20
NPS
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Zurich Insurance Group
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About Zurich Insurance Group's Brand
Provider of insurance-based financial services. The company's insurance-based financial services include car insurance, home insurance, general liability insurance, life and critical illness insurance, savings and investments, enabling clients to get insurance products, international programs, claims and captive services. Among its major competitors, Zurich Insurance Group is ranked in 3rd place for NPS while Allianz is 1st, and AXA US is 2nd.
Brand at a Glance
73%
Customer Loyalty
4/5
Product Quality
3.4/5
Pricing
4/5
Customer Service
Zurich Insurance Group Ranking
- #1 / 4 of its competitors
Zurich Insurance Group NPS
Zurich Insurance Group's Net Promoter Score (NPS) is a 20 with 60% Promoters, 0% Passives, and 40% Detractors. Net Promoter Score tracks whether Zurich Insurance Group's customers would recommend using the product based on a scale of -100 to 100.
Zurich Insurance Group Overall NPS
| 60% | Promoters |
|---|---|
| 0% | Passives |
| 40% | Detractors |
Zurich Insurance Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 -100 | Feb 2022 | -100 |
Aug 2023 0 | Aug 2023 | 0 |
Mar 2024 -33 | Mar 2024 | -33 |
Aug 2024 0 | Aug 2024 | 0 |
Apr 2025 20 | Apr 2025 | 20 |
How Other Brands Compare
Zurich Insurance Group is ranked first for NPS among its competitors. Travelers and CNA come in second and third, with Assurant coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zurich Insurance Group Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Zurich Insurance Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zurich Insurance Group Customer Loyalty vs. Competitors
Compared to its competitors, Zurich Insurance Group's Customer Loyalty score is rated right above Assurant, and is preceded by Allianz.
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Zurich Insurance Group Product Quality
4/5
Zurich Insurance Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Zurich Insurance Group Product Information
Zurich Insurance Group’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- www.zurich.com
- Company Size
- 10,000+ Employees
Zurich Insurance Group Product Quality vs. Competitors
Compared to its competitors, Zurich Insurance Group's Product Quality score is rated right above AXA US, and is preceded by Allianz.
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Zurich Insurance Group Pricing
Zurich Insurance Group ROI & Value For Money
3.4/5
Zurich Insurance Group has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Zurich Insurance Group Pricing vs. Competitors
Compared to its competitors, Zurich Insurance Group's ROI score is rated right above CNA, and is preceded by AXA US.
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Zurich Insurance Group Customer Satisfaction (CSAT)
Zurich Insurance Group Customer Satisfaction (CSAT) Score
100 / 100
Zurich Insurance Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Zurich Insurance Group Customer Satisfaction vs. Competitors
Compared to its competitors, Zurich Insurance Group's Customer Satisfaction score is rated right above Allianz, and is preceded by AXA US.
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Zurich Insurance Group Customer Service
4/5
Zurich Insurance Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Zurich Insurance Group's Customer Service
Address
Austrasse 46, Zurich, 8045
Website
www.zurich.com
Phone Number
7
Zurich Insurance Group Customer Service vs. Competitors
Compared to its competitors, Zurich Insurance Group's Customer Service score is rated right above Allianz.
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Zurich Insurance Group as an Employer
4.6/5
Zurich Insurance Group has a 4.6/5 stars for its overall company culture rated by their employees
top
10%
CEO of Zurich Insurance Group
In the Top 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Zurich Insurance Group scored a 20 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Zurich Insurance Group would recommend the brand to a friend. ENPS measures how likely Zurich Insurance Group employees would recommend working at Zurich Insurance Group to a friend.
Net Promoter Score
20
NPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
