

T. Rowe Price is a Maryland-based investment management firm dedicated to funding technology startups. T. Rowe Price Group’s brand is ranked #611 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of T. Rowe Price Group. When compared to other organizations within the Banking and Financial Services industry, T. Rowe Price Group is ranked #48. Among its major competitors, T. Rowe Price Group is ranked in 8th place for NPS while Manning & Napier is 1st, and BGC Partners is 2nd.Their current market cap is $24.91B
T. Rowe Price Group's Net Promoter Score (NPS) is a -10 with 38% Promoters, 14% Passives, and 48% Detractors. Net Promoter Score tracks whether T. Rowe Price Group's customers would recommend using the product based on a scale of -100 to 100.
| 38% | Promoters |
|---|---|
| 14% | Passives |
| 48% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 -4 | Oct 2023 | -4 |
Nov 2023 -2 | Nov 2023 | -2 |
Dec 2023 -2 | Dec 2023 | -2 |
Jan 2024 -2 | Jan 2024 | -2 |
Feb 2024 0 | Feb 2024 | 0 |
Mar 2024 -4 | Mar 2024 | -4 |
Apr 2024 -5 | Apr 2024 | -5 |
Jul 2024 -5 | Jul 2024 | -5 |
Aug 2024 -7 | Aug 2024 | -7 |
Feb 2025 -7 | Feb 2025 | -7 |
Apr 2025 -8 | Apr 2025 | -8 |
Nov 2025 -10 | Nov 2025 | -10 |
T. Rowe Price Group is ranked #4 for NPS among its competitors. Fidelity Investments and Charles Schwab come in first and second, with The Vanguard Group coming in at third. Among those competitors, it is the lowest valued company.
![]() T. Rowe Price Group | ![]() Fidelity Investments | ![]() Charles Schwab | ![]() The Vanguard Group | |
| Global Ranking | #611 | #162 | #239 | #250 |
| NPS | -10 | 8 | 8 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $24.91B | $11.88B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated T. Rowe Price Group's NPS 24 points higher than Female customers.
T. Rowe Price Group's NPS was rated by Male customers on Comparably.
T. Rowe Price Group's NPS was rated -24 by Female customers on Comparably.
T. Rowe Price Group's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -17 | Caucasian | -17 |
African American/Black 50 | African American/Black | 50 |
Other 42 | Other | 42 |
T. Rowe Price Group's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
T. Rowe Price Group's NPS was rated the highest by customers who have used T. Rowe Price Group's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -19 | Over 10 Years | -19 |
Compared to its competitors, T. Rowe Price Group's NPS is rated right below The Vanguard Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Manning & Napier | 100 |
![]() | BGC Partners | 20 |
![]() | BNY Mellon | 13 |
![]() | BlackRock | 10 |
![]() | Fidelity Investments | 8 |
![]() | Charles Schwab | 8 |
![]() | The Vanguard Group | 5 |
![]() | T. Rowe Price Group | -10 |
In the Banking and Financial Services industry, T. Rowe Price Group's NPS is rated right below USAA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
![]() | T. Rowe Price Group | -10 |
Out of the 9 T. Rowe Price Group customer reviews 4 were positive and 5 were constructive. T. Rowe Price Group customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of T. Rowe Price Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated T. Rowe Price Group's Customer Loyalty score 2% higher than Female customers.
T. Rowe Price Group's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
T. Rowe Price Group's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
41-45 70% | 41-45 | 70% |
51-55 85% | 51-55 | 85% |
56-60 74% | 56-60 | 74% |
66+ 74% | 66+ | 74% |
T. Rowe Price Group's Customer Loyalty score was rated the highest by customers who have used T. Rowe Price Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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T. Rowe Price Group's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, T. Rowe Price Group's Customer Loyalty score is rated right above BGC Partners, and is preceded by BlackRock.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Manning & Napier | 100% |
![]() | Fidelity Investments | 83% |
![]() | The Vanguard Group | 81% |
![]() | Charles Schwab | 79% |
![]() | BNY Mellon | 78% |
![]() | BlackRock | 75% |
![]() | T. Rowe Price Group | 75% |
![]() | BGC Partners | 64% |
In the Banking and Financial Services industry, T. Rowe Price Group's Customer Loyalty score is rated right below Block.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
![]() | T. Rowe Price Group | 75% |
T. Rowe Price Group has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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T. Rowe Price Group’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated T. Rowe Price Group's product the highest. Reviewers from the Accounting industry rated T. Rowe Price Group the lowest at 3.
T. Rowe Price Group's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Female customers.
Male customers rated T. Rowe Price Group's Product Quality score 0.9 stars higher than Female customers.
T. Rowe Price Group's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 2.6 | African American/Black | 2.6 |
Other 3.7 | Other | 3.7 |
T. Rowe Price Group's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 3.5 | 41-45 | 3.5 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.2 | 56-60 | 3.2 |
66+ 2.9 | 66+ | 2.9 |
T. Rowe Price Group's Product Quality score was rated the highest by customers who have used T. Rowe Price Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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T. Rowe Price Group's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, T. Rowe Price Group's Product Quality score is rated right above BGC Partners, and is preceded by The Vanguard Group.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Manning & Napier | 5/5 |
![]() | BlackRock | 3.8/5 |
![]() | BNY Mellon | 3.8/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | Fidelity Investments | 3.4/5 |
![]() | The Vanguard Group | 3.4/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | BGC Partners | 3.2/5 |
In the Banking and Financial Services industry, T. Rowe Price Group's Product Quality score is rated right above USAA, and is preceded by PayPal.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | USAA | 3.3/5 |
T. Rowe Price Group has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from T. Rowe Price Group.
T. Rowe Price Group's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers ages 51-55.
Male customers rated T. Rowe Price Group's ROI score 0.3 stars higher than Female customers.
T. Rowe Price Group's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4 | African American/Black | 4 |
Other 3.8 | Other | 3.8 |
T. Rowe Price Group's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
41-45 3.1 | 41-45 | 3.1 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.4 | 56-60 | 3.4 |
66+ 3.2 | 66+ | 3.2 |
T. Rowe Price Group's ROI score was rated the highest by customers who have used T. Rowe Price Group's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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T. Rowe Price Group's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, T. Rowe Price Group's ROI score is rated right above BGC Partners, and is preceded by Fidelity Investments.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Manning & Napier | 5/5 |
![]() | BlackRock | 3.7/5 |
![]() | BNY Mellon | 3.7/5 |
![]() | The Vanguard Group | 3.5/5 |
![]() | Charles Schwab | 3.4/5 |
![]() | Fidelity Investments | 3.4/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | BGC Partners | 3.1/5 |
In the Banking and Financial Services industry, T. Rowe Price Group's ROI score is rated right above American Express, and is preceded by PayPal.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | T. Rowe Price Group | 3.3/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
T. Rowe Price Group has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
T. Rowe Price Group's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by African American/Black customers.
Male customers rated T. Rowe Price Group's Customer Satisfaction score 26 points higher than Female customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 18% | |
Very Dissatisfied | 18% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
T. Rowe Price Group's Customer Satisfaction (CSAT) score was rated 52% according to Caucasian users and customers.
T. Rowe Price Group's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
T. Rowe Price Group's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
T. Rowe Price Group's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 66+ | 40% |
T. Rowe Price Group's Customer Satisfaction score was rated the highest by customers who have used T. Rowe Price Group's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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T. Rowe Price Group's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, T. Rowe Price Group's Customer Satisfaction score is rated right above BGC Partners, and is preceded by The Vanguard Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | BNY Mellon | 80% |
![]() | BlackRock | 78% |
![]() | Fidelity Investments | 58% |
![]() | Charles Schwab | 55% |
![]() | The Vanguard Group | 50% |
![]() | T. Rowe Price Group | 50% |
![]() | BGC Partners | 47% |
![]() | Manning & Napier | 0% |
In the Banking and Financial Services industry, T. Rowe Price Group's Customer Satisfaction score is rated right above USAA, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | T. Rowe Price Group | 50% |
![]() | USAA | 30% |
T. Rowe Price Group has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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Baltimore, MD
http://www.troweprice.com
T. Rowe Price Group's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 18-25.
Male customers rated T. Rowe Price Group's Customer Service score 0.3 stars higher than Female customers.
T. Rowe Price Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4 | African American/Black | 4 |
Other 3.2 | Other | 3.2 |
T. Rowe Price Group's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.4 | 18-25 | 2.4 |
41-45 3.1 | 41-45 | 3.1 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.8 | 56-60 | 2.8 |
66+ 2.8 | 66+ | 2.8 |
T. Rowe Price Group's Customer Service score was rated the highest by customers who have used T. Rowe Price Group's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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T. Rowe Price Group's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, T. Rowe Price Group's Customer Service score is rated right above BGC Partners, and is preceded by Fidelity Investments.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Manning & Napier | 5/5 |
![]() | BNY Mellon | 3.9/5 |
![]() | BlackRock | 3.8/5 |
![]() | Charles Schwab | 3.5/5 |
![]() | Fidelity Investments | 3.3/5 |
![]() | T. Rowe Price Group | 3.2/5 |
![]() | BGC Partners | 3.2/5 |
![]() | The Vanguard Group | 3.2/5 |
In the Banking and Financial Services industry, T. Rowe Price Group's Customer Service score is rated right below PayPal.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
![]() | T. Rowe Price Group | 3.2/5 |
T. Rowe Price Group has a 3.6/5 stars for its overall company culture rated by their employees

T. Rowe Price Group scored a -10 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of T. Rowe Price Group would recommend the brand to a friend. ENPS measures how likely T. Rowe Price Group employees would recommend working at T. Rowe Price Group to a friend.
| 38% | Promoters |
|---|---|
| 14% | Passive |
| 48% | Detractors |
| 46% | Promoters |
|---|---|
| 15% | Passive |
| 39% | Detractors |
T. Rowe Price Group is ranked #611 in the Global Top 100 Brands. It ranks just behind Swiss Re and just ahead of PagerDuty.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
609 | ![]() | F5, Inc. | ![]() | François Locoh-Donou | Tech |
610 | ![]() | Swiss Re | ![]() | Christian Mumenthaler | Business and Consumer Services |
611 | ![]() | T. Rowe Price Group | ![]() | William Stromberg | Banking and Financial Services |
612 | ![]() | PagerDuty | ![]() | Jennifer Tejada | Tech |
613 | ![]() | Equinix | ![]() | Adaire Fox Martin | Banking and Financial Services |
614 | ![]() | Trustpilot | ![]() | Peter Muhlmann | Tech |
615 | ![]() | Smithfield | ![]() | Shane Smith | Food and Beverages |
T. Rowe Price Group is ranked #48 in the Banking and Financial Services Industry. It ranks just behind BlackRock and just ahead of Equinix.
| RANK | COMPANY | Location | |
|---|---|---|---|
46 | ![]() | Carta | San Francisco, CA |
47 | ![]() | BlackRock | New York City, NY |
48 | ![]() | T. Rowe Price Group | Baltimore, MD |
49 | ![]() | Equinix | Redwood City, CA |
50 | ![]() | The World Bank | |
51 | ![]() | Adyen | San Francisco, CA |
52 | ![]() | The Hartford | Hartford, CT |