

Circle K is part of Alimentation Couche-Tard, one of the world’s leading convenience and fuel retail businesses operating over 16,00 stores in 25 countries. Among its major competitors, Circle K is ranked in 5th place for NPS while QuikTrip is 1st, and Wawa, Inc. is 2nd. Overall, Circle K has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $32.35B
Circle K's Net Promoter Score (NPS) is a -38 with 26% Promoters, 10% Passives, and 64% Detractors. Net Promoter Score tracks whether Circle K's customers would recommend using the product based on a scale of -100 to 100.
| 26% | Promoters |
|---|---|
| 10% | Passives |
| 64% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -38 | Jan 2025 | -38 |
Feb 2025 -38 | Feb 2025 | -38 |
Mar 2025 -37 | Mar 2025 | -37 |
Apr 2025 -38 | Apr 2025 | -38 |
May 2025 -38 | May 2025 | -38 |
Jun 2025 -38 | Jun 2025 | -38 |
Jul 2025 -38 | Jul 2025 | -38 |
Aug 2025 -38 | Aug 2025 | -38 |
Oct 2025 -37 | Oct 2025 | -37 |
Nov 2025 -37 | Nov 2025 | -37 |
Dec 2025 -37 | Dec 2025 | -37 |
Jan 2026 -37 | Jan 2026 | -37 |
Circle K is ranked third for NPS among its competitors. Wawa, Inc. and 7-Eleven come in first and second, with Speedway coming in at #4. Among those competitors, it is the lowest valued company behind 7-Eleven.
![]() Circle K | ![]() 7-Eleven | ![]() Speedway | ![]() Wawa, Inc. | |
| Global Ranking | #- | #93 | #438 | #639 |
| NPS | -38 | 5 | -44 | 38 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $32.35B | $36.34B | $34.48B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Circle K's NPS 7 points higher than Male customers.
Circle K's NPS was rated -51 by Male customers on Comparably.
Circle K's NPS was rated -44 by Female customers on Comparably.
Circle K's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Hispanic or Latino -28 | Hispanic or Latino | -28 |
African American/Black -46 | African American/Black | -46 |
Asian or Pacific Islander -14 | Asian or Pacific Islander | -14 |
Native American -72 | Native American | -72 |
Other -54 | Other | -54 |
Circle K's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Circle K's NPS was rated the highest by customers who have used Circle K's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -27 | Less than 1 Year | -27 |
1 to 2 Years -17 | 1 to 2 Years | -17 |
2 to 5 Years -41 | 2 to 5 Years | -41 |
5 to 10 Years -39 | 5 to 10 Years | -39 |
Over 10 Years -63 | Over 10 Years | -63 |
Compared to its competitors, Circle K's NPS is rated right above Speedway, and is preceded by Caseys General Stores.
| COMPANY | NPS Score | |
|---|---|---|
![]() | QuikTrip | 44 |
![]() | Wawa, Inc. | 38 |
![]() | 7-Eleven | 5 |
![]() | Caseys General Stores | -26 |
![]() | Circle K | -38 |
![]() | Speedway | -44 |
Out of the 97 Circle K customer reviews 40 were positive and 57 were constructive. Circle K customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Circle K users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Circle K's Customer Loyalty score 8% higher than Male customers.
Circle K's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
% who answered "Yes"
Circle K's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 70% | 26-30 | 70% |
31-35 90% | 31-35 | 90% |
36-40 82% | 36-40 | 82% |
41-45 79% | 41-45 | 79% |
46-50 84% | 46-50 | 84% |
51-55 73% | 51-55 | 73% |
56-60 80% | 56-60 | 80% |
61-65 78% | 61-65 | 78% |
66+ 87% | 66+ | 87% |
Circle K's Customer Loyalty score was rated the highest by customers who have used Circle K's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Circle K's Customer Loyalty score was rated the highest by Computer Hardware industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, Circle K's Customer Loyalty score is rated right below 7-Eleven.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | QuikTrip | 88% |
![]() | Wawa, Inc. | 86% |
![]() | Caseys General Stores | 83% |
![]() | Speedway | 80% |
![]() | 7-Eleven | 79% |
![]() | Circle K | 77% |
Circle K has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Circle K's overall Product Quality score rated by its users and customers.
Circle K’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Circle K's product the highest. Reviewers from the Commercial Real Estate industry rated Circle K the lowest at 2.8.
Circle K's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Security and Investigations industry.
Female customers rated Circle K's Product Quality score 0.2 stars higher than Male customers.
Circle K's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 2.5 | Native American | 2.5 |
Other 1.9 | Other | 1.9 |
Circle K's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2.3 | 26-30 | 2.3 |
31-35 3 | 31-35 | 3 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2 | 56-60 | 2 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.8 | 66+ | 1.8 |
Circle K's Product Quality score was rated the highest by customers who have used Circle K's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Circle K's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Security and Investigations industry customers.
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Compared to its competitors, Circle K's Product Quality score is rated right above Speedway, and is preceded by Caseys General Stores.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | QuikTrip | 4/5 |
![]() | Wawa, Inc. | 3.9/5 |
![]() | 7-Eleven | 3.5/5 |
![]() | Caseys General Stores | 2.7/5 |
![]() | Circle K | 2.4/5 |
![]() | Speedway | 2.2/5 |
Circle K has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Circle K's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Computer Hardware industry think that they had the lowest ROI from Circle K.
Circle K's ROI score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Security and Investigations industry.
Female customers rated Circle K's ROI score 0.2 stars higher than Male customers.
Circle K's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Native American 2.1 | Native American | 2.1 |
Other 1.8 | Other | 1.8 |
Circle K's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 2.4 | 26-30 | 2.4 |
31-35 2.8 | 31-35 | 2.8 |
36-40 1.9 | 36-40 | 1.9 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2 | 51-55 | 2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.1 | 66+ | 2.1 |
Circle K's ROI score was rated the highest by customers who have used Circle K's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Circle K's ROI score was rated the highest by Insurance industry customers, and the lowest by Security and Investigations industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Circle K's ROI score is rated right above Speedway, and is preceded by Caseys General Stores.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | QuikTrip | 3.9/5 |
![]() | Wawa, Inc. | 3.8/5 |
![]() | 7-Eleven | 3.2/5 |
![]() | Caseys General Stores | 2.6/5 |
![]() | Circle K | 2.3/5 |
![]() | Speedway | 2.3/5 |
Circle K has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Circle K's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Security and Investigations industry.
Female customers rated Circle K's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 10% | |
Very Dissatisfied | 54% |
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 9% | |
Very Dissatisfied | 53% |
Circle K's Customer Satisfaction (CSAT) score was rated 30% according to Caucasian users and customers.
Circle K's Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
Circle K's Customer Satisfaction (CSAT) score was rated 27% according to African American/Black users and customers.
Circle K's Customer Satisfaction (CSAT) score was rated 52% according to Asian or Pacific Islander users and customers.
Circle K's Customer Satisfaction (CSAT) score was rated 36% according to Native American users and customers.
Circle K's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Circle K's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 61% | |||||||||||||||
| 26-30 | 42% | |||||||||||||||
| 31-35 | 45% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 40% | |||||||||||||||
| 46-50 | 35% | |||||||||||||||
| 51-55 | 23% | |||||||||||||||
| 56-60 | 26% | |||||||||||||||
| 61-65 | 16% | |||||||||||||||
| 66+ | 20% |
Circle K's Customer Satisfaction score was rated the highest by customers who have used Circle K's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Circle K's Customer Satisfaction score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Security and Investigations industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 506,
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"groupId": 508,
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"groupId": 510,
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"groupId": 511,
"score": 33,
"stars": 0,
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"label": "Consumer Goods",
"groupId": 513,
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"stars": 0,
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"scoreClassName": "",
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"label": "Consumer Services",
"groupId": 514,
"score": 38,
"stars": 0,
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"scoreClassName": "",
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"label": "Education",
"groupId": 515,
"score": 53,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Facilities Services",
"groupId": 518,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 39,
"stars": 0,
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"scoreClassName": "",
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"label": "Hospitality",
"groupId": 523,
"score": 18,
"stars": 0,
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"scoreClassName": "",
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"label": "Individual and Family Services",
"groupId": 525,
"score": 25,
"stars": 0,
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"scoreClassName": "",
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"label": "Insurance",
"groupId": 526,
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"stars": 0,
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"scoreClassName": "",
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"label": "Legal",
"groupId": 529,
"score": 10,
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"scoreClassName": "",
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"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 60,
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"scoreClassName": "",
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"groupId": 535,
"score": 28,
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"scoreClassName": "",
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"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
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"label": "Restaurants",
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"label": "Security and Investigations",
"groupId": 560,
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{
"label": "Telecommunications",
"groupId": 564,
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"stars": 0,
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{
"label": "Transportation",
"groupId": 567,
"score": 36,
"stars": 0,
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{
"label": "Warehousing",
"groupId": 570,
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]
}Compared to its competitors, Circle K's Customer Satisfaction score is rated right above Speedway, and is preceded by Caseys General Stores.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | QuikTrip | 80% |
![]() | Wawa, Inc. | 75% |
![]() | 7-Eleven | 62% |
![]() | Caseys General Stores | 41% |
![]() | Circle K | 36% |
![]() | Speedway | 30% |
Circle K has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Circle K's overall Customer Service score rated by its users and customers.
4204 Boul Industriel, Tempe, AZ H7L 0E3 Canada
http://www.circlek.com/
Circle K's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Security and Investigations industry.
Female customers rated Circle K's Customer Service score 0.2 stars higher than Male customers.
Circle K's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 1.6 | Native American | 1.6 |
Other 1.8 | Other | 1.8 |
Circle K's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2.3 | 26-30 | 2.3 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2 | 36-40 | 2 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Circle K's Customer Service score was rated the highest by customers who have used Circle K's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Circle K's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Security and Investigations industry customers.
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Compared to its competitors, Circle K's Customer Service score is rated right above Speedway, and is preceded by Caseys General Stores.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | QuikTrip | 4/5 |
![]() | Wawa, Inc. | 3.9/5 |
![]() | 7-Eleven | 3.3/5 |
![]() | Caseys General Stores | 2.5/5 |
![]() | Circle K | 2.3/5 |
![]() | Speedway | 2/5 |
Circle K has a 2.6/5 stars for its overall company culture rated by their employees

Circle K scored a -38 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Circle K would recommend the brand to a friend. ENPS measures how likely Circle K employees would recommend working at Circle K to a friend.
| 26% | Promoters |
|---|---|
| 10% | Passive |
| 64% | Detractors |
| 28% | Promoters |
|---|---|
| 15% | Passive |
| 57% | Detractors |