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Instacart is
Ranked
#46
in
Tech Brands
Brand Page
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Instacart is ranked #46 in Tech Brands

About Instacart's Brand

Instacart is the North American leader in grocery delivery and one of the fastest growing companies in e-commerce. Instacart’s brand is ranked #183 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Instacart. When compared to other organizations within the Tech industry, Instacart is ranked #46. Among its major competitors, Instacart is ranked in 3rd place for NPS while Shipt is 1st, and DoorDash is 2nd. Overall, Instacart has a neutral social sentiment, when analyzing social media channels and online mentions. Their current valuation is $7.87B.

Brand at a Glance

70%
Customer Loyalty
3.3/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service

Instacart Ranking

Instacart NPS

Instacart's Net Promoter Score (NPS) is a -1 with 39% Promoters, 21% Passives, and 40% Detractors. Net Promoter Score tracks whether Instacart's customers would recommend using the product based on a scale of -100 to 100.

Instacart Overall NPS

-1
NPS
39%Promoters
21%Passives
40%Detractors
Instacart Overall NPS

Instacart NPS Trend

-100
-50
0
50
100
Nov 2020
-10
Nov 2020Nov 2020
Dec 2020
-10
Dec 2020Dec 2020
Jan 2021
-5
Jan 2021Jan 2021
Feb 2021
-2
Feb 2021Feb 2021
Mar 2021
-1
Mar 2021Mar 2021
Apr 2021
1
Apr 2021Apr 2021
May 2021
2
May 2021May 2021
Jun 2021
2
Jun 2021Jun 2021
Aug 2021
2
Aug 2021Aug 2021
Oct 2021
0
Oct 2021Oct 2021
Nov 2021
0
Nov 2021Nov 2021
Jan 2022
-2
Jan 2022Jan 2022

How Other Brands Compare

Instacart is ranked third for NPS among its competitors. Shipt and DoorDash come in first and second, with Grubhub coming in at #4. Among those competitors, it is the third most valued company behind Shipt.

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Instacart's Logo
Instacart
DoorDash's Logo
DoorDash
Shipt's Logo
Shipt
Grubhub's Logo
Grubhub
Global Ranking#183#155#664#-
NPS-1-115-2
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNegativeNegativeNegative
Valuation Updated every 24 hours for public companies$7.87B$13.00B$94.56B$5.91B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Instacart NPS by Gender

Male customers rated Instacart's NPS 15 points higher than Female customers.

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Male

-5

Instacart's NPS was rated -5 by Male customers on Comparably.

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37%
Promoters
21%
Passives
42%
Detractors

Female

-20

Instacart's NPS was rated -20 by Female customers on Comparably.

Sign Up to learn about Instacart's NPS Score rated by Female customers on Comparably.
28%
Promoters
24%
Passives
48%
Detractors

Instacart NPS by Ethnicity

Instacart's NPS was rated -86 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
-86
Caucasian-86

Instacart NPS by Age

Instacart's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Instacart.
0
20
40
60
80
100
Promoters
33%
Passives
17%
Detractors
50%
18-2533%17%50%
Promoters
20%
Passives
40%
Detractors
40%
26-3020%40%40%
Promoters
40%
Passives
33%
Detractors
27%
31-3540%33%27%
Promoters
46%
Passives
31%
Detractors
23%
36-4046%31%23%
Promoters
29%
Passives
14%
Detractors
57%
41-4529%14%57%
Promoters
37%
Passives
13%
Detractors
50%
46-5037%13%50%
Promoters
33%
Passives
0%
Detractors
67%
51-5533%0%67%
Promoters
0%
Passives
14%
Detractors
86%
66+0%14%86%

Instacart NPS by Usage

Instacart's NPS was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
-15
Less than 1 Year-15
1 to 2 Years
-24
1 to 2 Years-24
2 to 5 Years
-37
2 to 5 Years-37
5 to 10 Years
0
5 to 10 Years0

Instacart NPS vs. Competitors

Compared to its competitors, Instacart's NPS is rated right above Grubhub, and is preceded by DoorDash.

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Instacart's Logo
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Shipt's Logo
Foodler's Logo
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Blue Apron's Logo
Fresh Direct's Logo
Postmates' Logo
Peapod's Logo

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Instacart NPS vs Companies in Tech

In the Tech industry, Instacart's NPS is rated right below ROBLOX.

Unlock Instacart NPS vs. Companies in Tech Data

Instacart's Logo
VS
Peloton's Logo
Spotify's Logo
Nintendo's Logo
Zoom Video Communications' Logo
Apple's Logo
Netflix's Logo
Google's Logo
ROBLOX's Logo

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Instacart Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of Instacart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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70
70%
30
30%
Instacart Customer Loyalty

Instacart Customer Loyalty Score by Gender

Female customers rated Instacart's Customer Loyalty score 14% higher than Male customers.

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Male
62%
Yes
Female
76%
Yes

Instacart Customer Loyalty Score by Ethnicity

Instacart's Customer Loyalty score was rated 87% by Caucasian customers on Comparably.

% who answered "Yes"

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87
out of 100
Caucasian

Instacart Customer Loyalty Score by Age

Instacart's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20%
40%
60%
80%
100%
18-25
55%
18-2555%
26-30
100%
26-30100%
31-35
70%
31-3570%
36-40
79%
36-4079%
41-45
87%
41-4587%
46-50
66%
46-5066%
51-55
70%
51-5570%
66+
49%
66+49%

Instacart Customer Loyalty Score by Usage

Instacart's Customer Loyalty score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
65%
1 to 2 Years
61%
2 to 5 Years
89%
5 to 10 Years
100%

Instacart Customer Loyalty Score by Industry

Instacart's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
71%
Accounting
74%
Aerospace and Aviation
10%
Fashion and Beauty
40%
Banking and Financial Services
85%
Business and Consumer Services
78%
Consulting
70%
Consumer Goods
70%
Consumer Services
100%
Government and Public Policy
40%
Healthcare, Hospitals and Medicine
87%
Public Relations and Communications
40%
Retail
78%

Instacart Customer Loyalty vs. Competitors

Compared to its competitors, Instacart's Customer Loyalty score is rated right above DoorDash, and is preceded by Shipt.

COMPANYCustomer Loyalty Score
Peapod82%
Shipt76%
Instacart70%
DoorDash67%
Grubhub61%
Blue Apron57%
Postmates55%
Fresh Direct54%
FoodlerN/A

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Peapod's Logo
Shipt's Logo
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Grubhub's Logo
Blue Apron's Logo
Postmates' Logo
Fresh Direct's Logo
Foodler's Logo

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Customer Loyalty for Other Tech Brands

In the Tech industry, Instacart's Customer Loyalty score is rated right below Apple.

COMPANYCustomer Loyalty Score
Peloton91%
ROBLOX90%
Google89%
Spotify89%
Nintendo89%
Netflix88%
Zoom Video Communications88%
Apple87%
Instacart70%

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Instacart's Logo
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Peloton's Logo
ROBLOX's Logo
Google's Logo
Spotify's Logo
Nintendo's Logo
Netflix's Logo
Zoom Video Communications' Logo
Apple's Logo

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Instacart Product Quality

3.3/5

Instacart has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Instacart Product Information

Instacart’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Instacart's product the highest. Reviewers from the Business and Consumer Services industry rated Instacart the lowest at 2.5.

Website
https://www.instacart.com
Company Size
1,001-5,000 Employees

Industry

Tech
Ecommerce and Marketplaces
Marketplaces
On Demand

Quick Insights into Instacart Product Quality

Instacart's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Government and Public Policy industry.

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Ranked Instacart Product Quality the Highest

18-25
4.1
Accounting
4
5 to 10 Years
3.9

Ranked Instacart Product Quality the Lowest

2 to 5 Years
2.5
66+
1.5
Government and Public Policy
1.5

Instacart Product Quality Score by Gender

Female customers rated Instacart's Product Quality score 0.1 stars higher than Male customers.

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Male

3.1/5

Female

3.2/5

Instacart Product Quality Score by Ethnicity

Instacart's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

Instacart Product Quality Score by Age

Instacart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
3.9
26-303.9
31-35
3.7
31-353.7
36-40
4
36-404
41-45
2.9
41-452.9
46-50
2.9
46-502.9
51-55
2
51-552
66+
1.5
66+1.5

Instacart Product Quality Score by Usage

Instacart's Product Quality score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
3
2 to 5 Years
2.5
5 to 10 Years
3.9

Instacart Product Quality Score by Industry

Instacart's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.7
Accounting
4
Aerospace and Aviation
1.5
Fashion and Beauty
3.5
Banking and Financial Services
2.8
Business and Consumer Services
2.5
Consulting
3.8
Consumer Goods
1.6
Consumer Services
2.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
2.9
Public Relations and Communications
2.3
Retail
2.5

Instacart Product Quality vs. Competitors

Compared to its competitors, Instacart's Product Quality score is rated right above DoorDash, and is preceded by Grubhub.

COMPANYProduct Quality Score
Blue Apron3.7/5
Shipt3.5/5
Grubhub3.5/5
Instacart3.3/5
DoorDash3.1/5
Fresh Direct3.1/5
Postmates2.3/5
Peapod1.9/5
FoodlerN/A

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Blue Apron's Logo
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Foodler's Logo

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Product Quality for Other Tech Brands

In the Tech industry, Instacart's Product Quality score is rated right below ROBLOX.

COMPANYProduct Quality Score
Peloton4.5/5
Zoom Video Communications4.5/5
Nintendo4.5/5
Apple4.4/5
Spotify4.4/5
Netflix4.3/5
Google4.3/5
ROBLOX4.1/5
Instacart3.3/5

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Instacart Pricing

Instacart ROI & Value For Money

3.1/5

Instacart has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Instacart Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Instacart.

Quick Insights into Instacart ROI

Instacart's ROI score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Government and Public Policy industry.

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Ranked Instacart ROI the Highest

Consulting
4
36-40
3.4
5 to 10 Years
3.1

Ranked Instacart ROI the Lowest

2 to 5 Years
2.3
66+
1.9
Government and Public Policy
1.5

Instacart ROI Score by Gender

Male customers rated Instacart's ROI score 0.1 stars higher than Female customers.

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Male

2.8/5

Female

2.7/5

Instacart ROI Score by Ethnicity

Instacart's ROI score was rated 1.5 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5

Instacart ROI Score by Age

Instacart's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.1
18-253.1
26-30
3.2
26-303.2
31-35
3.1
31-353.1
36-40
3.4
36-403.4
41-45
2.5
41-452.5
46-50
3.2
46-503.2
51-55
2.1
51-552.1
66+
1.9
66+1.9

Instacart ROI Score by Usage

Instacart's ROI score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3
1 to 2 Years
2.8
2 to 5 Years
2.3
5 to 10 Years
3.1

Instacart ROI Score by Industry

Instacart's ROI score was rated the highest by Consulting industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.1
Accounting
3.3
Aerospace and Aviation
1.5
Fashion and Beauty
2.7
Banking and Financial Services
2.6
Business and Consumer Services
2.4
Consulting
4
Consumer Goods
1.5
Consumer Services
2.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
2.8
Public Relations and Communications
2.5
Retail
2.7

Instacart Pricing vs. Competitors

Compared to its competitors, Instacart's ROI score is rated right above Fresh Direct, and is preceded by DoorDash.

COMPANYPricing Score
Shipt3.5/5
Blue Apron3.3/5
Grubhub3.3/5
DoorDash3.1/5
Instacart3.1/5
Fresh Direct2.9/5
Postmates2.2/5
Peapod1.9/5
FoodlerN/A

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Fresh Direct's Logo
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ROI for Other Tech Brands

In the Tech industry, Instacart's ROI score is rated right below ROBLOX.

COMPANYPricing Score
Peloton4.4/5
Zoom Video Communications4.2/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Apple4.1/5
Netflix4/5
ROBLOX3.9/5
Instacart3.1/5

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Apple's Logo
Netflix's Logo
ROBLOX's Logo

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Instacart Customer Service

3.1/5

Instacart has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Instacart's Customer Service

Address

50 Beale St, San Francisco, CA 94107


Website

https://www.instacart.com


Phone Number

910-817-2278

Quick Insights into Instacart Customer Service

Instacart's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Government and Public Policy industry.

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Ranked Instacart Customer Service the Highest

36-40
3.7
Consulting
3.6
5 to 10 Years
3.4

Ranked Instacart Customer Service the Lowest

2 to 5 Years
2.5
51-55
1.6
Government and Public Policy
1.5

Instacart Customer Service Score by Gender

Male customers rated Instacart's Customer Service score 0.1 stars higher than Female customers.

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Male

3/5

Female

2.9/5

Instacart Customer Service Score by Ethnicity

Instacart's Customer Service score was rated 1.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
1.7
Caucasian1.7

Instacart Customer Service Score by Age

Instacart's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.

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0
1
2
3
4
5
18-25
3.1
18-253.1
26-30
3.5
26-303.5
31-35
3.6
31-353.6
36-40
3.7
36-403.7
41-45
2.4
41-452.4
46-50
3.2
46-503.2
51-55
1.6
51-551.6
66+
1.8
66+1.8

Instacart Customer Service Score by Usage

Instacart's Customer Service score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
2.9
1 to 2 Years
2.8
2 to 5 Years
2.5
5 to 10 Years
3.4

Instacart Customer Service Score by Industry

Instacart's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.2
Accounting
3.4
Aerospace and Aviation
1.5
Fashion and Beauty
2.2
Banking and Financial Services
2.9
Business and Consumer Services
2.2
Consulting
3.6
Consumer Goods
1.8
Consumer Services
2.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
2.3
Public Relations and Communications
2.8
Retail
2.6

Instacart Customer Service vs. Competitors

Compared to its competitors, Instacart's Customer Service score is rated right above Fresh Direct, and is preceded by DoorDash.

COMPANYCustomer Service Score
Blue Apron3.7/5
Shipt3.5/5
Grubhub3.5/5
DoorDash3.1/5
Instacart3.1/5
Fresh Direct3.1/5
Postmates2.3/5
Peapod1.7/5
FoodlerN/A

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Shipt's Logo
Grubhub's Logo
DoorDash's Logo
Fresh Direct's Logo
Postmates' Logo
Peapod's Logo
Foodler's Logo

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Customer Service for Other Tech Brands

In the Tech industry, Instacart's Customer Service score is rated right below ROBLOX.

COMPANYCustomer Service Score
Peloton4.3/5
Apple4.2/5
Zoom Video Communications4.2/5
Google4.1/5
Spotify4.1/5
Nintendo4.1/5
Netflix4/5
ROBLOX3.7/5
Instacart3.1/5

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Peloton's Logo
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Zoom Video Communications' Logo
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Spotify's Logo
Nintendo's Logo
Netflix's Logo
ROBLOX's Logo

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Instacart as an Employer

4.8/5

Instacart has a 4.8/5 stars for its overall company culture rated by their employees

  Instacart CEO
top
5%
CEO of Instacart

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Instacart scored a -1 for Net Promoter Score and a 67 for Employee Net Promoter Score. NPS gauges how likely a customer of Instacart would recommend the brand to a friend. ENPS measures how likely Instacart employees would recommend working at Instacart to a friend.

Net Promoter Score

-1
NPS Score
39%Promoters
21%Passive
40%Detractors

Employee Net Promoter Score

67
eNPS Score
74%Promoters
19%Passive
7%Detractors

Global Ranking Snapshot

Instacart is ranked #183 in the Global Top 100 Brands. It ranks just behind Dyson and just ahead of PwC.

RANKCOMPANYCEOINDUSTRY
181
Tyson Foods  Tyson Foods CEO
Dean Banks
Food and Beverages
182
Dyson  Dyson CEO
Jim Rowan
Consumer Goods
183
Instacart  Instacart CEO
Fidji Simo
Tech
184
PwC  PwC CEO
Tim Ryan
Business and Consumer Services
185
SAP  SAP CEO
Christian Klein
Tech
186
Chewy  Chewy CEO
Sumit Singh
Retail
187
John Deere  John Deere CEO
Samuel Allen
Energy and Manufacturing

Tech Ranking Snapshot

Instacart is ranked #46 in the Tech Industry. It ranks just behind Dyson and just ahead of SAP.

RANKCOMPANYLocation
44
HP Inc.
Palo Alto, CA
45
Dyson
Chicago, IL
46
Instacart
San Francisco, CA
47
SAP
Newtown Square, PA
48
Zillow
Seattle, WA
49
Paychex
Rochester, NY
50
Qualcomm
San Diego, CA