34
NPS
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RingCentral is ranked #53 in Tech Brands
RingCentral is ranked #53 in Tech Brands
About RingCentral's Brand
At RingCentral, say hello to opportunities. RingCentral’s brand is ranked #209 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of RingCentral. When compared to other organizations within the Tech industry, RingCentral is ranked #53. Among its major competitors, RingCentral is ranked in 7th place for NPS while Slack is 1st, and HubSpot is 2nd.Their current market cap is $24.48B
Brand at a Glance
87%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
RingCentral CMO
David Cowings
David Cowings serves as the Chief Marketing Data Scientist of RingCentral. David started at RingCentral in April of 2015. David currently resides in the Austin, Texas Area.
RingCentral Ranking
- #209 in Global Best Brands
- #53 in Tech
- #4 / 4 of its competitors
RingCentral NPS
RingCentral's Net Promoter Score (NPS) is a 34 with 60% Promoters, 14% Passives, and 26% Detractors. Net Promoter Score tracks whether RingCentral's customers would recommend using the product based on a scale of -100 to 100.
RingCentral Overall NPS
| 60% | Promoters |
|---|---|
| 14% | Passives |
| 26% | Detractors |
RingCentral NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 42 | Apr 2021 | 42 |
May 2021 39 | May 2021 | 39 |
Jun 2021 37 | Jun 2021 | 37 |
Jul 2021 35 | Jul 2021 | 35 |
Oct 2021 35 | Oct 2021 | 35 |
Dec 2021 35 | Dec 2021 | 35 |
Jan 2022 33 | Jan 2022 | 33 |
Feb 2022 34 | Feb 2022 | 34 |
Mar 2022 36 | Mar 2022 | 36 |
Apr 2022 35 | Apr 2022 | 35 |
May 2022 35 | May 2022 | 35 |
Jun 2022 33 | Jun 2022 | 33 |
How Other Brands Compare
RingCentral is ranked #4 for NPS among its competitors. Slack and Microsoft come in first and second, with Cisco coming in at third. Among those competitors, it is the third most valued company behind Microsoft.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
RingCentral NPS by Gender
Male customers rated RingCentral's NPS 4 points higher than Female customers.
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Male
37
RingCentral's NPS was rated 37 by Male customers on Comparably.
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64%
Promoters
9%
Passives
27%
Detractors
Female
33
RingCentral's NPS was rated 33 by Female customers on Comparably.
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50%
Promoters
33%
Passives
17%
Detractors
RingCentral NPS by Ethnicity
RingCentral's NPS was rated 28 points by Caucasian customers on Comparably.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
RingCentral NPS by Age
RingCentral's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
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RingCentral NPS by Usage
RingCentral's NPS was rated the highest by customers who have used RingCentral's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 44 | Less than 1 Year | 44 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
Over 10 Years 25 | Over 10 Years | 25 |
RingCentral NPS vs. Competitors
Compared to its competitors, RingCentral's NPS is rated right above 8x8, and is preceded by Salesforce.
| COMPANY | NPS Score | |
|---|---|---|
 | Slack | 58 |
 | HubSpot | 45 |
 | Microsoft | 44 |
 | Cisco | 43 |
 | Twilio Inc. | 36 |
 | Salesforce | 36 |
 | RingCentral | 34 |
 | 8x8 | -6 |
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RingCentral NPS vs Companies in Tech
In the Tech industry, RingCentral's NPS is rated right below ROBLOX.
| COMPANY | NPS Score | |
|---|---|---|
 | Peloton | 64 |
 | Nintendo | 59 |
 | Spotify | 55 |
 | Apple | 54 |
 | Zoom Video Communications | 53 |
 | Netflix | 51 |
 | 49 | |
 | ROBLOX | 46 |
| RingCentral | 34 |
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RingCentral Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of RingCentral users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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RingCentral Customer Loyalty Score by Gender
Female customers rated RingCentral's Customer Loyalty score 16% higher than Male customers.
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Male
84%
Yes
Female
100%
Yes
RingCentral Customer Loyalty Score by Ethnicity
RingCentral's Customer Loyalty score was rated 74% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of RingCentral.
74
out of 100
Caucasian
RingCentral Customer Loyalty Score by Age
RingCentral's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of RingCentral.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
46-50 70% | 46-50 | 70% |
RingCentral Customer Loyalty Score by Usage
RingCentral's Customer Loyalty score was rated the highest by customers who have used RingCentral's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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RingCentral Customer Loyalty Score by Industry
RingCentral's Customer Loyalty score was rated 89% by Tech industry customers.
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RingCentral Customer Loyalty vs. Competitors
Compared to its competitors, RingCentral's Customer Loyalty score is rated right above Microsoft, and is preceded by Slack.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Slack | 87% |
| RingCentral | 87% |
| Microsoft | 84% |
| Cisco | 83% |
| HubSpot | 80% |
| Twilio Inc. | 79% |
| Salesforce | 74% |
| 8x8 | 65% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, RingCentral's Customer Loyalty score is rated right above Apple, and is preceded by Zoom Video Communications.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peloton | 90% |
| ROBLOX | 90% |
| Nintendo | 90% |
| Netflix | 88% |
| 88% | |
| Zoom Video Communications | 88% |
| RingCentral | 87% |
| Apple | 87% |
| Spotify | 87% |
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RingCentral Product Quality
4.3/5
RingCentral has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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RingCentral Product Information
RingCentral serves markets in the United States, Asia, Europe, Australia, Canada, and United Kingdom. RingCentral supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
RingCentral’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated RingCentral's product the highest. Reviewers from the Retail industry rated RingCentral the lowest at 4.2.
- Website
- http://www.ringcentral.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Business Services
Enterprise
Mobile App
Languages Supported
English
French
Quick Insights into RingCentral Product Quality
RingCentral's Product Quality score was rated highest by customers who have used RingCentral's products/services for Over 10 Years, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked RingCentral Product Quality the Highest
Ranked RingCentral Product Quality the Lowest
RingCentral Product Quality Score by Gender
Male customers rated RingCentral's Product Quality score 0.4 stars higher than Female customers.
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Male
4.3/5
Female
3.9/5
RingCentral Product Quality Score by Ethnicity
RingCentral's Product Quality score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
RingCentral Product Quality Score by Age
RingCentral's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
46-50 4.1 | 46-50 | 4.1 |
RingCentral Product Quality Score by Usage
RingCentral's Product Quality score was rated the highest by customers who have used RingCentral's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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RingCentral Product Quality Score by Industry
RingCentral's Product Quality score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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RingCentral Product Quality vs. Competitors
Compared to its competitors, RingCentral's Product Quality score is rated right above Microsoft, and is preceded by HubSpot.
| COMPANY | Product Quality Score | |
|---|---|---|
| Slack | 4.4/5 |
| HubSpot | 4.3/5 |
| RingCentral | 4.3/5 |
| Microsoft | 4.2/5 |
| Salesforce | 4.2/5 |
| Cisco | 4.1/5 |
| Twilio Inc. | 4.1/5 |
| 8x8 | 3.6/5 |
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Product Quality for Other Tech Brands
In the Tech industry, RingCentral's Product Quality score is rated right above Google, and is preceded by Spotify.
| COMPANY | Product Quality Score | |
|---|---|---|
| Peloton | 4.5/5 |
| Zoom Video Communications | 4.4/5 |
| Nintendo | 4.4/5 |
| Apple | 4.4/5 |
| Netflix | 4.3/5 |
| Spotify | 4.3/5 |
| RingCentral | 4.3/5 |
| 4.2/5 | |
| ROBLOX | 4.1/5 |
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RingCentral Pricing
RingCentral ROI & Value For Money
4/5
RingCentral has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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RingCentral Pricing Plans
RingCentral has a pricing structure that accommodates small, medium, and large businesses. Starting from $19.99/month, RingCentral uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from RingCentral.
Who Uses RingCentral?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into RingCentral ROI
RingCentral's ROI score was rated highest by customers who have used RingCentral's products/services for Less than 1 Year, and rated lowest by customers who have used RingCentral's products/services for 2 to 5 Years.
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Ranked RingCentral ROI the Highest
Ranked RingCentral ROI the Lowest
RingCentral ROI Score by Gender
Male customers rated RingCentral's ROI score 0.4 stars higher than Female customers.
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Male
4.3/5
Female
3.9/5
RingCentral ROI Score by Ethnicity
RingCentral's ROI score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
RingCentral ROI Score by Age
RingCentral's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of RingCentral.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.9 | 31-35 | 3.9 |
36-40 3.9 | 36-40 | 3.9 |
46-50 3.8 | 46-50 | 3.8 |
RingCentral ROI Score by Usage
RingCentral's ROI score was rated the highest by customers who have used RingCentral's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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RingCentral ROI Score by Industry
RingCentral's ROI score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.
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RingCentral Pricing vs. Competitors
Compared to its competitors, RingCentral's ROI score is rated right above Twilio Inc., and is preceded by Cisco.
| COMPANY | Pricing Score | |
|---|---|---|
| Slack | 4.2/5 |
| HubSpot | 4.2/5 |
| Salesforce | 4.1/5 |
| Microsoft | 4/5 |
| Cisco | 4/5 |
| RingCentral | 4/5 |
| Twilio Inc. | 3.9/5 |
| 8x8 | 3.4/5 |
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ROI for Other Tech Brands
In the Tech industry, RingCentral's ROI score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Zoom Video Communications | 4.2/5 |
| Spotify | 4.1/5 |
| Apple | 4.1/5 |
| 4.1/5 | |
| Nintendo | 4.1/5 |
| RingCentral | 4/5 |
| Netflix | 4/5 |
| ROBLOX | 3.9/5 |
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RingCentral Customer Satisfaction (CSAT)
RingCentral Customer Satisfaction (CSAT) Score
60 / 100
RingCentral has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into RingCentral Customer Satisfaction
RingCentral's Customer Satisfaction score was rated highest by Male customers.
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Ranked RingCentral Customer Satisfaction the Highest
RingCentral Customer Satisfaction Score by Gender
RingCentral's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
RingCentral Customer Satisfaction Score by Industry
RingCentral's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}RingCentral Customer Satisfaction vs. Competitors
Compared to its competitors, RingCentral's Customer Satisfaction score is rated right above 8x8, and is preceded by HubSpot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Slack | 91% |
| Microsoft | 83% |
| Twilio Inc. | 83% |
| Cisco | 78% |
| Salesforce | 77% |
| HubSpot | 73% |
| RingCentral | 60% |
| 8x8 | 40% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, RingCentral's Customer Satisfaction score is rated right below ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 93% |
| Netflix | 87% |
| Apple | 87% |
| Spotify | 87% |
| 85% | |
| Zoom Video Communications | 79% |
| Peloton | 77% |
| ROBLOX | 75% |
| RingCentral | 60% |
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RingCentral Customer Service
3.9/5
RingCentral has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About RingCentral's Customer Service
Address
RingCentral HeadQuarters 20 Davis Drive, Belmont, CA 94002
Website
http://www.ringcentral.com
Phone Number
(888) 528-RING (7464)
RingCentral's Social Links
Quick Insights into RingCentral Customer Service
RingCentral's Customer Service score was rated highest by customers who have used RingCentral's products/services for Less than 1 Year, and rated lowest by customers who have used RingCentral's products/services for 2 to 5 Years.
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Ranked RingCentral Customer Service the Highest
Ranked RingCentral Customer Service the Lowest
RingCentral Customer Service Score by Gender
Male customers rated RingCentral's Customer Service score 0.4 stars higher than Female customers.
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Male
4.1/5
Female
3.7/5
RingCentral Customer Service Score by Ethnicity
RingCentral's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
RingCentral Customer Service Score by Age
RingCentral's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
46-50 3 | 46-50 | 3 |
RingCentral Customer Service Score by Usage
RingCentral's Customer Service score was rated the highest by customers who have used RingCentral's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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RingCentral Customer Service Score by Industry
RingCentral's Customer Service score was rated 4.6 stars by Tech industry customers.
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RingCentral Customer Service vs. Competitors
Compared to its competitors, RingCentral's Customer Service score is rated right above Twilio Inc., and is preceded by Microsoft.
| COMPANY | Customer Service Score | |
|---|---|---|
| HubSpot | 4.4/5 |
| Salesforce | 4.3/5 |
| Slack | 4.1/5 |
| Cisco | 4.1/5 |
| Microsoft | 4.1/5 |
| RingCentral | 3.9/5 |
| Twilio Inc. | 3.9/5 |
| 8x8 | 2.7/5 |
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Customer Service for Other Tech Brands
In the Tech industry, RingCentral's Customer Service score is rated right above ROBLOX, and is preceded by Netflix.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peloton | 4.3/5 |
| Apple | 4.2/5 |
| Zoom Video Communications | 4.1/5 |
| 4.1/5 | |
| Spotify | 4.1/5 |
| Nintendo | 4.1/5 |
| Netflix | 4/5 |
| RingCentral | 3.9/5 |
| ROBLOX | 3.7/5 |
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RingCentral as an Employer
4.9/5
RingCentral has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
RingCentral scored a 34 for Net Promoter Score and a 69 for Employee Net Promoter Score. NPS gauges how likely a customer of RingCentral would recommend the brand to a friend. ENPS measures how likely RingCentral employees would recommend working at RingCentral to a friend.
Net Promoter Score
34
NPS Score
| 60% | Promoters |
|---|---|
| 14% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
69
eNPS Score
| 75% | Promoters |
|---|---|
| 19% | Passive |
| 6% | Detractors |
Global Ranking Snapshot
RingCentral is ranked #209 in the Global Top 100 Brands. It ranks just behind SpaceX and just ahead of Zappos.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
207 |  | Dole Food Company |  | David Murdock | Food and Beverages |
208 |  | SpaceX |  | Elon Musk | Tech |
209 | | RingCentral | | Vladimir Shmunis | Tech |
210 |  | Zappos |  | Kedar Deshpande | Retail |
211 |  | Lenovo |  | Yang Yuanqing | Tech |
212 |  | Lexus |  | Scott Thompson | Automotive and Transportation |
213 |  | PetSmart |  | J.K. Symancyk | Retail |
Tech Ranking Snapshot
RingCentral is ranked #53 in the Tech Industry. It ranks just behind SpaceX and just ahead of Zappos.
| RANK | COMPANY | Location | |
|---|---|---|---|
51 |  | Atlassian | San Francisco, CA |
52 | | SpaceX | Hawthorne, CA |
53 | | RingCentral | Belmont, CA |
54 | | Zappos | Las Vegas, NV |
55 | | Lenovo | Morrisville, NC |
56 |  | Ingram Micro | Irvine, CA |
57 |  | Sony | San Mateo, CA |
Popular Brands in the Industry
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