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Kohl's is

Ranked

#71

Retail Brands

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Kohl's

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Kohl's

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Kohl's is ranked #71 in Retail Brands

About Kohl's' Brand

Kohl’s Corporation (Kohl’s) operate family-oriented department stores that sell apparel, footwear and accessories Kohl's’s brand is ranked #421 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Kohl's. When compared to other organizations within the Retail industry, Kohl's is ranked #71. Among its major competitors, Kohl's is ranked in 3rd place for NPS while Target is 1st, and Stage Stores is 2nd. Overall, Kohl's has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $8.31B

Brand at a Glance

74%

Customer Loyalty

3.4/5

Product Quality

3.4/5

Pricing

3.4/5

Customer Service

Kohl's CMO

Greg Revelle

Kohl's Ranking

^#421 in Global Best Brands
^#71 in Retail
^#2 / 4 of its competitors

Kohl's NPS

Kohl's's Net Promoter Score (NPS) is a 0 with 42% Promoters, 16% Passives, and 42% Detractors. Net Promoter Score tracks whether Kohl's's customers would recommend using the product based on a scale of -100 to 100.

Kohl's Overall NPS

NPS

42%	Promoters
16%	Passives
42%	Detractors

Kohl's NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2025 1	Mar 2025	1
Apr 2025 -1	Apr 2025	-1
May 2025 -1	May 2025	-1
Jun 2025 -1	Jun 2025	-1
Aug 2025 -1	Aug 2025	-1
Sep 2025 -1	Sep 2025	-1
Oct 2025 -1	Oct 2025	-1
Nov 2025 -1	Nov 2025	-1
Dec 2025 -1	Dec 2025	-1
Jan 2026 -1	Jan 2026	-1
Mar 2026 -1	Mar 2026	-1
Apr 2026 -1	Apr 2026	-1

How Other Brands Compare

Kohl's is ranked second for NPS among its competitors. Target and Macy's come in first and third, with Bed Bath & Beyond coming in at #4. Among those competitors, it is the second most valued company behind Target.

	Kohl's	Target	Macy's	Bed Bath & Beyond
Global Ranking	#421	#7	#254	#-
NPS	0	36	-11	-52
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$8.31B	$94.56B	$4.88B	$3.51B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Kohl's NPS by Gender

Male customers rated Kohl's's NPS 9 points higher than Female customers.

Male

-2

Kohl's's NPS was rated -2 by Male customers on Comparably.

39%

Promoters

20%

Passives

41%

Detractors

Female

-11

Kohl's's NPS was rated -11 by Female customers on Comparably.

36%

Promoters

17%

Passives

47%

Detractors

Kohl's NPS by Ethnicity

Kohl's's NPS was rated the highest by Native American customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 11	Hispanic or Latino	11
African American/Black -1	African American/Black	-1
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Native American 33	Native American	33
Other -14	Other	-14

Kohl's NPS by Age

Kohl's's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

39%

31%

30%

26-30

33%

17%

50%

31-35

23%

46%

31%

36-40

33%

17%

50%

41-45

25%

67%

46-50

83%

17%

51-55

15%

16%

69%

56-60

47%

18%

35%

61-65

14%

79%

66+

57%

34%

Kohl's NPS by Usage

Kohl's's NPS was rated the highest by customers who have used Kohl's's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 22	Less than 1 Year	22
1 to 2 Years -30	1 to 2 Years	-30
2 to 5 Years -13	2 to 5 Years	-13
5 to 10 Years 5	5 to 10 Years	5
Over 10 Years -11	Over 10 Years	-11

Kohl's NPS vs. Competitors

Compared to its competitors, Kohl's's NPS is rated right above Dillard's, and is preceded by Stage Stores.

COMPANY		NPS Score
	Target	36
	Stage Stores	34
	Kohl's	0
	Dillard's	-8
	Macy's	-11
	Belk	-22
	J. C. Penney	-39
	Bed Bath & Beyond	-52

Kohl's NPS vs Companies in Retail

In the Retail industry, Kohl's's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Kohl's	0

Kohl's Customer Reviews

Out of the 31 Kohl's customer reviews 17 were positive and 14 were constructive. Kohl's customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Kohl's Customer Loyalty

74%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

74% of Kohl's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

74%

26%

Kohl's Customer Loyalty Score by Gender

Female customers rated Kohl's's Customer Loyalty score 5% higher than Male customers.

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Male

67%

Yes

Female

72%

Yes

Kohl's Customer Loyalty Score by Ethnicity

Kohl's's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

Kohl's Customer Loyalty Score by Age

Kohl's's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Kohl's.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 53%	18-25	53%
26-30 70%	26-30	70%
31-35 72%	31-35	72%
36-40 78%	36-40	78%
41-45 55%	41-45	55%
46-50 100%	46-50	100%
51-55 79%	51-55	79%
56-60 84%	56-60	84%
61-65 49%	61-65	49%
66+ 82%	66+	82%

Kohl's Customer Loyalty Score by Usage

Kohl's's Customer Loyalty score was rated the highest by customers who have used Kohl's's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	70%
1 to 2 Years	42%
2 to 5 Years	61%
5 to 10 Years	71%
Over 10 Years	81%

Kohl's Customer Loyalty Score by Industry

Kohl's's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech	65%
Accounting	55%
Aerospace and Aviation	100%
Fashion and Beauty	51%
Architecture and Planning	100%
Arts and Entertainment	82%
Banking and Financial Services	82%
Business and Consumer Services	84%
Education	82%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	88%
Manufacturing and Machinery	78%
Marketing, Advertising and Research	10%
Public Safety	100%
Retail	78%

Kohl's Customer Loyalty vs. Competitors

Compared to its competitors, Kohl's's Customer Loyalty score is rated right above Bed Bath & Beyond, and is preceded by Belk.

COMPANY		Customer Loyalty Score
	Target	82%
	J. C. Penney	78%
	Dillard's	77%
	Macy's	77%
	Belk	77%
	Kohl's	74%
	Bed Bath & Beyond	67%
	Stage Stores	60%

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Customer Loyalty for Other Retail Brands

In the Retail industry, Kohl's's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	REI	86%
	Target	82%
	Chipotle	76%
	Kohl's	74%

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Kohl's Product Quality

3.4/5

Kohl's has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Kohl's Product Information

Kohl's’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Public Safety industry rated Kohl's's product the highest. Reviewers from the Arts and Entertainment industry rated Kohl's the lowest at 3.1.

Website: https://www.kohlscorporation.com

Company Size: 10,000+ Employees

Industry

Consumer Services

Ecommerce and Marketplaces

Marketplaces

Quick Insights into Kohl's Product Quality

Kohl's's Product Quality score was rated highest by customers from the Public Safety industry, and rated lowest by customers ages 61-65.

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Ranked Kohl's Product Quality the Highest

Public Safety	5
46-50	4.2
Native American	4.1

Ranked Kohl's Product Quality the Lowest

1 to 2 Years	3.1
Fashion and Beauty	2.2
61-65	1.6

Kohl's Product Quality Score by Gender

Kohl's's Product Quality score was rated 3.3 by both Female and Male customers on Comparably.

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Male

3.3/5

Female

3.3/5

Kohl's Product Quality Score by Ethnicity

Kohl's's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 4.1	Native American	4.1
Other 3.3	Other	3.3

Kohl's Product Quality Score by Age

Kohl's's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.5	26-30	3.5
31-35 3.9	31-35	3.9
36-40 2.6	36-40	2.6
41-45 2.7	41-45	2.7
46-50 4.2	46-50	4.2
51-55 3.1	51-55	3.1
56-60 3.8	56-60	3.8
61-65 1.6	61-65	1.6
66+ 3.5	66+	3.5

Kohl's Product Quality Score by Usage

Kohl's's Product Quality score was rated the highest by customers who have used Kohl's's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.1
2 to 5 Years	3.3
5 to 10 Years	3.5
Over 10 Years	3.2

Kohl's Product Quality Score by Industry

Kohl's's Product Quality score was rated the highest by Public Safety industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	3.7
Accounting	3
Aerospace and Aviation	4.5
Fashion and Beauty	2.2
Architecture and Planning	2.3
Arts and Entertainment	3.1
Banking and Financial Services	3.9
Business and Consumer Services	3.9
Education	3.5
Government and Public Policy	2.6
Healthcare, Hospitals and Medicine	3.1
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	2.9
Public Safety	5
Retail	2.9

Kohl's Product Quality vs. Competitors

Compared to its competitors, Kohl's's Product Quality score is rated right above Dillard's, and is preceded by Target.

COMPANY		Product Quality Score
	Target	4.1/5
	Kohl's	3.4/5
	Dillard's	3.2/5
	Macy's	3.1/5
	Belk	2.9/5
	Stage Stores	2.6/5
	J. C. Penney	2.5/5
	Bed Bath & Beyond	2.1/5

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Product Quality for Other Retail Brands

In the Retail industry, Kohl's's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Kohl's	3.4/5

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Kohl's Pricing

Kohl's ROI & Value For Money

3.4/5

Kohl's has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Kohl's Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Public Safety industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Kohl's.

Quick Insights into Kohl's ROI

Kohl's's ROI score was rated highest by customers from the Public Safety industry, and rated lowest by customers ages 61-65.

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Ranked Kohl's ROI the Highest

Public Safety	4.6
46-50	3.9
Asian or Pacific Islander	3.6

Ranked Kohl's ROI the Lowest

2 to 5 Years	3
Fashion and Beauty	2.4
61-65	1.7

Kohl's ROI Score by Gender

Kohl's's ROI score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Kohl's ROI Score by Ethnicity

Kohl's's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 3.5	Native American	3.5
Other 3.2	Other	3.2

Kohl's ROI Score by Age

Kohl's's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 2.9	26-30	2.9
31-35 3.6	31-35	3.6
36-40 2.6	36-40	2.6
41-45 2.9	41-45	2.9
46-50 3.9	46-50	3.9
51-55 3.1	51-55	3.1
56-60 3.7	56-60	3.7
61-65 1.7	61-65	1.7
66+ 3.5	66+	3.5

Kohl's ROI Score by Usage

Kohl's's ROI score was rated the highest by customers who have used Kohl's's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.1
2 to 5 Years	3
5 to 10 Years	3.3
Over 10 Years	3.2

Kohl's ROI Score by Industry

Kohl's's ROI score was rated the highest by Public Safety industry customers, and the lowest by Fashion and Beauty industry customers.

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Tech	3.5
Accounting	2.9
Aerospace and Aviation	4.5
Fashion and Beauty	2.4
Architecture and Planning	2.5
Arts and Entertainment	3.1
Banking and Financial Services	4
Business and Consumer Services	3.7
Education	3.5
Government and Public Policy	3.3
Healthcare, Hospitals and Medicine	3.2
Manufacturing and Machinery	3.2
Marketing, Advertising and Research	2.6
Public Safety	4.6
Retail	2.7

Kohl's Pricing vs. Competitors

Compared to its competitors, Kohl's's ROI score is rated right above Macy's, and is preceded by Target.

COMPANY		Pricing Score
	Target	3.8/5
	Kohl's	3.4/5
	Macy's	3.1/5
	Belk	3.1/5
	Dillard's	3/5
	Stage Stores	3/5
	J. C. Penney	2.6/5
	Bed Bath & Beyond	2.2/5

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ROI for Other Retail Brands

In the Retail industry, Kohl's's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.8/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Kohl's	3.4/5

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Kohl's Customer Satisfaction (CSAT)

Kohl's Customer Satisfaction (CSAT) Score

64 / 100

Kohl's has an overall Customer Satisfaction score of 64 rated by its users and customers.

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Very Satisfied	38%
Satisfied	26%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	6%
Very Dissatisfied	16%

Very Satisfied

38%

Satisfied

26%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Kohl's Customer Satisfaction

Kohl's's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.

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Ranked Kohl's Customer Satisfaction the Highest

46-50	100%
Aerospace and Aviation	100%
Native American	100%

Ranked Kohl's Customer Satisfaction the Lowest

Other	45%
Fashion and Beauty	26%
61-65	25%

Kohl's Customer Satisfaction Score by Gender

Male customers rated Kohl's's Customer Satisfaction score 7 points higher than Female customers.

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68 / 100

Male

	Very Satisfied	39%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	14%
	Dissatisfied	4%
	Very Dissatisfied	14%

61 / 100

Female

	Very Satisfied	41%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	14%
	Very Dissatisfied	19%

Kohl's Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Kohl's' Customer Satisfaction (CSAT) score was rated 59% according to Caucasian users and customers.

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59 / 100

Very Satisfied	46%
Satisfied	13%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	14%
Very Dissatisfied	17%

Very Satisfied

46%

Satisfied

13%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

14%

Very Dissatisfied

17%

CSAT according to Hispanic or Latino

Kohl's' Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.

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76 / 100

Very Satisfied	38%
Satisfied	38%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	24%

Very Satisfied

38%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

24%

CSAT according to African American/Black

Kohl's' Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.

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72 / 100

Very Satisfied	36%
Satisfied	36%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

36%

Satisfied

36%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

14%

CSAT according to Asian or Pacific Islander

Kohl's' Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.

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77 / 100

Very Satisfied	23%
Satisfied	54%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	15%
Very Dissatisfied	0%

Very Satisfied

23%

Satisfied

54%

Neither Satisfied nor Dissatisfied

Dissatisfied

15%

Very Dissatisfied

CSAT according to Native American

Kohl's' Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Kohl's' Customer Satisfaction (CSAT) score was rated 45% according to Other users and customers.

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45 / 100

Very Satisfied	34%
Satisfied	11%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	11%
Very Dissatisfied	44%

Very Satisfied

34%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

44%

Kohl's Customer Satisfaction Score by Age

Kohl's's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

80%

26-30

60%

31-35

67%

36-40

55%

41-45

51%

46-50

100%

51-55

45%

56-60

85%

61-65

25%

66+

68%

Kohl's Customer Satisfaction Score by Usage

Kohl's's Customer Satisfaction score was rated the highest by customers who have used Kohl's's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	71
1 to 2 Years	70
2 to 5 Years	45
5 to 10 Years	70
Over 10 Years	62

Kohl's Customer Satisfaction Score by Industry

Kohl's's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fashion and Beauty industry customers.

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{
	"title": "Kohl's Customer Satisfaction Score by Industry",
	"text": "Kohl's's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fashion and Beauty industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Kohl's's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "Kohl's's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Kohl's's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 26,
			"stars": 0,
			"csatScore": 26,
			"text": "Kohl's's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 26
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Kohl's's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Kohl's's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Kohl's's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Kohl's's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Kohl's's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Kohl's's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Kohl's's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Kohl's's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		}
	]
}

Tech	75
Accounting	38
Aerospace and Aviation	100
Fashion and Beauty	26
Architecture and Planning	34
Arts and Entertainment	60
Business and Consumer Services	86
Education	75
Government and Public Policy	67
Healthcare, Hospitals and Medicine	60
Manufacturing and Machinery	34
Retail	60

Kohl's Customer Satisfaction vs. Competitors

Compared to its competitors, Kohl's's Customer Satisfaction score is rated right above Macy's, and is preceded by Target.

COMPANY		Customer Satisfaction (CSAT) Score
	Target	79%
	Kohl's	64%
	Macy's	52%
	Dillard's	51%
	Belk	44%
	Bed Bath & Beyond	39%
	J. C. Penney	37%
	Stage Stores	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Kohl's's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.

COMPANY		Customer Satisfaction (CSAT) Score
	Costco	84%
	Amazon	84%
	REI	84%
	American Eagle Outfitters	81%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Kohl's	64%
	Chipotle	63%

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Kohl's Customer Service

3.4/5

Kohl's has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Kohl's's Customer Service

Address

N56 W17000 Ridgewood Drive, Menomonee Falls, WI 53051

Website

https://www.kohlscorporation.com

Phone Number

262-703-5100

Quick Insights into Kohl's Customer Service

Kohl's's Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Architecture and Planning industry.

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Ranked Kohl's Customer Service the Highest

Native American	4.5
Public Safety	4.5
46-50	4.1

Ranked Kohl's Customer Service the Lowest

Over 10 Years	3
61-65	1.6
Architecture and Planning	1.6

Kohl's Customer Service Score by Gender

Female customers rated Kohl's's Customer Service score 0.1 stars higher than Male customers.

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Male

3.1/5

Female

3.2/5

Kohl's Customer Service Score by Ethnicity

Kohl's's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 4.5	Native American	4.5
Other 3.1	Other	3.1

Kohl's Customer Service Score by Age

Kohl's's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6
26-30 3.1	26-30	3.1
31-35 3.9	31-35	3.9
36-40 2.8	36-40	2.8
41-45 3	41-45	3
46-50 4.1	46-50	4.1
51-55 2.2	51-55	2.2
56-60 3.7	56-60	3.7
61-65 1.6	61-65	1.6
66+ 3.6	66+	3.6

Kohl's Customer Service Score by Usage

Kohl's's Customer Service score was rated the highest by customers who have used Kohl's's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.1
2 to 5 Years	3.2
5 to 10 Years	3.4
Over 10 Years	3

Kohl's Customer Service Score by Industry

Kohl's's Customer Service score was rated the highest by Public Safety industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.7
Accounting	2.6
Aerospace and Aviation	4.4
Fashion and Beauty	2.9
Architecture and Planning	1.6
Arts and Entertainment	3.4
Banking and Financial Services	3.7
Business and Consumer Services	3.9
Education	3.7
Government and Public Policy	4.1
Healthcare, Hospitals and Medicine	2.9
Manufacturing and Machinery	2.2
Marketing, Advertising and Research	2.5
Public Safety	4.5
Retail	2.7

Kohl's Customer Service vs. Competitors

Compared to its competitors, Kohl's's Customer Service score is rated right above Stage Stores, and is preceded by Target.

COMPANY		Customer Service Score
	Target	4/5
	Kohl's	3.4/5
	Stage Stores	3.2/5
	Dillard's	3/5
	Macy's	2.9/5
	Belk	2.7/5
	J. C. Penney	2.3/5
	Bed Bath & Beyond	2/5

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Customer Service for Other Retail Brands

In the Retail industry, Kohl's's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Kohl's	3.4/5

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Kohl's as an Employer

3.1/5

Kohl's has a 3.1/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Kohl's

Michelle Gass

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Kohl's scored a 0 for Net Promoter Score and a -27 for Employee Net Promoter Score. NPS gauges how likely a customer of Kohl's would recommend the brand to a friend. ENPS measures how likely Kohl's employees would recommend working at Kohl's to a friend.

Net Promoter Score

NPS Score

42%	Promoters
16%	Passive
42%	Detractors

Employee Net Promoter Score

-27

eNPS Score

26%	Promoters
21%	Passive
53%	Detractors

Global Ranking Snapshot

Kohl's is ranked #421 in the Global Top 100 Brands. It ranks just behind Cadillac and just ahead of KAYAK.

RANK			INDUSTRY
419	ABB Ltd	Ulrich Spiesshofer	Tech
420	Cadillac	Johan de Nysschen	Automotive and Transportation
421	Kohl's	Michelle Gass	Retail
422	KAYAK	Steve Hafner	Travel and Hospitality
423	Cognizant Technology Solutions	Brian Humphries	Tech
424	Warner Music Group	Stephen Cooper	Media and Entertainment
425	Toast	Aman Narang	Tech

Retail Ranking Snapshot

Kohl's is ranked #71 in the Retail Industry. It ranks just behind Ralph Lauren Corporation and just ahead of Cabela's.

RANK		Location
69	AutoZone	Memphis, TN
70	Ralph Lauren Corporation	New York City, NY
71	Kohl's	Menomonee Falls, WI
72	Cabela's	Sidney, NE
73	Banana Republic	San Francisco, CA
74	Speedway	Enon, OH
75	Lids	Indianapolis, IN