
Coinbase is a digital wallet and exchange platform that allows users to transact bitcoin currency. Coinbase’s brand is ranked #94 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Coinbase. When compared to other organizations within the Tech industry, Coinbase is ranked #25. Among its major competitors, Coinbase is ranked in 4th place for NPS while Ripple is 1st, and Kraken is 2nd.Their current valuation is $8.10B
Coinbase's Net Promoter Score (NPS) is a 11 with 45% Promoters, 21% Passives, and 34% Detractors. Net Promoter Score tracks whether Coinbase's customers would recommend using the product based on a scale of -100 to 100.
| 45% | Promoters |
|---|---|
| 21% | Passives |
| 34% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 13 | Oct 2024 | 13 |
Nov 2024 13 | Nov 2024 | 13 |
Dec 2024 13 | Dec 2024 | 13 |
Jan 2025 13 | Jan 2025 | 13 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 11 | Mar 2025 | 11 |
May 2025 11 | May 2025 | 11 |
Jun 2025 11 | Jun 2025 | 11 |
Jul 2025 11 | Jul 2025 | 11 |
Sep 2025 11 | Sep 2025 | 11 |
Nov 2025 11 | Nov 2025 | 11 |
Jan 2026 11 | Jan 2026 | 11 |
Coinbase is ranked #4 for NPS among its competitors. Ripple and Kraken come in first and second, with Stripe coming in at third. Among those competitors, it is the lowest valued company behind Stripe.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Coinbase's NPS 1 points higher than Male customers.
Coinbase's NPS was rated 10 by Male customers on Comparably.
Coinbase's NPS was rated 11 by Female customers on Comparably.
Coinbase's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hispanic or Latino 31 | Hispanic or Latino | 31 |
African American/Black 27 | African American/Black | 27 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 25 | Native American | 25 |
Other -20 | Other | -20 |
Coinbase's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Coinbase's NPS was rated the highest by customers who have used Coinbase's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 6 | Less than 1 Year | 6 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years -5 | 5 to 10 Years | -5 |
Over 10 Years -25 | Over 10 Years | -25 |
Out of the 54 Coinbase customer reviews 34 were positive and 20 were constructive. Coinbase customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Coinbase users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Coinbase's Customer Loyalty score 3% higher than Female customers.
Coinbase's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Coinbase's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 72% | 26-30 | 72% |
31-35 73% | 31-35 | 73% |
36-40 85% | 36-40 | 85% |
41-45 76% | 41-45 | 76% |
46-50 77% | 46-50 | 77% |
51-55 91% | 51-55 | 91% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
Coinbase's Customer Loyalty score was rated the highest by customers who have used Coinbase's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Coinbase's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Coinbase's Customer Loyalty score is rated right below Stripe.
In the Tech industry, Coinbase's Customer Loyalty score is rated right below Peloton.
Coinbase has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Coinbase’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Coinbase's product the highest. Reviewers from the Business and Consumer Services industry rated Coinbase the lowest at 3.6.
Coinbase's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers who have used Coinbase's products/services for Over 10 Years.
Female customers rated Coinbase's Product Quality score 0.1 stars higher than Male customers.
Coinbase's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Native American 3 | Native American | 3 |
Other 3.1 | Other | 3.1 |
Coinbase's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.8 | 41-45 | 3.8 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.2 | 51-55 | 3.2 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3 | 61-65 | 3 |
66+ 1.8 | 66+ | 1.8 |
Coinbase's Product Quality score was rated the highest by customers who have used Coinbase's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Coinbase's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Coinbase's Product Quality score is rated right below Stripe.
In the Tech industry, Coinbase's Product Quality score is rated right below ROBLOX.
Coinbase has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Education industry think that they had the lowest ROI from Coinbase.
Coinbase's ROI score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Education industry.
Female customers rated Coinbase's ROI score 0.1 stars higher than Male customers.
Coinbase's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 4 | Native American | 4 |
Other 2.9 | Other | 2.9 |
Coinbase's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.7 | 46-50 | 2.7 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.7 | 56-60 | 2.7 |
61-65 3 | 61-65 | 3 |
66+ 1.7 | 66+ | 1.7 |
Coinbase's ROI score was rated the highest by customers who have used Coinbase's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Coinbase's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Coinbase's ROI score is rated right below Stripe.
In the Tech industry, Coinbase's ROI score is rated right below ROBLOX.
Coinbase has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Coinbase's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers who have used Coinbase's products/services for Over 10 Years.
Female customers rated Coinbase's Customer Satisfaction score 6 points higher than Male customers.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 23% |
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 5% | |
Very Dissatisfied | 18% |
Coinbase's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Coinbase's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Coinbase's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
Coinbase's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Coinbase's Customer Satisfaction (CSAT) score was rated 75% according to Native American users and customers.
Coinbase's Customer Satisfaction (CSAT) score was rated 58% according to Other users and customers.
Coinbase's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 89% | |||||||||||||||
| 31-35 | 77% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 41% | |||||||||||||||
| 51-55 | 48% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 66+ | 10% |
Coinbase's Customer Satisfaction score was rated the highest by customers who have used Coinbase's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Coinbase's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.
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"groupId": 501,
"score": 88,
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"groupId": 504,
"score": 75,
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"groupId": 508,
"score": 34,
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"groupId": 522,
"score": 60,
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}Compared to its competitors, Coinbase's Customer Satisfaction score is rated right below Stripe.
In the Tech industry, Coinbase's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
Coinbase has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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San Francisco, CA
https://www.coinbase.com
Coinbase's Customer Service score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers ages 66+.
Female customers rated Coinbase's Customer Service score 0.2 stars higher than Male customers.
Coinbase's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 4 | Native American | 4 |
Other 2.8 | Other | 2.8 |
Coinbase's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.9 | 61-65 | 2.9 |
66+ 1.5 | 66+ | 1.5 |
Coinbase's Customer Service score was rated the highest by customers who have used Coinbase's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Coinbase's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Coinbase's Customer Service score is rated right below Stripe.
In the Tech industry, Coinbase's Customer Service score is rated right below ROBLOX.
Coinbase has a 3.6/5 stars for its overall company culture rated by their employees

Coinbase scored a 11 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Coinbase would recommend the brand to a friend. ENPS measures how likely Coinbase employees would recommend working at Coinbase to a friend.
| 45% | Promoters |
|---|---|
| 21% | Passive |
| 34% | Detractors |
| 40% | Promoters |
|---|---|
| 18% | Passive |
| 42% | Detractors |
Coinbase is ranked #94 in the Global Top 100 Brands. It ranks just behind 7-Eleven and just ahead of FedEx.