39
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
BigBasket
Marketing or Exec? Claim Your Free Account
About BigBasket's Brand
Operator of an online food and grocery store chain across India. The company's online food and grocery store offers over 18,000 products and over a 1000 brands such as fresh fruits, vegetables, rice, pulses, spices, seasonings, packaged products, beverages, personal care products and meats, enabling customers to select and buy products of their choice within the comfort of their home or office. Among its major competitors, BigBasket is ranked in 1st place for NPS while Blue Apron is 2nd, and Licious is 3rd.
Brand at a Glance
88%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
BigBasket Ranking
- #1 / 4 of its competitors
BigBasket NPS
BigBasket's Net Promoter Score (NPS) is a 39 with 57% Promoters, 25% Passives, and 18% Detractors. Net Promoter Score tracks whether BigBasket's customers would recommend using the product based on a scale of -100 to 100.
BigBasket Overall NPS
| 57% | Promoters |
|---|---|
| 25% | Passives |
| 18% | Detractors |
BigBasket NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 38 | Mar 2024 | 38 |
Apr 2024 39 | Apr 2024 | 39 |
May 2024 38 | May 2024 | 38 |
Jun 2024 37 | Jun 2024 | 37 |
Jul 2024 38 | Jul 2024 | 38 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 37 | Oct 2024 | 37 |
Nov 2024 36 | Nov 2024 | 36 |
Dec 2024 38 | Dec 2024 | 38 |
May 2025 38 | May 2025 | 38 |
Nov 2025 40 | Nov 2025 | 40 |
How Other Brands Compare
BigBasket is ranked first for NPS among its competitors. Blue Apron and Licious come in second and third, with Flipkart coming in at #4.
BigBasket |  Flipkart |  Blue Apron |  Licious | |
| Global Ranking | #- | #941 | #- | #- |
| NPS | 39 | -17 | 10 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $90.36M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
BigBasket NPS by Gender
Female customers rated BigBasket's NPS 34 points higher than Male customers.
Male
18
BigBasket's NPS was rated 18 by Male customers on Comparably.
47%
Promoters
24%
Passives
29%
Detractors
Female
52
BigBasket's NPS was rated 52 by Female customers on Comparably.
63%
Promoters
26%
Passives
11%
Detractors
BigBasket NPS by Ethnicity
BigBasket's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other 47 | Other | 47 |
BigBasket NPS by Age
BigBasket's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
BigBasket NPS by Usage
BigBasket's NPS was rated the highest by customers who have used BigBasket's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 9 | Less than 1 Year | 9 |
1 to 2 Years 76 | 1 to 2 Years | 76 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
BigBasket Customer Reviews
Out of the 8 BigBasket customer reviews 8 were positive and 0 were constructive. BigBasket customer reviews reflect that all customers have a favorable experience using the products/services of the company.
BigBasket Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of BigBasket users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
BigBasket Customer Loyalty Score by Gender
Female customers rated BigBasket's Customer Loyalty score 12% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of BigBasket.
Male
74%
Yes
Female
86%
Yes
BigBasket Customer Loyalty Score by Ethnicity
BigBasket's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of BigBasket.
40
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
100
out of 100
Other
BigBasket Customer Loyalty Score by Age
BigBasket's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of BigBasket.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 100% | 26-30 | 100% |
36-40 55% | 36-40 | 55% |
46-50 100% | 46-50 | 100% |
BigBasket Customer Loyalty Score by Usage
BigBasket's Customer Loyalty score was rated the highest by customers who have used BigBasket's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
BigBasket Customer Loyalty Score by Industry
BigBasket's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
BigBasket Customer Loyalty vs. Competitors
Compared to its competitors, BigBasket's Customer Loyalty score is rated right above Flipkart.
Unlock BigBasket Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full BigBasket Customer Loyalty vs. Competitors data and gain insights into your customers today.
BigBasket Product Quality
4.1/5
BigBasket has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock BigBasket's overall Product Quality score rated by its users and customers.
BigBasket Product Information
BigBasket’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated BigBasket's product the highest. Reviewers from the Accounting industry rated BigBasket the lowest at 3.9.
- Website
- www.bigbasket.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into BigBasket Product Quality
BigBasket's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by African American/Black customers.
Sign Up to unlock insights into how customers have ranked BigBasket's Product Quality.
Ranked BigBasket Product Quality the Highest
Ranked BigBasket Product Quality the Lowest
BigBasket Product Quality Score by Gender
Female customers rated BigBasket's Product Quality score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of BigBasket.
Male
3.6/5
Female
4.6/5
BigBasket Product Quality Score by Ethnicity
BigBasket's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of BigBasket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.4 | Other | 4.4 |
BigBasket Product Quality Score by Age
BigBasket's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of BigBasket.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.3 | 26-30 | 4.3 |
36-40 3.5 | 36-40 | 3.5 |
46-50 4.1 | 46-50 | 4.1 |
BigBasket Product Quality Score by Usage
BigBasket's Product Quality score was rated the highest by customers who have used BigBasket's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
BigBasket Product Quality Score by Industry
BigBasket's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
BigBasket Product Quality vs. Competitors
Compared to its competitors, BigBasket's Product Quality score is rated right above Blue Apron.
Unlock BigBasket Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full BigBasket Product Quality vs. Competitors data and gain insights into your customers today.
BigBasket Pricing
BigBasket ROI & Value For Money
4.1/5
BigBasket has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock BigBasket's overall ROI score rated by its users and customers.
BigBasket Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Tech industry think that they had the lowest ROI from BigBasket.
Quick Insights into BigBasket ROI
BigBasket's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked BigBasket's ROI score.
Ranked BigBasket ROI the Highest
Ranked BigBasket ROI the Lowest
BigBasket ROI Score by Gender
Female customers rated BigBasket's ROI score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of BigBasket.
Male
3.7/5
Female
4.3/5
BigBasket ROI Score by Ethnicity
BigBasket's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of BigBasket.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.3 | Other | 4.3 |
BigBasket ROI Score by Age
BigBasket's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of BigBasket.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
36-40 2.9 | 36-40 | 2.9 |
46-50 4.1 | 46-50 | 4.1 |
BigBasket ROI Score by Usage
BigBasket's ROI score was rated the highest by customers who have used BigBasket's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
BigBasket ROI Score by Industry
BigBasket's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
BigBasket Pricing vs. Competitors
Compared to its competitors, BigBasket's ROI score is rated right above Blue Apron.
Unlock BigBasket ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full BigBasket ROI vs. Competitors data and gain insights into your customers today.
BigBasket Customer Satisfaction (CSAT)
BigBasket Customer Satisfaction (CSAT) Score
85 / 100
BigBasket has an overall Customer Satisfaction score of 85 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
47%
Satisfied
38%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
1%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into BigBasket Customer Satisfaction
BigBasket's Customer Satisfaction score was rated highest by customers who have used BigBasket's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked BigBasket's Customer Satisfaction.
Ranked BigBasket Customer Satisfaction the Highest
Ranked BigBasket Customer Satisfaction the Lowest
BigBasket Customer Satisfaction Score by Gender
Female customers rated BigBasket's Customer Satisfaction score 17 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of BigBasket.
71 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 8% | |
Very Dissatisfied | 7% |
88 / 100
FemaleVery Satisfied | 76% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
BigBasket Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
BigBasket's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BigBasket.
67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
BigBasket's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BigBasket.
81 / 100
Very Satisfied
56%
Satisfied
25%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
6%
CSAT according to Other
BigBasket's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of BigBasket.
84 / 100
Very Satisfied
50%
Satisfied
34%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
8%
BigBasket Customer Satisfaction Score by Age
BigBasket's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of BigBasket.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 36-40 | 60% |
BigBasket Customer Satisfaction Score by Usage
BigBasket's Customer Satisfaction score was rated the highest by customers who have used BigBasket's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
BigBasket Customer Satisfaction Score by Industry
BigBasket's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "BigBasket Customer Satisfaction Score by Industry",
"text": "BigBasket's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "BigBasket's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "BigBasket's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}BigBasket Customer Satisfaction vs. Competitors
Compared to its competitors, BigBasket's Customer Satisfaction score is rated right above Blue Apron.
Unlock BigBasket Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full BigBasket Customer Satisfaction vs. Competitors data and gain insights into your customers today.
BigBasket Customer Service
4.2/5
BigBasket has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock BigBasket's overall Customer Service score rated by its users and customers.
About BigBasket's Customer Service
Address
Number 7, Service Road, Bangalore, 560071
Website
www.bigbasket.com
Phone Number
6
Quick Insights into BigBasket Customer Service
BigBasket's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 36-40.
Sign Up to unlock insights into how customers have ranked BigBasket's Customer Service score.
Ranked BigBasket Customer Service the Highest
Ranked BigBasket Customer Service the Lowest
BigBasket Customer Service Score by Gender
Female customers rated BigBasket's Customer Service score 0.7 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of BigBasket.
Male
3.7/5
Female
4.4/5
BigBasket Customer Service Score by Ethnicity
BigBasket's Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of BigBasket.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.4 | Other | 4.4 |
BigBasket Customer Service Score by Age
BigBasket's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of BigBasket.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.6 | 26-30 | 4.6 |
36-40 3.1 | 36-40 | 3.1 |
46-50 3.5 | 46-50 | 3.5 |
BigBasket Customer Service Score by Usage
BigBasket's Customer Service score was rated the highest by customers who have used BigBasket's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
BigBasket Customer Service Score by Industry
BigBasket's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
BigBasket Customer Service vs. Competitors
Compared to its competitors, BigBasket's Customer Service score is rated right above Blue Apron.
Unlock BigBasket Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full BigBasket Customer Service vs. Competitors data and gain insights into your customers today.
BigBasket as an Employer
Consumer vs. Employees
BigBasket scored a 39 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of BigBasket would recommend the brand to a friend. ENPS measures how likely BigBasket employees would recommend working at BigBasket to a friend.
Net Promoter Score
39
NPS Score
| 57% | Promoters |
|---|---|
| 25% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 55% | Promoters |
|---|---|
| 11% | Passive |
| 34% | Detractors |
