-4
NPS
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Instacart is ranked #46 in Tech Brands
Instacart is ranked #46 in Tech Brands
About Instacart's Brand
Instacart is the North American leader in grocery delivery and one of the fastest growing companies in e-commerce. Instacart’s brand is ranked #183 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Instacart. When compared to other organizations within the Tech industry, Instacart is ranked #46. Among its major competitors, Instacart is ranked in 2nd place for NPS while Shipt is 1st, and Fresh Direct is 3rd. Overall, Instacart has a negative social sentiment, when analyzing social media channels and online mentions.Their current valuation is $7.87B
Brand at a Glance
70%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
3/5
Customer Service
Instacart Ranking
- #183 in Global Best Brands
- #46 in Tech
- #2 / 4 of its competitors
Instacart NPS
Instacart's Net Promoter Score (NPS) is a -4 with 38% Promoters, 20% Passives, and 42% Detractors. Net Promoter Score tracks whether Instacart's customers would recommend using the product based on a scale of -100 to 100.
Instacart Overall NPS
| 38% | Promoters |
|---|---|
| 20% | Passives |
| 42% | Detractors |
Instacart NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 -1 | Mar 2021 | -1 |
Apr 2021 1 | Apr 2021 | 1 |
May 2021 2 | May 2021 | 2 |
Jun 2021 2 | Jun 2021 | 2 |
Aug 2021 2 | Aug 2021 | 2 |
Oct 2021 0 | Oct 2021 | 0 |
Nov 2021 0 | Nov 2021 | 0 |
Jan 2022 -3 | Jan 2022 | -3 |
Feb 2022 -3 | Feb 2022 | -3 |
Mar 2022 -3 | Mar 2022 | -3 |
Apr 2022 -5 | Apr 2022 | -5 |
May 2022 -5 | May 2022 | -5 |
How Other Brands Compare
Instacart is ranked second for NPS among its competitors. Shipt and Grubhub come in first and third, with DoorDash coming in at #4. Among those competitors, it is the third most valued company behind Shipt.
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What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Instacart NPS by Gender
Male customers rated Instacart's NPS 11 points higher than Female customers.
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Male
-15
Instacart's NPS was rated -15 by Male customers on Comparably.
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33%
Promoters
19%
Passives
48%
Detractors
Female
-26
Instacart's NPS was rated -26 by Female customers on Comparably.
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26%
Promoters
22%
Passives
52%
Detractors
Instacart NPS by Ethnicity
Instacart's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -90 | Caucasian | -90 |
African American/Black -67 | African American/Black | -67 |
Other -100 | Other | -100 |
Instacart NPS by Age
Instacart's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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Instacart NPS by Usage
Instacart's NPS was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years -27 | 1 to 2 Years | -27 |
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Instacart NPS vs. Competitors
Compared to its competitors, Instacart's NPS is rated right above Fresh Direct, and is preceded by Foodler.
| COMPANY | NPS Score | |
|---|---|---|
 | Shipt | 18 |
 | Foodler | N/A |
 | Instacart | -4 |
 | Fresh Direct | -7 |
 | Grubhub | -8 |
 | DoorDash | -10 |
 | Blue Apron | -10 |
 | Postmates | -43 |
 | Peapod | -74 |
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Instacart NPS vs Companies in Tech
In the Tech industry, Instacart's NPS is rated right below ROBLOX.
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Instacart Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Instacart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Instacart Customer Loyalty Score by Gender
Female customers rated Instacart's Customer Loyalty score 17% higher than Male customers.
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Male
61%
Yes
Female
78%
Yes
Instacart Customer Loyalty Score by Ethnicity
Instacart's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
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82
out of 100
Caucasian
70
out of 100
African American/Black
78
out of 100
Other
Instacart Customer Loyalty Score by Age
Instacart's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 100% | 26-30 | 100% |
31-35 72% | 31-35 | 72% |
36-40 79% | 36-40 | 79% |
41-45 90% | 41-45 | 90% |
46-50 60% | 46-50 | 60% |
51-55 70% | 51-55 | 70% |
66+ 49% | 66+ | 49% |
Instacart Customer Loyalty Score by Usage
Instacart's Customer Loyalty score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Instacart Customer Loyalty Score by Industry
Instacart's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Instacart Customer Loyalty vs. Competitors
Compared to its competitors, Instacart's Customer Loyalty score is rated right above DoorDash, and is preceded by Shipt.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peapod | 82% |
| Shipt | 77% |
| Instacart | 70% |
| DoorDash | 68% |
| Grubhub | 62% |
| Blue Apron | 62% |
| Fresh Direct | 58% |
| Postmates | 57% |
| Foodler | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Instacart's Customer Loyalty score is rated right below Spotify.
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Instacart Product Quality
3.2/5
Instacart has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Instacart Product Information
Instacart’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Instacart's product the highest. Reviewers from the Business and Consumer Services industry rated Instacart the lowest at 2.5.
- Website
- https://www.instacart.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
On Demand
Quick Insights into Instacart Product Quality
Instacart's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Instacart Product Quality the Highest
Ranked Instacart Product Quality the Lowest
Instacart Product Quality Score by Gender
Female customers rated Instacart's Product Quality score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
Instacart Product Quality Score by Ethnicity
Instacart's Product Quality score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Instacart Product Quality Score by Age
Instacart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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2
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.5 | 31-35 | 3.5 |
36-40 4 | 36-40 | 4 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2 | 51-55 | 2 |
66+ 1.5 | 66+ | 1.5 |
Instacart Product Quality Score by Usage
Instacart's Product Quality score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Instacart Product Quality Score by Industry
Instacart's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Instacart Product Quality vs. Competitors
Compared to its competitors, Instacart's Product Quality score is rated right above DoorDash, and is preceded by Fresh Direct.
| COMPANY | Product Quality Score | |
|---|---|---|
| Blue Apron | 3.6/5 |
| Shipt | 3.6/5 |
| Grubhub | 3.3/5 |
| Fresh Direct | 3.2/5 |
| Instacart | 3.2/5 |
| DoorDash | 2.9/5 |
| Postmates | 2.4/5 |
| Peapod | 1.9/5 |
| Foodler | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Instacart's Product Quality score is rated right below ROBLOX.
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Instacart Pricing
Instacart ROI & Value For Money
3/5
Instacart has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Instacart Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Instacart.
Quick Insights into Instacart ROI
Instacart's ROI score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Instacart ROI the Highest
Ranked Instacart ROI the Lowest
Instacart ROI Score by Gender
Instacart's ROI score was rated 2.6 by both Female and Male customers on Comparably.
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Male
2.6/5
Female
2.6/5
Instacart ROI Score by Ethnicity
Instacart's ROI score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Instacart ROI Score by Age
Instacart's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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2
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5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.4 | 26-30 | 2.4 |
31-35 3 | 31-35 | 3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2 | 41-45 | 2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.1 | 51-55 | 2.1 |
66+ 1.9 | 66+ | 1.9 |
Instacart ROI Score by Usage
Instacart's ROI score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Instacart ROI Score by Industry
Instacart's ROI score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Instacart Pricing vs. Competitors
Compared to its competitors, Instacart's ROI score is rated right above Fresh Direct, and is preceded by Grubhub.
| COMPANY | Pricing Score | |
|---|---|---|
| Shipt | 3.6/5 |
| Blue Apron | 3.4/5 |
| Grubhub | 3.1/5 |
| Instacart | 3/5 |
| Fresh Direct | 3/5 |
| DoorDash | 2.8/5 |
| Postmates | 2.3/5 |
| Peapod | 1.9/5 |
| Foodler | N/A |
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ROI for Other Tech Brands
In the Tech industry, Instacart's ROI score is rated right below ROBLOX.
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Instacart Customer Service
3/5
Instacart has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Instacart's Customer Service
Address
50 Beale St, San Francisco, CA 94107
Website
https://www.instacart.com
Phone Number
910-817-2278
Instacart's Social Links
Quick Insights into Instacart Customer Service
Instacart's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Instacart Customer Service the Highest
Ranked Instacart Customer Service the Lowest
Instacart Customer Service Score by Gender
Male customers rated Instacart's Customer Service score 0.2 stars higher than Female customers.
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Male
2.9/5
Female
2.7/5
Instacart Customer Service Score by Ethnicity
Instacart's Customer Service score was rated 1.5 stars by both African American/Black and Other customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Instacart Customer Service Score by Age
Instacart's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
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5
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2 | 41-45 | 2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 1.6 | 51-55 | 1.6 |
66+ 1.8 | 66+ | 1.8 |
Instacart Customer Service Score by Usage
Instacart's Customer Service score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Instacart Customer Service Score by Industry
Instacart's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Instacart Customer Service vs. Competitors
Compared to its competitors, Instacart's Customer Service score is rated right above Fresh Direct, and is preceded by Grubhub.
| COMPANY | Customer Service Score | |
|---|---|---|
| Blue Apron | 3.7/5 |
| Shipt | 3.6/5 |
| Grubhub | 3.3/5 |
| Instacart | 3/5 |
| Fresh Direct | 3/5 |
| DoorDash | 2.9/5 |
| Postmates | 2.4/5 |
| Peapod | 1.7/5 |
| Foodler | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Instacart's Customer Service score is rated right below ROBLOX.
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Instacart as an Employer
4.9/5
Instacart has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Instacart scored a -4 for Net Promoter Score and a 66 for Employee Net Promoter Score. NPS gauges how likely a customer of Instacart would recommend the brand to a friend. ENPS measures how likely Instacart employees would recommend working at Instacart to a friend.
Net Promoter Score
-4
NPS Score
| 38% | Promoters |
|---|---|
| 20% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
66
eNPS Score
| 74% | Promoters |
|---|---|
| 18% | Passive |
| 8% | Detractors |
Global Ranking Snapshot
Instacart is ranked #183 in the Global Top 100 Brands. It ranks just behind Dyson and just ahead of PwC.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
181 |  | Tyson Foods |  | Donnie King | Food and Beverages |
182 |  | Dyson |  | Roland Krueger | Consumer Goods |
183 | | Instacart | | Fidji Simo | Tech |
184 |  | PwC |  | Tim Ryan | Business and Consumer Services |
185 |  | SAP |  | Christian Klein | Tech |
186 |  | Chewy |  | Sumit Singh | Retail |
187 |  | John Deere |  | Samuel Allen | Energy and Manufacturing |
Popular Brands in the Industry
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