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NPS
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Shipt is ranked #226 in Tech Brands
Shipt is ranked #226 in Tech Brands
About Shipt's Brand
Shipt is a membership-based online retail marketplace delivering fresh foods, household essentials, electronics, beauty and wellness products and more through a community of shoppers and a convenient app. Shipt’s brand is ranked #664 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Shipt. When compared to other organizations within the Tech industry, Shipt is ranked #226. Among its major competitors, Shipt is ranked in 3rd place for NPS while Amazon is 1st, and Cornershop is 2nd. Overall, Shipt has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $94.56B
Brand at a Glance
76%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Shipt CMO
Harley Butler
Harley Butler serves as the Chief marketing & revenue officer @Shipt (now a Target Corp. owned company) of Shipt. Harley started at Shipt in October of 2016. Harley currently resides in San Francisco Bay Area.
Shipt Ranking
- #226 in Tech
- #3 / 4 of its competitors
Shipt NPS
Shipt's Net Promoter Score (NPS) is a 1 with 45% Promoters, 11% Passives, and 44% Detractors. Net Promoter Score tracks whether Shipt's customers would recommend using the product based on a scale of -100 to 100.
Shipt Overall NPS
| 45% | Promoters |
|---|---|
| 11% | Passives |
| 44% | Detractors |
Shipt NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 6 | Apr 2024 | 6 |
May 2024 6 | May 2024 | 6 |
Jun 2024 6 | Jun 2024 | 6 |
Jul 2024 6 | Jul 2024 | 6 |
Aug 2024 4 | Aug 2024 | 4 |
Nov 2024 4 | Nov 2024 | 4 |
Feb 2025 4 | Feb 2025 | 4 |
Mar 2025 2 | Mar 2025 | 2 |
Apr 2025 2 | Apr 2025 | 2 |
May 2025 2 | May 2025 | 2 |
Jun 2025 2 | Jun 2025 | 2 |
Nov 2025 2 | Nov 2025 | 2 |
How Other Brands Compare
Shipt is ranked third for NPS among its competitors. Amazon and Cornershop come in first and second, with Instacart coming in at #4. Among those competitors, it is the third most valued company behind Amazon.
 Shipt |  Amazon |  Instacart |  Cornershop | |
| Global Ranking | #664 | #9 | #183 | #- |
| NPS | 1 | 49 | -24 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $94.56B | $1.64T | $7.87B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shipt NPS by Gender
Female customers rated Shipt's NPS 38 points higher than Male customers.
Male
-34
Shipt's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
4
Shipt's NPS was rated 4 by Female customers on Comparably.
48%
Promoters
8%
Passives
44%
Detractors
Shipt NPS by Ethnicity
Shipt's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 37 | African American/Black | 37 |
Other -100 | Other | -100 |
Shipt NPS by Age
Shipt's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Shipt NPS by Usage
Shipt's NPS was rated the highest by customers who have used Shipt's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 6 | Less than 1 Year | 6 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Shipt NPS vs. Competitors
Compared to its competitors, Shipt's NPS is rated right above Instacart, and is preceded by Cornershop.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 49 |
| Cornershop | 8 |
| Shipt | 1 |
| Instacart | -24 |
 | Peapod | -65 |
Shipt Customer Reviews
Out of the 14 Shipt customer reviews 6 were positive and 8 were constructive. Shipt customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Shipt Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Shipt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Shipt Customer Loyalty Score by Gender
Female customers rated Shipt's Customer Loyalty score 14% higher than Male customers.
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Male
75%
Yes
Female
89%
Yes
Shipt Customer Loyalty Score by Ethnicity
Shipt's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Shipt.
81
out of 100
Caucasian
100
out of 100
Hispanic or Latino
92
out of 100
African American/Black
82
out of 100
Other
Shipt Customer Loyalty Score by Age
Shipt's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Shipt.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 75% | 26-30 | 75% |
31-35 89% | 31-35 | 89% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 46% | 46-50 | 46% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 74% | 61-65 | 74% |
66+ 94% | 66+ | 94% |
Shipt Customer Loyalty Score by Usage
Shipt's Customer Loyalty score was rated the highest by customers who have used Shipt's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Shipt Customer Loyalty Score by Industry
Shipt's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Shipt Customer Loyalty vs. Competitors
Compared to its competitors, Shipt's Customer Loyalty score is rated right above Cornershop, and is preceded by Peapod.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Peapod | 89% |
| Shipt | 76% |
| Cornershop | 74% |
| Instacart | 70% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Shipt's Customer Loyalty score is rated right below Peloton.
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Shipt Product Quality
3.3/5
Shipt has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Shipt Product Information
Shipt’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Shipt's product the highest. Reviewers from the Government and Public Policy industry rated Shipt the lowest at 1.5.
- Website
- http://www.shipt.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Food and Beverages
On Demand
Quick Insights into Shipt Product Quality
Shipt's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
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Ranked Shipt Product Quality the Highest
Ranked Shipt Product Quality the Lowest
Shipt Product Quality Score by Gender
Female customers rated Shipt's Product Quality score 1.3 stars higher than Male customers.
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Male
2.1/5
Female
3.4/5
Shipt Product Quality Score by Ethnicity
Shipt's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shipt.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 1.5 | Other | 1.5 |
Shipt Product Quality Score by Age
Shipt's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
31-35 3.9 | 31-35 | 3.9 |
36-40 2.1 | 36-40 | 2.1 |
41-45 4.4 | 41-45 | 4.4 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.9 | 51-55 | 1.9 |
56-60 3.5 | 56-60 | 3.5 |
61-65 2 | 61-65 | 2 |
66+ 2.8 | 66+ | 2.8 |
Shipt Product Quality Score by Usage
Shipt's Product Quality score was rated the highest by customers who have used Shipt's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Shipt Product Quality Score by Industry
Shipt's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Government and Public Policy industry customers.
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Shipt Product Quality vs. Competitors
Compared to its competitors, Shipt's Product Quality score is rated right above Instacart, and is preceded by Cornershop.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Cornershop | 3.7/5 |
| Shipt | 3.3/5 |
| Instacart | 2.7/5 |
| Peapod | 2.1/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Shipt's Product Quality score is rated right below ROBLOX.
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Shipt Pricing
Shipt ROI & Value For Money
3.3/5
Shipt has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Shipt Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Shipt.
Quick Insights into Shipt ROI
Shipt's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.
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Ranked Shipt ROI the Highest
Ranked Shipt ROI the Lowest
Shipt ROI Score by Gender
Female customers rated Shipt's ROI score 1.3 stars higher than Male customers.
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Male
2/5
Female
3.3/5
Shipt ROI Score by Ethnicity
Shipt's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shipt.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 1.5 | Other | 1.5 |
Shipt ROI Score by Age
Shipt's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Shipt.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2 | 36-40 | 2 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 1.8 | 51-55 | 1.8 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3 | 66+ | 3 |
Shipt ROI Score by Usage
Shipt's ROI score was rated the highest by customers who have used Shipt's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Shipt ROI Score by Industry
Shipt's ROI score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Shipt Pricing vs. Competitors
Compared to its competitors, Shipt's ROI score is rated right above Cornershop, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| Shipt | 3.3/5 |
| Cornershop | 3.3/5 |
| Instacart | 2.5/5 |
| Peapod | 2.1/5 |
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ROI for Other Tech Brands
In the Tech industry, Shipt's ROI score is rated right below ROBLOX.
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Shipt Customer Satisfaction (CSAT)
Shipt Customer Satisfaction (CSAT) Score
55 / 100
Shipt has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
35%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
13%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shipt Customer Satisfaction
Shipt's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Other customers.
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Ranked Shipt Customer Satisfaction the Highest
Ranked Shipt Customer Satisfaction the Lowest
Shipt Customer Satisfaction Score by Gender
Female customers rated Shipt's Customer Satisfaction score 18 points higher than Male customers.
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27 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 20% | |
Very Dissatisfied | 47% |
45 / 100
FemaleVery Satisfied | 32% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 19% | |
Very Dissatisfied | 30% |
Shipt Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shipt's Customer Satisfaction (CSAT) score was rated 23% according to Caucasian users and customers.
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23 / 100
Very Satisfied
23%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
23%
Very Dissatisfied
46%
CSAT according to African American/Black
Shipt's Customer Satisfaction (CSAT) score was rated 63% according to African American/Black users and customers.
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63 / 100
Very Satisfied
36%
Satisfied
27%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
10%
CSAT according to Other
Shipt's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shipt.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
60%
Shipt Customer Satisfaction Score by Age
Shipt's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Shipt.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 80% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 29% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 11% |
Shipt Customer Satisfaction Score by Usage
Shipt's Customer Satisfaction score was rated the highest by customers who have used Shipt's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Shipt Customer Satisfaction Score by Industry
Shipt's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Shipt Customer Satisfaction vs. Competitors
Compared to its competitors, Shipt's Customer Satisfaction score is rated right above Peapod, and is preceded by Amazon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Cornershop | 95% |
| Amazon | 84% |
| Shipt | 55% |
| Peapod | 32% |
| Instacart | 19% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Shipt's Customer Satisfaction score is rated right below Peloton.
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Shipt Customer Service
3.4/5
Shipt has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Shipt's Customer Service
Address
17 20th Street North, Suite 100, Birmingham, AL 35203
Website
http://www.shipt.com
Phone Number
205-502-2500
Shipt's Social Links
Quick Insights into Shipt Customer Service
Shipt's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by Other customers.
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Ranked Shipt Customer Service the Highest
Ranked Shipt Customer Service the Lowest
Shipt Customer Service Score by Gender
Female customers rated Shipt's Customer Service score 1.2 stars higher than Male customers.
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Male
2/5
Female
3.2/5
Shipt Customer Service Score by Ethnicity
Shipt's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Shipt.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 1.5 | Other | 1.5 |
Shipt Customer Service Score by Age
Shipt's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Shipt.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4 | 31-35 | 4 |
36-40 1.9 | 36-40 | 1.9 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.1 | 51-55 | 2.1 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Shipt Customer Service Score by Usage
Shipt's Customer Service score was rated the highest by customers who have used Shipt's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Shipt Customer Service Score by Industry
Shipt's Customer Service score was rated the highest by Retail industry customers, and the lowest by Government and Public Policy industry customers.
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Shipt Customer Service vs. Competitors
Compared to its competitors, Shipt's Customer Service score is rated right above Instacart, and is preceded by Cornershop.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| Cornershop | 3.9/5 |
| Shipt | 3.4/5 |
| Instacart | 2.5/5 |
| Peapod | 2/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Shipt's Customer Service score is rated right below ROBLOX.
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Shipt as an Employer
4.2/5
Shipt has a 4.2/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Shipt scored a 1 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Shipt would recommend the brand to a friend. ENPS measures how likely Shipt employees would recommend working at Shipt to a friend.
Net Promoter Score
1
NPS Score
| 45% | Promoters |
|---|---|
| 11% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 52% | Promoters |
|---|---|
| 11% | Passive |
| 37% | Detractors |
Global Ranking Snapshot
Shipt is ranked #664 in the Global Top 100 Brands. It ranks just behind Gainsight and just ahead of NETSCOUT.
Tech Ranking Snapshot
Shipt is ranked #226 in the Tech Industry. It ranks just behind Gainsight and just ahead of NETSCOUT.
