BGC Partners NPS & Customer Reviews

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BGC Partners

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BGC Partners

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About BGC Partners' Brand

BGC Partners, Inc. is a leading global brokerage company servicing the wholesale financial and real estate markets. Among its major competitors, BGC Partners is ranked in 2nd place for NPS while Newmark is 1st, and Cantor Fitzgerald is 3rd.

Brand at a Glance

64%

Customer Loyalty

3.2/5

Product Quality

3.1/5

Pricing

3.2/5

Customer Service

BGC Partners Ranking

^#2 / 4 of its competitors

BGC Partners NPS

BGC Partners's Net Promoter Score (NPS) is a 20 with 53% Promoters, 14% Passives, and 33% Detractors. Net Promoter Score tracks whether BGC Partners's customers would recommend using the product based on a scale of -100 to 100.

BGC Partners Overall NPS

NPS

53%	Promoters
14%	Passives
33%	Detractors

BGC Partners NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2021 -66	Nov 2021	-66
May 2022 -25	May 2022	-25
Jul 2022 0	Jul 2022	0
Jan 2023 17	Jan 2023	17
Jul 2023 29	Jul 2023	29
Nov 2023 13	Nov 2023	13
Jun 2024 30	Jun 2024	30
Sep 2024 18	Sep 2024	18
Oct 2024 25	Oct 2024	25
Nov 2024 30	Nov 2024	30
Sep 2025 22	Sep 2025	22
Jan 2026 20	Jan 2026	20

How Other Brands Compare

BGC Partners is ranked second for NPS among its competitors. Newmark and Cantor Fitzgerald come in first and third, with T. Rowe Price Group coming in at #4.

	BGC Partners	T. Rowe Price Group	Newmark	Cantor Fitzgerald
Global Ranking	#-	#611	#-	#-
NPS	20	-10	57	11
Valuation Updated every 24 hours for public companies	-	$24.91B	$1.63B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BGC Partners NPS vs. Competitors

Compared to its competitors, BGC Partners's NPS is rated right above Cantor Fitzgerald, and is preceded by Newmark.

COMPANY		NPS Score
	Newmark	57
	BGC Partners	20
	Cantor Fitzgerald	11
	Tradition	N/A
	Tullett Prebon	N/A
	T. Rowe Price Group	-10

BGC Partners Customer Loyalty

64%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

64% of BGC Partners users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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64%

36%

BGC Partners Customer Loyalty vs. Competitors

Compared to its competitors, BGC Partners's Customer Loyalty score is rated right above Cantor Fitzgerald, and is preceded by Newmark.

COMPANY		Customer Loyalty Score
	T. Rowe Price Group	75%
	Newmark	69%
	BGC Partners	64%
	Cantor Fitzgerald	54%
	Tradition	N/A
	Tullett Prebon	N/A

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BGC Partners Product Quality

3.2/5

BGC Partners has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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BGC Partners Product Information

BGC Partners’s product quality score is a 3.2 out of 5 as rated by its users and customers.

Website: http://www.bgcpartners.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Business Services

FinTech

BGC Partners Product Quality vs. Competitors

Compared to its competitors, BGC Partners's Product Quality score is rated right above Tradition, and is preceded by T. Rowe Price Group.

COMPANY		Product Quality Score
	Cantor Fitzgerald	3.8/5
	Newmark	3.5/5
	T. Rowe Price Group	3.3/5
	BGC Partners	3.2/5
	Tradition	N/A
	Tullett Prebon	N/A

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BGC Partners Pricing

BGC Partners ROI & Value For Money

3.1/5

BGC Partners has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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BGC Partners Pricing vs. Competitors

Compared to its competitors, BGC Partners's ROI score is rated right above Tradition, and is preceded by T. Rowe Price Group.

COMPANY		Pricing Score
	Cantor Fitzgerald	3.9/5
	Newmark	3.7/5
	T. Rowe Price Group	3.3/5
	BGC Partners	3.1/5
	Tradition	N/A
	Tullett Prebon	N/A

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BGC Partners Customer Satisfaction (CSAT)

BGC Partners Customer Satisfaction (CSAT) Score

47 / 100

BGC Partners has an overall Customer Satisfaction score of 47 rated by its users and customers.

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Very Satisfied	32%
Satisfied	15%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	15%
Very Dissatisfied	23%

Very Satisfied

32%

Satisfied

15%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

15%

Very Dissatisfied

23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

BGC Partners Customer Satisfaction vs. Competitors

Compared to its competitors, BGC Partners's Customer Satisfaction score is rated right above Tradition, and is preceded by T. Rowe Price Group.

COMPANY		Customer Satisfaction (CSAT) Score
	Cantor Fitzgerald	78%
	Newmark	64%
	T. Rowe Price Group	50%
	BGC Partners	47%
	Tradition	0%
	Tullett Prebon	0%

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BGC Partners Customer Service

3.2/5

BGC Partners has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About BGC Partners's Customer Service

Address

499 Park Avenue, New York City, NY

Website

http://www.bgcpartners.com

Phone Number

212-610-2200

BGC Partners Customer Service vs. Competitors

Compared to its competitors, BGC Partners's Customer Service score is rated right above Tradition, and is preceded by T. Rowe Price Group.

COMPANY		Customer Service Score
	Newmark	3.6/5
	Cantor Fitzgerald	3.6/5
	T. Rowe Price Group	3.2/5
	BGC Partners	3.2/5
	Tradition	N/A
	Tullett Prebon	N/A

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BGC Partners as an Employer

3.2/5

BGC Partners has a 3.2/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of BGC Partners

Howard Lutnick

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BGC Partners scored a 20 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of BGC Partners would recommend the brand to a friend. ENPS measures how likely BGC Partners employees would recommend working at BGC Partners to a friend.

Net Promoter Score

NPS Score

53%	Promoters
14%	Passive
33%	Detractors

Employee Net Promoter Score

eNPS Score

31%	Promoters
38%	Passive
31%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail