-4
NPS
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HD Supply is ranked #66 in Retail Brands
HD Supply is ranked #66 in Retail Brands
About HD Supply's Brand
"HD Supply is a distributor of electrical, lighting items, plumbing and other industrial products." HD Supply’s brand is ranked #395 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of HD Supply. When compared to other organizations within the Retail industry, HD Supply is ranked #66. Among its major competitors, HD Supply is ranked in 3rd place for NPS while W.W. Grainger is 1st, and The Home Depot is 2nd. Overall, HD Supply has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $8.69B
Brand at a Glance
73%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
HD Supply Ranking
- #395 in Global Best Brands
- #66 in Retail
- #3 / 4 of its competitors
HD Supply NPS
HD Supply's Net Promoter Score (NPS) is a -4 with 39% Promoters, 18% Passives, and 43% Detractors. Net Promoter Score tracks whether HD Supply's customers would recommend using the product based on a scale of -100 to 100.
HD Supply Overall NPS
| 39% | Promoters |
|---|---|
| 18% | Passives |
| 43% | Detractors |
HD Supply NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 8 | May 2024 | 8 |
Jun 2024 5 | Jun 2024 | 5 |
Sep 2024 2 | Sep 2024 | 2 |
Nov 2024 6 | Nov 2024 | 6 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
Apr 2025 4 | Apr 2025 | 4 |
May 2025 2 | May 2025 | 2 |
Jul 2025 2 | Jul 2025 | 2 |
Aug 2025 -1 | Aug 2025 | -1 |
Sep 2025 0 | Sep 2025 | 0 |
Oct 2025 -2 | Oct 2025 | -2 |
How Other Brands Compare
HD Supply is ranked third for NPS among its competitors. W.W. Grainger and The Home Depot come in first and second, with Lowe's Home Improvement coming in at #4. Among those competitors, it is the lowest valued company behind The Home Depot.
 HD Supply |  The Home Depot |  Lowe's Home Improvement |  W.W. Grainger | |
| Global Ranking | #395 | #86 | #128 | #512 |
| NPS | -4 | 21 | -5 | 25 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $8.69B | $301.06B | $136.70B | $21.27B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HD Supply NPS by Gender
Female customers rated HD Supply's NPS 59 points higher than Male customers.
Male
-42
HD Supply's NPS was rated -42 by Male customers on Comparably.
17%
Promoters
24%
Passives
59%
Detractors
Female
17
HD Supply's NPS was rated 17 by Female customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
HD Supply NPS by Ethnicity
HD Supply's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
African American/Black 34 | African American/Black | 34 |
Other 67 | Other | 67 |
HD Supply NPS by Age
HD Supply's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
HD Supply NPS by Usage
HD Supply's NPS was rated the highest by customers who have used HD Supply's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
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100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -66 | 1 to 2 Years | -66 |
2 to 5 Years 16 | 2 to 5 Years | 16 |
Over 10 Years -11 | Over 10 Years | -11 |
HD Supply NPS vs. Competitors
Compared to its competitors, HD Supply's NPS is rated right above Lowe's Home Improvement, and is preceded by Interline Brands.
| COMPANY | NPS Score | |
|---|---|---|
| W.W. Grainger | 25 |
| The Home Depot | 21 |
 | Interline Brands | N/A |
| HD Supply | -4 |
| Lowe's Home Improvement | -5 |
HD Supply NPS vs Companies in Retail
In the Retail industry, HD Supply's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
 | REI | 53 |
 | Costco | 50 |
 | Amazon | 49 |
 | Trader Joe's | 46 |
 | American Eagle Outfitters | 44 |
 | Bath & Body Works | 38 |
 | Target | 36 |
 | Chipotle | 16 |
| HD Supply | -4 |
HD Supply Customer Reviews
Out of the 4 HD Supply customer reviews 1 was positive and 3 were constructive. HD Supply customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
HD Supply Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of HD Supply users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HD Supply Customer Loyalty Score by Gender
Female customers rated HD Supply's Customer Loyalty score 11% higher than Male customers.
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Male
74%
Yes
Female
85%
Yes
HD Supply Customer Loyalty Score by Ethnicity
HD Supply's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of HD Supply.
74
out of 100
Caucasian
70
out of 100
African American/Black
70
out of 100
Other
HD Supply Customer Loyalty Score by Age
HD Supply's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
46-50 82% | 46-50 | 82% |
51-55 85% | 51-55 | 85% |
56-60 70% | 56-60 | 70% |
HD Supply Customer Loyalty Score by Usage
HD Supply's Customer Loyalty score was rated the highest by customers who have used HD Supply's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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HD Supply Customer Loyalty Score by Industry
HD Supply's Customer Loyalty score was rated 70% by Hospitality industry customers.
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HD Supply Customer Loyalty vs. Competitors
Compared to its competitors, HD Supply's Customer Loyalty score is rated right above Interline Brands, and is preceded by Lowe's Home Improvement.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Home Depot | 81% |
| W.W. Grainger | 78% |
| Lowe's Home Improvement | 77% |
| HD Supply | 73% |
| Interline Brands | N/A |
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Customer Loyalty for Other Retail Brands
In the Retail industry, HD Supply's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Amazon | 89% |
| REI | 87% |
| American Eagle Outfitters | 87% |
| Bath & Body Works | 87% |
| Trader Joe's | 86% |
| Target | 82% |
| Chipotle | 76% |
| HD Supply | 73% |
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HD Supply Product Quality
3.4/5
HD Supply has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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HD Supply Product Information
HD Supply’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated HD Supply's product the highest.
- Website
- http://www.hdsupply.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
Quick Insights into HD Supply Product Quality
HD Supply's Product Quality score was rated highest by Other customers, and rated lowest by customers ages 31-35.
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Ranked HD Supply Product Quality the Highest
Ranked HD Supply Product Quality the Lowest
HD Supply Product Quality Score by Gender
Female customers rated HD Supply's Product Quality score 0.6 stars higher than Male customers.
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Male
3.3/5
Female
3.9/5
HD Supply Product Quality Score by Ethnicity
HD Supply's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 5 | Other | 5 |
HD Supply Product Quality Score by Age
HD Supply's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
46-50 3.7 | 46-50 | 3.7 |
51-55 4.1 | 51-55 | 4.1 |
56-60 2.8 | 56-60 | 2.8 |
HD Supply Product Quality Score by Usage
HD Supply's Product Quality score was rated the highest by customers who have used HD Supply's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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HD Supply Product Quality Score by Industry
HD Supply's Product Quality score was rated 2.4 stars by Hospitality industry customers.
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HD Supply Product Quality vs. Competitors
Compared to its competitors, HD Supply's Product Quality score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
| W.W. Grainger | 3.9/5 |
| The Home Depot | 3.6/5 |
| HD Supply | 3.4/5 |
| Lowe's Home Improvement | 3.1/5 |
| Interline Brands | N/A |
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Product Quality for Other Retail Brands
In the Retail industry, HD Supply's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| REI | 4.3/5 |
| Costco | 4.3/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Target | 4.1/5 |
| Chipotle | 3.8/5 |
| HD Supply | 3.4/5 |
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HD Supply Pricing
HD Supply ROI & Value For Money
3.3/5
HD Supply has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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HD Supply Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry.
Quick Insights into HD Supply ROI
HD Supply's ROI score was rated highest by Other customers, and rated lowest by customers ages 31-35.
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Ranked HD Supply ROI the Highest
Ranked HD Supply ROI the Lowest
HD Supply ROI Score by Gender
Female customers rated HD Supply's ROI score 1.4 stars higher than Male customers.
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Male
2.7/5
Female
4.1/5
HD Supply ROI Score by Ethnicity
HD Supply's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
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3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.6 | Other | 4.6 |
HD Supply ROI Score by Age
HD Supply's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
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2
3
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| Summary | Age | Score |
|---|---|---|
31-35 2.2 | 31-35 | 2.2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.3 | 56-60 | 2.3 |
HD Supply ROI Score by Usage
HD Supply's ROI score was rated the highest by customers who have used HD Supply's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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HD Supply ROI Score by Industry
HD Supply's ROI score was rated 2 stars by Hospitality industry customers.
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HD Supply Pricing vs. Competitors
Compared to its competitors, HD Supply's ROI score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
| W.W. Grainger | 3.7/5 |
| The Home Depot | 3.6/5 |
| HD Supply | 3.3/5 |
| Lowe's Home Improvement | 3/5 |
| Interline Brands | N/A |
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ROI for Other Retail Brands
In the Retail industry, HD Supply's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Amazon | 4.1/5 |
| REI | 4.1/5 |
| Trader Joe's | 4/5 |
| Target | 3.9/5 |
| American Eagle Outfitters | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Chipotle | 3.5/5 |
| HD Supply | 3.3/5 |
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HD Supply Customer Satisfaction (CSAT)
HD Supply Customer Satisfaction (CSAT) Score
58 / 100
HD Supply has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Very Satisfied
31%
Satisfied
27%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
17%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HD Supply Customer Satisfaction
HD Supply's Customer Satisfaction score was rated highest by customers who have used HD Supply's products/services for 2 to 5 Years, and rated lowest by customers ages 46-50.
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Ranked HD Supply Customer Satisfaction the Highest
Ranked HD Supply Customer Satisfaction the Lowest
HD Supply Customer Satisfaction Score by Gender
Male customers rated HD Supply's Customer Satisfaction score 10 points higher than Female customers.
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70 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 54% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 15% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 20% |
HD Supply Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
HD Supply's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
HD Supply Customer Satisfaction Score by Age
HD Supply's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 100% |
HD Supply Customer Satisfaction Score by Usage
HD Supply's Customer Satisfaction score was rated the highest by customers who have used HD Supply's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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HD Supply Customer Satisfaction vs. Competitors
Compared to its competitors, HD Supply's Customer Satisfaction score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| W.W. Grainger | 74% |
| The Home Depot | 68% |
| HD Supply | 58% |
| Lowe's Home Improvement | 39% |
| Interline Brands | 0% |
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Customer Satisfaction for Other Retail Brands
In the Retail industry, HD Supply's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| REI | 85% |
| Costco | 84% |
| Amazon | 84% |
| American Eagle Outfitters | 82% |
| Bath & Body Works | 81% |
| Target | 79% |
| Trader Joe's | 79% |
| Chipotle | 62% |
| HD Supply | 58% |
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HD Supply Customer Service
3.4/5
HD Supply has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About HD Supply's Customer Service
Address
Atlanta, GA
Website
http://www.hdsupply.com/
Quick Insights into HD Supply Customer Service
HD Supply's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 56-60.
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Ranked HD Supply Customer Service the Highest
Ranked HD Supply Customer Service the Lowest
HD Supply Customer Service Score by Gender
Female customers rated HD Supply's Customer Service score 1.1 stars higher than Male customers.
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Male
3.3/5
Female
4.4/5
HD Supply Customer Service Score by Ethnicity
HD Supply's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 4.3 | Other | 4.3 |
HD Supply Customer Service Score by Age
HD Supply's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 3.9 | 51-55 | 3.9 |
56-60 1.8 | 56-60 | 1.8 |
HD Supply Customer Service Score by Usage
HD Supply's Customer Service score was rated the highest by customers who have used HD Supply's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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HD Supply Customer Service Score by Industry
HD Supply's Customer Service score was rated 2.3 stars by Hospitality industry customers.
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HD Supply Customer Service vs. Competitors
Compared to its competitors, HD Supply's Customer Service score is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
| W.W. Grainger | 3.9/5 |
| The Home Depot | 3.6/5 |
| HD Supply | 3.4/5 |
| Lowe's Home Improvement | 2.9/5 |
| Interline Brands | N/A |
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Customer Service for Other Retail Brands
In the Retail industry, HD Supply's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
| REI | 4.4/5 |
| Costco | 4.2/5 |
| Amazon | 4.2/5 |
| Trader Joe's | 4.2/5 |
| American Eagle Outfitters | 4/5 |
| Target | 4/5 |
| Bath & Body Works | 4/5 |
| Chipotle | 3.6/5 |
| HD Supply | 3.4/5 |
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HD Supply as an Employer
3.7/5
HD Supply has a 3.7/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
HD Supply scored a -4 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of HD Supply would recommend the brand to a friend. ENPS measures how likely HD Supply employees would recommend working at HD Supply to a friend.
Net Promoter Score
-4
NPS Score
| 39% | Promoters |
|---|---|
| 18% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 40% | Promoters |
|---|---|
| 22% | Passive |
| 38% | Detractors |
Global Ranking Snapshot
HD Supply is ranked #395 in the Global Top 100 Brands. It ranks just behind Walgreens and just ahead of EPAM Systems.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
393 |  | Razer |  | Min-Liang Tan | Consumer Goods |
394 |  | Walgreens |  | Rosalind Brewer | Retail |
395 | | HD Supply | | Joe DeAngelo | Retail |
396 |  | EPAM Systems |  | Balazs Fejes | Tech |
397 |  | Tableau Software |  | Adam Selipsky | Tech |
398 |  | LG |  | Seong-Jin Jo | Tech |
399 |  | UiPath |  | Daniel Dines | Tech |
Retail Ranking Snapshot
HD Supply is ranked #66 in the Retail Industry. It ranks just behind Walgreens and just ahead of Casper.
| RANK | COMPANY | Location | |
|---|---|---|---|
64 |  | TOMS Shoes | Los Angeles, CA |
65 | | Walgreens | Deerfield, IL |
66 | | HD Supply | Atlanta, GA |
67 |  | Casper | New York City, NY |
68 |  | Tilly's | Irvine, CA |
69 |  | AutoZone | Memphis, TN |
70 |  | Ralph Lauren Corporation | New York City, NY |
