

The Swiss Re Group is a leading wholesale provider of reinsurance, insurance and other insurance-based forms of risk transfer Swiss Re’s brand is ranked #610 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Swiss Re. When compared to other organizations within the Business and Consumer Services industry, Swiss Re is ranked #109. Among its major competitors, Swiss Re is ranked in 4th place for NPS while Brit Insurance is 1st, and Reinsurance Group of America is 2nd.
Swiss Re's Net Promoter Score (NPS) is a 27 with 52% Promoters, 23% Passives, and 25% Detractors. Net Promoter Score tracks whether Swiss Re's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 23% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 28 | Jan 2024 | 28 |
Feb 2024 29 | Feb 2024 | 29 |
Mar 2024 27 | Mar 2024 | 27 |
Apr 2024 26 | Apr 2024 | 26 |
May 2024 25 | May 2024 | 25 |
Sep 2024 27 | Sep 2024 | 27 |
Dec 2024 25 | Dec 2024 | 25 |
Jan 2025 24 | Jan 2025 | 24 |
Feb 2025 24 | Feb 2025 | 24 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 26 | Apr 2025 | 26 |
May 2025 26 | May 2025 | 26 |
Swiss Re is ranked third for NPS among its competitors. Brit Insurance and Reinsurance Group of America come in first and second, with Aspen Insurance Holdings Limited coming in at #4.
![]() Swiss Re | ![]() Reinsurance Group of America | ![]() Aspen Insurance Holdings Limited | ![]() Brit Insurance | |
| Global Ranking | #610 | #- | #- | #- |
| NPS | 27 | 49 | - | 100 |
| Valuation Updated every 24 hours for public companies | - | $9.39B | $2.56B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Swiss Re's NPS was rated 14 by Male customers on Comparably.
Swiss Re's NPS was rated 14 by Male customers on Comparably.
Swiss Re's NPS is not yet rated by Female customers.
Swiss Re's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 12 | Caucasian | 12 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Swiss Re's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Swiss Re's NPS was rated the highest by customers who have used Swiss Re's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 100 | Over 10 Years | 100 |
Compared to its competitors, Swiss Re's NPS is rated right above Zurich Insurance Group, and is preceded by Munich Re.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Brit Insurance | 100 |
![]() | Reinsurance Group of America | 49 |
![]() | Munich Re | 43 |
![]() | Swiss Re | 27 |
![]() | Zurich Insurance Group | 20 |
![]() | Swiss Life Holding | N/A |
![]() | Scor | -25 |
Out of the 3 Swiss Re customer reviews 2 were positive and 1 was constructive. Swiss Re customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Swiss Re users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Swiss Re's Customer Loyalty score was rated 70 by Male customers on Comparably.
Swiss Re's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Swiss Re's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
26-30 74% | 26-30 | 74% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
Swiss Re's Customer Loyalty score was rated the highest by customers who have used Swiss Re's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Swiss Re's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Swiss Re's Customer Loyalty score is rated right above Scor, and is preceded by Zurich Insurance Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brit Insurance | 100% |
![]() | Reinsurance Group of America | 79% |
![]() | Munich Re | 77% |
![]() | Zurich Insurance Group | 73% |
![]() | Swiss Re | 72% |
![]() | Scor | 68% |
![]() | Swiss Life Holding | N/A |
In the Business and Consumer Services industry, Swiss Re's Customer Loyalty score is rated right above Accenture, and is preceded by Allstate.
Swiss Re has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Swiss Re’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Swiss Re's product the highest. Reviewers from the Accounting industry rated Swiss Re the lowest at 3.6.
Swiss Re's Product Quality score was rated highest by customers who have used Swiss Re's products/services for 5 to 10 Years, and rated lowest by Asian or Pacific Islander customers.
Swiss Re's Product Quality score was rated 3.9 by Male customers on Comparably.
Swiss Re's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Swiss Re's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.5 | 36-40 | 4.5 |
Swiss Re's Product Quality score was rated the highest by customers who have used Swiss Re's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Swiss Re's Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Swiss Re's Product Quality score is rated right above Scor, and is preceded by Munich Re.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brit Insurance | 4/5 |
![]() | Zurich Insurance Group | 4/5 |
![]() | Munich Re | 3.9/5 |
![]() | Swiss Re | 3.8/5 |
![]() | Scor | 3.4/5 |
![]() | Reinsurance Group of America | 3.3/5 |
![]() | Swiss Life Holding | N/A |
In the Business and Consumer Services industry, Swiss Re's Product Quality score is rated right above Accenture, and is preceded by Bloomberg.
Swiss Re has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Swiss Re.
Swiss Re's ROI score was rated highest by customers who have used Swiss Re's products/services for 1 to 2 Years, and rated lowest by customers from the Accounting industry.
Swiss Re's ROI score was rated 3.7 by Male customers on Comparably.
Swiss Re's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Swiss Re's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4 | 36-40 | 4 |
Swiss Re's ROI score was rated the highest by customers who have used Swiss Re's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Swiss Re's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Swiss Re's ROI score is rated right above Zurich Insurance Group, and is preceded by Munich Re.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brit Insurance | 4/5 |
![]() | Munich Re | 3.9/5 |
![]() | Swiss Re | 3.8/5 |
![]() | Zurich Insurance Group | 3.4/5 |
![]() | Reinsurance Group of America | 3.1/5 |
![]() | Scor | 3/5 |
![]() | Swiss Life Holding | N/A |
In the Business and Consumer Services industry, Swiss Re's ROI score is rated right above Accenture, and is preceded by Bloomberg.
Swiss Re has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Swiss Re's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Asian or Pacific Islander customers.
Swiss Re's Customer Satisfaction score was rated 62 by Male customers on Comparably.
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 38% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Swiss Re's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Swiss Re's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Swiss Re's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
Swiss Re's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 36-40 | 100% |
Swiss Re's Customer Satisfaction score was rated the highest by customers who have used Swiss Re's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Swiss Re's Customer Satisfaction score was rated 80 points by Accounting industry customers.
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}Compared to its competitors, Swiss Re's Customer Satisfaction score is rated right above Scor, and is preceded by Munich Re.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Brit Insurance | 100% |
![]() | Zurich Insurance Group | 100% |
![]() | Reinsurance Group of America | 66% |
![]() | Munich Re | 64% |
![]() | Swiss Re | 64% |
![]() | Scor | 50% |
![]() | Swiss Life Holding | 0% |
In the Business and Consumer Services industry, Swiss Re's Customer Satisfaction score is rated right above Verizon, and is preceded by FedEx.
Swiss Re has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Mythenquai 50/60, P.O. Box,
http://www.swissre.com
Swiss Re's Customer Service score was rated highest by customers who have used Swiss Re's products/services for Over 10 Years, and rated lowest by Hispanic or Latino customers.
Swiss Re's Customer Service score was rated 3.7 by Male customers on Comparably.
Swiss Re's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Swiss Re's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.1 | 36-40 | 4.1 |
Swiss Re's Customer Service score was rated the highest by customers who have used Swiss Re's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Swiss Re's Customer Service score was rated 3.7 stars by both Accounting and Tech industry customers.
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Compared to its competitors, Swiss Re's Customer Service score is rated right above Reinsurance Group of America, and is preceded by Brit Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Munich Re | 4/5 |
![]() | Zurich Insurance Group | 4/5 |
![]() | Brit Insurance | 4/5 |
![]() | Swiss Re | 3.9/5 |
![]() | Reinsurance Group of America | 3.1/5 |
![]() | Scor | 3/5 |
![]() | Swiss Life Holding | N/A |
In the Business and Consumer Services industry, Swiss Re's Customer Service score is rated right above Accenture, and is preceded by Bloomberg.
Swiss Re has a 3.9/5 stars for its overall company culture rated by their employees

Swiss Re scored a 27 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Swiss Re would recommend the brand to a friend. ENPS measures how likely Swiss Re employees would recommend working at Swiss Re to a friend.
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
| 49% | Promoters |
|---|---|
| 15% | Passive |
| 36% | Detractors |
Swiss Re is ranked #610 in the Global Top 100 Brands. It ranks just behind F5, Inc. and just ahead of T. Rowe Price Group.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
608 | ![]() | SAP SuccessFactors | ![]() | Greg Tomb | Tech |
609 | ![]() | F5, Inc. | ![]() | François Locoh-Donou | Tech |
610 | ![]() | Swiss Re | ![]() | Christian Mumenthaler | Business and Consumer Services |
611 | ![]() | T. Rowe Price Group | ![]() | William Stromberg | Banking and Financial Services |
612 | ![]() | PagerDuty | ![]() | Jennifer Tejada | Tech |
613 | ![]() | Equinix | ![]() | Adaire Fox Martin | Banking and Financial Services |
614 | ![]() | Trustpilot | ![]() | Peter Muhlmann | Tech |
Swiss Re is ranked #109 in the Business and Consumer Services Industry. It ranks just behind Leo Burnett and just ahead of PagerDuty.
| RANK | COMPANY | Location | |
|---|---|---|---|
107 | ![]() | Schlumberger | |
108 | ![]() | Leo Burnett | Chicago, IL |
109 | ![]() | Swiss Re | |
110 | ![]() | PagerDuty | San Francisco, CA |
111 | ![]() | Equinix | Redwood City, CA |
112 | ![]() | Trustpilot | New York City, NY |
113 | ![]() | ADT Corporation | Boca Raton, FL |