-21
NPS
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Belk
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About Belk's Brand
Belk, Inc. is the nation’s largest privately-owned mainline department store company with 305 stores located in 16 Southern states Among its major competitors, Belk is ranked in 4th place for NPS while Athleta is 1st, and Kohl's is 2nd. Overall, Belk has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
77%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
2.7/5
Customer Service
Belk CMO
Belk Ranking
- #4 / 4 of its competitors
Belk NPS
Belk's Net Promoter Score (NPS) is a -21 with 34% Promoters, 11% Passives, and 55% Detractors. Net Promoter Score tracks whether Belk's customers would recommend using the product based on a scale of -100 to 100.
Belk Overall NPS
| 34% | Promoters |
|---|---|
| 11% | Passives |
| 55% | Detractors |
Belk NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2025 -21 | Feb 2025 | -21 |
Mar 2025 -21 | Mar 2025 | -21 |
Apr 2025 -21 | Apr 2025 | -21 |
May 2025 -23 | May 2025 | -23 |
Jun 2025 -23 | Jun 2025 | -23 |
Jul 2025 -22 | Jul 2025 | -22 |
Aug 2025 -22 | Aug 2025 | -22 |
Sep 2025 -22 | Sep 2025 | -22 |
Oct 2025 -22 | Oct 2025 | -22 |
Nov 2025 -22 | Nov 2025 | -22 |
Dec 2025 -22 | Dec 2025 | -22 |
Jan 2026 -22 | Jan 2026 | -22 |
How Other Brands Compare
Belk is ranked #4 for NPS among its competitors. Athleta and Kohl's come in first and second, with Dillard's coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Belk NPS by Gender
Female customers rated Belk's NPS 6 points higher than Male customers.
Male
-42
Belk's NPS was rated -42 by Male customers on Comparably.
26%
Promoters
6%
Passives
68%
Detractors
Female
-36
Belk's NPS was rated -36 by Female customers on Comparably.
28%
Promoters
8%
Passives
64%
Detractors
Belk NPS by Ethnicity
Belk's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -46 | Caucasian | -46 |
African American/Black -5 | African American/Black | -5 |
Other -60 | Other | -60 |
Belk NPS by Age
Belk's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Belk NPS by Usage
Belk's NPS was rated the highest by customers who have used Belk's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -32 | Less than 1 Year | -32 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -18 | 2 to 5 Years | -18 |
5 to 10 Years -4 | 5 to 10 Years | -4 |
Over 10 Years -48 | Over 10 Years | -48 |
Belk NPS vs. Competitors
Compared to its competitors, Belk's NPS is rated right above J. C. Penney, and is preceded by Dillard's.
| COMPANY | NPS Score | |
|---|---|---|
 | Athleta | 35 |
 | Kohl's | -1 |
 | Dillard's | -8 |
| Belk | -21 |
 | J. C. Penney | -39 |
 | Sycamore Partners | -54 |
Belk Customer Reviews
Out of the 38 Belk customer reviews 10 were positive and 28 were constructive. Belk customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Belk Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Belk users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Belk Customer Loyalty Score by Gender
Female customers rated Belk's Customer Loyalty score 32% higher than Male customers.
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Male
55%
Yes
Female
87%
Yes
Belk Customer Loyalty Score by Ethnicity
Belk's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Belk.
81
out of 100
Caucasian
82
out of 100
African American/Black
82
out of 100
Other
Belk Customer Loyalty Score by Age
Belk's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 61% | 18-25 | 61% |
31-35 64% | 31-35 | 64% |
36-40 64% | 36-40 | 64% |
41-45 82% | 41-45 | 82% |
46-50 60% | 46-50 | 60% |
51-55 83% | 51-55 | 83% |
56-60 91% | 56-60 | 91% |
61-65 75% | 61-65 | 75% |
66+ 85% | 66+ | 85% |
Belk Customer Loyalty Score by Usage
Belk's Customer Loyalty score was rated the highest by customers who have used Belk's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Belk Customer Loyalty Score by Industry
Belk's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Hospitality industry customers.
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Belk Customer Loyalty vs. Competitors
Compared to its competitors, Belk's Customer Loyalty score is rated right above Kohl's, and is preceded by J. C. Penney.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Athleta | 79% |
| Dillard's | 78% |
| J. C. Penney | 78% |
| Belk | 77% |
| Kohl's | 74% |
| Sycamore Partners | 58% |
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Belk Product Quality
2.9/5
Belk has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Belk Product Information
Belk’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Belk's product the highest. Reviewers from the Retail industry rated Belk the lowest at 2.9.
- Website
- http://www.belk.com
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Quick Insights into Belk Product Quality
Belk's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Consumer Goods industry.
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Ranked Belk Product Quality the Highest
Ranked Belk Product Quality the Lowest
Belk Product Quality Score by Gender
Belk's Product Quality score was rated 2.5 by both Female and Male customers on Comparably.
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Male
2.5/5
Female
2.5/5
Belk Product Quality Score by Ethnicity
Belk's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3 | African American/Black | 3 |
Other 2.6 | Other | 2.6 |
Belk Product Quality Score by Age
Belk's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.8 | 56-60 | 2.8 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.6 | 66+ | 2.6 |
Belk Product Quality Score by Usage
Belk's Product Quality score was rated the highest by customers who have used Belk's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Belk Product Quality Score by Industry
Belk's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consumer Goods industry customers.
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Belk Product Quality vs. Competitors
Compared to its competitors, Belk's Product Quality score is rated right above J. C. Penney, and is preceded by Dillard's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Athleta | 4.1/5 |
| Kohl's | 3.4/5 |
| Dillard's | 3.2/5 |
| Belk | 2.9/5 |
| J. C. Penney | 2.5/5 |
| Sycamore Partners | 2.4/5 |
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Belk Pricing
Belk ROI & Value For Money
3.1/5
Belk has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Belk Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Consumer Goods industry think that they had the lowest ROI from Belk.
Quick Insights into Belk ROI
Belk's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
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Ranked Belk ROI the Highest
Ranked Belk ROI the Lowest
Belk ROI Score by Gender
Female customers rated Belk's ROI score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
Belk ROI Score by Ethnicity
Belk's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 2.6 | Other | 2.6 |
Belk ROI Score by Age
Belk's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.1 | 51-55 | 2.1 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3.1 | 66+ | 3.1 |
Belk ROI Score by Usage
Belk's ROI score was rated the highest by customers who have used Belk's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Belk ROI Score by Industry
Belk's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Consumer Goods industry customers.
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Belk Pricing vs. Competitors
Compared to its competitors, Belk's ROI score is rated right above Dillard's, and is preceded by Kohl's.
| COMPANY | Pricing Score | |
|---|---|---|
| Athleta | 3.9/5 |
| Kohl's | 3.4/5 |
| Belk | 3.1/5 |
| Dillard's | 3/5 |
| J. C. Penney | 2.6/5 |
| Sycamore Partners | 2.3/5 |
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Belk Customer Satisfaction (CSAT)
Belk Customer Satisfaction (CSAT) Score
44 / 100
Belk has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
31%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
13%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Belk Customer Satisfaction
Belk's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
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Ranked Belk Customer Satisfaction the Highest
Ranked Belk Customer Satisfaction the Lowest
Belk Customer Satisfaction Score by Gender
Female customers rated Belk's Customer Satisfaction score 6 points higher than Male customers.
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29 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 13% | |
Very Dissatisfied | 54% |
35 / 100
FemaleVery Satisfied | 28% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 18% | |
Very Dissatisfied | 40% |
Belk Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Belk's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
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32 / 100
Very Satisfied
24%
Satisfied
8%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
15%
Very Dissatisfied
47%
CSAT according to African American/Black
Belk's Customer Satisfaction (CSAT) score was rated 48% according to African American/Black users and customers.
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48 / 100
Very Satisfied
37%
Satisfied
11%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
32%
Very Dissatisfied
16%
CSAT according to Other
Belk's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
40%
Belk Customer Satisfaction Score by Age
Belk's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 36-40 | 71% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 46% | |||||||||||||||
| 56-60 | 43% | |||||||||||||||
| 61-65 | 11% | |||||||||||||||
| 66+ | 33% |
Belk Customer Satisfaction Score by Usage
Belk's Customer Satisfaction score was rated the highest by customers who have used Belk's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Belk Customer Satisfaction Score by Industry
Belk's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.
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{
"title": "Belk Customer Satisfaction Score by Industry",
"text": "Belk's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 30,
"stars": 0,
"csatScore": 30,
"text": "Belk's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 80,
"stars": 0,
"csatScore": 80,
"text": "Belk's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 80
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Belk's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Belk's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Belk's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Consulting",
"groupId": 511,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Belk's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Belk's Customer Satisfaction score is rated by Consumer Goods customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Education",
"groupId": 515,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Belk's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 29,
"stars": 0,
"csatScore": 29,
"text": "Belk's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 29
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 30,
"stars": 0,
"csatScore": 30,
"text": "Belk's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Legal",
"groupId": 529,
"score": 45,
"stars": 0,
"csatScore": 45,
"text": "Belk's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 45
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Belk's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Real Estate",
"groupId": 554,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Belk's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Retail",
"groupId": 559,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Belk's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
}
]
}Belk Customer Satisfaction vs. Competitors
Compared to its competitors, Belk's Customer Satisfaction score is rated right above J. C. Penney, and is preceded by Dillard's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Athleta | 79% |
| Kohl's | 64% |
| Dillard's | 51% |
| Belk | 43% |
| J. C. Penney | 37% |
| Sycamore Partners | 30% |
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Belk Customer Service
2.7/5
Belk has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Belk's Customer Service
Address
Nashville, TN
Website
http://www.belk.com
Phone Number
704-357-1000
Quick Insights into Belk Customer Service
Belk's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 61-65.
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Ranked Belk Customer Service the Highest
Ranked Belk Customer Service the Lowest
Belk Customer Service Score by Gender
Belk's Customer Service score was rated 2.3 by both Female and Male customers on Comparably.
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Male
2.3/5
Female
2.3/5
Belk Customer Service Score by Ethnicity
Belk's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Belk.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 2.9 | African American/Black | 2.9 |
Other 2.4 | Other | 2.4 |
Belk Customer Service Score by Age
Belk's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.6 | 36-40 | 3.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.9 | 56-60 | 2.9 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Belk Customer Service Score by Usage
Belk's Customer Service score was rated the highest by customers who have used Belk's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Belk Customer Service Score by Industry
Belk's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Belk Customer Service vs. Competitors
Compared to its competitors, Belk's Customer Service score is rated right above J. C. Penney, and is preceded by Dillard's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Athleta | 4.1/5 |
| Kohl's | 3.4/5 |
| Dillard's | 3/5 |
| Belk | 2.7/5 |
| J. C. Penney | 2.3/5 |
| Sycamore Partners | 2.2/5 |
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Belk as an Employer
2.7/5
Belk has a 2.7/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Belk scored a -21 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Belk would recommend the brand to a friend. ENPS measures how likely Belk employees would recommend working at Belk to a friend.
Net Promoter Score
-21
NPS Score
| 34% | Promoters |
|---|---|
| 11% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
-30
eNPS Score
| 27% | Promoters |
|---|---|
| 16% | Passive |
| 57% | Detractors |
