
SAP SuccessFactors’s brand is ranked #608 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SAP SuccessFactors. When compared to other organizations within the Tech industry, SAP SuccessFactors is ranked #205. Among its major competitors, SAP SuccessFactors is ranked in 5th place for NPS while CareerArc is 1st, and Paycom is 2nd.Their current valuation is $158.58B
SAP SuccessFactors's Net Promoter Score (NPS) is a 15 with 46% Promoters, 23% Passives, and 31% Detractors. Net Promoter Score tracks whether SAP SuccessFactors's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 23% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 13 | Apr 2023 | 13 |
May 2023 13 | May 2023 | 13 |
Jul 2023 13 | Jul 2023 | 13 |
Aug 2023 13 | Aug 2023 | 13 |
Oct 2023 14 | Oct 2023 | 14 |
Nov 2023 11 | Nov 2023 | 11 |
Feb 2024 12 | Feb 2024 | 12 |
Jun 2024 17 | Jun 2024 | 17 |
Jul 2024 17 | Jul 2024 | 17 |
Aug 2024 15 | Aug 2024 | 15 |
Dec 2024 15 | Dec 2024 | 15 |
Apr 2025 15 | Apr 2025 | 15 |
SAP SuccessFactors is ranked second for NPS among its competitors. Workday and Zenefits come in first and third, with Paychex coming in at #4. Among those competitors, it is the most valued company.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated SAP SuccessFactors's NPS 33 points higher than Female customers.
SAP SuccessFactors's NPS was rated 33 by Male customers on Comparably.
SAP SuccessFactors's NPS was rated by Female customers on Comparably.
SAP SuccessFactors's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Other 67 | Other | 67 |
SAP SuccessFactors's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
SAP SuccessFactors's NPS was rated the highest by customers who have used SAP SuccessFactors's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -10 | Less than 1 Year | -10 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, SAP SuccessFactors's NPS is rated right above Zenefits, and is preceded by Cornerstone OnDemand.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CareerArc | 100 |
![]() | Paycom | 48 |
![]() | Workday | 31 |
![]() | Cornerstone OnDemand | 17 |
![]() | SAP SuccessFactors | 15 |
![]() | Zenefits | 13 |
![]() | ADP | -10 |
![]() | Paychex | -14 |
In the Tech industry, SAP SuccessFactors's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | SAP SuccessFactors | 15 |
Out of the 2 SAP SuccessFactors customer reviews 1 was positive and 1 was constructive. SAP SuccessFactors customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of SAP SuccessFactors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated SAP SuccessFactors's Customer Loyalty score 30% higher than Male customers.
SAP SuccessFactors's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
SAP SuccessFactors's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
36-40 78% | 36-40 | 78% |
46-50 100% | 46-50 | 100% |
SAP SuccessFactors's Customer Loyalty score was rated the highest by customers who have used SAP SuccessFactors's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
SAP SuccessFactors's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, SAP SuccessFactors's Customer Loyalty score is rated right above Paycom, and is preceded by Workday.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CareerArc | 100% |
![]() | Workday | 80% |
![]() | SAP SuccessFactors | 77% |
![]() | Paycom | 76% |
![]() | Cornerstone OnDemand | 74% |
![]() | Paychex | 74% |
![]() | ADP | 70% |
![]() | Zenefits | 56% |
In the Tech industry, SAP SuccessFactors's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | SAP SuccessFactors | 77% |
SAP SuccessFactors has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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SAP SuccessFactors serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. SAP SuccessFactors supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
SAP SuccessFactors’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Chemicals industry rated SAP SuccessFactors's product the highest. Reviewers from the Manufacturing and Machinery industry rated SAP SuccessFactors the lowest at 3.6.
SAP SuccessFactors's Product Quality score was rated highest by Female customers, and rated lowest by Asian or Pacific Islander customers.
Female customers rated SAP SuccessFactors's Product Quality score 0.7 stars higher than Male customers.
SAP SuccessFactors's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 4.3 | Other | 4.3 |
SAP SuccessFactors's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
36-40 4.1 | 36-40 | 4.1 |
46-50 4 | 46-50 | 4 |
SAP SuccessFactors's Product Quality score was rated the highest by customers who have used SAP SuccessFactors's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
SAP SuccessFactors's Product Quality score was rated the highest by Chemicals industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, SAP SuccessFactors's Product Quality score is rated right above Paycom, and is preceded by Workday.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CareerArc | 5/5 |
![]() | Cornerstone OnDemand | 4/5 |
![]() | Workday | 3.9/5 |
![]() | SAP SuccessFactors | 3.9/5 |
![]() | Paycom | 3.8/5 |
![]() | Zenefits | 3/5 |
![]() | ADP | 2.8/5 |
![]() | Paychex | 2.8/5 |
In the Tech industry, SAP SuccessFactors's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
![]() | SAP SuccessFactors | 3.9/5 |
SAP SuccessFactors has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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SAP SuccessFactors has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Consulting industry think that they had the lowest ROI from SAP SuccessFactors.
SAP SuccessFactors's ROI score was rated highest by customers ages 18-25, and rated lowest by Asian or Pacific Islander customers.
Female customers rated SAP SuccessFactors's ROI score 0.6 stars higher than Male customers.
SAP SuccessFactors's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 4.1 | Other | 4.1 |
SAP SuccessFactors's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
46-50 3.6 | 46-50 | 3.6 |
SAP SuccessFactors's ROI score was rated the highest by customers who have used SAP SuccessFactors's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
SAP SuccessFactors's ROI score was rated the highest by Retail industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, SAP SuccessFactors's ROI score is rated right above Cornerstone OnDemand, and is preceded by Workday.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CareerArc | 5/5 |
![]() | Paycom | 3.8/5 |
![]() | Workday | 3.8/5 |
![]() | SAP SuccessFactors | 3.7/5 |
![]() | Cornerstone OnDemand | 3.6/5 |
![]() | Zenefits | 3.2/5 |
![]() | ADP | 2.8/5 |
![]() | Paychex | 2.7/5 |
In the Tech industry, SAP SuccessFactors's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
![]() | SAP SuccessFactors | 3.7/5 |
SAP SuccessFactors has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SAP SuccessFactors's Customer Satisfaction score was rated highest by customers who have used SAP SuccessFactors's products/services for 5 to 10 Years, and rated lowest by customers who have used SAP SuccessFactors's products/services for Over 10 Years.
Female customers rated SAP SuccessFactors's Customer Satisfaction score 8 points higher than Male customers.
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 22% | |
Very Dissatisfied | 0% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
SAP SuccessFactors' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
SAP SuccessFactors' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
SAP SuccessFactors' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
SAP SuccessFactors's Customer Satisfaction score was rated 67 points by customers ages 36-40 and customers ages 46-50 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% | |||||||||||||||
| 46-50 | 67% |
SAP SuccessFactors's Customer Satisfaction score was rated the highest by customers who have used SAP SuccessFactors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
SAP SuccessFactors's Customer Satisfaction score was rated 80 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, SAP SuccessFactors's Customer Satisfaction score is rated right above Workday, and is preceded by Paycom.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | CareerArc | 100% |
![]() | Paycom | 83% |
![]() | SAP SuccessFactors | 76% |
![]() | Workday | 72% |
![]() | ADP | 52% |
![]() | Paychex | 35% |
![]() | Zenefits | 18% |
![]() | Cornerstone OnDemand | 0% |
In the Tech industry, SAP SuccessFactors's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | SAP SuccessFactors | 76% |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 64% |
SAP SuccessFactors has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock SAP SuccessFactors' overall Customer Service score rated by its users and customers.
1 Tower Place,
http://www.successfactors.com
SAP SuccessFactors's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Consulting industry.
Female customers rated SAP SuccessFactors's Customer Service score 0.4 stars higher than Male customers.
SAP SuccessFactors's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 4.1 | Other | 4.1 |
SAP SuccessFactors's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.8 | 46-50 | 3.8 |
SAP SuccessFactors's Customer Service score was rated the highest by customers who have used SAP SuccessFactors's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
SAP SuccessFactors's Customer Service score was rated the highest by Tech industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, SAP SuccessFactors's Customer Service score is rated right above Paycom, and is preceded by Workday.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CareerArc | 4/5 |
![]() | Workday | 3.9/5 |
![]() | SAP SuccessFactors | 3.8/5 |
![]() | Paycom | 3.7/5 |
![]() | Cornerstone OnDemand | 2.8/5 |
![]() | ADP | 2.7/5 |
![]() | Paychex | 2.4/5 |
![]() | Zenefits | 2/5 |
In the Tech industry, SAP SuccessFactors's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | SAP SuccessFactors | 3.8/5 |
![]() | ROBLOX | 3.6/5 |
SAP SuccessFactors has a 4.2/5 stars for its overall company culture rated by their employees

SAP SuccessFactors scored a 15 for Net Promoter Score and a 39 for Employee Net Promoter Score. NPS gauges how likely a customer of SAP SuccessFactors would recommend the brand to a friend. ENPS measures how likely SAP SuccessFactors employees would recommend working at SAP SuccessFactors to a friend.
| 46% | Promoters |
|---|---|
| 23% | Passive |
| 31% | Detractors |
| 57% | Promoters |
|---|---|
| 25% | Passive |
| 18% | Detractors |
SAP SuccessFactors is ranked #608 in the Global Top 100 Brands. It ranks just behind UserTesting and just ahead of F5, Inc..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
606 | ![]() | Meijer | ![]() | Rick Keyes | Food and Beverages |
607 | ![]() | UserTesting | ![]() | Andy MacMillan | Tech |
608 | ![]() | SAP SuccessFactors | ![]() | Greg Tomb | Tech |
609 | ![]() | F5, Inc. | ![]() | François Locoh-Donou | Tech |
610 | ![]() | Swiss Re | ![]() | Christian Mumenthaler | Business and Consumer Services |
611 | ![]() | T. Rowe Price Group | ![]() | William Stromberg | Banking and Financial Services |
612 | ![]() | PagerDuty | ![]() | Jennifer Tejada | Tech |
SAP SuccessFactors is ranked #205 in the Tech Industry. It ranks just behind UserTesting and just ahead of F5, Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
203 | ![]() | Meijer | Greenville, MI |
204 | ![]() | UserTesting | San Francisco, CA |
205 | ![]() | SAP SuccessFactors | |
206 | ![]() | F5, Inc. | Seattle, WA |
207 | ![]() | Swiss Re | |
208 | ![]() | T. Rowe Price Group | Baltimore, MD |
209 | ![]() | PagerDuty | San Francisco, CA |