-30
NPS
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Shopko Optical
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About Shopko Optical's Brand
Shopko Optical began operations in 1978. Since then, its dedicated optometrists, opticians, and leadership team have been providing patient-centric eye care and high-quality eyewear for over 40 years. This mission continued, as it became an affiliate of Monarch Alternative Capital in 2019. Shortly after, optical operations were relocated to free standing storefronts in 11 states.
Brand at a Glance
71%
Customer Loyalty
2.9/5
Product Quality
2.5/5
Pricing
2.7/5
Customer Service
Shopko Optical NPS
Shopko Optical's Net Promoter Score (NPS) is a -30 with 34% Promoters, 2% Passives, and 64% Detractors. Net Promoter Score tracks whether Shopko Optical's customers would recommend using the product based on a scale of -100 to 100.
Shopko Optical Overall NPS
| 34% | Promoters |
|---|---|
| 2% | Passives |
| 64% | Detractors |
Shopko Optical NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -42 | Jul 2023 | -42 |
Aug 2023 -44 | Aug 2023 | -44 |
Sep 2023 -33 | Sep 2023 | -33 |
Oct 2023 -29 | Oct 2023 | -29 |
Nov 2023 -33 | Nov 2023 | -33 |
Dec 2023 -35 | Dec 2023 | -35 |
Jan 2024 -31 | Jan 2024 | -31 |
Mar 2024 -33 | Mar 2024 | -33 |
May 2024 -35 | May 2024 | -35 |
Jul 2024 -31 | Jul 2024 | -31 |
Dec 2024 -33 | Dec 2024 | -33 |
Feb 2025 -29 | Feb 2025 | -29 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shopko Optical NPS by Gender
Male customers rated Shopko Optical's NPS 24 points higher than Female customers.
Male
-28
Shopko Optical's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
-52
Shopko Optical's NPS was rated -52 by Female customers on Comparably.
24%
Promoters
0%
Passives
76%
Detractors
Shopko Optical NPS by Ethnicity
Shopko Optical's NPS was rated -58 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
Shopko Optical NPS by Age
Shopko Optical's NPS was rated -76 points by customers ages 56-60 on Comparably.
Shopko Optical NPS by Usage
Shopko Optical's NPS was rated -54 points by customers who have used Shopko Optical's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -54 | Over 10 Years | -54 |
Shopko Optical Customer Reviews
Out of the 6 Shopko Optical customer reviews 2 were positive and 4 were constructive. Shopko Optical customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Shopko Optical Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Shopko Optical users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Shopko Optical Customer Loyalty Score by Gender
Shopko Optical's Customer Loyalty score was rated 74 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Shopko Optical.
Male
74%
Yes
Female
74%
Yes
Shopko Optical Customer Loyalty Score by Ethnicity
Shopko Optical's Customer Loyalty score was rated 68% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Shopko Optical.
68
out of 100
Caucasian
Shopko Optical Customer Loyalty Score by Age
Shopko Optical's Customer Loyalty score was rated 66% by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Shopko Optical.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 66% | 56-60 | 66% |
Shopko Optical Customer Loyalty Score by Usage
Shopko Optical's Customer Loyalty score was rated 79% by customers who have used Shopko Optical's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Shopko Optical Product Quality
2.9/5
Shopko Optical has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Shopko Optical Product Information
Shopko Optical’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Website
- https://www.shopko.com
- Company Size
- 51-200 Employees
Industry
Retail
Quick Insights into Shopko Optical Product Quality
Shopko Optical's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Shopko Optical Product Quality the Highest
Ranked Shopko Optical Product Quality the Lowest
Shopko Optical Product Quality Score by Gender
Male customers rated Shopko Optical's Product Quality score 0.9 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Shopko Optical.
Male
3.2/5
Female
2.3/5
Shopko Optical Product Quality Score by Ethnicity
Shopko Optical's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Shopko Optical.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Shopko Optical Product Quality Score by Age
Shopko Optical's Product Quality score was rated 1.9 stars by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Shopko Optical.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.9 | 56-60 | 1.9 |
Shopko Optical Product Quality Score by Usage
Shopko Optical's Product Quality score was rated 2.2 stars by customers who have used Shopko Optical's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Shopko Optical Pricing
Shopko Optical ROI & Value For Money
2.5/5
Shopko Optical has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Shopko Optical's overall ROI score rated by its users and customers.
Quick Insights into Shopko Optical ROI
Shopko Optical's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Shopko Optical ROI the Highest
Ranked Shopko Optical ROI the Lowest
Shopko Optical ROI Score by Gender
Male customers rated Shopko Optical's ROI score 0.6 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Shopko Optical.
Male
2.7/5
Female
2.1/5
Shopko Optical ROI Score by Ethnicity
Shopko Optical's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Shopko Optical.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Shopko Optical ROI Score by Age
Shopko Optical's ROI score was rated 1.5 stars by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Shopko Optical.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
Shopko Optical ROI Score by Usage
Shopko Optical's ROI score was rated 2.1 stars by customers who have used Shopko Optical's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Shopko Optical Customer Satisfaction (CSAT)
Shopko Optical Customer Satisfaction (CSAT) Score
48 / 100
Shopko Optical has an overall Customer Satisfaction score of 48 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Shopko Optical Customer Satisfaction
Shopko Optical's Customer Satisfaction score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Shopko Optical's Customer Satisfaction.
Ranked Shopko Optical Customer Satisfaction the Highest
Ranked Shopko Optical Customer Satisfaction the Lowest
Shopko Optical Customer Satisfaction Score by Gender
Male customers rated Shopko Optical's Customer Satisfaction score 48 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Shopko Optical.
72 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 14% |
24 / 100
FemaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 65% |
Shopko Optical Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Shopko Optical's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Shopko Optical.
30 / 100
Very Satisfied
24%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
59%
Shopko Optical Customer Satisfaction Score by Age
Shopko Optical's Customer Satisfaction score was rated 13 points by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Shopko Optical.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 13% |
Shopko Optical Customer Satisfaction Score by Usage
Shopko Optical's Customer Satisfaction score was rated 23 points by customers who have used Shopko Optical's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Shopko Optical Customer Service
2.7/5
Shopko Optical has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Shopko Optical's Customer Service
Address
700 Pilgrim Way, Green Bay, WI 54304
Website
https://www.shopko.com
Phone Number
18662511978
Shopko Optical's Social Links
Quick Insights into Shopko Optical Customer Service
Shopko Optical's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Shopko Optical's Customer Service score.
Ranked Shopko Optical Customer Service the Highest
Ranked Shopko Optical Customer Service the Lowest
Shopko Optical Customer Service Score by Gender
Male customers rated Shopko Optical's Customer Service score 1.4 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Shopko Optical.
Male
3.3/5
Female
1.9/5
Shopko Optical Customer Service Score by Ethnicity
Shopko Optical's Customer Service score was rated 1.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Shopko Optical.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Shopko Optical Customer Service Score by Age
Shopko Optical's Customer Service score was rated 1.7 stars by customers ages 56-60 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Shopko Optical.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 1.7 | 56-60 | 1.7 |
Shopko Optical Customer Service Score by Usage
Shopko Optical's Customer Service score was rated 1.8 stars by customers who have used Shopko Optical's products/services for Over 10 Years.
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Shopko Optical as an Employer
2.8/5
Shopko Optical has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Shopko Optical scored a -30 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Shopko Optical would recommend the brand to a friend. ENPS measures how likely Shopko Optical employees would recommend working at Shopko Optical to a friend.
Net Promoter Score
-30
NPS Score
| 34% | Promoters |
|---|---|
| 2% | Passive |
| 64% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 29% | Promoters |
|---|---|
| 23% | Passive |
| 48% | Detractors |
