60
NPS
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Alimentation Couche Tard
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About Alimentation Couche Tard's Brand
Alimentation Couche-Tard Inc is a convenience store operator. The company operates and licenses 10, 869 convenience stores across North America, Ireland, Scandinavia, Poland, Baltics and Russia of which 8,011 are company-operated. It generates income primarily from the sale of tobacco products, grocery items, beverages, fresh food offerings, including quick service restaurants, car wash services, other retail products and services, road transportation fuel, stationary energy, marine fuel and chemicals. Among its major competitors, Alimentation Couche Tard is ranked in 1st place for NPS while ExxonMobil is 2nd, and Murphy USA is 3rd.
Brand at a Glance
87%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.4/5
Customer Service
Alimentation Couche Tard Ranking
- #1 / 4 of its competitors
Alimentation Couche Tard NPS
Alimentation Couche Tard's Net Promoter Score (NPS) is a 60 with 80% Promoters, 0% Passives, and 20% Detractors. Net Promoter Score tracks whether Alimentation Couche Tard's customers would recommend using the product based on a scale of -100 to 100.
Alimentation Couche Tard Overall NPS
| 80% | Promoters |
|---|---|
| 0% | Passives |
| 20% | Detractors |
Alimentation Couche Tard NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 -100 | Nov 2020 | -100 |
Nov 2021 0 | Nov 2021 | 0 |
Feb 2025 33 | Feb 2025 | 33 |
Jun 2025 60 | Jun 2025 | 60 |
How Other Brands Compare
Alimentation Couche Tard is ranked first for NPS among its competitors. ExxonMobil and Murphy USA come in second and third, with Circle K coming in at #4.
Alimentation Couche Tard |  ExxonMobil |  Circle K |  Murphy USA | |
| Global Ranking | #- | #481 | #- | #- |
| NPS | 60 | 18 | -38 | -20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $242.96B | $32.35B | $3.56B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alimentation Couche Tard NPS vs. Competitors
Compared to its competitors, Alimentation Couche Tard's NPS is rated right above ExxonMobil.
| COMPANY | NPS Score | |
|---|---|---|
| Alimentation Couche Tard | 60 |
| ExxonMobil | 18 |
 | CST Brands | N/A |
| Murphy USA | -20 |
| Circle K | -38 |
Alimentation Couche Tard Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Alimentation Couche Tard users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Alimentation Couche Tard Customer Loyalty vs. Competitors
Compared to its competitors, Alimentation Couche Tard's Customer Loyalty score is rated right above Murphy USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Alimentation Couche Tard | 87% |
| Murphy USA | 83% |
| ExxonMobil | 78% |
| Circle K | 77% |
| CST Brands | N/A |
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Alimentation Couche Tard Product Quality
3.9/5
Alimentation Couche Tard has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Alimentation Couche Tard Product Information
Alimentation Couche Tard’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- www.couche-tard.com
- Company Size
- 10,000+ Employees
Alimentation Couche Tard Product Quality vs. Competitors
Compared to its competitors, Alimentation Couche Tard's Product Quality score is rated right above ExxonMobil.
| COMPANY | Product Quality Score | |
|---|---|---|
| Alimentation Couche Tard | 3.9/5 |
| ExxonMobil | 3.9/5 |
| Murphy USA | 2.7/5 |
| Circle K | 2.4/5 |
| CST Brands | N/A |
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Alimentation Couche Tard Pricing
Alimentation Couche Tard ROI & Value For Money
3.8/5
Alimentation Couche Tard has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Alimentation Couche Tard Pricing vs. Competitors
Compared to its competitors, Alimentation Couche Tard's ROI score is rated right above ExxonMobil.
| COMPANY | Pricing Score | |
|---|---|---|
| Alimentation Couche Tard | 3.8/5 |
| ExxonMobil | 3.7/5 |
| Murphy USA | 2.8/5 |
| Circle K | 2.3/5 |
| CST Brands | N/A |
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Alimentation Couche Tard Customer Satisfaction (CSAT)
Alimentation Couche Tard Customer Satisfaction (CSAT) Score
100 / 100
Alimentation Couche Tard has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Alimentation Couche Tard Customer Satisfaction vs. Competitors
Compared to its competitors, Alimentation Couche Tard's Customer Satisfaction score is rated right above ExxonMobil.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Alimentation Couche Tard | 100% |
| ExxonMobil | 74% |
| Murphy USA | 44% |
| Circle K | 36% |
| CST Brands | 0% |
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Alimentation Couche Tard Customer Service
3.4/5
Alimentation Couche Tard has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Alimentation Couche Tard's Customer Service
Address
4204 Industriel Boulevard, Laval, H7L 0E3
Website
www.couche-tard.com
Alimentation Couche Tard Customer Service vs. Competitors
Compared to its competitors, Alimentation Couche Tard's Customer Service score is rated right above Murphy USA, and is preceded by ExxonMobil.
| COMPANY | Customer Service Score | |
|---|---|---|
| ExxonMobil | 3.8/5 |
| Alimentation Couche Tard | 3.4/5 |
| Murphy USA | 2.5/5 |
| Circle K | 2.3/5 |
| CST Brands | N/A |
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Alimentation Couche Tard as an Employer
Consumer vs. Employees
Alimentation Couche Tard scored a 60 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Alimentation Couche Tard would recommend the brand to a friend. ENPS measures how likely Alimentation Couche Tard employees would recommend working at Alimentation Couche Tard to a friend.
Net Promoter Score
60
NPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
