
American global corporation that sells print and digital document solutions, services and document technology products in more than 160 countries Xerox Corporation’s brand is ranked #169 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Xerox Corporation. When compared to other organizations within the Tech industry, Xerox Corporation is ranked #42. Among its major competitors, Xerox Corporation is ranked in 4th place for NPS while HPE is 1st, and Dell Technologies is 2nd. Overall, Xerox Corporation has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.85B
Xerox Corporation's Net Promoter Score (NPS) is a 1 with 43% Promoters, 15% Passives, and 42% Detractors. Net Promoter Score tracks whether Xerox Corporation's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 15% | Passives |
| 42% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 -3 | Feb 2024 | -3 |
Mar 2024 -3 | Mar 2024 | -3 |
Apr 2024 -5 | Apr 2024 | -5 |
May 2024 -3 | May 2024 | -3 |
Sep 2024 -5 | Sep 2024 | -5 |
Oct 2024 -3 | Oct 2024 | -3 |
Nov 2024 -2 | Nov 2024 | -2 |
Dec 2024 0 | Dec 2024 | 0 |
Jan 2025 1 | Jan 2025 | 1 |
Apr 2025 1 | Apr 2025 | 1 |
Jul 2025 3 | Jul 2025 | 3 |
Oct 2025 1 | Oct 2025 | 1 |
Xerox Corporation is ranked third for NPS among its competitors. Dell Technologies and Lenovo come in first and second, with HP Inc. coming in at #4. Among those competitors, it is the lowest valued company behind Dell Technologies.
![]() Xerox Corporation | ![]() Dell Technologies | ![]() HP Inc. | ![]() Lenovo | |
| Global Ranking | #169 | #121 | #180 | #211 |
| NPS | 1 | 17 | 0 | 13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $4.85B | $58.48B | $39.95B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Xerox Corporation's NPS 21 points higher than Male customers.
Xerox Corporation's NPS was rated -41 by Male customers on Comparably.
Xerox Corporation's NPS was rated -20 by Female customers on Comparably.
Xerox Corporation's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 0 | Other | 0 |
Xerox Corporation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Xerox Corporation's NPS was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years -33 | 2 to 5 Years | -33 |
5 to 10 Years 6 | 5 to 10 Years | 6 |
Over 10 Years -52 | Over 10 Years | -52 |
Compared to its competitors, Xerox Corporation's NPS is rated right above HP Inc., and is preceded by Lenovo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | HPE | 20 |
![]() | Dell Technologies | 17 |
![]() | Lenovo | 13 |
![]() | Xerox Corporation | 1 |
![]() | HP Inc. | 0 |
In the Tech industry, Xerox Corporation's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | Xerox Corporation | 1 |
Out of the 15 Xerox Corporation customer reviews 4 were positive and 11 were constructive. Xerox Corporation customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Xerox Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Xerox Corporation's Customer Loyalty score 5% higher than Female customers.
Xerox Corporation's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Xerox Corporation's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 85% | 26-30 | 85% |
31-35 33% | 31-35 | 33% |
41-45 100% | 41-45 | 100% |
46-50 66% | 46-50 | 66% |
51-55 70% | 51-55 | 70% |
56-60 87% | 56-60 | 87% |
61-65 55% | 61-65 | 55% |
66+ 100% | 66+ | 100% |
Xerox Corporation's Customer Loyalty score was rated the highest by customers who have used Xerox Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Xerox Corporation's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Printing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Xerox Corporation's Customer Loyalty score is rated right above HP Inc., and is preceded by Lenovo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | HPE | 79% |
![]() | Dell Technologies | 78% |
![]() | Lenovo | 75% |
![]() | Xerox Corporation | 75% |
![]() | HP Inc. | 73% |
In the Tech industry, Xerox Corporation's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | Xerox Corporation | 75% |
Xerox Corporation has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Xerox Corporation serves markets in the United States. Xerox Corporation supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Xerox Corporation’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Xerox Corporation's product the highest. Reviewers from the Real Estate industry rated Xerox Corporation the lowest at 2.8.
Xerox Corporation's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Printing industry.
Female customers rated Xerox Corporation's Product Quality score 0.5 stars higher than Male customers.
Xerox Corporation's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3 | Other | 3 |
Xerox Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.5 | 31-35 | 2.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 1.9 | 46-50 | 1.9 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.5 | 61-65 | 2.5 |
66+ 3 | 66+ | 3 |
Xerox Corporation's Product Quality score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Xerox Corporation's Product Quality score was rated the highest by Education industry customers, and the lowest by Printing industry customers.
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Compared to its competitors, Xerox Corporation's Product Quality score is rated right above HP Inc., and is preceded by Dell Technologies.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | HPE | 3.9/5 |
![]() | Lenovo | 3.6/5 |
![]() | Dell Technologies | 3.5/5 |
![]() | Xerox Corporation | 3.2/5 |
![]() | HP Inc. | 3.2/5 |
In the Tech industry, Xerox Corporation's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
![]() | Xerox Corporation | 3.2/5 |
Xerox Corporation has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Xerox Corporation has a pricing structure that accommodates small, medium, and large businesses. Starting from $2000/month, Xerox Corporation uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Legal industry think that they had the lowest ROI from Xerox Corporation.
Xerox Corporation's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.
Female customers rated Xerox Corporation's ROI score 0.4 stars higher than Male customers.
Xerox Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2.9 | Other | 2.9 |
Xerox Corporation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.6 | 26-30 | 2.6 |
31-35 2.4 | 31-35 | 2.4 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.1 | 66+ | 2.1 |
Xerox Corporation's ROI score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Xerox Corporation's ROI score was rated the highest by Education industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Xerox Corporation's ROI score is rated right below HP Inc..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | HPE | 3.6/5 |
![]() | Dell Technologies | 3.5/5 |
![]() | Lenovo | 3.5/5 |
![]() | HP Inc. | 3.1/5 |
![]() | Xerox Corporation | 3/5 |
In the Tech industry, Xerox Corporation's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
![]() | Xerox Corporation | 3/5 |
Xerox Corporation has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Xerox Corporation's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Printing industry.
Female customers rated Xerox Corporation's Customer Satisfaction score 13 points higher than Male customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 52% |
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 18% | |
Very Dissatisfied | 37% |
Xerox Corporation's Customer Satisfaction (CSAT) score was rated 15% according to Caucasian users and customers.
Xerox Corporation's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
Xerox Corporation's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Xerox Corporation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 25% | |||||||||||||||
| 56-60 | 29% | |||||||||||||||
| 66+ | 25% |
Xerox Corporation's Customer Satisfaction score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Xerox Corporation's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Printing industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Xerox Corporation's Customer Satisfaction score is rated right below HP Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | HPE | 78% |
![]() | Lenovo | 71% |
![]() | Dell Technologies | 68% |
![]() | HP Inc. | 53% |
![]() | Xerox Corporation | 49% |
In the Tech industry, Xerox Corporation's Customer Satisfaction score is rated right below Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 64% |
![]() | Xerox Corporation | 49% |
Xerox Corporation has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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45 Glover Ave PO Box 4505, Norwalk, CT 06856
http://www.xerox.com
9724202354
Xerox Corporation's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Real Estate industry.
Female customers rated Xerox Corporation's Customer Service score 0.5 stars higher than Male customers.
Xerox Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2.7 | Other | 2.7 |
Xerox Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2.1 | 31-35 | 2.1 |
41-45 1.7 | 41-45 | 1.7 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2 | 61-65 | 2 |
66+ 1.9 | 66+ | 1.9 |
Xerox Corporation's Customer Service score was rated the highest by customers who have used Xerox Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Xerox Corporation's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Xerox Corporation's Customer Service score is rated right below HP Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | HPE | 3.7/5 |
![]() | Dell Technologies | 3.4/5 |
![]() | Lenovo | 3.4/5 |
![]() | HP Inc. | 3/5 |
![]() | Xerox Corporation | 2.6/5 |
In the Tech industry, Xerox Corporation's Customer Service score is rated right below ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
![]() | Xerox Corporation | 2.6/5 |
Xerox Corporation has a 2.5/5 stars for its overall company culture rated by their employees

Xerox Corporation scored a 1 for Net Promoter Score and a -51 for Employee Net Promoter Score. NPS gauges how likely a customer of Xerox Corporation would recommend the brand to a friend. ENPS measures how likely Xerox Corporation employees would recommend working at Xerox Corporation to a friend.
| 43% | Promoters |
|---|---|
| 15% | Passive |
| 42% | Detractors |
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
Xerox Corporation is ranked #169 in the Global Top 100 Brands. It ranks just behind Abbott and just ahead of Hyatt.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
167 | ![]() | Western Digital Corporation | ![]() | David Goeckeler | Consumer Goods |
168 | ![]() | Abbott | ![]() | Robert Ford | Health and Wellness |
169 | ![]() | Xerox Corporation | ![]() | John Visentin | Tech |
170 | ![]() | Hyatt | ![]() | Mark Hoplamazian | Travel and Hospitality |
171 | ![]() | Caterpillar Inc. | ![]() | Jim Umpleby | Energy and Manufacturing |
172 | ![]() | WebMD | ![]() | Steven Zatz | Health and Wellness |
173 | ![]() | Oracle | ![]() | Safra Catz | Tech |
Xerox Corporation is ranked #42 in the Tech Industry. It ranks just behind Western Digital Corporation and just ahead of Oracle.
| RANK | COMPANY | Location | |
|---|---|---|---|
40 | ![]() | Sonos | Santa Barbara, CA |
41 | ![]() | Western Digital Corporation | Irvine, CA |
42 | ![]() | Xerox Corporation | Norwalk, CT |
43 | ![]() | Oracle | Redwood Estates, CA |
44 | ![]() | HP Inc. | Palo Alto, CA |
45 | ![]() | Dyson | Chicago, IL |
46 | ![]() | Instacart | San Francisco, CA |