
Sep 2025 -38 | Sep 2025 | -38 |
Oct 2025 -38 | Oct 2025 | -38 |
Nov 2025 -38 | Nov 2025 | -38 |
Dec 2025 -38 | Dec 2025 | -38 |
Jan 2026 -38 | Jan 2026 | -38 |
Merrill Lynch is ranked #4 for NPS among its competitors. JPMorgan Chase & Co and Goldman Sachs come in first and second, with Morgan Stanley coming in at third.
![]() Merrill Lynch | ![]() JPMorgan Chase & Co | ![]() Goldman Sachs | ![]() Morgan Stanley | |
| Global Ranking | #568 | #72 | #145 | #199 |
| NPS | -38 | 31 | 27 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $451.20B | $113.07B | $147.94B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Merrill Lynch's NPS 19 points higher than Female customers.
Merrill Lynch's NPS was rated -47 by Male customers on Comparably.
Merrill Lynch's NPS was rated -66 by Female customers on Comparably.
Merrill Lynch's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -59 | Caucasian | -59 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander -39 | Asian or Pacific Islander | -39 |
Native American -25 | Native American | -25 |
Other -62 | Other | -62 |
Merrill Lynch's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Merrill Lynch's NPS was rated the highest by customers who have used Merrill Lynch's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -16 | 1 to 2 Years | -16 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years -42 | 5 to 10 Years | -42 |
Over 10 Years -70 | Over 10 Years | -70 |
Compared to its competitors, Merrill Lynch's NPS is rated right above South State Corporation, and is preceded by Morgan Stanley.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 31 |
![]() | Goldman Sachs | 27 |
![]() | The Vanguard Group | 5 |
![]() | UBS | -6 |
![]() | Morgan Stanley | -8 |
![]() | Merrill Lynch | -38 |
![]() | South State Corporation | -46 |
In the Banking and Financial Services industry, Merrill Lynch's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
![]() | Merrill Lynch | -38 |
Out of the 55 Merrill Lynch customer reviews 13 were positive and 42 were constructive. Merrill Lynch customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Merrill Lynch users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Merrill Lynch's Customer Loyalty score 9% higher than Female customers.
Merrill Lynch's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Merrill Lynch's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 87% | 26-30 | 87% |
31-35 100% | 31-35 | 100% |
36-40 82% | 36-40 | 82% |
41-45 55% | 41-45 | 55% |
46-50 79% | 46-50 | 79% |
51-55 63% | 51-55 | 63% |
56-60 73% | 56-60 | 73% |
61-65 66% | 61-65 | 66% |
66+ 82% | 66+ | 82% |
Merrill Lynch's Customer Loyalty score was rated the highest by customers who have used Merrill Lynch's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Merrill Lynch's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Merrill Lynch's Customer Loyalty score is rated right above UBS, and is preceded by The Vanguard Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 83% |
![]() | The Vanguard Group | 81% |
![]() | Merrill Lynch | 75% |
![]() | UBS | 70% |
![]() | Morgan Stanley | 69% |
![]() | South State Corporation | 66% |
![]() | Goldman Sachs | 65% |
In the Banking and Financial Services industry, Merrill Lynch's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | Merrill Lynch | 75% |
Merrill Lynch has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Merrill Lynch’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated Merrill Lynch's product the highest. Reviewers from the Arts and Entertainment industry rated Merrill Lynch the lowest at 2.5.
Merrill Lynch's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Tech industry.
Male customers rated Merrill Lynch's Product Quality score 0.5 stars higher than Female customers.
Merrill Lynch's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Native American 2.5 | Native American | 2.5 |
Other 2.3 | Other | 2.3 |
Merrill Lynch's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Merrill Lynch's Product Quality score was rated the highest by customers who have used Merrill Lynch's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Merrill Lynch's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Merrill Lynch's Product Quality score is rated right above South State Corporation, and is preceded by The Vanguard Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | UBS | 3.5/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | The Vanguard Group | 3.4/5 |
![]() | Merrill Lynch | 2.3/5 |
![]() | South State Corporation | 2.3/5 |
In the Banking and Financial Services industry, Merrill Lynch's Product Quality score is rated right below USAA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
![]() | Merrill Lynch | 2.3/5 |
Merrill Lynch has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Education industry think that they had the lowest ROI from Merrill Lynch.
Merrill Lynch's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Retail industry.
Male customers rated Merrill Lynch's ROI score 0.3 stars higher than Female customers.
Merrill Lynch's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 2.5 | Native American | 2.5 |
Other 2.1 | Other | 2.1 |
Merrill Lynch's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.3 | 66+ | 2.3 |
Merrill Lynch's ROI score was rated the highest by customers who have used Merrill Lynch's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Merrill Lynch's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Merrill Lynch's ROI score is rated right below South State Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | The Vanguard Group | 3.5/5 |
![]() | Goldman Sachs | 3.5/5 |
![]() | UBS | 3.4/5 |
![]() | Morgan Stanley | 3.3/5 |
![]() | South State Corporation | 2.5/5 |
![]() | Merrill Lynch | 2.3/5 |
In the Banking and Financial Services industry, Merrill Lynch's ROI score is rated right below USAA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
![]() | Merrill Lynch | 2.3/5 |
Merrill Lynch has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Merrill Lynch's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Manufacturing and Machinery industry.
Male customers rated Merrill Lynch's Customer Satisfaction score 8 points higher than Female customers.
Very Satisfied | 21% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 10% | |
Very Dissatisfied | 59% |
Very Satisfied | 15% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 62% |
Merrill Lynch's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.
Merrill Lynch's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
Merrill Lynch's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Merrill Lynch's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Merrill Lynch's Customer Satisfaction (CSAT) score was rated 25% according to Native American users and customers.
Merrill Lynch's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
Merrill Lynch's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 27% | |||||||||||||||
| 51-55 | 13% | |||||||||||||||
| 56-60 | 18% | |||||||||||||||
| 61-65 | 16% | |||||||||||||||
| 66+ | 26% |
Merrill Lynch's Customer Satisfaction score was rated the highest by customers who have used Merrill Lynch's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Merrill Lynch's Customer Satisfaction score was rated the highest by Telecommunications industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 510,
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"groupId": 511,
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"groupId": 515,
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"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 27,
"stars": 0,
"csatScore": 27,
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"label": "Hospitality",
"groupId": 523,
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"label": "Insurance",
"groupId": 526,
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"stars": 0,
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{
"label": "Legal",
"groupId": 529,
"score": 24,
"stars": 0,
"csatScore": 24,
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"groupId": 533,
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"groupId": 541,
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"label": "Professional Services",
"groupId": 549,
"score": 33,
"stars": 0,
"csatScore": 33,
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"label": "Real Estate",
"groupId": 554,
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"groupId": 559,
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}Compared to its competitors, Merrill Lynch's Customer Satisfaction score is rated right above South State Corporation, and is preceded by Morgan Stanley.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 77% |
![]() | Goldman Sachs | 72% |
![]() | UBS | 65% |
![]() | The Vanguard Group | 50% |
![]() | Morgan Stanley | 45% |
![]() | Merrill Lynch | 32% |
![]() | South State Corporation | 26% |
In the Banking and Financial Services industry, Merrill Lynch's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | Merrill Lynch | 32% |
![]() | USAA | 30% |
Merrill Lynch has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Merrill Lynch's overall Customer Service score rated by its users and customers.
New York City, NY 10080
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Merrill Lynch's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers from the Retail industry.
Male customers rated Merrill Lynch's Customer Service score 0.3 stars higher than Female customers.
Merrill Lynch's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 2 | Hispanic or Latino | 2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.4 | Asian or Pacific Islander | 2.4 |
Native American 2.5 | Native American | 2.5 |
Other 2.3 | Other | 2.3 |
Merrill Lynch's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.1 | 36-40 | 4.1 |
41-45 2.7 | 41-45 | 2.7 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Merrill Lynch's Customer Service score was rated the highest by customers who have used Merrill Lynch's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Merrill Lynch's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Merrill Lynch's Customer Service score is rated right below South State Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Goldman Sachs | 3.6/5 |
![]() | UBS | 3.5/5 |
![]() | Morgan Stanley | 3.4/5 |
![]() | The Vanguard Group | 3.2/5 |
![]() | South State Corporation | 2.3/5 |
![]() | Merrill Lynch | 2.2/5 |
In the Banking and Financial Services industry, Merrill Lynch's Customer Service score is rated right below PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
![]() | Merrill Lynch | 2.2/5 |
Merrill Lynch has a 4.3/5 stars for its overall company culture rated by their employees

Merrill Lynch scored a -38 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Merrill Lynch would recommend the brand to a friend. ENPS measures how likely Merrill Lynch employees would recommend working at Merrill Lynch to a friend.
| 26% | Promoters |
|---|---|
| 10% | Passive |
| 64% | Detractors |
| 48% | Promoters |
|---|---|
| 20% | Passive |
| 32% | Detractors |
Merrill Lynch is ranked #568 in the Global Top 100 Brands. It ranks just behind Neiman Marcus and just ahead of Coursera.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
566 | ![]() | Live Nation Entertainment | ![]() | Michael Rapino | Media and Entertainment |
567 | ![]() | Neiman Marcus | ![]() | Geoffroy Raemdonck | Retail |
568 | ![]() | Merrill Lynch | ![]() | John Alexander Thain | Banking and Financial Services |
569 | ![]() | Coursera | ![]() | Jeff Maggioncalda | Tech |
570 | ![]() | Deutsche Bank | ![]() | Christian Sewing | Banking and Financial Services |
571 | ![]() | Christie's | ![]() | Guillaume Cerutti | Ecommerce and Marketplaces |
572 | ![]() | HelloFresh | ![]() | Uwe Voss | Retail |
Merrill Lynch is ranked #44 in the Banking and Financial Services Industry. It ranks just behind Moody's Analytics and just ahead of Deutsche Bank.
| RANK | COMPANY | Location | |
|---|---|---|---|
42 | ![]() | New York Life Insurance Company | |
43 | ![]() | Moody's Analytics | New York City, NY |
44 | ![]() | Merrill Lynch | New York City, NY |
45 | ![]() | Deutsche Bank | New York City, NY |
46 | ![]() | Carta | San Francisco, CA |
47 | ![]() | BlackRock | New York City, NY |
48 | ![]() | T. Rowe Price Group | Baltimore, MD |