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Casper is

Ranked

#67

Retail Brands

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Casper

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Casper

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Casper is ranked #67 in Retail Brands

About Casper's Brand

Casper offering technology to all consumers in every corner of Turkey. Casper’s brand is ranked #405 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Casper. When compared to other organizations within the Retail industry, Casper is ranked #67. Among its major competitors, Casper is ranked in 1st place for NPS while Mattress Firm is 2nd, and Leesa is 3rd.Their current valuation is $417.88M

Brand at a Glance

55%

Customer Loyalty

3.2/5

Product Quality

3.2/5

Pricing

3.2/5

Customer Service

Casper CMO

Jeff Brooks

Casper Ranking

^#405 in Global Best Brands
^#67 in Retail
^#1 / 4 of its competitors

Casper NPS

Casper's Net Promoter Score (NPS) is a -1 with 43% Promoters, 13% Passives, and 44% Detractors. Net Promoter Score tracks whether Casper's customers would recommend using the product based on a scale of -100 to 100.

Casper Overall NPS

-1

NPS

43%	Promoters
13%	Passives
44%	Detractors

Casper NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2022 15	Jul 2022	15
Aug 2022 18	Aug 2022	18
Nov 2022 14	Nov 2022	14
Aug 2023 9	Aug 2023	9
Nov 2023 7	Nov 2023	7
Jan 2024 8	Jan 2024	8
Feb 2024 3	Feb 2024	3
Mar 2024 5	Mar 2024	5
Jul 2024 2	Jul 2024	2
Oct 2024 0	Oct 2024	0
Jan 2025 2	Jan 2025	2
Aug 2025 -1	Aug 2025	-1

How Other Brands Compare

Casper is ranked first for NPS among its competitors. Mattress Firm and Leesa come in second and third, with Simba coming in at #4. Among those competitors, it is the second most valued company behind Mattress Firm.

	Casper	Mattress Firm	Simba	Leesa
Global Ranking	#405	#-	#-	#-
NPS	-1	-34	-	-
Valuation Updated every 24 hours for public companies	$417.88M	$7.38B	$2.05M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Casper NPS by Gender

Casper's NPS was rated -34 by Male customers on Comparably.

Male

-34

Casper's NPS was rated -34 by Male customers on Comparably.

33%

Promoters

Passives

67%

Detractors

Female

N/A

Casper's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Casper NPS by Age

Casper's NPS was rated 34 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

Casper NPS by Usage

Casper's NPS was rated -25 points by customers who have used Casper's products/services for Less than 1 Year.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -25	Less than 1 Year	-25

Casper NPS vs. Competitors

Compared to its competitors, Casper's NPS is rated right above Mattress Firm, and is preceded by Leesa.

COMPANY		NPS Score
	Leesa	N/A
	Casper	-1
	Mattress Firm	-34

Casper NPS vs Companies in Retail

In the Retail industry, Casper's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Casper	-1

Casper Customer Reviews

Out of the 2 Casper customer reviews 2 were positive and 0 were constructive. Casper customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Casper Customer Loyalty

55%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

55% of Casper users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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55%

45%

Casper Customer Loyalty Score by Gender

Casper's Customer Loyalty score was rated 40 by Male customers on Comparably.

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Male

40%

Yes

Female

N/A

Yes

Casper Customer Loyalty Score by Age

Casper's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 40%	18-25	40%

Casper Customer Loyalty Score by Usage

Casper's Customer Loyalty score was rated 10% by customers who have used Casper's products/services for Less than 1 Year.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	10%

Casper Customer Loyalty vs. Competitors

Compared to its competitors, Casper's Customer Loyalty score is rated right above Leesa, and is preceded by Mattress Firm.

COMPANY		Customer Loyalty Score
	Mattress Firm	57%
	Casper	55%
	Leesa	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, Casper's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	Casper	55%

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Casper Product Quality

3.2/5

Casper has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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Casper Product Information

Casper’s product quality score is a 3.2 out of 5 as rated by its users and customers.

Website: http://casper.com.tr/

Company Size: 201-500 Employees

Industry

Hardware and Devices

Quick Insights into Casper Product Quality

Casper's Product Quality score was rated highest by customers ages 18-25.

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Ranked Casper Product Quality the Highest

18-25	3.1
Less than 1 Year	2.5
Male	2

Casper Product Quality Score by Gender

Casper's Product Quality score was rated 2 by Male customers on Comparably.

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Male

2/5

Female

N/A

Casper Product Quality Score by Age

Casper's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.1	18-25	3.1

Casper Product Quality Score by Usage

Casper's Product Quality score was rated 2.5 stars by customers who have used Casper's products/services for Less than 1 Year.

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Less than 1 Year	2.5

Casper Product Quality vs. Competitors

Compared to its competitors, Casper's Product Quality score is rated right above Mattress Firm.

COMPANY		Product Quality Score
	Casper	3.2/5
	Mattress Firm	2.4/5
	Leesa	N/A

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Product Quality for Other Retail Brands

In the Retail industry, Casper's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Casper	3.2/5

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Casper Pricing

Casper ROI & Value For Money

3.2/5

Casper has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Quick Insights into Casper ROI

Casper's ROI score was rated highest by customers ages 18-25.

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Ranked Casper ROI the Highest

18-25	2.8
Less than 1 Year	2
Male	2

Casper ROI Score by Gender

Casper's ROI score was rated 2 by Male customers on Comparably.

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Male

2/5

Female

N/A

Casper ROI Score by Age

Casper's ROI score was rated 2.8 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 2.8	18-25	2.8

Casper ROI Score by Usage

Casper's ROI score was rated 2 stars by customers who have used Casper's products/services for Less than 1 Year.

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Less than 1 Year	2

Casper Pricing vs. Competitors

Compared to its competitors, Casper's ROI score is rated right above Mattress Firm.

COMPANY		Pricing Score
	Casper	3.2/5
	Mattress Firm	2.3/5
	Leesa	N/A

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ROI for Other Retail Brands

In the Retail industry, Casper's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Casper	3.2/5

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Casper Customer Satisfaction (CSAT)

Casper Customer Satisfaction (CSAT) Score

40 / 100

Casper has an overall Customer Satisfaction score of 40 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	15%
Satisfied	25%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	5%
Very Dissatisfied	45%

Very Satisfied

15%

Satisfied

25%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

45%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Casper Customer Satisfaction

Casper's Customer Satisfaction score was rated highest by customers who have used Casper's products/services for Less than 1 Year.

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Ranked Casper Customer Satisfaction the Highest

Less than 1 Year	33%

Casper Customer Satisfaction Score by Usage

Casper's Customer Satisfaction score was rated 33 points by customers who have used Casper's products/services for Less than 1 Year.

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Less than 1 Year	33

Casper Customer Satisfaction vs. Competitors

Compared to its competitors, Casper's Customer Satisfaction score is rated right above Mattress Firm.

COMPANY		Customer Satisfaction (CSAT) Score
	Casper	40%
	Mattress Firm	35%
	Leesa	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Casper's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Casper	40%

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Casper Customer Service

3.2/5

Casper has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.

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About Casper's Customer Service

Address

Fatih Sultan Mehmet Mah. Balkan Cad. No: 47, Casper Plaza, New York City, NY

Website

http://casper.com.tr/

Quick Insights into Casper Customer Service

Casper's Customer Service score was rated highest by customers ages 18-25.

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Ranked Casper Customer Service the Highest

18-25	3.5
Less than 1 Year	2.7
Male	2.5

Casper Customer Service Score by Gender

Casper's Customer Service score was rated 2.5 by Male customers on Comparably.

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Male

2.5/5

Female

N/A

Casper Customer Service Score by Age

Casper's Customer Service score was rated 3.5 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.5	18-25	3.5

Casper Customer Service Score by Usage

Casper's Customer Service score was rated 2.7 stars by customers who have used Casper's products/services for Less than 1 Year.

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Less than 1 Year	2.7

Casper Customer Service vs. Competitors

Compared to its competitors, Casper's Customer Service score is rated right above Mattress Firm.

COMPANY		Customer Service Score
	Casper	3.2/5
	Mattress Firm	2.3/5
	Leesa	N/A

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Customer Service for Other Retail Brands

In the Retail industry, Casper's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Casper	3.2/5

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Casper as an Employer

3.6/5

Casper has a 3.6/5 stars for its overall company culture rated by their employees

bottom

35%

CEO of Casper

Philip Krim

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Casper scored a -1 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Casper would recommend the brand to a friend. ENPS measures how likely Casper employees would recommend working at Casper to a friend.

Net Promoter Score

-1

NPS Score

43%	Promoters
13%	Passive
44%	Detractors

Employee Net Promoter Score

eNPS Score

34%	Promoters
35%	Passive
31%	Detractors

Global Ranking Snapshot

Casper is ranked #405 in the Global Top 100 Brands. It ranks just behind Navan and just ahead of Motorola.

RANK			INDUSTRY
403	Robinhood	Vlad Tenev	Banking and Financial Services
404	Navan	Ariel Cohen	Tech
405	Casper	Philip Krim	Retail
406	Motorola		Consumer Goods
407	Tilly's	Edmond Thomas	Retail
408	AutoZone	William Rhodes	Retail
409	SurveyMonkey	Eric Johnson	Tech

Retail Ranking Snapshot

Casper is ranked #67 in the Retail Industry. It ranks just behind HD Supply and just ahead of Tilly's.

RANK		Location
65	Walgreens	Deerfield, IL
66	HD Supply	Atlanta, GA
67	Casper	New York City, NY
68	Tilly's	Irvine, CA
69	AutoZone	Memphis, TN
70	Ralph Lauren Corporation	New York City, NY
71	Kohl's	Menomonee Falls, WI