-25
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Instacart is ranked #46 in Tech Brands
Instacart is ranked #46 in Tech Brands
About Instacart's Brand
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. Instacart’s brand is ranked #183 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Instacart. When compared to other organizations within the Tech industry, Instacart is ranked #46. Among its major competitors, Instacart is ranked in 5th place for NPS while Blue Apron is 1st, and Fresh Direct is 2nd. Overall, Instacart has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $7.87B
Brand at a Glance
70%
Customer Loyalty
2.7/5
Product Quality
2.5/5
Pricing
2.5/5
Customer Service
Instacart Ranking
- #183 in Global Best Brands
- #46 in Tech
- #3 / 4 of its competitors
Instacart NPS
Instacart's Net Promoter Score (NPS) is a -25 with 30% Promoters, 15% Passives, and 55% Detractors. Net Promoter Score tracks whether Instacart's customers would recommend using the product based on a scale of -100 to 100.
Instacart Overall NPS
| 30% | Promoters |
|---|---|
| 15% | Passives |
| 55% | Detractors |
Instacart NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -24 | May 2024 | -24 |
Jun 2024 -24 | Jun 2024 | -24 |
Aug 2024 -24 | Aug 2024 | -24 |
Sep 2024 -24 | Sep 2024 | -24 |
Oct 2024 -24 | Oct 2024 | -24 |
Nov 2024 -24 | Nov 2024 | -24 |
Dec 2024 -24 | Dec 2024 | -24 |
Jan 2025 -24 | Jan 2025 | -24 |
Oct 2025 -24 | Oct 2025 | -24 |
Nov 2025 -24 | Nov 2025 | -24 |
Jan 2026 -24 | Jan 2026 | -24 |
Apr 2026 -24 | Apr 2026 | -24 |
How Other Brands Compare
Instacart is ranked third for NPS among its competitors. Shipt and Grubhub come in first and second, with DoorDash coming in at #4. Among those competitors, it is the third most valued company behind Shipt.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Instacart NPS by Gender
Male customers rated Instacart's NPS 21 points higher than Female customers.
Male
-39
Instacart's NPS was rated -39 by Male customers on Comparably.
26%
Promoters
9%
Passives
65%
Detractors
Female
-60
Instacart's NPS was rated -60 by Female customers on Comparably.
14%
Promoters
12%
Passives
74%
Detractors
Instacart NPS by Ethnicity
Instacart's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -82 | Caucasian | -82 |
Hispanic or Latino -80 | Hispanic or Latino | -80 |
African American/Black -79 | African American/Black | -79 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -92 | Other | -92 |
Instacart NPS by Age
Instacart's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Instacart NPS by Usage
Instacart's NPS was rated the highest by customers who have used Instacart's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -36 | Less than 1 Year | -36 |
1 to 2 Years -45 | 1 to 2 Years | -45 |
2 to 5 Years -66 | 2 to 5 Years | -66 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Instacart NPS vs. Competitors
Compared to its competitors, Instacart's NPS is rated right above DoorDash, and is preceded by Grubhub.
| COMPANY | NPS Score | |
|---|---|---|
 | Blue Apron | 11 |
 | Fresh Direct | 2 |
 | Shipt | 1 |
 | Foodler | N/A |
 | Grubhub | -22 |
 | Instacart | -25 |
 | DoorDash | -28 |
 | Postmates | -40 |
 | Peapod | -65 |
Instacart Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Instacart users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Instacart Customer Loyalty Score by Gender
Female customers rated Instacart's Customer Loyalty score 15% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Instacart.
Male
61%
Yes
Female
76%
Yes
Instacart Customer Loyalty Score by Ethnicity
Instacart's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Instacart.
70
out of 100
Caucasian
73
out of 100
Hispanic or Latino
81
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
65
out of 100
Other
Instacart Customer Loyalty Score by Age
Instacart's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Instacart.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 50% | 18-25 | 50% |
26-30 70% | 26-30 | 70% |
31-35 67% | 31-35 | 67% |
36-40 79% | 36-40 | 79% |
41-45 85% | 41-45 | 85% |
46-50 76% | 46-50 | 76% |
51-55 74% | 51-55 | 74% |
56-60 66% | 56-60 | 66% |
61-65 79% | 61-65 | 79% |
66+ 55% | 66+ | 55% |
Instacart Customer Loyalty Score by Usage
Instacart's Customer Loyalty score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Instacart Customer Loyalty Score by Industry
Instacart's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Instacart Customer Loyalty vs. Competitors
Compared to its competitors, Instacart's Customer Loyalty score is rated right above Blue Apron, and is preceded by DoorDash.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peapod | 89% |
| Shipt | 76% |
| DoorDash | 71% |
| Instacart | 70% |
| Blue Apron | 66% |
| Fresh Direct | 65% |
| Postmates | 64% |
| Grubhub | 63% |
| Foodler | N/A |
Unlock Instacart Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Customer Loyalty vs. Competitors data and gain insights into your customers today.
Customer Loyalty for Other Tech Brands
In the Tech industry, Instacart's Customer Loyalty score is rated right below Peloton.
Unlock Instacart Customer Loyalty vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Customer Loyalty vs. Companies in Tech data and gain insights into your customers today.
Instacart Product Quality
2.7/5
Instacart has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Instacart's overall Product Quality score rated by its users and customers.
Instacart Product Information
Instacart’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated Instacart's product the highest. Reviewers from the Banking and Financial Services industry rated Instacart the lowest at 2.5.
- Website
- https://www.instacart.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
On Demand
Quick Insights into Instacart Product Quality
Instacart's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Instacart's Product Quality.
Ranked Instacart Product Quality the Highest
Ranked Instacart Product Quality the Lowest
Instacart Product Quality Score by Gender
Male customers rated Instacart's Product Quality score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Instacart.
Male
2.2/5
Female
2/5
Instacart Product Quality Score by Ethnicity
Instacart's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Instacart.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.5 | Other | 1.5 |
Instacart Product Quality Score by Age
Instacart's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Instacart.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.3 | 26-30 | 2.3 |
31-35 2.9 | 31-35 | 2.9 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Instacart Product Quality Score by Usage
Instacart's Product Quality score was rated the highest by customers who have used Instacart's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Instacart Product Quality Score by Industry
Instacart's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Instacart Product Quality vs. Competitors
Compared to its competitors, Instacart's Product Quality score is rated right above DoorDash, and is preceded by Grubhub.
| COMPANY | Product Quality Score | |
|---|---|---|
| Blue Apron | 3.9/5 |
| Fresh Direct | 3.4/5 |
| Shipt | 3.3/5 |
| Grubhub | 2.9/5 |
| Instacart | 2.7/5 |
| DoorDash | 2.4/5 |
| Postmates | 2.2/5 |
| Peapod | 2.1/5 |
| Foodler | N/A |
Unlock Instacart Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Product Quality vs. Competitors data and gain insights into your customers today.
Product Quality for Other Tech Brands
In the Tech industry, Instacart's Product Quality score is rated right below ROBLOX.
Unlock Instacart Product Quality vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Product Quality vs. Companies in Tech data and gain insights into your customers today.
Instacart Pricing
Instacart ROI & Value For Money
2.5/5
Instacart has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Instacart's overall ROI score rated by its users and customers.
Instacart Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Instacart.
Quick Insights into Instacart ROI
Instacart's ROI score was rated highest by customers from the Construction industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Instacart's ROI score.
Ranked Instacart ROI the Highest
Ranked Instacart ROI the Lowest
Instacart ROI Score by Gender
Male customers rated Instacart's ROI score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Instacart.
Male
2/5
Female
1.8/5
Instacart ROI Score by Ethnicity
Instacart's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Instacart.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 1.5 | Other | 1.5 |
Instacart ROI Score by Age
Instacart's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Instacart.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.8 | 36-40 | 2.8 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Instacart ROI Score by Usage
Instacart's ROI score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Instacart ROI Score by Industry
Instacart's ROI score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Instacart Pricing vs. Competitors
Compared to its competitors, Instacart's ROI score is rated right above DoorDash, and is preceded by Grubhub.
| COMPANY | Pricing Score | |
|---|---|---|
| Blue Apron | 3.7/5 |
| Shipt | 3.3/5 |
| Fresh Direct | 3.2/5 |
| Grubhub | 2.7/5 |
| Instacart | 2.5/5 |
| DoorDash | 2.3/5 |
| Postmates | 2.2/5 |
| Peapod | 2.1/5 |
| Foodler | N/A |
Unlock Instacart ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Instacart ROI vs. Competitors data and gain insights into your customers today.
ROI for Other Tech Brands
In the Tech industry, Instacart's ROI score is rated right below ROBLOX.
Unlock Instacart ROI vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Instacart ROI vs. Companies in Tech data and gain insights into your customers today.
Instacart Customer Satisfaction (CSAT)
Instacart Customer Satisfaction (CSAT) Score
19 / 100
Instacart has an overall Customer Satisfaction score of 19 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
13%
Very Dissatisfied
63%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Instacart Customer Satisfaction
Instacart's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Government and Public Policy industry.
Sign Up to unlock insights into how customers have ranked Instacart's Customer Satisfaction.
Ranked Instacart Customer Satisfaction the Highest
Ranked Instacart Customer Satisfaction the Lowest
Instacart Customer Satisfaction Score by Gender
Male customers rated Instacart's Customer Satisfaction score 16 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Instacart.
26 / 100
MaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 63% |
10 / 100
FemaleVery Satisfied | 5% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 14% | |
Very Dissatisfied | 73% |
Instacart Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Instacart's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Instacart.
13 / 100
Very Satisfied
7%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
73%
CSAT according to Hispanic or Latino
Instacart's Customer Satisfaction (CSAT) score was rated 10% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Instacart.
10 / 100
Very Satisfied
10%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
80%
CSAT according to African American/Black
Instacart's Customer Satisfaction (CSAT) score was rated 8% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Instacart.
8 / 100
Very Satisfied
0%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
17%
Very Dissatisfied
67%
CSAT according to Other
Instacart's Customer Satisfaction (CSAT) score was rated 14% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Instacart.
14 / 100
Very Satisfied
11%
Satisfied
3%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
15%
Very Dissatisfied
67%
Instacart Customer Satisfaction Score by Age
Instacart's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Instacart.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 26-30 | 22% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 33% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 8% | |||||||||||||||
| 66+ | 7% |
Instacart Customer Satisfaction Score by Usage
Instacart's Customer Satisfaction score was rated the highest by customers who have used Instacart's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Instacart Customer Satisfaction Score by Industry
Instacart's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Instacart Customer Satisfaction Score by Industry",
"text": "Instacart's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Instacart's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Instacart's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 66,
"stars": 0,
"csatScore": 66,
"text": "Instacart's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 66
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Instacart's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Consulting",
"groupId": 511,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Instacart's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Instacart's Customer Satisfaction score is rated by Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Instacart's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Instacart's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Instacart's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Instacart's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
}
]
}Instacart Customer Satisfaction vs. Competitors
Compared to its competitors, Instacart's Customer Satisfaction score is rated right above Foodler, and is preceded by Peapod.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Blue Apron | 77% |
| Fresh Direct | 60% |
| Shipt | 55% |
| Grubhub | 45% |
| DoorDash | 37% |
| Postmates | 34% |
| Peapod | 32% |
| Instacart | 19% |
| Foodler | 0% |
Unlock Instacart Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Customer Satisfaction for Other Tech Brands
In the Tech industry, Instacart's Customer Satisfaction score is rated right below Peloton.
Unlock Instacart Customer Satisfaction vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Customer Satisfaction vs. Companies in Tech data and gain insights into your customers today.
Instacart Customer Service
2.5/5
Instacart has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Instacart's overall Customer Service score rated by its users and customers.
About Instacart's Customer Service
Address
50 Beale St, San Francisco, CA 94105
Website
https://www.instacart.com
Phone Number
910-817-2278
Instacart's Social Links
Quick Insights into Instacart Customer Service
Instacart's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by Other customers.
Sign Up to unlock insights into how customers have ranked Instacart's Customer Service score.
Ranked Instacart Customer Service the Highest
Ranked Instacart Customer Service the Lowest
Instacart Customer Service Score by Gender
Male customers rated Instacart's Customer Service score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Instacart.
Male
2/5
Female
1.8/5
Instacart Customer Service Score by Ethnicity
Instacart's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Instacart.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.5 | Other | 1.5 |
Instacart Customer Service Score by Age
Instacart's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Instacart.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.1 | 26-30 | 2.1 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2.9 | 36-40 | 2.9 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Instacart Customer Service Score by Usage
Instacart's Customer Service score was rated the highest by customers who have used Instacart's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Instacart Customer Service Score by Industry
Instacart's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Instacart Customer Service vs. Competitors
Compared to its competitors, Instacart's Customer Service score is rated right above DoorDash, and is preceded by Grubhub.
| COMPANY | Customer Service Score | |
|---|---|---|
| Blue Apron | 3.9/5 |
| Shipt | 3.3/5 |
| Fresh Direct | 3.2/5 |
| Grubhub | 2.8/5 |
| Instacart | 2.5/5 |
| DoorDash | 2.3/5 |
| Postmates | 2.2/5 |
| Peapod | 2/5 |
| Foodler | N/A |
Unlock Instacart Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Customer Service vs. Competitors data and gain insights into your customers today.
Customer Service for Other Tech Brands
In the Tech industry, Instacart's Customer Service score is rated right below ROBLOX.
Unlock Instacart Customer Service vs. Companies in Tech Data
VS
Sign Up for Brand Profile PRO to get the full Instacart Customer Service vs. Companies in Tech data and gain insights into your customers today.
Instacart as an Employer
4.9/5
Instacart has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Instacart scored a -25 for Net Promoter Score and a 62 for Employee Net Promoter Score. NPS gauges how likely a customer of Instacart would recommend the brand to a friend. ENPS measures how likely Instacart employees would recommend working at Instacart to a friend.
Net Promoter Score
-25
NPS Score
| 30% | Promoters |
|---|---|
| 15% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
62
eNPS Score
| 70% | Promoters |
|---|---|
| 22% | Passive |
| 8% | Detractors |
Global Ranking Snapshot
Instacart is ranked #183 in the Global Top 100 Brands. It ranks just behind Dyson and just ahead of PwC.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
181 |  | Tyson Foods |  | Donnie King | Food and Beverages |
182 |  | Dyson |  | Roland Krueger | Consumer Goods |
183 | | Instacart | | Chris Rogers | Tech |
184 |  | PwC |  | Paul Griggs | Business and Consumer Services |
185 |  | SAP |  | Christian Klein | Tech |
186 |  | Chewy |  | Sumit Singh | Retail |
187 |  | John Deere |  | Samuel Allen | Energy and Manufacturing |
