Get in touch & set up a free account now
Instacart is the North American leader in grocery delivery and one of the fastest growing companies in e-commerce. Instacart’s brand is ranked #183 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Instacart. When compared to other organizations within the Tech industry, Instacart is ranked #46. Among its major competitors, Instacart is ranked in 2nd place for NPS while Shipt is 1st, and Fresh Direct is 3rd. Overall, Instacart has a negative social sentiment, when analyzing social media channels and online mentions.Their current valuation is $7.87B
Instacart's Net Promoter Score (NPS) is a -4 with 38% Promoters, 20% Passives, and 42% Detractors. Net Promoter Score tracks whether Instacart's customers would recommend using the product based on a scale of -100 to 100.
38% | Promoters |
---|---|
20% | Passives |
42% | Detractors |
Summary | Date | Score |
---|---|---|
Mar 2021 -1 | Mar 2021 | -1 |
Apr 2021 1 | Apr 2021 | 1 |
May 2021 2 | May 2021 | 2 |
Jun 2021 2 | Jun 2021 | 2 |
Aug 2021 2 | Aug 2021 | 2 |
Oct 2021 0 | Oct 2021 | 0 |
Nov 2021 0 | Nov 2021 | 0 |
Jan 2022 -3 | Jan 2022 | -3 |
Feb 2022 -3 | Feb 2022 | -3 |
Mar 2022 -3 | Mar 2022 | -3 |
Apr 2022 -5 | Apr 2022 | -5 |
May 2022 -5 | May 2022 | -5 |
Instacart is ranked second for NPS among its competitors. Shipt and Grubhub come in first and third, with DoorDash coming in at #4. Among those competitors, it is the third most valued company behind Shipt.
Sign Up for Brand Profile PRO to get the full Comparison data of Instacart vs Competitors.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Instacart's NPS 11 points higher than Female customers.
Instacart's NPS was rated -15 by Male customers on Comparably.
Instacart's NPS was rated -26 by Female customers on Comparably.
Instacart's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
Summary | Ethnicity | Score |
---|---|---|
Caucasian -90 | Caucasian | -90 |
African American/Black -67 | African American/Black | -67 |
Other -100 | Other | -100 |
Instacart's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Instacart's NPS was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Summary | Usage | Score |
---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years -27 | 1 to 2 Years | -27 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Compared to its competitors, Instacart's NPS is rated right above Fresh Direct, and is preceded by Foodler.
COMPANY | NPS Score | |
---|---|---|
![]() | Shipt | 18 |
![]() | Foodler | N/A |
![]() | Instacart | -4 |
![]() | Fresh Direct | -7 |
![]() | Grubhub | -8 |
![]() | DoorDash | -10 |
![]() | Blue Apron | -10 |
![]() | Postmates | -43 |
![]() | Peapod | -74 |
Sign Up for Brand Profile PRO to get the full Instacart NPS vs. Competitors data and gain insights into your customers today.
In the Tech industry, Instacart's NPS is rated right below ROBLOX.
Sign Up for Brand Profile PRO to get the full Instacart NPS vs. Companies in Tech data and gain insights into your customers today.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Instacart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Instacart's Customer Loyalty score 17% higher than Male customers.
Instacart's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Instacart's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Summary | Age | Score |
---|---|---|
18-25 55% | 18-25 | 55% |
26-30 100% | 26-30 | 100% |
31-35 72% | 31-35 | 72% |
36-40 79% | 36-40 | 79% |
41-45 90% | 41-45 | 90% |
46-50 60% | 46-50 | 60% |
51-55 70% | 51-55 | 70% |
66+ 49% | 66+ | 49% |
Instacart's Customer Loyalty score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Instacart's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Instacart's Customer Loyalty score is rated right above DoorDash, and is preceded by Shipt.
COMPANY | Customer Loyalty Score | |
---|---|---|
![]() | Peapod | 82% |
![]() | Shipt | 77% |
![]() | Instacart | 70% |
![]() | DoorDash | 68% |
![]() | Grubhub | 62% |
![]() | Blue Apron | 62% |
![]() | Fresh Direct | 58% |
![]() | Postmates | 57% |
![]() | Foodler | N/A |
Sign Up for Brand Profile PRO to get the full Instacart Customer Loyalty vs. Competitors data and gain insights into your customers today.
In the Tech industry, Instacart's Customer Loyalty score is rated right below Spotify.
Sign Up for Brand Profile PRO to get the full Instacart Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.
Instacart has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Instacart's overall Product Quality score rated by its users and customers.
Instacart’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Instacart's product the highest. Reviewers from the Business and Consumer Services industry rated Instacart the lowest at 2.5.
Instacart's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Female customers rated Instacart's Product Quality score 0.1 stars higher than Male customers.
Instacart's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Instacart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Summary | Age | Score |
---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4 | 36-40 | 4 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2 | 51-55 | 2 |
66+ 1.5 | 66+ | 1.5 |
Instacart's Product Quality score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Instacart's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Instacart's Product Quality score is rated right above DoorDash, and is preceded by Fresh Direct.
COMPANY | Product Quality Score | |
---|---|---|
![]() | Blue Apron | 3.6/5 |
![]() | Shipt | 3.6/5 |
![]() | Grubhub | 3.3/5 |
![]() | Fresh Direct | 3.2/5 |
![]() | Instacart | 3.2/5 |
![]() | DoorDash | 2.9/5 |
![]() | Postmates | 2.4/5 |
![]() | Peapod | 1.9/5 |
![]() | Foodler | N/A |
Sign Up for Brand Profile PRO to get the full Instacart Product Quality vs. Competitors data and gain insights into your customers today.
In the Tech industry, Instacart's Product Quality score is rated right below ROBLOX.
Sign Up for Brand Profile PRO to get the full Instacart Product Quality vs. Companies in Tech data and gain insights into your customers today.
Instacart has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Instacart's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Instacart.
Instacart's ROI score was rated highest by customers ages 36-40, and rated lowest by Other customers.
Instacart's ROI score was rated 2.6 by both Female and Male customers on Comparably.
Instacart's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
Summary | Ethnicity | Score |
---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Instacart's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Summary | Age | Score |
---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3 | 31-35 | 3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2 | 41-45 | 2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.1 | 51-55 | 2.1 |
66+ 1.9 | 66+ | 1.9 |
Instacart's ROI score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Instacart's ROI score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Instacart's ROI score is rated right above Fresh Direct, and is preceded by Grubhub.
COMPANY | Pricing Score | |
---|---|---|
![]() | Shipt | 3.6/5 |
![]() | Blue Apron | 3.4/5 |
![]() | Grubhub | 3.1/5 |
![]() | Instacart | 3/5 |
![]() | Fresh Direct | 3/5 |
![]() | DoorDash | 2.8/5 |
![]() | Postmates | 2.3/5 |
![]() | Peapod | 1.9/5 |
![]() | Foodler | N/A |
Sign Up for Brand Profile PRO to get the full Instacart ROI vs. Competitors data and gain insights into your customers today.
In the Tech industry, Instacart's ROI score is rated right below ROBLOX.
Sign Up for Brand Profile PRO to get the full Instacart ROI vs. Companies in Tech data and gain insights into your customers today.
Instacart has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Instacart's overall Customer Service score rated by its users and customers.
50 Beale St, San Francisco, CA 94107
https://www.instacart.com
910-817-2278
Instacart's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
Male customers rated Instacart's Customer Service score 0.2 stars higher than Female customers.
Instacart's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
Summary | Ethnicity | Customer Service Score |
---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Instacart's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Summary | Age | Customer Service Score |
---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2 | 41-45 | 2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 1.6 | 51-55 | 1.6 |
66+ 1.8 | 66+ | 1.8 |
Instacart's Customer Service score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Instacart's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Instacart's Customer Service score is rated right above Fresh Direct, and is preceded by Grubhub.
COMPANY | Customer Service Score | |
---|---|---|
![]() | Blue Apron | 3.7/5 |
![]() | Shipt | 3.6/5 |
![]() | Grubhub | 3.3/5 |
![]() | Instacart | 3/5 |
![]() | Fresh Direct | 3/5 |
![]() | DoorDash | 2.9/5 |
![]() | Postmates | 2.4/5 |
![]() | Peapod | 1.7/5 |
![]() | Foodler | N/A |
Sign Up for Brand Profile PRO to get the full Instacart Customer Service vs. Competitors data and gain insights into your customers today.
In the Tech industry, Instacart's Customer Service score is rated right below ROBLOX.
Sign Up for Brand Profile PRO to get the full Instacart Customer Service vs. Companies in Tech data and gain insights into your customers today.
Instacart has a 4.9/5 stars for its overall company culture rated by their employees
Instacart scored a -4 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Instacart would recommend the brand to a friend. ENPS measures how likely Instacart employees would recommend working at Instacart to a friend.
38% | Promoters |
---|---|
20% | Passive |
42% | Detractors |
74% | Promoters |
---|---|
18% | Passive |
8% | Detractors |
Instacart is ranked #183 in the Global Top 100 Brands. It ranks just behind Dyson and just ahead of PwC.
RANK | COMPANY | CEO | INDUSTRY | ||
---|---|---|---|---|---|
181 | ![]() | Tyson Foods | ![]() | Donnie King | Food and Beverages |
182 | ![]() | Dyson | ![]() | Roland Krueger | Consumer Goods |
183 | ![]() | Instacart | ![]() | Fidji Simo | Tech |
184 | ![]() | PwC | ![]() | Tim Ryan | Business and Consumer Services |
185 | ![]() | SAP | ![]() | Christian Klein | Tech |
186 | ![]() | Chewy | ![]() | Sumit Singh | Retail |
187 | ![]() | John Deere | ![]() | Samuel Allen | Energy and Manufacturing |
Get in touch & set up a free account now