
7-Eleven is a chain convenience retailer store with retails of food and beverage. It started with a simple idea – give customers what they want, when and where they want it. 7-Eleven’s brand is ranked #93 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of 7-Eleven. When compared to other organizations within the Retail industry, 7-Eleven is ranked #15. Among its major competitors, 7-Eleven is ranked in 3rd place for NPS while Alimentation Couche Tard is 1st, and Wawa, Inc. is 2nd. Overall, 7-Eleven has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $36.34B

Marissa Jarratt is Senior Vice President and Chief Marketing Officer for 7-Eleven, Inc. She leads the strategy and execution to make 7-Eleven the preferred convenience solution for today’s digitally-savvy customer through brand strategy, advertising, media, CRM and owned channels, activation and partnerships, in-store experience, customer insights, corporate communications and customer care. She is also a member of 7-Eleven’s Executive Committee. Prior to joining 7-Eleven in 2019, Marissa held multiple senior leadership positions at PepsiCo and Dean Foods Company, where she developed deep food and beverage industry knowledge, general management and brand marketing expertise. Marissa has won numerous marketing industry awards and serves on the Advisory Council for the University of Texas at Austin McCombs School of Business Masters of Marketing Program. She holds a Master of Business Administration in Marketing, Bachelor of Business Administration in Finance and a bachelor’s in Spanish from The University of Texas at Austin. She lives in Plano, Texas with her husband and son.
7-Eleven's Net Promoter Score (NPS) is a 5 with 44% Promoters, 17% Passives, and 39% Detractors. Net Promoter Score tracks whether 7-Eleven's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 17% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 5 | Mar 2025 | 5 |
Apr 2025 5 | Apr 2025 | 5 |
May 2025 5 | May 2025 | 5 |
Jun 2025 5 | Jun 2025 | 5 |
Jul 2025 5 | Jul 2025 | 5 |
Aug 2025 5 | Aug 2025 | 5 |
Sep 2025 5 | Sep 2025 | 5 |
Oct 2025 5 | Oct 2025 | 5 |
Nov 2025 5 | Nov 2025 | 5 |
Dec 2025 5 | Dec 2025 | 5 |
Jan 2026 5 | Jan 2026 | 5 |
7-Eleven is ranked third for NPS among its competitors. Alimentation Couche Tard and Wawa, Inc. come in first and second, with Circle K coming in at #4. Among those competitors, it is the third most valued company.
![]() 7-Eleven | ![]() Wawa, Inc. | ![]() Circle K | ![]() Alimentation Couche Tard | |
| Global Ranking | #93 | #639 | #- | #- |
| NPS | 5 | 38 | -38 | 60 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $36.34B | - | $32.35B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated 7-Eleven's NPS 14 points higher than Male customers.
7-Eleven's NPS was rated -9 by Male customers on Comparably.
7-Eleven's NPS was rated 5 by Female customers on Comparably.
7-Eleven's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Hispanic or Latino -18 | Hispanic or Latino | -18 |
African American/Black -14 | African American/Black | -14 |
Asian or Pacific Islander 30 | Asian or Pacific Islander | 30 |
Native American 10 | Native American | 10 |
Other 3 | Other | 3 |
7-Eleven's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
7-Eleven's NPS was rated the highest by customers who have used 7-Eleven's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years -2 | 1 to 2 Years | -2 |
2 to 5 Years 8 | 2 to 5 Years | 8 |
5 to 10 Years 3 | 5 to 10 Years | 3 |
Over 10 Years -9 | Over 10 Years | -9 |
Compared to its competitors, 7-Eleven's NPS is rated right above Circle K, and is preceded by Wawa, Inc..
| COMPANY | NPS Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 60 |
![]() | Wawa, Inc. | 38 |
![]() | 7-Eleven | 5 |
![]() | Circle K | -38 |
In the Retail industry, 7-Eleven's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | 7-Eleven | 5 |
Out of the 73 7-Eleven customer reviews 47 were positive and 26 were constructive. 7-Eleven customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of 7-Eleven users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated 7-Eleven's Customer Loyalty score 2% higher than Female customers.
7-Eleven's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
7-Eleven's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 84% | 26-30 | 84% |
31-35 83% | 31-35 | 83% |
36-40 87% | 36-40 | 87% |
41-45 85% | 41-45 | 85% |
46-50 80% | 46-50 | 80% |
51-55 67% | 51-55 | 67% |
56-60 93% | 56-60 | 93% |
61-65 94% | 61-65 | 94% |
66+ 67% | 66+ | 67% |
7-Eleven's Customer Loyalty score was rated the highest by customers who have used 7-Eleven's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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7-Eleven's Customer Loyalty score was rated the highest by Computer Hardware industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, 7-Eleven's Customer Loyalty score is rated right above Circle K, and is preceded by Wawa, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 87% |
![]() | Wawa, Inc. | 86% |
![]() | 7-Eleven | 79% |
![]() | Circle K | 77% |
In the Retail industry, 7-Eleven's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | 7-Eleven | 79% |
![]() | Chipotle | 76% |
7-Eleven has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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7-Eleven’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Chemicals industry rated 7-Eleven's product the highest. Reviewers from the Accounting industry rated 7-Eleven the lowest at 3.8.
7-Eleven's Product Quality score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated 7-Eleven's Product Quality score 0.3 stars higher than Male customers.
7-Eleven's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 2.6 | Native American | 2.6 |
Other 3.5 | Other | 3.5 |
7-Eleven's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.5 | 31-35 | 2.5 |
36-40 2.4 | 36-40 | 2.4 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3 | 56-60 | 3 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2 | 66+ | 2 |
7-Eleven's Product Quality score was rated the highest by customers who have used 7-Eleven's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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7-Eleven's Product Quality score was rated the highest by Chemicals industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, 7-Eleven's Product Quality score is rated right above Circle K, and is preceded by Wawa, Inc..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 3.9/5 |
![]() | Wawa, Inc. | 3.9/5 |
![]() | 7-Eleven | 3.5/5 |
![]() | Circle K | 2.4/5 |
In the Retail industry, 7-Eleven's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | 7-Eleven | 3.5/5 |
7-Eleven has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business Supplies and Equipment industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from 7-Eleven.
7-Eleven's ROI score was rated highest by customers from the Business Supplies and Equipment industry, and rated lowest by customers from the Fashion and Beauty industry.
Female customers rated 7-Eleven's ROI score 0.2 stars higher than Male customers.
7-Eleven's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2.6 | Native American | 2.6 |
Other 3.1 | Other | 3.1 |
7-Eleven's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3 | 26-30 | 3 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.2 | 51-55 | 2.2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.4 | 61-65 | 3.4 |
66+ 1.7 | 66+ | 1.7 |
7-Eleven's ROI score was rated the highest by customers who have used 7-Eleven's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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7-Eleven's ROI score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, 7-Eleven's ROI score is rated right above Circle K, and is preceded by Alimentation Couche Tard.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Wawa, Inc. | 3.8/5 |
![]() | Alimentation Couche Tard | 3.8/5 |
![]() | 7-Eleven | 3.2/5 |
![]() | Circle K | 2.3/5 |
In the Retail industry, 7-Eleven's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | 7-Eleven | 3.2/5 |
7-Eleven has an overall Customer Satisfaction score of 62 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
7-Eleven's Customer Satisfaction score was rated highest by customers from the Chemicals industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated 7-Eleven's Customer Satisfaction score 14 points higher than Male customers.
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 7% | |
Very Dissatisfied | 30% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 5% | |
Very Dissatisfied | 22% |
7-Eleven's Customer Satisfaction (CSAT) score was rated 41% according to Caucasian users and customers.
7-Eleven's Customer Satisfaction (CSAT) score was rated 52% according to Hispanic or Latino users and customers.
7-Eleven's Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
7-Eleven's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
7-Eleven's Customer Satisfaction (CSAT) score was rated 40% according to Native American users and customers.
7-Eleven's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
7-Eleven's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 79% | |||||||||||||||
| 26-30 | 46% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 36-40 | 36% | |||||||||||||||
| 41-45 | 62% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 51-55 | 36% | |||||||||||||||
| 56-60 | 62% | |||||||||||||||
| 61-65 | 65% | |||||||||||||||
| 66+ | 28% |
7-Eleven's Customer Satisfaction score was rated the highest by customers who have used 7-Eleven's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
7-Eleven's Customer Satisfaction score was rated the highest by Chemicals industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, 7-Eleven's Customer Satisfaction score is rated right above Circle K, and is preceded by Wawa, Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Alimentation Couche Tard | 100% |
![]() | Wawa, Inc. | 75% |
![]() | 7-Eleven | 62% |
![]() | Circle K | 36% |
In the Retail industry, 7-Eleven's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | 7-Eleven | 62% |
![]() | Chipotle | 62% |
7-Eleven has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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Dallas, TX
http://www.7-eleven.com
4018497190
7-Eleven's Customer Service score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Manufacturing and Machinery industry.
Female customers rated 7-Eleven's Customer Service score 0.4 stars higher than Male customers.
7-Eleven's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3 | Native American | 3 |
Other 3.2 | Other | 3.2 |
7-Eleven's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3.3 | 41-45 | 3.3 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2.2 | 66+ | 2.2 |
7-Eleven's Customer Service score was rated the highest by customers who have used 7-Eleven's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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7-Eleven's Customer Service score was rated the highest by Media and Entertainment industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, 7-Eleven's Customer Service score is rated right above Circle K, and is preceded by Alimentation Couche Tard.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Wawa, Inc. | 3.9/5 |
![]() | Alimentation Couche Tard | 3.4/5 |
![]() | 7-Eleven | 3.3/5 |
![]() | Circle K | 2.3/5 |
In the Retail industry, 7-Eleven's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | 7-Eleven | 3.3/5 |
7-Eleven has a 2.5/5 stars for its overall company culture rated by their employees

7-Eleven scored a 5 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of 7-Eleven would recommend the brand to a friend. ENPS measures how likely 7-Eleven employees would recommend working at 7-Eleven to a friend.
| 44% | Promoters |
|---|---|
| 17% | Passive |
| 39% | Detractors |
| 24% | Promoters |
|---|---|
| 12% | Passive |
| 64% | Detractors |
7-Eleven is ranked #93 in the Global Top 100 Brands. It ranks just behind Procter & Gamble and just ahead of Coinbase.
7-Eleven is ranked #15 in the Retail Industry. It ranks just behind The Home Depot and just ahead of Nordstrom.
| RANK | COMPANY | Location | |
|---|---|---|---|
13 | ![]() | Whole Foods Market | Austin, TX |
14 | ![]() | The Home Depot | Atlanta, GA |
15 | ![]() | 7-Eleven | Dallas, TX |
16 | ![]() | Nordstrom | Seattle, WA |
17 | ![]() | Foot Locker | New York City, NY |
18 | ![]() | Best Buy | Minneapolis, MN |
19 | ![]() | Walmart | Bentonville, AR |