-65
NPS
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Peapod
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About Peapod's Brand
Peapod is an online grocery shopping site. Among its major competitors, Peapod is ranked in 6th place for NPS while Grid Dynamics is 1st, and Good Eggs is 2nd. Overall, Peapod has a very positive social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
89%
Customer Loyalty
2.1/5
Product Quality
2.1/5
Pricing
2/5
Customer Service
Peapod Ranking
- #4 / 4 of its competitors
Peapod NPS
Peapod's Net Promoter Score (NPS) is a -65 with 14% Promoters, 7% Passives, and 79% Detractors. Net Promoter Score tracks whether Peapod's customers would recommend using the product based on a scale of -100 to 100.
Peapod Overall NPS
| 14% | Promoters |
|---|---|
| 7% | Passives |
| 79% | Detractors |
Peapod NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 -63 | Jun 2022 | -63 |
Jul 2022 -65 | Jul 2022 | -65 |
Oct 2022 -55 | Oct 2022 | -55 |
Dec 2022 -52 | Dec 2022 | -52 |
Jan 2023 -55 | Jan 2023 | -55 |
Feb 2023 -52 | Feb 2023 | -52 |
Mar 2023 -54 | Mar 2023 | -54 |
Apr 2023 -57 | Apr 2023 | -57 |
Aug 2023 -60 | Aug 2023 | -60 |
Nov 2023 -64 | Nov 2023 | -64 |
Feb 2024 -64 | Feb 2024 | -64 |
Nov 2025 -67 | Nov 2025 | -67 |
How Other Brands Compare
Peapod is ranked #4 for NPS among its competitors. Fresh Direct and Instacart come in first and second, with DoorDash coming in at third.
Peapod |  DoorDash |  Instacart |  Fresh Direct | |
| Global Ranking | #- | #155 | #183 | #- |
| NPS | -65 | -28 | -24 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Very Positive | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $13.00B | $7.87B | $1.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Peapod NPS by Gender
Peapod's NPS was rated -86 by Female customers on Comparably.
Female
-86
Peapod's NPS was rated -86 by Female customers on Comparably.
0%
Promoters
14%
Passives
86%
Detractors
Male
N/A
Peapod's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Peapod NPS by Ethnicity
Peapod's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Peapod NPS by Usage
Peapod's NPS was rated the highest by customers who have used Peapod's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -75 | 2 to 5 Years | -75 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Peapod NPS vs. Competitors
Compared to its competitors, Peapod's NPS is rated right below DoorDash.
| COMPANY | NPS Score | |
|---|---|---|
 | Grid Dynamics | 49 |
 | Good Eggs | 11 |
| Fresh Direct | 3 |
| Instacart | -24 |
| DoorDash | -28 |
| Peapod | -65 |
Peapod Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Peapod users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Peapod Customer Loyalty Score by Gender
Peapod's Customer Loyalty score was rated 87 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Peapod.
Female
87%
Yes
Male
N/A
Yes
Peapod Customer Loyalty Score by Ethnicity
Peapod's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Peapod.
70
out of 100
Caucasian
Peapod Customer Loyalty Score by Usage
Peapod's Customer Loyalty score was rated 100% by customers who have used Peapod's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Peapod Customer Loyalty vs. Competitors
Compared to its competitors, Peapod's Customer Loyalty score is rated right above Grid Dynamics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Peapod | 89% |
| Grid Dynamics | 81% |
| Good Eggs | 76% |
| DoorDash | 71% |
| Instacart | 70% |
| Fresh Direct | 66% |
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Peapod Product Quality
2.1/5
Peapod has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Peapod Product Information
Peapod’s product quality score is a 2.1 out of 5 as rated by its users and customers.
- Website
- http://www.peapod.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Consumer Services
Content
Food and Beverages
Marketplaces
Quick Insights into Peapod Product Quality
Peapod's Product Quality score was rated highest by customers who have used Peapod's products/services for 2 to 5 Years, and rated lowest by customers who have used Peapod's products/services for 5 to 10 Years.
Sign Up to unlock insights into how customers have ranked Peapod's Product Quality.
Ranked Peapod Product Quality the Highest
Ranked Peapod Product Quality the Lowest
Peapod Product Quality Score by Gender
Peapod's Product Quality score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Peapod.
Female
1.5/5
Male
N/A
Peapod Product Quality Score by Ethnicity
Peapod's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Peapod.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Peapod Product Quality Score by Usage
Peapod's Product Quality score was rated the highest by customers who have used Peapod's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Peapod Product Quality vs. Competitors
Compared to its competitors, Peapod's Product Quality score is rated right below DoorDash.
| COMPANY | Product Quality Score | |
|---|---|---|
| Grid Dynamics | 4/5 |
| Fresh Direct | 3.5/5 |
| Good Eggs | 3.3/5 |
| Instacart | 2.7/5 |
| DoorDash | 2.4/5 |
| Peapod | 2.1/5 |
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Peapod Pricing
Peapod ROI & Value For Money
2.1/5
Peapod has a value for money and ROI score of 2.1 out of 5 stars rated by its users and customers.
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Quick Insights into Peapod ROI
Peapod's ROI score was rated highest by customers who have used Peapod's products/services for 2 to 5 Years, and rated lowest by customers who have used Peapod's products/services for 5 to 10 Years.
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Ranked Peapod ROI the Highest
Ranked Peapod ROI the Lowest
Peapod ROI Score by Gender
Peapod's ROI score was rated 1.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Peapod.
Female
1.8/5
Male
N/A
Peapod ROI Score by Ethnicity
Peapod's ROI score was rated 1.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Peapod.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Peapod ROI Score by Usage
Peapod's ROI score was rated the highest by customers who have used Peapod's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Peapod Pricing vs. Competitors
Compared to its competitors, Peapod's ROI score is rated right below DoorDash.
| COMPANY | Pricing Score | |
|---|---|---|
| Grid Dynamics | 3.8/5 |
| Good Eggs | 3.4/5 |
| Fresh Direct | 3.2/5 |
| Instacart | 2.5/5 |
| DoorDash | 2.3/5 |
| Peapod | 2.1/5 |
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Peapod Customer Satisfaction (CSAT)
Peapod Customer Satisfaction (CSAT) Score
30 / 100
Peapod has an overall Customer Satisfaction score of 30 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
11%
Satisfied
19%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
13%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Peapod Customer Satisfaction
Peapod's Customer Satisfaction score was rated highest by customers who have used Peapod's products/services for 2 to 5 Years.
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Ranked Peapod Customer Satisfaction the Highest
Peapod Customer Satisfaction Score by Gender
Peapod's Customer Satisfaction score was rated 33 by Female customers on Comparably.
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33 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 50% |
Peapod Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Peapod's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Peapod.
33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
34%
Peapod Customer Satisfaction Score by Usage
Peapod's Customer Satisfaction score was rated 33 points by customers who have used Peapod's products/services for 2 to 5 Years.
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Peapod Customer Satisfaction vs. Competitors
Compared to its competitors, Peapod's Customer Satisfaction score is rated right above Instacart, and is preceded by DoorDash.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Grid Dynamics | 84% |
| Fresh Direct | 62% |
| Good Eggs | 43% |
| DoorDash | 37% |
| Peapod | 32% |
| Instacart | 19% |
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Peapod Customer Service
2/5
Peapod has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Peapod's Customer Service
Address
9933 Woods dr., Suite 375, Skokie, IL
Website
http://www.peapod.com
Phone Number
(410) 859-2560
Quick Insights into Peapod Customer Service
Peapod's Customer Service score was rated highest by customers who have used Peapod's products/services for 2 to 5 Years, and rated lowest by customers who have used Peapod's products/services for 5 to 10 Years.
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Ranked Peapod Customer Service the Highest
Ranked Peapod Customer Service the Lowest
Peapod Customer Service Score by Gender
Peapod's Customer Service score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Peapod.
Female
1.5/5
Male
N/A
Peapod Customer Service Score by Ethnicity
Peapod's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Peapod.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Peapod Customer Service Score by Usage
Peapod's Customer Service score was rated 1.5 stars by customers who have used Peapod's products/services for 2 to 5 Years, and by customers with 5 to 10 Years of usage.
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Peapod Customer Service vs. Competitors
Compared to its competitors, Peapod's Customer Service score is rated right below DoorDash.
| COMPANY | Customer Service Score | |
|---|---|---|
| Grid Dynamics | 4.1/5 |
| Fresh Direct | 3.3/5 |
| Good Eggs | 3.2/5 |
| Instacart | 2.5/5 |
| DoorDash | 2.3/5 |
| Peapod | 2/5 |
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Peapod as an Employer
3.0/5
Peapod has a 3.0/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Peapod scored a -65 for Net Promoter Score and a -31 for Employee Net Promoter Score. NPS gauges how likely a customer of Peapod would recommend the brand to a friend. ENPS measures how likely Peapod employees would recommend working at Peapod to a friend.
Net Promoter Score
-65
NPS Score
| 14% | Promoters |
|---|---|
| 7% | Passive |
| 79% | Detractors |
Employee Net Promoter Score
-31
eNPS Score
| 25% | Promoters |
|---|---|
| 19% | Passive |
| 56% | Detractors |
