20
NPS
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BGC Partners
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About BGC Partners' Brand
BGC Partners, Inc. is a leading global brokerage company servicing the wholesale financial and real estate markets. Among its major competitors, BGC Partners is ranked in 2nd place for NPS while Newmark is 1st, and Cantor Fitzgerald is 3rd.
Brand at a Glance
64%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.2/5
Customer Service
BGC Partners Ranking
- #2 / 4 of its competitors
BGC Partners NPS
BGC Partners's Net Promoter Score (NPS) is a 20 with 53% Promoters, 14% Passives, and 33% Detractors. Net Promoter Score tracks whether BGC Partners's customers would recommend using the product based on a scale of -100 to 100.
BGC Partners Overall NPS
| 53% | Promoters |
|---|---|
| 14% | Passives |
| 33% | Detractors |
BGC Partners NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 -66 | Nov 2021 | -66 |
May 2022 -25 | May 2022 | -25 |
Jul 2022 0 | Jul 2022 | 0 |
Jan 2023 17 | Jan 2023 | 17 |
Jul 2023 29 | Jul 2023 | 29 |
Nov 2023 13 | Nov 2023 | 13 |
Jun 2024 30 | Jun 2024 | 30 |
Sep 2024 18 | Sep 2024 | 18 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 30 | Nov 2024 | 30 |
Sep 2025 22 | Sep 2025 | 22 |
Jan 2026 20 | Jan 2026 | 20 |
How Other Brands Compare
BGC Partners is ranked second for NPS among its competitors. Newmark and Cantor Fitzgerald come in first and third, with T. Rowe Price Group coming in at #4.
BGC Partners |  T. Rowe Price Group |  Newmark |  Cantor Fitzgerald | |
| Global Ranking | #- | #611 | #- | #- |
| NPS | 20 | -10 | 57 | 11 |
| Valuation Updated every 24 hours for public companies | - | $24.91B | $1.63B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BGC Partners NPS vs. Competitors
Compared to its competitors, BGC Partners's NPS is rated right above Cantor Fitzgerald, and is preceded by Newmark.
| COMPANY | NPS Score | |
|---|---|---|
| Newmark | 57 |
| BGC Partners | 20 |
| Cantor Fitzgerald | 11 |
 | Tradition | N/A |
 | Tullett Prebon | N/A |
| T. Rowe Price Group | -10 |
BGC Partners Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of BGC Partners users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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BGC Partners Customer Loyalty vs. Competitors
Compared to its competitors, BGC Partners's Customer Loyalty score is rated right above Cantor Fitzgerald, and is preceded by Newmark.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| T. Rowe Price Group | 75% |
| Newmark | 69% |
| BGC Partners | 64% |
| Cantor Fitzgerald | 54% |
| Tradition | N/A |
| Tullett Prebon | N/A |
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BGC Partners Product Quality
3.2/5
BGC Partners has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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BGC Partners Product Information
BGC Partners’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.bgcpartners.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
FinTech
BGC Partners Product Quality vs. Competitors
Compared to its competitors, BGC Partners's Product Quality score is rated right above Tradition, and is preceded by T. Rowe Price Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Cantor Fitzgerald | 3.8/5 |
| Newmark | 3.5/5 |
| T. Rowe Price Group | 3.3/5 |
| BGC Partners | 3.2/5 |
| Tradition | N/A |
| Tullett Prebon | N/A |
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BGC Partners Pricing
BGC Partners ROI & Value For Money
3.1/5
BGC Partners has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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BGC Partners Pricing vs. Competitors
Compared to its competitors, BGC Partners's ROI score is rated right above Tradition, and is preceded by T. Rowe Price Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Cantor Fitzgerald | 3.9/5 |
| Newmark | 3.7/5 |
| T. Rowe Price Group | 3.3/5 |
| BGC Partners | 3.1/5 |
| Tradition | N/A |
| Tullett Prebon | N/A |
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BGC Partners Customer Satisfaction (CSAT)
BGC Partners Customer Satisfaction (CSAT) Score
46 / 100
BGC Partners has an overall Customer Satisfaction score of 46 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
15%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
15%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
BGC Partners Customer Satisfaction vs. Competitors
Compared to its competitors, BGC Partners's Customer Satisfaction score is rated right above Tradition, and is preceded by T. Rowe Price Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cantor Fitzgerald | 78% |
| Newmark | 64% |
| T. Rowe Price Group | 50% |
| BGC Partners | 47% |
| Tradition | 0% |
| Tullett Prebon | 0% |
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BGC Partners Customer Service
3.2/5
BGC Partners has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About BGC Partners's Customer Service
Address
499 Park Avenue, New York City, NY
Website
http://www.bgcpartners.com
Phone Number
212-610-2200
BGC Partners Customer Service vs. Competitors
Compared to its competitors, BGC Partners's Customer Service score is rated right above Tradition, and is preceded by T. Rowe Price Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Newmark | 3.6/5 |
| Cantor Fitzgerald | 3.6/5 |
| T. Rowe Price Group | 3.2/5 |
| BGC Partners | 3.2/5 |
| Tradition | N/A |
| Tullett Prebon | N/A |
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BGC Partners as an Employer
3.2/5
BGC Partners has a 3.2/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
BGC Partners scored a 20 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of BGC Partners would recommend the brand to a friend. ENPS measures how likely BGC Partners employees would recommend working at BGC Partners to a friend.
Net Promoter Score
20
NPS Score
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 31% | Promoters |
|---|---|
| 38% | Passive |
| 31% | Detractors |
