11
NPS
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Good Eggs
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About Good Eggs' Brand
Good Eggs is an online market that delivers good groceries to customers' homes throughout the Bay Area, seven days a week. Among its major competitors, Good Eggs is ranked in 4th place for NPS while Amazon is 1st, and Grid Dynamics is 2nd.Their current valuation is $300.00M
Brand at a Glance
76%
Customer Loyalty
3.3/5
Product Quality
3.4/5
Pricing
3.2/5
Customer Service
Good Eggs Ranking
- #2 / 4 of its competitors
Good Eggs NPS
Good Eggs's Net Promoter Score (NPS) is a 11 with 33% Promoters, 45% Passives, and 22% Detractors. Net Promoter Score tracks whether Good Eggs's customers would recommend using the product based on a scale of -100 to 100.
Good Eggs Overall NPS
| 33% | Promoters |
|---|---|
| 45% | Passives |
| 22% | Detractors |
Good Eggs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 0 | Jul 2021 | 0 |
Jan 2022 -50 | Jan 2022 | -50 |
Mar 2022 0 | Mar 2022 | 0 |
Aug 2022 0 | Aug 2022 | 0 |
Feb 2023 17 | Feb 2023 | 17 |
Aug 2023 27 | Aug 2023 | 27 |
Oct 2023 25 | Oct 2023 | 25 |
Aug 2025 11 | Aug 2025 | 11 |
How Other Brands Compare
Good Eggs is ranked second for NPS among its competitors. Amazon and Instacart come in first and third, with DoorDash coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Good Eggs NPS by Gender
Good Eggs's NPS was rated -33 by Female customers on Comparably.
Female
-33
Good Eggs's NPS was rated -33 by Female customers on Comparably.
0%
Promoters
67%
Passives
33%
Detractors
Male
N/A
Good Eggs's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Good Eggs NPS vs. Competitors
Compared to its competitors, Good Eggs's NPS is rated right above Fresh Direct, and is preceded by BigBasket.
| COMPANY | NPS Score | |
|---|---|---|
 | Amazon | 49 |
 | Grid Dynamics | 49 |
 | BigBasket | 39 |
| Good Eggs | 11 |
 | Fresh Direct | 3 |
 | Honestbee | N/A |
 | Instacart | -24 |
 | DoorDash | -28 |
 | Peapod | -65 |
Good Eggs Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Good Eggs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Good Eggs Customer Loyalty Score by Gender
Good Eggs's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Good Eggs Customer Loyalty vs. Competitors
Compared to its competitors, Good Eggs's Customer Loyalty score is rated right above DoorDash, and is preceded by Grid Dynamics.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Peapod | 89% |
| BigBasket | 88% |
| Grid Dynamics | 81% |
| Good Eggs | 76% |
| DoorDash | 71% |
| Instacart | 70% |
| Fresh Direct | 66% |
| Honestbee | N/A |
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Good Eggs Product Quality
3.3/5
Good Eggs has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Good Eggs Product Information
Good Eggs’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Company Size
- 501-1,000 Employees
Industry
Tech
Consumer Services
Content
Ecommerce and Marketplaces
Food and Beverages
Quick Insights into Good Eggs Product Quality
Good Eggs's Product Quality score was rated highest by Female customers.
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Ranked Good Eggs Product Quality the Highest
Good Eggs Product Quality Score by Gender
Good Eggs's Product Quality score was rated 3 by Female customers on Comparably.
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Female
3/5
Male
N/A
Good Eggs Product Quality vs. Competitors
Compared to its competitors, Good Eggs's Product Quality score is rated right above Instacart, and is preceded by Fresh Direct.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| BigBasket | 4.1/5 |
| Grid Dynamics | 4/5 |
| Fresh Direct | 3.5/5 |
| Good Eggs | 3.3/5 |
| Instacart | 2.7/5 |
| DoorDash | 2.4/5 |
| Peapod | 2.1/5 |
| Honestbee | N/A |
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Good Eggs Pricing
Good Eggs ROI & Value For Money
3.4/5
Good Eggs has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into Good Eggs ROI
Good Eggs's ROI score was rated highest by Female customers.
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Ranked Good Eggs ROI the Highest
Good Eggs ROI Score by Gender
Good Eggs's ROI score was rated 3.1 by Female customers on Comparably.
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Female
3.1/5
Male
N/A
Good Eggs Pricing vs. Competitors
Compared to its competitors, Good Eggs's ROI score is rated right above Fresh Direct, and is preceded by Grid Dynamics.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| BigBasket | 4.1/5 |
| Grid Dynamics | 3.8/5 |
| Good Eggs | 3.4/5 |
| Fresh Direct | 3.2/5 |
| Instacart | 2.5/5 |
| DoorDash | 2.3/5 |
| Peapod | 2.1/5 |
| Honestbee | N/A |
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Good Eggs Customer Satisfaction (CSAT)
Good Eggs Customer Satisfaction (CSAT) Score
43 / 100
Good Eggs has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
14%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Good Eggs Customer Satisfaction vs. Competitors
Compared to its competitors, Good Eggs's Customer Satisfaction score is rated right above DoorDash, and is preceded by Fresh Direct.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| BigBasket | 85% |
| Amazon | 84% |
| Grid Dynamics | 84% |
| Fresh Direct | 62% |
| Good Eggs | 43% |
| DoorDash | 37% |
| Peapod | 32% |
| Instacart | 19% |
| Honestbee | 0% |
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Good Eggs Customer Service
3.2/5
Good Eggs has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Good Eggs's Customer Service
Address
San Francisco, CA
Website
https://www.goodeggs.com/sfbay/home
Phone Number
14153208262
Quick Insights into Good Eggs Customer Service
Good Eggs's Customer Service score was rated highest by Female customers.
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Ranked Good Eggs Customer Service the Highest
Good Eggs Customer Service Score by Gender
Good Eggs's Customer Service score was rated 2.5 by Female customers on Comparably.
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Female
2.5/5
Male
N/A
Good Eggs Customer Service vs. Competitors
Compared to its competitors, Good Eggs's Customer Service score is rated right above Instacart, and is preceded by Fresh Direct.
| COMPANY | Customer Service Score | |
|---|---|---|
| BigBasket | 4.2/5 |
| Amazon | 4.2/5 |
| Grid Dynamics | 4.1/5 |
| Fresh Direct | 3.3/5 |
| Good Eggs | 3.2/5 |
| Instacart | 2.5/5 |
| DoorDash | 2.3/5 |
| Peapod | 2/5 |
| Honestbee | N/A |
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Good Eggs as an Employer
3.5/5
Good Eggs has a 3.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Good Eggs scored a 11 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Good Eggs would recommend the brand to a friend. ENPS measures how likely Good Eggs employees would recommend working at Good Eggs to a friend.
Net Promoter Score
11
NPS Score
| 33% | Promoters |
|---|---|
| 45% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 33% | Promoters |
|---|---|
| 9% | Passive |
| 58% | Detractors |
