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Tableau Software is

Ranked

#120

Tech Brands

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Tableau Software

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Tableau Software

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Tableau Software is ranked #120 in Tech Brands

About Tableau Software's Brand

Tableau Software’s brand is ranked #397 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Tableau Software. When compared to other organizations within the Tech industry, Tableau Software is ranked #120. Among its major competitors, Tableau Software is ranked in 5th place for NPS while Chartio is 1st, and Information Builders is 2nd. Overall, Tableau Software has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

86%

Customer Loyalty

4/5

Product Quality

3.9/5

Pricing

3.7/5

Customer Service

Tableau Software CMO

Elissa Fink

Ms. Elissa Fink has been the Chief Marketing Officer of Tableau Software, Inc. since August 2011. Ms. Fink served as Vice President of Marketing at Tableau Software, Inc. from August 2007 to August 2011. Ms. Fink served as Executive Vice President, Marketing and Product Management of IXI Corporation. Ms. Fink served as Executive Vice President, Marketing of Echelon Marketing, a division of IXI Corporation. Ms. Fink joined IXI with over 20 years experience helping companies improve their customer acquisition and retention marketing. Ms. Fink held executive positions at Tele Atlas Inc., a worldwide producer of digital map databases and TopTier Software, which was later acquired by SAP. Ms. Fink served as Senior Vice President of Product and Corporate Marketing of Claritas Inc. Ms. Fink had 20 years in data analysis and software marketing, including positions with Tele Atlas, SAP Portals and Nielsen/Claritas. Ms. Fink holds a B.A. in English from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.

Tableau Software Ranking

^#397 in Global Best Brands
^#120 in Tech
^#3 / 4 of its competitors

Tableau Software NPS

Tableau Software's Net Promoter Score (NPS) is a 34 with 56% Promoters, 22% Passives, and 22% Detractors. Net Promoter Score tracks whether Tableau Software's customers would recommend using the product based on a scale of -100 to 100.

Tableau Software Overall NPS

NPS

56%	Promoters
22%	Passives
22%	Detractors

Tableau Software NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2023 35	Jun 2023	35
Jul 2023 33	Jul 2023	33
Aug 2023 30	Aug 2023	30
Sep 2023 32	Sep 2023	32
Oct 2023 33	Oct 2023	33
Dec 2023 35	Dec 2023	35
Mar 2024 34	Mar 2024	34
May 2024 36	May 2024	36
Jan 2025 33	Jan 2025	33
Feb 2025 31	Feb 2025	31
Apr 2025 33	Apr 2025	33
May 2025 33	May 2025	33

How Other Brands Compare

Tableau Software is ranked third for NPS among its competitors. Information Builders and SAP come in first and second, with Palantir Technologies coming in at #4.

	Tableau Software	SAP	Palantir Technologies	Information Builders
Global Ranking	#397	#185	#271	#-
NPS	34	34	31	51
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$154.48B	$20.40B	$9.78B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Tableau Software NPS by Gender

Male customers rated Tableau Software's NPS 38 points higher than Female customers.

Male

Tableau Software's NPS was rated 37 by Male customers on Comparably.

55%

Promoters

27%

Passives

18%

Detractors

Female

-1

Tableau Software's NPS was rated -1 by Female customers on Comparably.

37%

Promoters

25%

Passives

38%

Detractors

Tableau Software NPS by Ethnicity

Tableau Software's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 20	Caucasian	20
Asian or Pacific Islander 67	Asian or Pacific Islander	67

Tableau Software NPS by Age

Tableau Software's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 36-40.

100

Summary

Age

Promoters

Passives

Detractors

26-30

33%

34%

33%

36-40

33%

67%

46-50

33%

67%

51-55

75%

25%

Tableau Software NPS by Usage

Tableau Software's NPS was rated the highest by customers who have used Tableau Software's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 12	Less than 1 Year	12
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years 30	2 to 5 Years	30
5 to 10 Years 67	5 to 10 Years	67

Tableau Software NPS vs. Competitors

Compared to its competitors, Tableau Software's NPS is rated right above Palantir Technologies, and is preceded by SAP.

COMPANY		NPS Score
	Chartio	53
	Information Builders	51
	Looker	37
	SAP	34
	Tableau Software	34
	Palantir Technologies	31
	TIBCO Software Inc.	28
	Domo, Inc.	25

Tableau Software NPS vs Companies in Tech

In the Tech industry, Tableau Software's NPS is rated right above Peloton, and is preceded by ROBLOX.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Zoom Video Communications	44
	Netflix	43
	Google	42
	ROBLOX	38
	Tableau Software	34
	Peloton	31

Tableau Software Customer Reviews

Out of the 2 Tableau Software customer reviews 2 were positive and 0 were constructive. Tableau Software customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Tableau Software Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of Tableau Software users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

86%

14%

Tableau Software Customer Loyalty Score by Gender

Female customers rated Tableau Software's Customer Loyalty score 8% higher than Male customers.

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Male

92%

Yes

Female

100%

Yes

Tableau Software Customer Loyalty Score by Ethnicity

Tableau Software's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

100

out of 100

Asian or Pacific Islander

Tableau Software Customer Loyalty Score by Age

Tableau Software's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 51-55 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 100%	26-30	100%
36-40 100%	36-40	100%
46-50 100%	46-50	100%
51-55 100%	51-55	100%

Tableau Software Customer Loyalty Score by Usage

Tableau Software's Customer Loyalty score was rated the highest by customers who have used Tableau Software's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	70%
1 to 2 Years	100%
2 to 5 Years	100%
5 to 10 Years	100%

Tableau Software Customer Loyalty Score by Industry

Tableau Software's Customer Loyalty score was rated 92% by Tech industry customers.

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Tech	92%

Tableau Software Customer Loyalty vs. Competitors

Compared to its competitors, Tableau Software's Customer Loyalty score is rated right above Palantir Technologies, and is preceded by TIBCO Software Inc..

COMPANY		Customer Loyalty Score
	Information Builders	100%
	TIBCO Software Inc.	87%
	Tableau Software	86%
	Palantir Technologies	81%
	SAP	80%
	Domo, Inc.	72%
	Looker	70%
	Chartio	N/A

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Customer Loyalty for Other Tech Brands

In the Tech industry, Tableau Software's Customer Loyalty score is rated right above Apple, and is preceded by Spotify.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Google	87%
	Spotify	87%
	Tableau Software	86%
	Apple	86%
	Zoom Video Communications	84%
	Peloton	82%

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Tableau Software Product Quality

4/5

Tableau Software has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Tableau Software Product Information

Tableau Software serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, and Brazil. Tableau Software supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.

Tableau Software’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Tableau Software's product the highest. Reviewers from the Civic and Social Organization industry rated Tableau Software the lowest at 4.3.

Website: http://www.tableau.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Analytics

Big Data

Enterprise

SaaS

Languages Supported

English

French

German

Portuguese

Spanish

Chinese (Simplified)

Japanese

Korean

Product Type

Data Management Software

Statistical Analysis Software

Dashboard Software

Business Intelligence (BI) Software

Reporting Software

Analytics Software

Marketing Analytics Software

Data Analysis Software

Heatmap Software

Qualitative Data Analysis Software

Predictive Analytics Software

Data Visualization Software

Data Collection Software

Data Discovery Software

Quick Insights into Tableau Software Product Quality

Tableau Software's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers from the Tech industry.

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Ranked Tableau Software Product Quality the Highest

Consulting	4.7
5 to 10 Years	4.6
Caucasian	4.4

Ranked Tableau Software Product Quality the Lowest

Female	3.9
Less than 1 Year	3.9
Tech	3.9

Tableau Software Product Quality Score by Gender

Male customers rated Tableau Software's Product Quality score 0.1 stars higher than Female customers.

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Male

4/5

Female

3.9/5

Tableau Software Product Quality Score by Ethnicity

Tableau Software's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Tableau Software Product Quality Score by Age

Tableau Software's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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Summary	Age	Score
26-30 4.3	26-30	4.3
36-40 4.1	36-40	4.1
46-50 4.3	46-50	4.3
51-55 4.1	51-55	4.1

Tableau Software Product Quality Score by Usage

Tableau Software's Product Quality score was rated the highest by customers who have used Tableau Software's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	4.3
5 to 10 Years	4.6

Tableau Software Product Quality Score by Industry

Tableau Software's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Tech industry customers.

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Tech	3.9
Banking and Financial Services	4.6
Civic and Social Organization	4.3
Consulting	4.7
Education	4.7
Healthcare, Hospitals and Medicine	4.7
Insurance	4.6
Manufacturing and Machinery	4.6
Education	4.4

Tableau Software Product Quality vs. Competitors

Compared to its competitors, Tableau Software's Product Quality score is rated right above Looker, and is preceded by Palantir Technologies.

COMPANY		Product Quality Score
	Information Builders	4.3/5
	Chartio	4.2/5
	TIBCO Software Inc.	4.2/5
	SAP	4.1/5
	Palantir Technologies	4.1/5
	Tableau Software	4/5
	Looker	3.8/5
	Domo, Inc.	3.7/5

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Product Quality for Other Tech Brands

In the Tech industry, Tableau Software's Product Quality score is rated right above Peloton, and is preceded by Google.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Zoom Video Communications	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	Google	4.1/5
	Tableau Software	4/5
	Peloton	4/5
	ROBLOX	4/5

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Tableau Software Pricing

Tableau Software ROI & Value For Money

3.9/5

Tableau Software has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Tableau Software Pricing Plans

Tableau Software has a pricing structure that accommodates small, medium, and large businesses. Starting from $70/month, Tableau Software uses a subscription model and offers the following: Tableau Creator: $70 USD/user/month, billed annually, For Teams & Organizations, and (On-premises or public cloud).

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Tech industry think that they had the lowest ROI from Tableau Software.

Who Uses Tableau Software?

Small Businesses

Medium Businesses

Large Enterprises

Quick Insights into Tableau Software ROI

Tableau Software's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by Female customers.

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Ranked Tableau Software ROI the Highest

Non-Profit	4.6
Asian or Pacific Islander	4.5
26-30	4.1

Ranked Tableau Software ROI the Lowest

1 to 2 Years	3.7
51-55	3.6
Female	3.5

Tableau Software ROI Score by Gender

Male customers rated Tableau Software's ROI score 0.5 stars higher than Female customers.

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Male

4/5

Female

3.5/5

Tableau Software ROI Score by Ethnicity

Tableau Software's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5

Tableau Software ROI Score by Age

Tableau Software's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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Summary	Age	Score
26-30 4.1	26-30	4.1
36-40 4	36-40	4
46-50 4.1	46-50	4.1
51-55 3.6	51-55	3.6

Tableau Software ROI Score by Usage

Tableau Software's ROI score was rated the highest by customers who have used Tableau Software's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.7
2 to 5 Years	3.8
5 to 10 Years	4

Tableau Software ROI Score by Industry

Tableau Software's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Tech industry customers.

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Tech	3.8
Banking and Financial Services	3.9
Consulting	4.4
Education	4.4
Manufacturing and Machinery	4.3
Mechanical, Civil or Industrial Engineering	3.9
Non-Profit	4.6
Retail	4.3

Tableau Software Pricing vs. Competitors

Compared to its competitors, Tableau Software's ROI score is rated right above Palantir Technologies, and is preceded by Looker.

COMPANY		Pricing Score
	Information Builders	4.1/5
	Looker	3.9/5
	Tableau Software	3.9/5
	Palantir Technologies	3.9/5
	Chartio	3.9/5
	SAP	3.9/5
	TIBCO Software Inc.	3.8/5
	Domo, Inc.	3.8/5

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ROI for Other Tech Brands

In the Tech industry, Tableau Software's ROI score is rated right above ROBLOX, and is preceded by Apple.

COMPANY		Pricing Score
	Zoom Video Communications	4.1/5
	Google	4/5
	Spotify	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Apple	4/5
	Tableau Software	3.9/5
	ROBLOX	3.8/5

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Tableau Software Customer Satisfaction (CSAT)

Tableau Software Customer Satisfaction (CSAT) Score

64 / 100

Tableau Software has an overall Customer Satisfaction score of 64 rated by its users and customers.

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Very Satisfied	31%
Satisfied	33%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	6%
Very Dissatisfied	19%

Very Satisfied

31%

Satisfied

33%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Tableau Software Customer Satisfaction

Tableau Software's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Male customers.

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Ranked Tableau Software Customer Satisfaction the Highest

26-30	100%
Tech	83%
Caucasian	80%

Ranked Tableau Software Customer Satisfaction the Lowest

Male	58%

Tableau Software Customer Satisfaction Score by Gender

Female customers rated Tableau Software's Customer Satisfaction score 17 points higher than Male customers.

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58 / 100

Male

	Very Satisfied	29%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	28%
	Dissatisfied	0%
	Very Dissatisfied	14%

75 / 100

Female

	Very Satisfied	0%
	Satisfied	75%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	25%

Tableau Software Customer Satisfaction Score by Ethnicity

Caucasian
80%

CSAT according to Caucasian

Tableau Software's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100

Very Satisfied	20%
Satisfied	60%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

20%

Satisfied

60%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

Tableau Software Customer Satisfaction Score by Age

Tableau Software's Customer Satisfaction score was rated 100 points by customers ages 26-30 on Comparably.

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100

Breakdown

Age

Score

26-30

100%

Tableau Software Customer Satisfaction Score by Usage

Tableau Software's Customer Satisfaction score was rated 67 points by customers who have used Tableau Software's products/services for 2 to 5 Years.

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2 to 5 Years	67

Tableau Software Customer Satisfaction Score by Industry

Tableau Software's Customer Satisfaction score was rated 83 points by Tech industry customers.

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Tech	83

Tableau Software Customer Satisfaction vs. Competitors

Compared to its competitors, Tableau Software's Customer Satisfaction score is rated right above Chartio, and is preceded by Domo, Inc..

COMPANY		Customer Satisfaction (CSAT) Score
	TIBCO Software Inc.	84%
	SAP	82%
	Palantir Technologies	78%
	Looker	66%
	Domo, Inc.	66%
	Tableau Software	64%
	Chartio	0%
	Information Builders	0%

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Customer Satisfaction for Other Tech Brands

In the Tech industry, Tableau Software's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	Google	81%
	Zoom Video Communications	74%
	ROBLOX	73%
	Tableau Software	64%
	Peloton	63%

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Tableau Software Customer Service

3.7/5

Tableau Software has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About Tableau Software's Customer Service

Address

Seattle, WA

Website

http://www.tableau.com

Tableau Software's Social Links

linkedin.com/company/tableau-software

Quick Insights into Tableau Software Customer Service

Tableau Software's Customer Service score was rated highest by customers who have used Tableau Software's products/services for 5 to 10 Years, and rated lowest by customers ages 36-40.

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Ranked Tableau Software Customer Service the Highest

5 to 10 Years	4.3
26-30	4.1
Asian or Pacific Islander	4.1

Ranked Tableau Software Customer Service the Lowest

2 to 5 Years	3.2
Female	3.2
36-40	2.8

Tableau Software Customer Service Score by Gender

Male customers rated Tableau Software's Customer Service score 0.5 stars higher than Female customers.

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Male

3.7/5

Female

3.2/5

Tableau Software Customer Service Score by Ethnicity

Tableau Software's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1

Tableau Software Customer Service Score by Age

Tableau Software's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
26-30 4.1	26-30	4.1
36-40 2.8	36-40	2.8
46-50 3.8	46-50	3.8
51-55 3.2	51-55	3.2

Tableau Software Customer Service Score by Usage

Tableau Software's Customer Service score was rated the highest by customers who have used Tableau Software's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.7
2 to 5 Years	3.2
5 to 10 Years	4.3

Tableau Software Customer Service Score by Industry

Tableau Software's Customer Service score was rated 3.6 stars by Tech industry customers.

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Tech	3.6

Tableau Software Customer Service vs. Competitors

Compared to its competitors, Tableau Software's Customer Service score is rated right above TIBCO Software Inc., and is preceded by Looker.

COMPANY		Customer Service Score
	Chartio	5/5
	SAP	4/5
	Palantir Technologies	4/5
	Domo, Inc.	3.9/5
	Information Builders	3.8/5
	Looker	3.7/5
	Tableau Software	3.7/5
	TIBCO Software Inc.	3.4/5

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Customer Service for Other Tech Brands

In the Tech industry, Tableau Software's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	Google	4/5
	Zoom Video Communications	4/5
	Nintendo	4/5
	Peloton	4/5
	Netflix	4/5
	Spotify	4/5
	Tableau Software	3.7/5
	ROBLOX	3.6/5

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Tableau Software as an Employer

4.3/5

Tableau Software has a 4.3/5 stars for its overall company culture rated by their employees

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CEO of Tableau Software

Adam Selipsky

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Tableau Software scored a 34 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Tableau Software would recommend the brand to a friend. ENPS measures how likely Tableau Software employees would recommend working at Tableau Software to a friend.

Net Promoter Score

NPS Score

56%	Promoters
22%	Passive
22%	Detractors

Employee Net Promoter Score

eNPS Score

51%	Promoters
22%	Passive
27%	Detractors

Global Ranking Snapshot

Tableau Software is ranked #397 in the Global Top 100 Brands. It ranks just behind EPAM Systems and just ahead of LG.

RANK			INDUSTRY
395	HD Supply	Joe DeAngelo	Retail
396	EPAM Systems	Balazs Fejes	Tech
397	Tableau Software	Adam Selipsky	Tech
398	LG	Seong-Jin Jo	Tech
399	UiPath	Daniel Dines	Tech
400	McKinsey & Company	Bob Sternfels	Business and Consumer Services
401	Credit Suisse	Thomas Gottstein	Banking and Financial Services