27
NPS
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SAS is ranked #230 in Tech Brands
SAS is ranked #230 in Tech Brands
About SAS' Brand
SAS is a trusted analytics powerhouse with a deep bench of analytics solutions and broad industry knowledge. SAS’s brand is ranked #672 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SAS. When compared to other organizations within the Tech industry, SAS is ranked #230. Among its major competitors, SAS is ranked in 4th place for NPS while Microsoft is 1st, and SAP is 2nd.
Brand at a Glance
80%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
SAS Ranking
- #230 in Tech
- #2 / 4 of its competitors
SAS NPS
SAS's Net Promoter Score (NPS) is a 27 with 54% Promoters, 19% Passives, and 27% Detractors. Net Promoter Score tracks whether SAS's customers would recommend using the product based on a scale of -100 to 100.
SAS Overall NPS
| 54% | Promoters |
|---|---|
| 19% | Passives |
| 27% | Detractors |
SAS NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 25 | Mar 2024 | 25 |
Apr 2024 25 | Apr 2024 | 25 |
May 2024 26 | May 2024 | 26 |
Jun 2024 24 | Jun 2024 | 24 |
Aug 2024 25 | Aug 2024 | 25 |
Oct 2024 25 | Oct 2024 | 25 |
Nov 2024 25 | Nov 2024 | 25 |
Feb 2025 27 | Feb 2025 | 27 |
Jun 2025 26 | Jun 2025 | 26 |
Aug 2025 26 | Aug 2025 | 26 |
Sep 2025 27 | Sep 2025 | 27 |
Oct 2025 27 | Oct 2025 | 27 |
How Other Brands Compare
SAS is ranked second for NPS among its competitors. Microsoft and IBM come in first and third, with Oracle coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SAS NPS by Gender
Male customers rated SAS's NPS 1 points higher than Female customers.
Male
32
SAS's NPS was rated 32 by Male customers on Comparably.
60%
Promoters
12%
Passives
28%
Detractors
Female
31
SAS's NPS was rated 31 by Female customers on Comparably.
56%
Promoters
19%
Passives
25%
Detractors
SAS NPS by Ethnicity
SAS's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 42 | Caucasian | 42 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 37 | Asian or Pacific Islander | 37 |
Other 0 | Other | 0 |
SAS NPS by Age
SAS's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
SAS NPS by Usage
SAS's NPS was rated the highest by customers who have used SAS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -14 | Less than 1 Year | -14 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 70 | 2 to 5 Years | 70 |
5 to 10 Years 43 | 5 to 10 Years | 43 |
Over 10 Years 7 | Over 10 Years | 7 |
SAS Customer Reviews
Out of the 12 SAS customer reviews 9 were positive and 3 were constructive. SAS customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
SAS Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of SAS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SAS Customer Loyalty Score by Gender
Female customers rated SAS's Customer Loyalty score 1% higher than Male customers.
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Male
82%
Yes
Female
83%
Yes
SAS Customer Loyalty Score by Ethnicity
SAS's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of SAS.
86
out of 100
Caucasian
78
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
85
out of 100
Other
SAS Customer Loyalty Score by Age
SAS's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of SAS.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 87% | 31-35 | 87% |
36-40 85% | 36-40 | 85% |
41-45 82% | 41-45 | 82% |
46-50 82% | 46-50 | 82% |
51-55 74% | 51-55 | 74% |
61-65 64% | 61-65 | 64% |
SAS Customer Loyalty Score by Usage
SAS's Customer Loyalty score was rated the highest by customers who have used SAS's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
SAS Customer Loyalty Score by Industry
SAS's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
SAS Customer Loyalty vs. Competitors
Compared to its competitors, SAS's Customer Loyalty score is rated right above IBM, and is preceded by SAP.
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Customer Loyalty for Other Tech Brands
In the Tech industry, SAS's Customer Loyalty score is rated right below Peloton.
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SAS Product Quality
4/5
SAS has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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SAS Product Information
SAS serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. SAS offers products for small, medium, and large sized businesses.
SAS’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated SAS's product the highest. Reviewers from the Media and Entertainment industry rated SAS the lowest at 3.
- Company Size
- 10,000+ Employees
Industry
Tech
AI, Big Data and Analytics
Analytics
Big Data
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Irish
Norwegian
Taiwanese
Quick Insights into SAS Product Quality
SAS's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked SAS Product Quality the Highest
Ranked SAS Product Quality the Lowest
SAS Product Quality Score by Gender
SAS's Product Quality score was rated 4.1 by both Female and Male customers on Comparably.
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Male
4.1/5
Female
4.1/5
SAS Product Quality Score by Ethnicity
SAS's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SAS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.2 | Other | 4.2 |
SAS Product Quality Score by Age
SAS's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of SAS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.1 | 51-55 | 4.1 |
61-65 2.7 | 61-65 | 2.7 |
SAS Product Quality Score by Usage
SAS's Product Quality score was rated the highest by customers who have used SAS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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SAS Product Quality Score by Industry
SAS's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Media and Entertainment industry customers.
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SAS Product Quality vs. Competitors
Compared to its competitors, SAS's Product Quality score is rated right above IBM, and is preceded by Tableau Software.
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Product Quality for Other Tech Brands
In the Tech industry, SAS's Product Quality score is rated right above ROBLOX, and is preceded by Peloton.
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SAS Pricing
SAS ROI & Value For Money
3.9/5
SAS has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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SAS Pricing Plans
SAS has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from SAS.
Who Uses SAS?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into SAS ROI
SAS's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.
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Ranked SAS ROI the Highest
Ranked SAS ROI the Lowest
SAS ROI Score by Gender
Female customers rated SAS's ROI score 0.5 stars higher than Male customers.
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Male
3.5/5
Female
4/5
SAS ROI Score by Ethnicity
SAS's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of SAS.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.3 | Other | 3.3 |
SAS ROI Score by Age
SAS's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of SAS.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.3 | 36-40 | 4.3 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.3 | 51-55 | 3.3 |
61-65 2 | 61-65 | 2 |
SAS ROI Score by Usage
SAS's ROI score was rated the highest by customers who have used SAS's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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SAS ROI Score by Industry
SAS's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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SAS Pricing vs. Competitors
Compared to its competitors, SAS's ROI score is rated right above SAP, and is preceded by Tableau Software.
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ROI for Other Tech Brands
In the Tech industry, SAS's ROI score is rated right above ROBLOX, and is preceded by Apple.
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SAS Customer Satisfaction (CSAT)
SAS Customer Satisfaction (CSAT) Score
75 / 100
SAS has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
48%
Satisfied
27%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
2%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SAS Customer Satisfaction
SAS's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked SAS Customer Satisfaction the Highest
Ranked SAS Customer Satisfaction the Lowest
SAS Customer Satisfaction Score by Gender
Male customers rated SAS's Customer Satisfaction score 4 points higher than Female customers.
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81 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 36% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 9% | |
Very Dissatisfied | 5% |
77 / 100
FemaleVery Satisfied | 62% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 15% |
SAS Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SAS' Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
65%
Satisfied
18%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to African American/Black
SAS' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
SAS' Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Other
SAS' Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
0%
SAS Customer Satisfaction Score by Age
SAS's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of SAS.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 61-65 | 40% |
SAS Customer Satisfaction Score by Usage
SAS's Customer Satisfaction score was rated the highest by customers who have used SAS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
SAS Customer Satisfaction Score by Industry
SAS's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}SAS Customer Satisfaction vs. Competitors
Compared to its competitors, SAS's Customer Satisfaction score is rated right above Oracle, and is preceded by IBM.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, SAS's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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SAS Customer Service
3.9/5
SAS has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About SAS's Customer Service
Address
100 SAS Campus Drive, Cary, NC 27513
Website
http://www.sas.com/en_us/home.html
Phone Number
919-677-8000
Quick Insights into SAS Customer Service
SAS's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 61-65.
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Ranked SAS Customer Service the Highest
Ranked SAS Customer Service the Lowest
SAS Customer Service Score by Gender
Female customers rated SAS's Customer Service score 0.4 stars higher than Male customers.
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Male
3.6/5
Female
4/5
SAS Customer Service Score by Ethnicity
SAS's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of SAS.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.6 | Other | 3.6 |
SAS Customer Service Score by Age
SAS's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of SAS.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.5 | 26-30 | 4.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4 | 41-45 | 4 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3 | 51-55 | 3 |
61-65 2.3 | 61-65 | 2.3 |
SAS Customer Service Score by Usage
SAS's Customer Service score was rated the highest by customers who have used SAS's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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SAS Customer Service Score by Industry
SAS's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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SAS Customer Service vs. Competitors
Compared to its competitors, SAS's Customer Service score is rated right above Tableau Software, and is preceded by IBM.
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Customer Service for Other Tech Brands
In the Tech industry, SAS's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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SAS as an Employer
4.5/5
SAS has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
SAS scored a 27 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of SAS would recommend the brand to a friend. ENPS measures how likely SAS employees would recommend working at SAS to a friend.
Net Promoter Score
27
NPS Score
| 54% | Promoters |
|---|---|
| 19% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
31
eNPS Score
| 53% | Promoters |
|---|---|
| 25% | Passive |
| 22% | Detractors |
Global Ranking Snapshot
SAS is ranked #672 in the Global Top 100 Brands. It ranks just behind Northern Trust and just ahead of Arthur J. Gallagher & Co..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
670 |  | Aon Hewitt |  | Kristi Savacool | Business and Consumer Services |
671 |  | Northern Trust |  | Michael G. O'Grady | Banking and Financial Services |
672 | | SAS | | Jim Goodnight | Tech |
673 |  | Arthur J. Gallagher & Co. |  | J. Patrick Gallagher Jr. | Business and Consumer Services |
674 |  | ALDI USA |  | Jason Hart | Retail |
675 |  | Allergan |  | Brenton Saunders | Health and Wellness |
676 |  | Fluke Corporation |  | Wes Pringle | Energy and Manufacturing |
Tech Ranking Snapshot
SAS is ranked #230 in the Tech Industry. It ranks just behind Northern Trust and just ahead of Allergan.
| RANK | COMPANY | Location | |
|---|---|---|---|
228 |  | SAIC | Mclean, VA |
229 | | Northern Trust | Chicago, IL |
230 | | SAS | Cary, NC |
231 | | Allergan | Parsippany, NJ |
232 |  | Twitch | San Francisco, CA |
233 |  | Culture Amp | San Francisco, CA |
234 |  | Simon and Schuster | New York City, NY |
