

Stage Stores Inc. brings nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family. Among its major competitors, Stage Stores is ranked in 2nd place for NPS while Gordmans Stores is 1st, and Ross Stores is 3rd.Their current market cap is $10.85M

Mr. William E. Gentner, also known as Bill, has been Chief Marketing Officer and Executive Vice President of Stage Stores Inc. since June 2014. Mr. Gentner served as Senior Vice President of strategic brands of J. C. Penney Company, Inc., since March 2012. Mr. Gentner was responsible for reinvigorating jcpenney's portfolio of high-performing private brands such as The Original Arizona Jean Company and Xersion. This includes ensuring brand integrity for jcpenney's private brands in how they are merchandised and marketed and also in how they are presented in the Company's private brand in-store shops. He served as J. C. Penney's Senior Vice President , planning and promotion. His roles at jcpenney have also included divisional Vice President , men's marketing as well as brand director for St. John's Bay. Before joining jcpenney, he served as divisional merchandise manager of men's sportswear at Macy's.
Stage Stores's Net Promoter Score (NPS) is a 34 with 67% Promoters, 0% Passives, and 33% Detractors. Net Promoter Score tracks whether Stage Stores's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 0% | Passives |
| 33% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2020 33 | Sep 2020 | 33 |
Stage Stores is ranked first for NPS among its competitors. Ross Stores and Bon-Ton come in second and third, with Kohl's coming in at #4. Among those competitors, it is the third most valued company behind Ross Stores.
![]() Stage Stores | ![]() Kohl's | ![]() Ross Stores | ![]() Bon-Ton | |
| Global Ranking | #- | #421 | #- | #- |
| NPS | 34 | -1 | 8 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $10.85M | $8.31B | $35.03B | $347k |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Stage Stores's NPS is rated right above Ross Stores, and is preceded by Gordmans Stores.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Gordmans Stores | 40 |
![]() | Stage Stores | 34 |
![]() | Ross Stores | 8 |
![]() | Bon-Ton | 0 |
![]() | Kohl's | -1 |
![]() | Shopko Optical | -30 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of Stage Stores users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Stage Stores's Customer Loyalty score is rated right above Bon-Ton, and is preceded by Shopko Optical.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Gordmans Stores | 85% |
![]() | Ross Stores | 79% |
![]() | Kohl's | 74% |
![]() | Shopko Optical | 71% |
![]() | Stage Stores | 60% |
![]() | Bon-Ton | N/A |
Stage Stores has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Stage Stores’s product quality score is a 2.6 out of 5 as rated by its users and customers.
Compared to its competitors, Stage Stores's Product Quality score is rated right below Shopko Optical.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Bon-Ton | 5/5 |
![]() | Gordmans Stores | 3.7/5 |
![]() | Ross Stores | 3.4/5 |
![]() | Kohl's | 3.4/5 |
![]() | Shopko Optical | 2.9/5 |
![]() | Stage Stores | 2.6/5 |
Stage Stores has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Compared to its competitors, Stage Stores's ROI score is rated right above Shopko Optical, and is preceded by Kohl's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Gordmans Stores | 3.8/5 |
![]() | Ross Stores | 3.5/5 |
![]() | Bon-Ton | 3.5/5 |
![]() | Kohl's | 3.4/5 |
![]() | Stage Stores | 3/5 |
![]() | Shopko Optical | 2.5/5 |
Stage Stores has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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Lake Charles, LA
http://www.stagestores.com/
(337) 478-0072
Compared to its competitors, Stage Stores's Customer Service score is rated right above Ross Stores, and is preceded by Kohl's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Gordmans Stores | 3.8/5 |
![]() | Kohl's | 3.4/5 |
![]() | Stage Stores | 3.2/5 |
![]() | Ross Stores | 3.2/5 |
![]() | Bon-Ton | 3/5 |
![]() | Shopko Optical | 2.7/5 |
Stage Stores has a 2.5/5 stars for its overall company culture rated by their employees

Stage Stores scored a 34 for Net Promoter Score and a -57 for Employee Net Promoter Score. NPS gauges how likely a customer of Stage Stores would recommend the brand to a friend. ENPS measures how likely Stage Stores employees would recommend working at Stage Stores to a friend.
| 67% | Promoters |
|---|---|
| 0% | Passive |
| 33% | Detractors |
| 14% | Promoters |
|---|---|
| 15% | Passive |
| 71% | Detractors |